Shoten UMS New Universal Medium Format Adapter


Focus Studio Co., Ltd. released the SHOTEN UMS (Universal Mount System) adapters.

The UMS mount adapter has a two-part structure and is a new idea that you can change only the mount part of it so you can mount the adapter on different camera systems.

Down below a video on how it works.

For us GFX shooters these are the adapters of relevance:

  • M645-FG-U (Mamiya 645 Mount Lens to Fujifilm G-mount)
  • P645-FG-U (Pentax 645 mount lens to Fujifilm G-mount conversion)
  • P67-FG-U (Pentax 67 mount lens to Fujifilm G-mount conversion)
  • HV-FG-U (Hasselblad V-mount lens to Fujifilm G-mount conversion)

You can read about it more at the Shoten website here.


Why the Fujifilm X-H2 Coming September 8 will tell us A LOT about the Fujifilm X-T5


When I shared the rumor that the Fujifilm X-T5 won’t be announced during the X Summit on September 8, there was understandably quite some disappointment and some of you guys waiting for the X-T5 seem to have mostly lost any interest in the September X Summit event.

And while I can relate to that (I am also much more interested about the X-T5 rather than the X-H2), you should keep in mind that while September 8th will be mainly an event for the Fujifilm X-H2, we will learn a lot also about the Fujifilm X-T5!


Well, because according to our information, Fujifilm will not offer any stacked sensor Fujifilm X-T5S, but they will offer a 40MP Fujifilm X-T5.

And since the Fujifilm X-T5 will share the same sensor and processor of the Fujifilm X-H2, the X-T5 will perform identically to the X-H2 in many crucial areas such as:

  • same improved ISO performance (both will have the new lower base ISO)
  • same dynamic range
  • overall image quality will be identical
  • X-H2 will tell us how well current lenses will work on the high resolution 40MP sensor also of X-T5
  • Autofocus speed and accuracy of X-H2 and X-T5 will be identical

But of course, there will (or could) also be differences between X-H2 and X-T5:

Unclear at this point:

  • it is unclear as of now if the X-T5 will have the same video features of the X-H2 (for example 8K video)
  • it is unclear if the X-T5 will have the same continuous bursts speed of X-H2
  • it is unclear if the X-T5 will have a selfie screen or change the screen design over X-H2
  • and much more…

So even for people potentially interested in the Fujifilm X-T5, watching close at the performance of the Fujifilm X-H2 will be very important as it will unveil a lot about the performance of the X-T5 itself.

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Nope, No Fujifilm X-T5 Announcement during X Summit on September 8


After Fujifilm disclosed the date of the next Fujifilm X summit and announced it September 8 at 2PM New York time, people started emailing me but also expressing their hopes on our social media channels, that we will get the Fujifilm X-T5 on September 8.

Sorry guys, but what we can tell you with 100% certainty that there won’t be any Fujifilm X-T5 announcement in September.

The main course of the meal on September 8th will be the Fujifilm X-H2. And of course there can be more, as Fujfiilm has already officially announced the following gear to come in 2022:

I am working on it and will let you know what will come (and what eventually not) on September 8th.

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These Fujifilm Products Won the EISA Awards


Many years ago a bunch of people had a brilliant idea: why don’t we team up to give away meaningless awards that companies will pay us lots of money to “win”.

The idea turned out to be extremely successful.

Since then, once a year, on a tropical island sipping their mojito’s, a group of people meets with the difficult task to make up as many categories as possible to make every brand win and maximize their profits.

Today the concept still works, the tropical islands have fast WiFi, and selecting winners has become more fun than ever.

Anyone out there who wants to team up with to create an award?

We can discuss this idea on my all time favorite place in the Caribbeans (where I jumped from 46 feet cliff as you can see here).

* this is a satirical post (sort of)

And the Award goes to…

** CLICK HERE to Read the Rest of the Article **

List of Current Fujifilm X/GFX Deals… While Outside USA X-H2S Shooters Still Hope for Free CFexpress Card Deal


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X-H2S Deal

Fujifilm has launched deals on the Fujifilm X-H2S. Everybody who got one in USA between May 31 and September 4, 2022, will get a free 325GB Delkin Black CFexpress card! BHphoto has the details on this deal on the Fujifilm X-H2S product page.

Sadly I haven’t found this awesome deal available in any other country yet.

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