Fujifilm USA Deals Continue and Mega Fujifilm X-T2 Price Drop Now also In Europe

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Fujifilm Summer Deals

Last week USA dropped the price of the Fujifilm X-T2 down to $799 (50% off).

Now Europe followed, for example you can find the the Fujifilm X-T2 for £799 in UK. For other EU countries, check out the Fujifilm EU Promo page.

You can see all USA Fujifilm Summer deals here.

Fujifilm X-T2 – Lowest Price Ever

Fujifilm GFX Deals

X Cameras

X mount Prime lenses – save up to $250

X mount Zoom lenses – save up to $200

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Software

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Inside the Fujifilm Factory, Eye AF Demo and a Confusing Fujifilm GFX 100S Rendering

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Fujifilm Factory

The Straits Times posted a short video, with clips from inside the Fujifilm factory in Sendai.

Interestingly, at some point they display a rendering of the Fujifilm GFX100S, basically a Fuji GFX50S marked as 100S. I don’t know if they were confused and just made an incredible error, or if they just wanted to hint something to us :)

Anyway, here are some facts we hear in the video:

  • 227,000 sqm
  • 2,000 workers
  • 18,000 cameras manufactured each month
  • 30,000 to 50,000 lenses manufactured each month
  • the first room they visit is a room, where the “image sensor is produced“, as well as some of the lenses assembled
  • the IBIS of the GFX100 consists of 110 pieces. It takes surprisingly little space around the image sensor
  • the camera is assembled from close ot 900 pieces [to be precise, 860 pieces, as we reported here]

When he says about “image sensor being produced” he probably means “assembled on the GFX“, since it is produced by Sony.

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Hasselblad Teases New Camera Launch on June 19: 100 Megapixel Hasselblad X2D Coming to Compete with Fujifilm GFX100?

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The timing could not have been better!

Fujifilm has just announced the Fujifilm GFX100 and is about to ship it on June 27, and now Hasselblad has published a teaser of what looks like the successor of the Hasselblad X1D.

Hasselblad says the launch will take place on June 19.

There are no further details. All we can see is an image showing a shutter button that looks just like the one of the Hasselblad X1D.

This indicates that the Hasselblad X2D (or Hasselblad X1D Mark II) could be on its way, maybe with the same 100 megapixel sensor of the Fujifilm GFX100.

And it would be high time, since the Hasselblad X1D is discontinued since a while now.

This is a fantastic news especially for Fujifilm GFX lovers, since the more competition there is in the medium format segment, the more companies will fight for customers and offer more features for less price.

So, dear Hasselblad, we all look forward to June 19!

via Fujifilm GFX group via Hasselblad facebook via dedicated Hasselblad launch page

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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FUJIFILM vs SONY Colors Compared: “If You don’t Want to Spent Time Color Grading, Fujifilm is Great”

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Max Yuryev compares the Sony vs Fujifilm color science.

It’s a blind test, so you have to go through 10 frames, note on paper if you prefer camera A and B. Of course I did it, and it turns out I prefered Fujifilm in 80% of the cases.

The video frames from 1 to 4 are taken with standard picture profile, whereas from 5 to 10 he compares Eterna to a custom made picture profile.

Some general conclusions Max made, before we watch at the frames one by one:

  • in harsh daylight, with light bouncing, the Sony got some heavy tint, but Fuji’s smart color science got rid of it
  • Sony is usually more accurate, but you have to spend time to get rid of that tint
  • Fujifilm got it figured out, and you don’t have to worry about color tint
  • If you just want to shoot, and not spent time color grading, Fujifilm is great

We remind you that, as reported here, Fujifilm makes a distinction between metric color and memory color. Metric color is more realistic, whereas memory color is interpretation, it’s how your brain sees and remembers colors in a certain scene.

Certain Fujifilm film simulations are not ment to be accurate representation of real colors, but interpretations closer to how you remember those colors.

Other film simulations instead just have to give a unique vibe to the image, think at the vintage touch of the less saturated Classic Chrome for example, great for documentary photography, thanks to the “art of omission” that puts the story/content in the center, instead of colors.

Colors science is a crucial factor at Fujifilm, and we told you already that the engineer, who developed the original Velvia film, has also developed the digital Velvia film simulation.

And now back to the comparison:

1st frame

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Fujifilm GFX100 First Look: “Medium Format is Boss. All GF Lenses Need Firmware Update for Phase Detection AF Support”

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Fujifilm GFX100

BHphoto went hands on with the Fujifilm GFX100. You can see their full video here.

  • no dials, feels like a camera of 2019
  • extreme cropping capability
  • autofocus feels like X-T3. Not that super fast, since it the AF motor has to move more glass inside GF lenses, but very very fast
  • all GF lenses need a firmware update to support phase detection AF
  • bigger glass is just a completely different look compared to full frame
  • vertical grip too sleek. Should be more rubberized and ergonomic
  • aimed at professionals and enthusiasts
  • for sports and wildlife there are higher frame rates options. But the GFX100 goes at 5fps
  • they tested the 5fps, and it hit every frame
  • video is a huge leap over what Fujifilm GFX50S and GFX50R can do
  • Medium Format is Boss! It’s ridiculous to compare it to full frame

Check out the full BHphoto GFX100 video here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujifilm GFX Deals

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