The Camera Industry Crisis: Who Will Fall and Who Will Survive? My Opinion, Your Vote!


Recently we published an article, where Nikkei experts predicted a dark future for the camera industry. It’s an interesting one, that goes beyond the statement “smartphones are to blame for that“. Make sure to read if first here.

This is kind of a follow up article to that.

Here are a few considerations, and then feel free to say your opinion in the comments and to vote the survey down below.

Let’s start!

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Fujifilm Manager Explains Large Format GFX sensor: 70% Larger than Full Frame


Medium Format, super full frame, large sensor… there are many ways that Fujifilm called its GFX line-up, and now they seem to stick with the “large format” definition.

I personally find there was nothing wrong with medium format. The Pentax 645 was called “medium format” for years, the Hasselblad X1D, too, and nobody ever complaint about that.

It’s just when Fujifilm joined the sensor size 70% larger than full frame, that suddenly some youtubers found the definition “medium format” no longer appropriate. Really, sometimes it feels like if Fujifilm does it, it must be bad.

And now to the video.

Fujifilm published a video, where they repeat, that the sensor is 70% larger than full frame, and they explain why they call it “large format”.

The video is titled “Understanding Fujifilm GFX Large Sensor Imaging“. You can find it down below and see also a summary.

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Fujifilm EF-60 Flash and EF-W1 Commander Officially Announced


Fujifilm just announced the following two products:


Press Release and Videos

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Fujifilm EF-60 Flash Images Leaked


The product images of the upcoming Fujifilm EF-60 flash have leaked by nokishita (you see all images above).

You guys tell me if you see a difference to the Nissin i60a… except for the Fujifilm logo of course ;)

Nissin i60a Specs

Flash Head
Guide Number 196.85′ / 60 m at ISO 100 (200 mm Position)
Coverage Full-Frame
24 to 200 mm
16 mm (with Wide-Angle Adapter)
Auto Zoom Head Yes
Bounce Head 0 to +90°
Swivel Head 360°
Flash Duration 1/800 to 1/20000 Second
Recycle Time Approx. 0.1 to 5.5 Seconds
Secondary Illumination Video Light
Exposure Control
Exposure Control FUJIFILM TTL, Manual
Flash Modes Hi-Speed Sync, Second-Curtain Sync, Slow Sync
Power Range 1/1 to 1/256 (Manual)
Flash Compensation -2 to +2 EV (1/3 EV Steps)
Wireless Operation Radio (TTL/Manual)
Up to 98.43′ / 30 m (Slave)
Optical Pulse (TTL/Manual)
Unspecified Range
Wireless Channels 8
Wireless Groups 3
Slave Timing Modes Instant Sync
Skip Preflash
Internal Power 4 x AA
External Power Pack Compatible Yes
Mount Shoe
Off-Camera Terminal None
Dimensions (W x H x D) 3.9 x 2.9 x 4.4″ / 98 x 73 x 112 mm
Weight 10.58 oz / 300 g (without Batteries)



TESTED: New Fujifilm X-T4 and GFX100 Firmware Brings Smoother Exposure Changes in Video, Except…


Earlier today Fujifilm released Fujifilm X-T4 firmware 1.03 and Fujifilm GFX100 firmware 2.01.

Of course FujiRumors reported instantly about it here, but now I have something more to add.

Despite being on a two week holiday with my wife in wonderful South Italy (see my Instagram), I was too curious to find out what the improvement was, and I made quick testings.

Here is what I found out.

According to quick tests I made on my Fujifilm X-T4, I can say that the exposure change is now smoother (not stepping like before), except in high speed modes (like 120 or 240 fps).

This is a major annoyance people had when shooting video, and I wonder why Fujifilm does not specify that in their official Fujifilm X-T4 and GFX100 firmware release notes, but hides it behind a vague “fix of a minor bug during a movie shooting“. It’s not a minor but, it’s a major one!

Happy to see it work smoother now! UPDATE: FR-readers confirm in the comments it is much smoother now, but not yet perfect.

P.S.: I am sorry if I am not able to edit the footage and upload on youtube… right now this post is written on a sandy beach… so… just trust me, OK? Done that, let me finish my beer and then jump into the water… and when I come back, I hope to read lots of happy comments ;).

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