Fujifilm Wins 29 Red Dot Awards including GFX100S, X-E4, XF50mmF1.0 and More

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29 products, the largest number ever, received the world-famous “Red Dot Design Award”

Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the highest award “Best of the Best Award”

Products in various business fields are highly evaluated for their designs that realize not only beautiful appearance but also excellent functions and performance

Fujifilm Co., Ltd. (President: Kenji Sukeno) is a “Red Dot Design Award: Product Design 2021” sponsored by the “Nordline Westfalen Design Center” based in Essen, Germany. We are pleased to announce that 29 products such as the instant camera instax “Cheki” series and the digital cameras “X series” and “GFX series” have won the “Red Dot Design Award 2021”. Among them, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the “Best of the Best Award”, which is the highest award of the same award.

This time, 29 products, which is the largest number ever for our company, have been awarded, and this is highly evaluated for the design that maximizes not only the beautiful appearance but also the excellent functions and performance.

The “Red Dot Design Award” is an international design award established in 1955. It is judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability, and is awarded to excellent products. This award is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA” in the United States. This year, about 7,800 entries were submitted from all over the world and were judged by internationally active design experts.

We pursue functions and performance in the development of all products and services, and are working on design development that maximizes the excellent functions and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on easy and comfortable operability and portability.

Red Dot Design Award 2021″ winning products (24 products excluding 5 unpublished products)

  1. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  2. Instant camera “Cheki” “instax mini 7+”
  3. Instant camera “Cheki” “instax mini 11”
  4. Instant camera “Cheki” “instax SQUARE SQ1”
  5. Mirrorless digital camera “FUJIFILM GFX 100S”
  6. Mirrorless digital camera “FUJIFILM X-T4”
  7. Mirrorless digital camera “FUJIFILM X-E4”
  8. Mirrorless digital camera “Fujifilm X-S10“
  9. Mirrorless digital camera “Fujifilm X100V”
  10. Fujinon lens XF50mmF1.0 R WR
  11. Fujinon lens XF10-24mmF4 R OIS WR
  12. Fujinon lens GF30mmF3.5 R WR
  13. Fujinon lens GF100-200mmF5.6 R LM OIS WR
  14. Broadcast zoom lens “FUJINON UA 107 x 8.4 BESM AF“
  15. Broadcast zoom lens “FUJINON UA 24 x 7.8 BERD S6 B“
  16. Broadcast zoom lens “FUJINON HP 66 x 15.2-ESM“
  17. Broadcast zoom lens “FUJINON HP 12 x 7.6 ERD-S9“
  18. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9“
  19. Binoculars “FUJINON HYPER-CLARITY HC 8 × 42/10 × 42”
  20. Endoscope function expansion unit “EX-1”
  21. Clinical chemistry analyzer “DRI-CHEM NX600”
  22. Mouthpiece “B1” with splash reduction function for endoscopes
  23. Inkjet solution “UVIQUE”
  24. Magnetic tape storage media “FUJIFILM LTO Ultrium8 data cartridge”

Down below a more detailed introduction on the awarded products.

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Clarifying Why Some Fujinon XF27mmF2.8 R WR Come with Lens Hood and Others Not

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There is a bit of confusion going on, and quite frankly also some undeserved sh*tstorm on Fujifilm.

So let me clarify.

Along with the Fujinon XF27mmF2.8 R WR, Fujifilm also released a new LH-XF27 lens hood and the LHCP-27 lens hood cap.

Here is the thing:

When unboxing their new XF27mmF2.8 R WR, some FR-readers noticed that the LH-XF27 and the LHCP-27 are included in the box, while others did not get these accessories along with their new lens.

The reason for this is simple:

If you bought the XF27mmF2.8 R WR only, then you’ll get the LH-XF27 and the LHCP-27 included with your purchase. If you got it bundled with the Fujifilm X-E4, then the LH-XF27 and LHCP-27 are not included.

This confused some X shooters and others also got quite frustrated about it and dropped angry one star reviews on this lens complaining about it.

But while I understand the confusion, I can’t comprehend such heated spirits and certainly it’s an overkill to give the lens a 1 star review for that.

Why?

Because the Fujinon XF27mmF2.8 R WR costs $400 if purchased alone. But if you grab it with X-E4, then you’ll get the XF27mmF2.8 R WR for only $200 on top of the X-E4 body only price.

So yep, you save $200 if you buy the XF27MKII with X-E4.

In the light of the $200 saved, it should not break the bank to pay the few bucks it needs to get both these accessories separately.

Yes, sure, it wouldn’t have broken Fuji’s bank either to just include these accessories also when bundled with the X-E4. But given the $200 rebate on the lens, if you grab it with the X-E4, customers will still make a hell of a deal.

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Fujinon XF18mmF1.4 Coming April 15 – Will You Buy it?

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Here is just a quick survey to see how big the interest is for the upcoming Fujinon XF18mm f/1.4, which, as FujiRumors leaked exclusively for you, will be announced on April 15.

Are you considering to get one?

I can’t give you the final price of this lens yet, but what I can tell you is:

Feel free to vote the survey below.

Will You Buy the Fujinon XF18mm f/1.4?

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Fujifilm X-H2 with 8K DCI/UHD Video Coming 2022

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As FujiRumors already broke a while ago, the Fujifilm X-H2 will come in 2022.

Of course I am investigating deeper, but today I’d like to share a rumor that has been reported to me by an anoymous source, that contacted me via rumor box.

The anonmyous source told me this:

X-H2 will be capable of 8K video recording, both 8K DCI and 8K UHD

Two things first:

  1. thanks to the source for sharing this tidbit with us
  2. if you (the anonymous source) would like, you can contact me again via rumor box and give yourself a nickname, so I can eventually recognize you in future. Also via email is great [fujirumor@gmail.com]

With that said, of course, as any anonmyous rumor, we invite you to take it with a grain of salt.

However, with the Canon EOS R5 and the Sony A1 entering the 8K territory, it’s also safe to assume that the rumor is correct and that Fujifilm will also join the 8K club sooner or later.

The question at this point is if it will be “just” 8K30p like on full frame cameras, or if the Fujifilm X-H2, thanks to its smaller sensor and hence faster sensor readout, will top them all maybe by offering 8K60p.

Because that’s what happened with the Fujifilm X-T3, which was launched with 4K60p and full frame needed lots of time to finally catch up with the X-T3 specs.

Maybe (speculation, not rumor!!!) the Fujifilm X-H2 will push the boundries of mirrorless video feature even more, stepping ahead of all competitors, just as the X-T3 did back in 2018, when it offered 4K60P long before any full frame camera could do that.

In case I hear anything in this regard, I will let you know here on FujiRumors.

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Fujifilm X-E4 GARIZ Leather Half Case

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GARIZ has released the Fujifilm X-E4 GARIZ leather half case.

It is available at AmazonUS in black here and at AmazonUS in brown here and also at eBay here.

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via dc.watch

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