SG-image AF 25mm f/1.8 Officially Announced

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After the SG-image AF 55mm f/1.8, now SG-image has launched its second AF lens for Fujifilm X, the SG-image AF 25mm f/1.8.

  • Focal length: 25mm
  • Light intensity: f/1.8
  • Field of view: 58°
  • Focus from: 0.3 m
  • Maximum aperture value: 16,
  • Number of diaphragm blades: 9
  • Focus mechanism: AF
  • Construction: 7 elements / 5 groups (3 HR glass elements)
  • Filter size: 52 mm
  • Available mounts: Fujifilm X, Sony E
  • Dimensions: 32 × 72 mm
  • Weight: 145 g

At the moment you can find it available at Amazon Japan here.

The new lens has already been teased a while ago.

via optyczne

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Fujifilm X100VI In Stock All Over Europe – But Why the Sudden Stock Surge?

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The Fujifilm X100VI is now in stock pretty much everywhere in Europe such as Amazon DE, Calumet, Wex UK and more (see full list below).

So how did the X100VI suddenly become so widely available in Europe while remaining scarce in the United States?

Well, I have no insight info about it, but here is my guess:

As we previously reported, the introduction of new tariffs in the U.S. prompted Fujifilm to shift production of the X100VI for the American market from China to Japan.

It’s quite possible that Fujifilm has reallocated a significant portion of “made in China” X100VI stock—originally intended for the U.S.—to markets that aren’t affected by these tariffs, like Europe. That would explain the sudden abundance of units across the continent.

Sadly for fellow US residents, this transition (from made in China to made in Japan) inevitably causes delays. In fact, the X100VI remains hard to find in the U.S., with B&H Photo no longer accepting pre-orders and Adorama pushing expected ship dates from August to September.

In Stock Check

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Fujifilm Launches GFX Challenge Grant Program 2025 – Bring Your Vision to Life and Win up to $10,000

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➔ Top Fujifilm GFX Community – Join 41.5K fellow GFX Shooters

Fujifilm has officially launched the GFX Challenge Grant Program 2025, offering photographers and filmmakers around the world a unique opportunity to bring their creative visions to life.

It’s always great to see Fujifilm investing directly in the photographic community—supporting not just gear, but the people and stories behind the images.

Below is the full press release with all the details on how to apply.

➔ Top Fujifilm GFX Community – Join 41.5K fellow GFX Shooters

Press Release

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Sirui X Mount Lens Rebates End Soon – Save up to 55%

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These are the last hours in which you can save big Sirui X mount lenses.

The rebates range from 10% to 55% depending on the lens.

List of Sirui Sniper lenses

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HURRY UP: Amazon Opens PreOrders on Fujifilm X-E5 – Shortest Waiting List – UPDATED

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→ Amazon X-E5 Pre-Orders temporarily open – Place Your Order for X-E5 black kit here

UPDATED: it’s not available for order anymore already

At the moment you can pre-order the Fujifilm X-E5 black with XF23mmF2.8 lens at Amazon here.

Amazon takes a rather puzzling approach to pre-orders on new Fujifilm gear: while they do list the products on their site, the pre-order option is usually unavailable.

Occasionally, and for just a few fleeting minutes, they briefly open up pre-orders. Since the launch of the Fujifilm X-E5, I’ve only witnessed one such window—and it lasted mere minutes.

I don’t know why they do that, but it is what it is.

The good thing: if you manage to catch one of these rare openings and place your order in time, you’ll likely find yourself on a very short waiting list—giving you a much better chance of receiving your gear ahead of the crowd.

You can place your X-E5 order at Amazon here. But make sure to check if now also other options open up.

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