Fujifilm GFX100S In (Low) Stock at Adorama

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A limited number of Fujifilm GFX100S cameras is now in stock at Adorama here. So far they always sold out rapidly and stores struggled to get back stock, so if you want one, it might be better to grab it right now.

As a happy owner of the Fujifilm GFX100S myself, I can only say that if when you press the shutter button, all you want is the best possible image quality, then look no further, the GFX100S is what will satisfy you. I only miss the X-T alike dials on it, which is why I am stunned, blown away and sincerely admire the GFX100S, but I can’t love it the same way I love my X-T4* and X-E3.

The situation looks much better for the Fujifilm GFX50SII, which is available pretty much everywhere.

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*except for the selfie screen ;)

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How I Learned To LOVE The Fujifilm X-Trans Sensor and Get the Most Out of It… and I Can’t Believe it’s Not Film [ X-Trans Roundup ]

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BEST DEAL to Upgrade to Capture One 22

You can now save 30% if you pre-upgrade to Capture One 22 (20% Capture One Discount plus additional 10% discount by using coupon code FUJIRUMORS).

Capture One wrote me: “This will be the best opportunity to upgrade to Capture One 22, we will not have a bigger discount

X-Trans Roundup

In our photographic journey, we start, we struggle, we learn, we advance, we re-consider, we get frustrated when things don’t work out and excited when we make a leap forward.

And yes, for us Fujifilm shooters, X-Trans is one of those things we had to learn to handle in our photographic journey.

And since we know that X-Trans is here to stay (the Fujifilm X-H2 will feature an X-Trans sensor – or at least one of the two X-H2’s coming), we better learn to make the most out of its strengths and be aware of possible limitations and how to work around those.

Now, you know what I think about the X-Trans sensor. If not, check out:

So yes, I love it! I love the fact that Fujifilm will keep the X-Trans sensor in their APS-C cameras. And judging from this survey, the vast majority of you guys is happy about this, too.

One of the X shooters happy with the X-Trans sensor is Edward Thomas, who, in the video linked below, explains how he learned to love the Fujifilm X-Trans sensor and what he likes about it. The key points of his video and the video itself can be found down below.

I will also share two additional videos, one about how to make the most out X-Trans files and another one with a Fujifilm film simulation recipe.

Last is a short video of me editing a heavily underexposed image taken with my X-E3 of my wife during our honeymoon in Andalusia (here is Cordoba), while were enjoying the sunset from the wonderful town of Ronda. It’s one of those pictures that should not be possible according to some, as it is only APS-C ;).

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Save 30% on Capture One 22 with Pre-Upgrade Campaign

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You can now save 30% if you pre-upgrade to Capture One 22 (20% Capture One Discount plus additional 10% discount by using coupon code FUJIRUMORS).

Capture One wrote me: “This will be the best opportunity to upgrade to Capture One 22, we will not have a bigger discount

Note that:

  • This will be the best deal to upgrade to Capture One 22. Capture One will not have a bigger discount
  • if you grab this deal, you will not get access to Capture One 21
  • Capture One 22 will be released in December

The deal is available only for existing perpetual license holders (those on Capture One pro or branded 21 and older).

I remind you that Capture One 22 will, among the others, bring two new and long awaited features:

  • Panorama stitching
  • HDR merging

Also, Capture One for iPad will be coming in 2022.

Join NowCapture One for Fujifilm Group

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Samyang 12mm F2 AF for Fujifilm X Mount Officially Announced – First Hands-On Reviews

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Samyang has just launched their first autofocus lens for Fujifilm X mount, the Samyang AF 12mm f/2 X.

Key features:

  • Wide-angle captures depth and color with Fujifilm X-Series cameras
  • Excellent resolution in all areas of the Image
  • Outstanding usability with lighter weight & compact size

Down below you’ll find the product description, some charts, the compatibility list and the link to the Samyang 12mm f/2 product page.

Also, you’ll find a first hands-on review and sample images.

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Fujifilm X-H2 with Stacked Sensor: What’s the Right Price for You? (But Do NOT Compare it to the New Sony A7IV)

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Here is what is happening in these days.

Since the announcement of the new Sony A7IV, I am receiving lots of emails and also comments here on FujiRumors, pressing me to share more Fujifilm X-H2 rumors.

So let me say a few quick things:

First: I can share rumors only when I either have them or I have permission to share them. So if anyone out there would like to help me to put fire in the Fujifilm community with some X-H2 rumors, then feel free to contact me either via email at fujirumor@gmail.com or via PM on our social media. Also the rumor box is always there for you. If you use it, feel free to give yourself a nickname.

Second: I can confirm that the Fujifilm X-H2 price tag should not be higher and possibly be even lower than $2,500.

So is this a good price tag or is it too expensive?

Considering that the new Sony A7IV costs $2,500, one might think that the rumored Fujifilm X-H2 pricing is too close to the one of the Sony A7IV.

But here is the thing: the Fujifilm X-H2 can’t be really compared to the Sony A7IV. In fact, as Fujifilm itself proudly announced back at the Fujifilm X summit, the next generation Fujifilm cameras will feature a stacked BSI sensor. And as we know, the Sony A7IV has a non-stacked BSI sensor, basically the same technology we find in the $1,699 Fujifilm X-T4.

So you got the point: the Fujifilm X-H2 should be compared to other stacked sensor cameras, such as the Sony A9II, the Canon R3 and the Sony A1. So let’s do it now:

So you see that the other stacked sensor option out there on the market are at least 2K+ more expensive.

And if you look for 8K in a mirrorless camera, then here are your options:

So also in this case, the Fujifilm X-H2 will be at least $1,500 more affordable than competing 8K cameras.

There is no way around it: the sensor is a very expensive (if not the most expensive) component of a camera. For example, Fujifilm paid $2,000 for the older 50MP sensor in the original GFX50S). So, the smaller the sensor, the more affordable you can make the camera.

And as I wrote in a recent article called “top 10 attacks on Fujifilm that don’t make sense“, you simply can pack more specs for less money in an APS-C camera over a Full Frame camera. And this will be the case also with the Fujifilm X-H2, which offers a stacked sensor at a price full frame can’t not even nearly match.

Now keep all this in mind when, in the survey down below, I ask you what would be the right pricing according to you for the Fujifilm X-H2.

The Fujifilm X-H2 with Stacked sensor should cost...

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