Fujifilm Manager About Full Frame vs APS-C, Firmware Updates for X-T3, DSLR vs Mirrorless and Talking Fujifilm X-H2 is like… :)

Fujifilm Manager Interview

The latest Fujicast podcast episode of Kevin Mullins and Neale James just went online.

It’s a special episode from the Fujifilm House of Photography in London with Fujifilm manager Andreas Georghiades.

The podcast is one hour long and you can listen to it here. In this article, we will focus on the Q&A with the Fujifilm manager.

And guess what?

Of course it starts with the Fujifilm full frame evergreen ;).

So the first question is, what is this obsession with APS-C? Full frame would be Fuji’s opportunity to capture the market.

  • There is not really an obsession
  • When Fujifilm first looked at mirrorless, APS-C was the best balanced system in terms of size, weight and image quality
  • Obviously there are advantages to bigger sensors, which is why Fujifilm developed the GFX system
  • bigger sensors also have disadvantages in terms of speed and performance and other things [FujiRumors listed them in this article]
  • that’s why Fujifilm decided to fight on two fronts
  • there is a lot of noise around 35mm. The manager does not call it full frame, as in photography history what was considered full frame always changed. Today it’s just a great marketing terminology
  • if you want high resolution, you can get GFX
  • if you want something smaller and lighter than DSLR, there is the APS-C X series
  • if you go bigger sensor, you also go bigger and more expensive lenses, and you end up with bigger kits
  • Canon, Nikon and Panasonic full frame offering does not give you any benefit in terms of size and weight over DSLR
  • you have to ask yourself the question, why do you go mirrorless. If you want to save size and weight, APS-C is better

How to stay competitive in the market?

** CLICK HERE to Read the Rest of the Article **

HOT New Fujifilm Deals: Save Up to $1,000 on GFX50R, Fujinon GF50mm f/3.5 and Fujifilm X-T3 Sell-Out for Fujifilm X-T4 Arrival

I tell you this: I am lucky I don’t live in USA, because otherwise I could hardly resist to the mega offer on the one combo in the GFX medium format system, that is totally tempting me. In fact, both, the Fujifilm GFX 50R and the Fujinon GF50mm f/3.5 are now heavily discounted.

Take note: the Fujinon GF 50mm f/3.5 is 50% off!!!!

Also, the big Fujifilm X-T3 sell-out started, and you now can get the X-T3 body or kit with a $200 discount plus a free vertical X-T3 grip (worth $329). This adds up to a $529 saving!

And in addition to that, there is a nice deal also on the Fujifilm X-T30.

Thomas Heaton Fujifilm X-T3 Editing: “Capture One is Amazing, I can See Why Pros Use it, but if You Use Lightroom, Get This Plug-in!”

In his latest video (see below), Thomas Heaton talks about the photography software he use to process his Fujifilm X-T3 RAW files. He tested

Save 25% off on Capture One 20 all cameras and Capture One 20 for Fujifilm cameras using the coupon code “25EXTRA” (valid til February 5)

Here are some considerations:

  • Lightroom only: worm effect. Strange things go on. Images do not look great
  • Lightroom with enhanced details: cleans up files, no worms, initially files look better. But he realized he loses lots of details actually, and hence looks softer
  • Capture One: file looks fantastic. C1 does an amazing job. Nice clean file. He can see why Pros use that
  • Iridient X Transformer: simple to install. Converts Fuji RAW files to DNG file and takes care of sharpening. The results are very close to Capture One results. Image looks cleaner, better. Very impressed with Iridient X Transformer

And in real life? Thomas printed the same image using the 4 different methods. He can’t see any difference. You need a loupe and super close, to see difference.

The only real noticeable difference appears during the editing process. You look at high res monitor super magnified. But when printed, you don’t really see difference.

But although in real world you can’t see real difference, you want to work with the best file possible, enjoy the processing. He recommends Capture One or Iridient X Transformer.

Thomas Heaton decided to use Iridient X Transformer. It’s almost as good as Capture One, and he can keep all his Lightroom workflow.

But if you don’t have problems to switch, he would recommend Capture One.

Save 25% off on Capture One 20 all cameras and Capture One 20 for Fujifilm cameras using the coupon code “25EXTRA” (valid til February 5)

Fujifilm X-T3 Autofocus Test: Old Firmware vs New Firmware

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Fujifilm X-T3 firmware

Fujifilm recently released Fujifilm X-T3 firmware 3.20, which promises a noticeable improvement in face and eye autofocus.

If you are looking for feedback, take a loot at the 281 comments in our Fujifilm X-T3 firmware 3.20 article.

Now we have a first autofocus comparison between the Fujifilm X-T3 old vs new firmware.

The video is French by les-guides-fujifilm.com. Left side camera old firmware, right camera new firmware.

The video below starts at min. 8.06, which is where you can see both cameras tested side by side.

If somebody speaks French (sadly it’s not one of the 4 languages I speak), it would be great if you could quickly summarize in the comments what he thinks about the new firmware.

UPDATE: here is the translation from one of our readers (thanks)

  • face detection is generally better as it works with smaller (further away) faces, and is more reliable
  • multiple faces are also better handled than before
  • in difficult circumstance (such as somebody wearing glasses, face seen from the side, …) there seems to be no improvement.
  • with 56 XF strange results: new firmware seems to degrade the autofocus performance
  • with 16-80 XF there’s a general improvement
  • tracking remains a bit laggy, no real improvement vs previous version

Don’t forget to:

Top X-T Community: Fujifilm X-T facebook group
Top X-T Page: Fujifilm X-T Page

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