Fujifilm GFX50R Discontinued, Zero Rumors About GFX50RII and Dreams About GFX100R

It’s over.

According to reports at digitalcameraworld, the Fujifilm GFX50R is now discontinued.

As a huge Fujifilm X-E line lover, the Fujifilm GFX50R would have been my most natural step into Fujifilm medium format.

However, as I don’t switch from X-Trans APS-C to Full Frame because the difference is negligible (and with lots of advantages on the APS-C side, too), I also thought that sure, going from 26 to 50 MP is OK, but at this point I prefer to go all-in and grab a 100 megapixel medium format Fujifilm GFX100S.

If there was a Fujifilm GFX100R, I’d have grabbed that one. But it looks like all I can do is to hope that one day in the future Fujifilm will give us either a Fujifilm GFX100R or an X-T styled GFX100 (as shown in these official Fujifilm prototypes).

But don’t get me wrong.

A camera with a PSAM dial, a dedicated custom settings dial and top LCD is stupidly easy and fast to operate. The total opposite of the original GFX100, which is the only Fujifilm camera I’ve ever hold in my hands where I thought “WTF, need to grab that owners manual“.

But I can’t really fall in love with cameras that are stupidly easy to use, I prefer those who are FUN to operate. Like my X-E or X-T cameras.

So, my wish for the GFX future are a GFX100R and GFX100T. But so far, I have absolutely zero rumors about it. And for the records, I have also zero rumors about a Fujifilm GFX50RII.

In any case, if you are also attracted by the rangefinder styled medium format Fujifilm cameras, then better grab yours now, as who knows for how long we will find the Fujifilm GFX50R in stock now that it is discontinued.

Good bye, Fujifilm GFX50R. I was one of the very first people to touch you, back then, at the photokina 2018, where I even illegally smuggled into the fair one day ahead of its official launch to meet you. May your heritage continue to live in the GFX lineup.

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The Fujifilm X-T3 is $300 Off, but the “New” Fujifilm X-T3 WW is Even Cheaper!

We already told you that, silently and almost unnoticed, on September 2 Fujifilm launched the Fujifilm X-T3WW, a Fujifilm X-T3 camera without battery charger in the box.

If you are good without a charger, then you’ll save additional $100 over the currently $300 discounted Fujifilm X-T3.

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Fujifilm Releases X-T3 WW for $100 Less Than Regular X-T3

There was a glorious Fujifilm X Summit, where Fujifilm announced new gear, new roadmaps, gave hints on future sensors and more.

But one thing that passed unnoticed was the release of the “new” Fujifilm X-T3 WW (which stands for “worldwide”) that is $100 more affordable than the regular X-T3 (even when discounted!).

It’s a Fujifilm X-T3 sold without battery charger!

At this price, the Fujifilm X-T3 is now a real steal quite frankly.

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Fujifilm Releases New Firmware Updates for X-T4, X-T3, X-E4, X-Pro3, X-T200 and X-A7

Fujifilm has released a couple of new firmware updates. Down below all details and download links.

In theory this is just a minor bug fix update, but I remember when I was on holiday last year in South Italy and Fujifilm released a new X-T4 firmware with “minor bug fixes”. Intrigued by that, I tested the new firmware during my holiday, and found out that it fixed the exposure stepping in video, which is all, but just a minor bug fix.

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This is why I generally always recommend to update your cameras. Fujifilm can fix a typo in the menu, but also way bigger issues with such “minor bug fixes”.

Also, Fujifilm promised us a major GFX100 firmware update and also a major X-S10 firmware update. Sadly they have not been released today. I hope this does not mean there was some sort of last second delay (wouldn’t be the first time).

In any case, here on FR I’ll let you know as soon as the new firmware for GFX100 and X-S10. So follow us.

With all that said, you can find all details and links for the latest firmware updates down below.

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Fujifilm Fiscal Year 2020 Financial Results: Income Down 37.8%, but Great Recovery thanks to X-S10 and GFX100S, No Mention of X-T4

Fujifilm has published its financial results for Fiscal Year 2020 (from April 1, 2020 to March 31, 2021).

So how did Fujifilm perform in the year of the COVID-19 pandemic?

In a nutshell:

  • Instax is going strong
  • broadcasting and cinema lenses suffered most due to cancellation of events (such as the Olympic games) caused by the Coronavirus pandemic
  • Fujifilm X and GFX series had a tough start but recovered greatly later in the year thanks to the Fujifilm X-S10, Fujifilm GFX100S and GF80mm F1.7 R WR, allowing a year-over-year increase in the second-half revenue

For the imaging solution, this translated in an operating income that amounted to ¥15.6 billion (down 37.8% year-over-year).

It is curious they do not mention the Fujifilm X-T4 in their reports, which hit the market in spring 2020. Maybe it’s the camera that suffered most from the pandemic, as it was released right when the pandemic started, factories were shutting down and there was the biggest uncertainty on how the pandemic would evolve.

And once the situation was getting more clear and better, Fujifilm had already a mini X-T4 on the market, the X-S10, which was smaller, more affordable, mainstream ergonomic choices and IBIS, making it probably a top pick over the X-T4 for many. Plus the X-T3 saw some substantial rebates, so if you don’t need IBIS and hate selfie screens, the X-T3 was still the better choice.

This time the bad timing was definitely not Fuji’s fault (as opposed to the X-H1 and X-T3 release timing), but mere bad luck.

Here are some excerpts:

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