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Fujifilm 2019: Forget Fujifilm X-H2, Enjoy Fujifilm X-T30, Marvel at Fujifilm GFX100 and 2018 Rumor Check


Fujifilm 2019

Thanks to our fantastic sources, 2018 was another incredibly busy and successful rumor year for FujiRumors, with 75 rumors shared (one rumor every 5 days) and a rumor hit rate of 92%.

I hope we could add a bit of fun and entertainement in the Fuji X and GFX world, and that you guys enjoyed the time spent discussing the rumors on this blog.

But what will 2019 bring?

We have already shared an overview at our Fujifilm X Camera Replacement Timeline. But let’s go more in detail now.

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No Fujifilm X-H2

Trusted sources told me that at this stage, Fujifilm does not plan to release the Fujifilm X-H2 in 2019. You can read the original rumor here.

X and GFX Cameras coming 2019

Fujifilm GFX 100

Fujifilm  X-T30

  • Coming first quarter of 2019 – report here
  • expect it to be 80% of the X-T3 in a smaller and more affordable package

Fujifilm X-Pro3 and X200?

  • I have no rumor for now, but our Fujifilm X camera replacement timeline would suggest the Fujifilm X200 or X100V to come in 2019. Questions remains open, if Fujifilm will anticipate the release of the Fujiiflm X-Pro3, or if they will skip one sensor generation, as they did with the X-Pro2.

XF and GF Lenses Coming 2019/2020

The official Fujifilm X roadmap shows an XF16mmF2.8, XF16-80mmF4 and XF33mmF1.0 and official Fujifilm GFX roadmap gives us the GF100-200mmF5.6, GF50mmF3.5 and GF45-100mmF4.

But one thing are official roadmaps, another are those secrets ones.

Some lenses on the secret roadmap might be launched without ever being on any official roadmap, as it happened in 2018 with the very affordable XC15-45mm muffin zoom (which btw enjoys really good reviews at AmazonUS).

For now, do not expect more than 2/3 lenses for the X system and 2/3 for the G mount a year, though. Fujifilm is aware that they need to speed up lens production, and hence this year they announced they will boost the lens production capacity by approx. 70% in 2020.

Fujinon X mount Lenses


  • Fujinon XF16-80mm f/4 in 2019
  • Fujinon XF16mm f/2.8 in 2019
  • Fujinon XF33mm f/1.0 in 2020

Fujinon G mount Lenses



Rumor Overview with Rating

* 75% to 99% correct

*50% to 74% correct

*25% to 49% correct

  • Internal Fujifilm Document Predicts 50% Market Share Decrease for Canon and Nikon Within 2021 (shared May 4)
  • FUJIFILM X AF Lenses: SIGMA Needs Bigger Market Share, TOKINA Designed X Glass Already but Stopped by Royalties, TAMRON is Vague (shared November 20)
  • Fujinon GF Rumored Lens Roadmap Update: Tilt Shift Lens, GF20-35mm, GF 80mmF1.4 & More (shared May 31)

*1% to 24% correct

  • None, but it could be longest list, if I’d share all the fake rumors I get :)

_ _ _

2018 Rumor Check


  1. New Fujinon XC 15-45mm F3.5-5.6 OIS Power Zoom with Ø52 Filter Coming Soon (shared January 8)
  2. Fujifilm X-H1 Announcement on February 14 / 15, depending on Your Time Zone (shared January 12)
  3. Fujifilm X-A5 and XC 15-45mm Zoom Announcement on January 31 (shared January 18)
  4. Fujinon XC 15-45 Power Zoom Size Compared to XC 16-50 and XF18mmF2 (shared January 22)
  5. Fujifilm X-H1 Shipping in March (shared January 25)
  6. Fujifilm X-H1 with Electronic First Curtain Shutter (EFCS) (shared Janaury 26)
  7. Fujifilm to Launch a Brown Fujifilm X100F (shared February 2)
  8. First Fujifilm X-H1 images (shared February 9)
  9. Fujifilm X-H1: 1080 at 120 fps, Face Detection in 4K Video (shared February 9)
  10. Fujifilm X-H1 with SD-relay recording (shared February 10)
  11. Fujifilm X-H1 Announcement February 15, at 2 PM Tokyo Time (shared February 12)
  12. Laowa 9mm F2.8 Coming in March for $499 (shared February 15)
  13. Fujifilm X-H1 Will Get Improved Video Autofocus via Firmware Update in May (shared March 22)
  14. Fujifilm GFX: 18mm and 45mm Macro Extension Tubes Coming (shared April 3)
  15. BREAKING: Fujifilm GF 250mm F4 Announcement April 12 (shared April 6)
  16. Kaizen Firmware Updates for Fujifilm X-T2, X-H1, GFX 50S, X-E3, X-Pro2 and X100F on April 12 – Announcement (shared April 9)
  17. Fujifilm X-T100 with 24 MP Bayer Sensor and Selfie Screen (shared April 19)
  18. LEAKED: First Image of the Venus Optics Laowa 17mm F4 for Fujifilm GFX! (shared April 19)
  19. Meet the Laowa 17mm F4 for Fujifilm GFX 50s, Widest Lens for Fujifilm GFX – High Resolution Image (shared April 20)
  20. Fujifilm X-T100 Announcement on MAY 24 (shared May 11)
  21. Fujifilm X-T2 Bug Fix Firmware Coming (shared May 15)
  22. Fujifilm X-H1 Faster Autofocus Than Fujifilm X-T2 (shared January 3)
  23. Fujifilm X-E3 Will Get X RAW STUDIO Support via Firmware Update (shared February 3)
  24. Fujifilm X-H1: Dual IBIS + OIS Combo Now Working Together! (shared January 29)
  25. Fujinon XF200mm F2 OIS WR Will Be “White/Light Grey” for Better Image Quality (shared March 19)
  26. Fujifilm XF10 is Coming and it’s NOT the X70 Successor. No Selfie Screen, No X-Trans, No Party! (shared May 29)
  27. Fujifilm XF10 Announcement July 19 (shared July 5)
  28. Fujinon XF 8-16mm F2.8 and XF 200mm F2 Announcement in July (shared July 7)
  29. New Fujifilm Lens Roadmap to be Announced in July (shared July 10)
  30. Fujinon XF 200mm F2 Shipping in October and XF 8-16 Available in November (shared July 16)
  31. Fujinon XF200mm F2: Filter Size 105mm (no Drop-In Filter), Beige Color & Recap (shared July 2)
  32. Fujinon XF200mmF2 Coming Bundled with New 1.4x Teleconverter for around $6,000 and New Anti-Reflection Coating (shared March 22)
  33. Fujinon XF 8-16mm F2.8 with New Improved Flare Control (shared April 28)
  34. Fujifilm X-T3: New X-Trans Sensor Less than 30 MP, Announcement Around Photokina 2018, New X Processor Pro (shared January 16)
  35. Fujifilm X-T3 coming with new vertical battery booster grip (shared July 30)
  36. Fujifilm X-T3: High-Speed 20fps Continuous Shooting and Even Faster in Crop Mode (shared August 2)
  37. Fujifilm X-T3 Will Cost Less than Fujifilm X-T2 (less than $1,599) (shared August 9)
  38. First Images of Fujifilm Compatible Elinchrom Trigger + Reason for the Long Wait (shared August 10)
  39. Fujifilm X-T3 base ISO 160 (shared August 13)
  40. Fujifilm X-T3 has no new film simulation at launch (shared August 17)
  41. Fujifilm X-T3 Video: 4K at 60p, 10 bit and Zebra (shared August 20)
  42. Fujifilm X-T3 Autofocus: Phase Detection on Entire Sensor, 425 AF points, Improved Face/Eye Detection and Better Low Light AF (shared August 21)
  43. Fujifilm X-T3: Headphone Jack, Exposure Compensation Dial and No Selfie Screen (shared August 22)
  44. Fujifilm X-T3: 30fps with ES in 1.25x crop mode, 20fps with ES full sensor readout and 11 fps MS (shared August 22)
  45. Fujifilm X-T3 shipping late September (shared August 27)
  46. Fujifilm X-T3 Basically Same Look and Button Layout of Fujifilm X-T2 (shared August 29)
  47. Fujifilm X-T3 coming in silver (not graphite) and black (shared August 30)
  48. Fujifilm X-T3 Announcement 6th of September (shared August 31)
  49. Fujifilm X-T3 Announcement at 00:00 / 01:00 AM New York Time (shared September 5)
  50. Fujifilm X-T3 Will NOT Have In Body Image Stabilization (IBIS) (shared January 24)
  51. Fujifilm X-T3: Better Battery Performance and Touch Screen (shared June 5)
  52. Fujifilm GFX 50R Coming September 25 for Around $4,500: No Cooling Box, Dual SD-Card Slot, 2 Way Tilt Screen and More Specs (shared September 9)
  53. Fujifilm GFX 100S Development Announcement on September 25 at 07:30 AM New York Time (shared September 12)
  54. Fujifilm GFX 50R Confirmed at Photokina in September 2018 (shared April 6)
  55. Fujifilm GFX 50R Announcement NOT in July / August, but Photokina (or shortly before). No Price Set at this Stage (shared May 11)
  56. Fujifilm X-T3: New Firmware Will Add exFAT File System Support Eliminating 4GB File Size Limit (shared September 28)
  57. Future Fujifilm X-H1 Firmware Update to Improve Tilting and Panning IBIS Performance (shared October 1)
  58. Exclusive Images: Real Life Size Comparison Fujinon XF16-80mm vs XF18-135mm and Fujinon XF16mmF2.8 vs XF35mmF2 (shared November 14)
  59. Fujifilm Black Friday Deals Coming to Europe with Up to Double Cashback (shared November 16)
  60. Full list of upcoming double cashback deals in Europe (shared November 20)
  61. Fujifilm GFX: GF 100-200 and Macro Extension tubes (shared April 3)


  1. Fujinon XF200mmF2 will Cost around $6,000 (shared February 6) – NOTE: it comes bundled with the 1.4 TC for $6000, which is what our source clarified shortly after (sharing even more details, like the white color etc), but I will be brutally severe with myself and put this in the wrong rumor list.
  2. Fujifilm X-T3 Shipping October/November (shared January 16) NOTE: it was September 20
  3. Fujifilm X-T3 Coming With New Film Simulation (shared July 17) NOTE: The source mixed up things a bit. It was a new feature for monochrome/Acros film simulation
  4. Mitakon Speedmaster 65mm F1.4 for Fujifilm GFX coming First Half 2019 (shared October 12) NOTE: As you can see in the article, it was Mitakon itself, who told me this via email. However, turned out to be wrong
  5. FUJIFILM USA Currently has No Plans to Sell Brown X-E3 and X100F (shared July 26) NOTE: This was accurate at the time of sharing. I also said if sales of brown cameras turn out decent in other countries, Fujifilm USA will start selling them. Many months after, they saw they sold well, so decided to offer them also in USA
  6. Samyang to Launch Fujifilm X Autofocus Lenses in 2019 (shared November 6)