2020: a 1917 Parody and Retrospective on an Unreal Year – Short Movie Filmed Entirely on Fujifilm X-T3

 

Here is something for the weekend.

I was going through our massive Fujifilm X-T group to enjoy some images during my lockdown, when I noticed the link to a short movie called “2020“.

It’s about two roommates who attempt to survive 2020 on the mission to get some toilet paper.

This short film is a parody and love letter to the award winning movie 1917. And interesting for us Fujifilm X lovers, it was shot entirely on a Fujifilm X-T3 with a Zhiyun Weebill-S.

I thought this might be something you’d like to check out sometimes this weekend, in case you haven’t seen it already.

Speaking of 2020, down below an image I’ve shared on my instagram, that sums up pretty well how my work changed in 2020.

Ok guys, I hope you are all well and safe. Take your precautions and enjoy your weekend,
Patrick

 

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Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

As we reported here, Toshihisa Iida has just been promoted to new President and Managing Director at Fujifilm Europe.

He is also the guy who said in the past that Fujifilm will NEVER go Full Frame.

Now he gave an interview to the amateurphotographer. Here are some excerpts:

COVID-19 affects on Fujifilm

  • Before the pandemic struck, there were more than 8,000 professional photography businesses operating in the UK alone
  • global demand for digital cameras has dropped by 40% since the start of April 2020 according to CIPA, but thanks to the performance of products like the X-T4 and X100V, Fujifilm is performing significantly better than that
  • Fujifilm also worked hard to supply medical imaging technologies to those on the front line, as well as working to realize the manufacture of COVID-19 vaccines and therapies at scale with pharmaceutical partners

Biggest Industry Future Challenges for Fuji: the drift towards full frame or the rise of smartphones?

  • biggest challenge is to ensure to keep innovating in R&D
  • Finding a real consumer demand’ is a key
  • provide a better experience of taking photos and videos
  • Customers don’t buy a sensor, but an experience
  • Fujifilm is not a company to simply follow the same path as others
  • Consumers demand more and are no longer wanting to invest in a product; they want a service and an experience.

The Market Differences over the Globe

  • X-T4, X-T3 and X-T30 are all popular around the world, and the X100V has been the bestselling high-end compact globally.
  • GFX is almost evenly split except in the Chinese market [admin note: I have been told the GFX100 sells extraordinary well in China]
  • piqued popularly of the X-A series in some Asian countries
  • Globally, instax is one of Fujifilm’s biggest consumer success stories

And Full Frame?

  • in the last two years the market shifted strongly towards full frame
  • for Fujifilm, APS-C is the best-balanced system
  • APS-C is the best answer for those downsizing due to the smaller, lighter lenses, as well as the camera body
  • GFX provides the best image quality without requiring a high level of investment.

Fujifilm X-S10

  • It was demand coming from customers used to DSLR cameras and from those who prefer to have more usability for video shooting
  • very rich features such as IBIS, 4K30p video with long recording time – but with a small weight of just 465g
  • X-S10 offers a very smooth transition for DSLR customers to enjoy the latest mirrorless technologies with the advantage of a smaller, handy size.

Weather Resistant Versions of older lenses?

  • WR versions of older lenses requires to completely re-design the inside structure, hence in some cases needs R&D from scratch

Should Fujifilm work closer with Sigma and Tamron?

  • I cannot be specific about our working relationships with other companies but we have received and understand our customers’ request.

You can read the full interview at amateurphotographer.

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Fuji Guys Introduce Fujifilm X-T3 firmware 4.00 and Unveiling the Hidden Features of the New AF system

The Fuji Guys have now published a short video, where they go over the improvements and new features introduced to the Fujifilm X-T3 via the latest 4.00 firmware update.

You can see the video above (and more videos below).

Luckily they do mention briefly the Sony alike “real time tracking”, which nobody talked about until I shared my own X-T4 report here on FujiRumors.

And yet, they do not really cover it comprehensively.

The AF system of the X-T4 (and now also of the X-T3) can do much more, such as automatically switch between face and subject tracking. You can also chose to ignore faces even when face detection is enabled and switch from face to subject tracking to your taste very simply.

If you want to know how it goes and how you should set up your camera for that, make sure to read our dedicated X-T4 AF options article here.

Now, FujiRumors is not a professional review site (I am a professional primary school teacher ;)). I simply have no time to write reviews. But it’s weird that none of those, who established themselves as pro-reviewers and make a living out of it, ever mentioned this feature, which is basically close to Sony real time tracking, which the very same reviewers praised endlessly.

I am not saying Fuji’s real time tracking works as good as Sony’s. That’s something reviewers should compare and figure out. But at least a mention to Fuji’s new AF system would be a nice thing.

Anyway, I did report about it and you can learn more about it here and see my mom, my wife and my good old trust dog playing the model for me (with my mom being clearly not amused by that :))

With all that said, down below you can find the Fuji Guys above and more videos below.

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Top X-T Page: Fujifilm X-T Page

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Fujifilm X-T3 New Features Guide for Firmware 4.00

Fujifilm has just released firmware 4.00 for Fujifilm X-T3.

It’s a major update, and hence it requires an update to the manual.

You can download the new features guide in several languages:

For more details about the firmware and the download link, check out our previous article here.

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