BREAKING: One More Fujifilm GFX Camera Coming 2021, More Affordable than GFX100S

I know many of you will be skeptical right now.

Why?

Well, because here is how things went so far:

So, in 4 years of GFX series, we got 3 cameras only, hence less than one camera a year.

Fujifilm rightfully focused on giving us lenses for the system, with 12 G mount lenses launched in 4 years.

But according to our trusted sources, this will change in 2021.

In fact, I have been told that Fujifilm will launch another GFX camera in 2021. It will be more affordable than the recently launched Fujifilm GFX100S.

Expect updates.

On FujiRumors.

Very soon.

Love you!

P.S.: Don’t worry, this new GFX camera won’t use the newly registered low capacity Fujifilm NP-70S battery. That battery is for… oh well, you’ll see soon enough. Just follow FujiRumors ;)

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Why the Upcoming Fujinon GF Zoom Might not be the Fujinon GF 20-36mm f/3.5-4.5 (Opinion, not Rumor)

When we told you that Fujifilm will launch a new GF zoom in the first half of 2021, many were sure: this has to be the Fujinon GF 20-36mm F3.5-4.5!

But where does that Fujinon GF 20-36mm F3.5-4.5 rumor come from?

Well, it comes from an internal Fujifilm roadmap we leaked back in 2017 here.

As you can see, everything that was on that roadmap materialized at some point, except for the UWA Fujinon GF 20-36mm F3.5-4.5.

But if you look closely, the internal roadmap says “GF20-36mm” or “GF100-200mm”. And, well, in 2019 Fujifilm announced the Fujinon GF100-200mmF5.6.

Why this intro?

Well, because we recently told you the following about the upcoming Fujinon G mount zoom lens that it will be:

And here comes the speculation (not rumor).

The Fujinon GF 20-36mm F3.5-4.5 would be a a 16-28mmF2.8-3.5 full frame equivalent lens (or 10-18mm f/1.8-2.2 APS-C equivalent), and usually such wide angle faster zoom lenses are not the cheapest on the market, unless you go with third party offerings like the Tokina 16-28mm f/2.8.

So either Fujifilm worked miracles and is about to give us an ultra affordable UWA lens, or the lens we are talking about is not the Fujinon GF 20-36mm F3.5-4.5.

I don’t know the answer yet, but if I should place a bet right now, I’d not put my money on a GF20-36mmF3.5-4.5 lens, but on a very affordable travel zoom lens, which will still be able resolve all the 100 megapixels the GFX system offers, but maybe be made more out of plastic and have a slower aperture.

Sort of something we know from the Fujinon XC lenses, although I hope it will retain the aperture ring, the lack of which would be a dealbreaker for me.

But again, this is pure speculation from my side. Not a rumor.

The GFX Community

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BREAKING: Upcoming Fujinon GF zoom Will be Fujifilm’s Most Affordable G Mount Lens To Date

Well, this is am important update regarding the new Fujinon G mount zoom lens that will come in the first half of 2021.

According to our sources, it will be Fujifilm’s most affordable G mount lens to date.

FYI, the currently most affordable G mount lens is this one.

As you know, I just tried to make global economy recover by pre-ordering the GFX100S myself. I am torn between this lens and this lens. I absolutely need to find out the focal range of this upcoming zoom, as it could play into my buying decision.

For now, just drop your guess in the comments.

The GFX Community

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Fujifilm GFX100S “More Than Full Frame” Promo Series… and How Suddenly Sensor Size Does Not Matter Anymore for Some Youtubers ;)

Fujifilm has launched a series of promo videos called “more than full frame“.

But unlike the title might suggest, the promo videos talk less about specs, but are more on the inspirational side… and I like that for sure!

I will share all videos below, but let me add a little note first.

After the Fujifilm GFX100S was announced, I saw a few videos of big youtubers, who consistently stood behind full frame as the only real professional format (ignoring that Fuji APS-C cameras creamed off the most prestigious awards), saying basically the following things about the GFX100S.

  • having a 70% “fuller” sensor than full frame does not really make a lot of difference
  • having more pixels and a bit more dynamic range does not really make a lot of difference
  • it is more important to have passion for photography and have a system that inspires you to shoot

Sure, I can understand that some influencers, who have strong connections with brands that don’t produce medium format cameras (and are not committed to APS-C), are arguing a bit contradictory and confusing these days.

If they say sensor size does not matter, then people will ask them “so why not go with cheaper and smaller APS-C systems“, and if they say sensor size matters, then people will ask “then why not go GFX?”.

In this regard, I respect youtubers like Tony Northrup, who just consistently said that he does care about megapixel and the more megapixel he gets, the better it is for him. Or also Jared Polin, who in a video asked Fujifilm to send him a GFX100S for testing (but Jared, maybe we can schedule a call first to organize a Fuji crash course, so that you avoid flaming again that you can’t move the focus point while face detection is enabled ;)).

And what does FujiRumors say about the sensor size debate?

Simple and true: every system has its strengths.

As for hybrid cameras, I consider APS-C the ultimate sweet spot (and so do these industry insiders like Richard Butler from DPReview and Co).

There are APS-C specific advantages and also GFX specific advantages. And of course, full frame has its strengths too.

It’s just great we have all this choice and whatever people pick, it’s surely the best system for their needs.

Personally, I am very happy with my Fujifilm X system. It’s so flexible. Small lens, big lens, fast lens, compact lens, bulky camera, super compact camera, affordable, expensive, hyperbolic specs, simplicity, retro, modern… there is so much to pick from depending on needs and taste in the Fujifilm X system, that I personally do not see any need to go full frame. I’d lose more than I’d gain (for my personal needs and preferences).

If I’d add a system to my camera bag, at this point I’d just go for the very best image quality I can get (for a reasonable price), hence with a sensor that is 70% “fuller” than full frame. Especially now, where the Fujifilm GFX100S dropped for a price cheaper than the Sony A1 and a body smaller than the Panasonic S1R.

But that’s just me, my needs, my taste, and totally personal.

If you shoot full frame and say it’s the best of the best, then it surely is like this for you, and you are blessed with lots of mirrorless options, too.

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More Than Full Frame

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BREAKING: New Fujinon GF Zoom Coming First Half 2021

Recently we told you that Fujifilm will launch a new Fujinon GF zoom in 2021.

Trusted sources would like me to specify, that the GF zoom will come in the first half of 2021.

Fujifilm is seriously stepping on the gas with the GFX system in 2021! Keep the good stuff coming, Fujifilm!

The GFX Community

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