Fujifilm X-T50, GFX100S II, XF16-50 and GF500mm Reviews and Pre-Orders Now! LIVE BLOG

Fujifilm X Summit Launch Blog
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Now Real:


Official Fujifilm Info

First Looks: Fujifilm X-T50 + XF16-50mmF2.8-4.8

  • BH Explora – FUJIFILM GFX 100S II, GF 500mm f/5.6, X-T50, and XF 16-50mm f/2.8-4.8
  • Rico’s Flickr – X-T50 + XF16-50 Samples
  • dpreview – X-T50 initial review
  • 50.8 Shop – X-T50 and GFX100S II announcement
  • fujistas (spanish) – X-T50 hands on
  • fujixweekly – Fujifilm X-T50 — The “Digital Film” Camera — But who is it for?
  • fujixweekly – Fujifilm X-T50 Film Dial Settings + 14 New Film Simulation Recipes (Yes, 14!!)

First Looks: Fujifilm GFX100S + GF500mmF5.6

  • BH Explora – FUJIFILM GFX 100S II, GF 500mm f/5.6, X-T50, and XF 16-50mm f/2.8-4.8
  • 50.8 Shop – X-T50 and GFX100SII announcement
  • thephoblographer – GF500mm review
  • thephoblographer – GFX100SII review
  • gizguide – FUJIFILM GFX100SII and GF500mm F5.6 super telephoto launched with Camera Samples
  • maxangeloni – Fujifilm GFX 100S II – the evolution of the species


Launch Videos
Fuji Guys & More

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Fujifilm X Summit Starts NOW – WATCH LIVE on FujiRumors

Fujifilm X Summit – LIVE COVERAGE
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Fujifilm X Summit – The Full Coverage Live!

  • two cameras and two lenses to be unveiled today
  • demand for X100VI demand far exceeded expectations
  • Fujifilm is now increasing production capacity for X100VI and commited to ship all ordered units
  • X-T50 introduced
  • new rounded shape
  • slightly larger than X-T30, but feels smaller in hands
  • better ergonomic feel overall
  • enhanced holding experience
  • film simulation dial
  • 40MP
  • X-Processor 5
  • AF performance of X-T5
  • IBIS newly arranged and developed to have 7 stops IBIS in compact body
  • XF16-50mmF2.8-4.8 introduced
  • 240g – lightest XF zoom
  • internal zoom
  • weather resitant
  • standard zoom for all situations
  • 11 elements in 9 groups with 3 spherical and 3 ed lenses
  • close up performance is very important (0.3x magnifcations, 24cm close focus from sensor)
  • Fujinon GF500mm f/5.6 R LM OIS WR
  • GFX100 II is flagship model launched in 2023
  • GF500 for wildlife
  • longest GF lens (396 FF equiv.)
  • weight: 1375 gram
  • no image quality compromise
  • 21 elements, 2 super ED and 5 ED lenses
  • 6 stops OIS
  • autofocus with linear motor
  • Fujifilm GFX100S II introduced
  • GFX series is not only for professionals, but also enthusiasts
  • newly developed 102MP sensor (not the one of GFX100II and also not the one of GFX100S)
  • X Processor 5
  • highest IQ among GFX series
  • improved pixel structure allows base ISO 80
  • wider dynamic range and lower noice
  • subject detection
  • autofocus algorithm improved
  • 8 stops IBIS
  • 883 grams (lightest 102 MP GFX camera)
  • Outro
  • X-T50 $1,399
  • X-T50 with 16-50 $1,799
  • XF16-50 $699
  • GF500mm $3499
  • GFX100S II $4,999
  • New Film Simulation Special content website launched
  • collaboration with World Press Photo foundations

Get Yours

Event Slides

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VOTE NOW: Which Fujifilm Gear Coming May 16 Are You Looking Forward Most

On May 16, at 1AM New York time (7AM Berlin time), Fujifilm will launch 4 new items:

I was wondering: out of all this new Fujifilm gear, which one are you looking forward the most? Vote the survey below.

Which Fujifilm gear are you looking forward the most?

View Results

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LEAKED: First Image of Fujifilm GFX100S II Shows One Obvious Difference over GFX100S

Trusted sources have passed us the first image of the Fujifilm GFX100S II which you can see below (THANKS A LOT).

I know what you think.

You think: “this looks exactly like the Fujifilm GFX100S“.

But look closer, and you’ll spot an actually quite noticeable difference.

Found it?

The whole GFX100S II camera body is now wrapped in the same Bishamon texture we find on the higher end Fujifilm GFX100 II.

That’s a good news. I loved that texture when I went hands-on with the Fujifilm GFX100II.

As for the rest, the Fujifilm GFX100S II looks pretty much identical to the Fujifilm GFX100S.


Fujinon GF500mm f/5.6 Announcement on May 16 and Priced €3,899

The Fujifilm X Summit on May 16 is getting bigger and bigger.

Not only will we get the Fujifilm X-T50, the Fujinon XF16-50mmF2.8-4.8 and the Fujifilm GFX100S II, but according to our sources also the Fujinon GF500mm f/5.6 will be announced on May 16.

And we also have the price for you.

The Fujinon GF500mm f/5.6 will cost €3,899 in Europe. So far I have no indication about the price in US Dollar.


Well, that’s actually a bargain compared to what other brands charge for equivalent lenses.

Fujinon GF500mmF5.6 Size