PhotoKina 2018: The Year DSLRs Died. What to Expect from Fujifilm and will FujiRumors be There?

images I took at photokina 2016… can you find Waldo

The Year of Mirrorless

This years’ photokina will probably the most exciting of the last 20 years.

We will assist to the death of DSLR’s (that’s it my friends, just accept it), and open the new era of mirrorless.

Paraphrasing the famous sentence from the movie Deadline we could say “that’s technology, baby, there is nothing you can do about it, nothing“.

Sure, the transition from DSLR to mirrorless won’t happen overnight. But that’s the trend. And that’s why Canon and Nikon are starting to get serious about mirrorless, too.

On this years photokina we will see the following new mirrorless cameras from Fujifilm:

Not a rumor, but regarding Fujifilm lenses, I’d not be surprised to see:

  • Fujinon GF 100-200mm F4.5-5.6
  • Fujinon GF 35mm F2.8
  • Fujinon GF 20-36mm F3.5-4.5
  • GF pancake lens is not confirmed
  • and of course the XF200mmF2 and XF8-16mmF2.8

Mock-ups:

  • Fujinon XF16-80mmF4
  • Fujinon XF16mmF2.8
  • Fujinon XF33mmF1.0 (not sure)

FujiRumors @ Photokina

I am 80% sure I will be there, but if I go, I sadly I can’t be there for more than 1 or (best case) 2 days.

I was at photokina in 2016, also just for one 1 day, because my school principal didn’t give me more days off (and yet, when I came back, I had huge problems to focus on my job again).

In 2016, the by far busiest booth was the one of Fujifilm, but, between me and you, the most beautiful one was without a doubt the one of Leica (don’t tell Fuji, but I’ve spend hours (!!!) there).

This year, Fujifilm won’t have such an easy game to play like in 2016. The competition is strong, and that’s good for us customers.

The biggest problem?

Well, on the same Photokina days, there is also worlds largest beer festival, the Oktoberfest in Munich (I’ve never been there). So I stand in front of tough decisions: Oktoberfest or Photokina? Life can be so cruel!!!

Let me know in the poll, where I should go ;)

FujiRumors Should...

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FUJIFILM Should NOT go FULL FRAME you Say + Advantages of APS-C (and MF)

Specs are Fun, but don’t let them take Control over You: Keep up Watching at the (Photography) World primarily Artistically, rather than Technically

You Don’t Want Full Frame Fujifilm

Here are the results of the poll we launch a few days ago here.

77% of you voted that you don’t want a Full Frame interchangeable line by Fujifilm.

  • 43% don’t want FF at all
  • 19% don’t want FF in MILC, but they would like an FF Fujifilm X200
  • 15% don’t want FF, but a APS-H sensor that is still compatible with existing mount and lenses

So basically for 62% of you there is no need to have FF on Fuji’s MILC lineup, and my impression is that those, who vote for APS-H, care most about compatibility with existing lenses, hence, if APS-H is not possible, they’d rather prefer to keep APS-C than go FF  and invest all over again in a new system.

Only 12% of FR-readers are Pro full frame, whereas other 6% voted for the option to put a FF sensor in the G mount, making the GFX a hybrid system.

So, if Fujifilm listens, than at least here on FR the advice is clear: continue to improve, where you are already the best in the market, APS-C and Medium Format, and avoid the FF slaughter between Canon, Nikon, Sony, Panasonic and maybe even Olympus.

Advantages of APS-C

** CLICK HERE to Read the Rest of the Article **

First Look Review: Fujinon GF250mmF4 R LM OIS WR

Reaching Out: GF250mmF4 R LM OIS WR

The new GF250mmF4 R LM OIS WR and the optional GF1.4x TC WR teleconverter lens bring genuine telephoto capability to the evolving Fujifilm GFX medium format system. Featuring impressive detail resolution and three-dimensional subject rendering, the rather moderately priced GF250mm equals a 198 mm lens in 35 mm “full-frame” terms, and its reach can be stretched to 350 mm by attaching the new 1.4x teleconverter. Fujifilm’s GF product introductions are completed by two macro expansion tubes that work with almost all existing GF lenses and can turn the GF120mmF4 into a true 1:1 macro lens.

So is it all worth it? You should be able to decide for yourself after reading this first-look review based on pre-production samples of the GF250mmF4 R LM OIS WR, GF1.4x TC WR, MCEX-18G WR and MCEX-45G WR.

_ _ _

Fujinon GF 250mm F4: BHphoto, Adorama, AmazonUS
Fujinon GF 1.4x Teleconverter: BHphoto, Adorama, AmazonUS
18mm Macro Extension Tube: BHphoto, Adorama, AmazonUS
45mm Macro Extension Tube: BHphoto, AdoramaAmazonUS

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by Rico Pfirstinger

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FUJIFILM Releases Firmware Updates for X-T2, X-Pro2, GFX 50S, X-T20, X100F and X-T1 + Fuji Software Updates – *** UPDATE ***

Fujifilm Firmware Updates

Fujifilm just released the new firmware updates for Fujifilm X-T2, Fujifilm X-Pro2, Fujiiflm GFX 50s, Fujifilm X-T20, Fujifilm X100F and Fujifilm X-T1.

For the full details, check out the download links below (WiFi Tethered Shooting, GFX faster AF and more!)

The Firmware links include the link to the download of the updated Owners Manual, such as the Fujifilm X-T2 Owners Manual ver. 2.10.

Updates also for

  • Tethered Shooting Software HS-V5 for Windows® Ver.1.6 Updater for Windows – more here
  • Tethered Capture Plug-in for Adobe® Photoshop® Lightroom® Ver.1.6 (Windows / Macintosh) – more here
  • Fuji X Aquire + PC AutoSave – more here

brought to you with Love at 3:00 AM local time :) … Happy download :)
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TIPA Awards 2017: Fujifilm Most Awarded Camera Company. Prizes to GFX, X-T2, X-T20, X100F and XF23mmF2

If you were lucky enough to attend the Photokina 2016 (like me), you will have noticed that the by very far busiest booth was the one of Fujifilm. So it was clear to me, that Fujifilm must have done many things right over the last year, in order to attract all these people.

So it’s not really a surprise, that the latest Fujifilm products are highly awarded. I’ve already reported how:

  • the Fujifilm X-T2 got the Gold Award at DPReview (story here)
  • 14 Fujifilm products won the IF Design awards (story here)
  • the Fujifilm GFX got the DPReview Gold Award (story here)
  • the Fujifilm X100F earned the DPReview Gold Award (story here)
  • 17 Fujifilm products won the red dot design award (story here)
  • the Fujifilm X-T20 got the DPReview silver award (story here)
  • Only the Fujifilm X-System broke the DSLR Hegemony at World Press Photo Awards (story here)
  • at the DPReview Awards 2016, DPReview declared the Fujifilm X-T2 and Nikon D500 “Way in Front of the Rest” (story here)
  • the Fujifilm X-Pro2 Best Professional CSC and XF100-400 Best CSC Zoom Lens won the EISA Awards (story here)

Well, Fujifilm now sets another record. At this years’ TIPA Awards (2017), it is the most awarded camera company out there, with a total of 5 awards for:

As usual, at such competitions, there is an award for basically every brand out there. But it might be still significant, that Fujifilm is the most awarded brand.

Check out all the 2017 TIPA winners at tipa.com