A LOVE Letter to FUJIFILM in Times of Mirrorless Wars

Forget the Specs... Get up and Shoot! FujiRumors today at 06:15 at 8202 feet (2500 meters) - Catching Sunrise

Forget the Specs… Get up and Shoot! FujiRumors today at 06:15 at 8202 feet (2500 meters) – Catching Sunrise

A Love Letter to Fujifilm in Times or Mirrorless Wars

The video above has been shared by Fujifilm UK on their youtube channel here for the World Photography Day 2018.

I really like it, because none of the photographers interviewed mentions for a single time the word “Fujifilm” or “megapixel“. They “just” tell us what photography means to them.

Just the fact that Fujifilm shares such videos on their channels, denotes a photographic culture, that, so they tell me, is lacking in some other brands.

Let’s Spread Love

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Tony Northrup Mirrorless War Predictions: “Fujifilm’s Niche. The Battle is Between Sony and Canon. Nikon Underdog”


The Mirrorless War

It’s surely an exciting time, now that also Canon and Nikon are entering seriously into the mirrorless market. But more competition in a shrinking market… how will it end for the various camera companies?

According to Tony Northrup, it’s a battle between Sony and Canon, with Nikon being the underdog.

Fujifilm will end up in the 4th place, and Micro 4/3 as well as Pentax will basically disappear.

Regarding Fujifilm, Tony & Chelsea say:

  • lots of different form factors, and retro style. They have carved out a safe niche
  • however, he also says that this “safe niche” could become hard for Fuji to defend
  • extremely loyal following (also thanks to Fujifilm listening to customers, like with Kaizen firmware udpates)
  • customer base is growing and more Pros are moving into Fujifilm
  • but they are still limited by their sensor size, they only have APS-C, so they won’t make the breakthrough in the Pro market
  • things Tony and Chelsea love about Fujifilm are “intangible” and do not appear on DxO and DPR

Tony Northrup does not mention Fujifilm GFX medium format system. And overall I see that the big youtube channels don’t really look at this camera. For them, Fujifilm is APS-C.

A pity, since even DPReview says in their GFX 50S review herethis is the best image quality we’ve ever seen.”

Anyway… the moral of the story: apparently only Full Frame is really Pro (not APS-C and apparently not even Medium Format)!

the Ridiculous “is Fuji Pro” question

Of course I don’t agree with this, simply because many Pros already use Fujifilm for their work.

Or maybe those Pros don’t know they are shooting with an APS-C camera? In this case, don’t tell them the sensor in their camera is APS-C, or they will delete years of pictures from their hard drives and send back to clients all the money they earned with Fujifilm pictures over all these years. ;)

No seriously, besides the fun, I find the question if Fujifilm is a professional system often ridiculous.

Just ask top wedding photographer Kevin Mullins, world renowned portrait photographer Damien Lovegrove, ultra famous celebrity photographer Markus Klinko, Magnum photographer David Alan Harvey, official FIA car race photographer John Rourke (and so many others), if Fujifilm ruins their photography or if they get less paid because they use Fujifilm gear ;) .

With that said, check out the full video at Tony & Chelsea Northrup Youtube. And also Kevin Raber’s Mirrorless War video at luminous landscape youtube.


Fujifilm X-T3 New Vertical Battery Grip VG-XT3 Registered at the Radio Agency


Fujifilm X-T3 Vertical Battery Grip

Attentive FR-readers will know it already since July 30: theFujifilm X-T3 will get a new vertical battery grip.

Now the VG-XT3 vertical battery grip dedicated to the Fujifilm X-T3 has been registered at the Korean National Radio Research Agency (RRA) – via nokishita

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have a fantastic day :)

Rumored Fujifilm X-T3 Specs

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Fujinon XF 200mmF2 Sample Images and Old Vs. New 1.4x Teleconverter Comparison


Fujinon XF 200mm F2 Samples

Fujifilm X-shooter Surachart Chandenduang is testing the brand new XF200mmF2. He is photographing ice skaters and takes some portraits on the beach with the 200/2.

In his camera bag there is also a Nikon D5 with 70-200, and you can see it compared to the X-T2 with XF200 on his facebook page here.

Fujinon XF 200mm F2: BHphoto, Adorama, AmazonUS

Rico Pfirstinger has published a comparison between the old 1.4x teleconverter and new 1.4x teleconverter mounted on the Fujinon XF200mmF2 on his flickr here (where you will find many more XF200/2 samples).

Down below you see the results zoomed in 200%, and the new teleconverter delivers clearly superior resutls.

As I told you already months before announcements, the old 1.4x teleconverter was designed to work well only down until f/2.8, hence Fujifilm needed to design a new converter that works well also stopped down at f/2.

The new 1.4x Teleconverter is properly supported only by the XF200mmF2, so if you use it on other Fujinon lenses, it won’t work well.