AstrHori AF 27mm f/2.8 Autofocus lens for Fujifilm X Mount… and Why (Some) Chinese Lenses are Starting to Bore Me

The first image of the upcoming AstrHori AF 27mm f/2.8 autofocus lens for Fujifilm X mount has now leaked at the Chinese social media account Camerabeta and 独立摄影师联合会 here and here.

  • AstrHori AF27mm F2.8
  • autofocus lens
  • minimum focusing distance of 0.3 meters
  • 39mm filter size

It looks very similar to the 7Artisans 27mm f/2.8 that will also be launched soon.

As noted by the Chinese blogger, this is just a re-branded lens. It’s basically one company that makes them and then throws on it the brand name they get paid for printing on it.

That’s why we quite often get the same boring lenses from China: it’s the same stuff, made by one company and sold under a different name.

And while in the past I’d say “the more, the merrier“, I feel like this saying has no value anymore in cases like this one.

Please come up with something more original and unique!

Anyway, I’ll happily stick with my Fujinon XF27mmF2.8 R WR, which has an aperture ring btw ;).

Because in my little world, no aperture ring, no buy!

7Artisans AF Lenses for Fujifilm X Mount Leaked

7Artisans is going to launch several AF lenses for APS-C cameras including for Fujifilm X mount as reported by the Chiense social media account CameraBeta here.

  • 7Artisans AF 27mm F2.8
  • 7Artisans AF 35mm F1.4
  • 7Artisans AF 25mm F1.8
  • 7Artisans AF 50mm F1.8

One of them, the 7Artisans AF 35mm f/1.4 has actually already been teased months ago here.

The other lenses, as far as I can remember, are new entries in terms of rumors.

Once again, while I find it great that more companies make X mount autofocus lenses, I wish they would come up with something more unique and original than lenses that have been proposed in all possible and minimal variations by many other brands already.

Also, as far as I can see, none of them has an aperture ring, so none of the lenses is of interest for me.

But that’s as usual just my opinion. Let me know in the comments what you think about.

TTartisan AF 14mm f/3.5 APS-C Lens to be Launched in Autumn

TTartisan will launch the TTartisan AF 14mm f3.5 autofocus APS-C lens similar to TTartisan AF 27mm f2.8 in size and design for Fujifilm according to reports at the Japanese website asobinet.

So far it leaked for E mount, but since it is an APS-C lens, I guess it’s not too far of a stretch to assume it will also come for Fujifilm X mount at some point.

Release date unknown but likely by Autumn.

These are the specs so far shared by asobinet:

  • Distribution time in Japan: Unknown
  • Format: APS-C
  • Mount: E
  • Focal length: 14mm
  • Aperture: F3.5-F16
  • Aperture blades: 7 pieces
  • Lens composition: 8 lenses in 7 groups
  • Shortest shooting distance: 0.25m
  • Maximum magnification: Unknown
  • Filter diameter: 39mm
  • Size: Unknown
  • Weight: 98g
  • Dustproof and splashproof: –
  • AF: Correspondence
  • Image stabilization: –
  • Other functions:
    ・Aperture ring

Fujifilm X100VI Production Boost Completed? Latest MapCamera Sales Rankings Show X-T5 at #1, X100VI at #2, and X-T50 at #6

The MapCamera sales ranking for August are out. Here is the ranking, and below some thoughts.

  1. Fujifilm X-T5
  2. Fujifilm X100VI
  3. Canon EOS R5 Mark II
  4. Nikon Z8
  5. Sony ZV-E10 II
  6. Fujifilm X-T50
  7. Sony α7C II
  8. Canon EOS R6 Mark II
  9. Nikon Zf
  10. Nikon Z6III

Some thoughts.

First: for a long time the Fujifilm X-T5 order were suspended in Japan in 2023. And also in 2024 the supply struggled since July. Now that supply seems to be more stable, the X-T5 jumps back to the top of the ranking.

Also, the X100VI is high up in the ranking and takes the 2nd spot (out of rank previously). And that’s despite the fact that orders are still suspended in Japan and the units shipped come from pre-orders placed months ago.

But this potentially shows that Fujifilm is able to ship out a bit more units than before, thanks to increased production boost that Fujifilm promised to complete within summer.

I hope that’s the first sign of a positive trend in terms of X100VI shipping.

The Fujifilm X-T50 with its controversial film simulation dial snaps the 6th spot.

Read also:

Fujifilm X-E5 in 2025: The Perfect Dial is…? – VOTE

If you thought the film simulation dial of the Fujifilm X-T50 was a one-time experiment by Fujifilm, then forget about it.

Hate it or love it, it is here to stay and it will be used also on the upcoming Fujifilm X-M5.

Of course the question now is: will there be also other future Fujifilm cameras that will use that dial?

Well, we can safely assume that higher end cameras won’t use the film simulation dial. I simply can’t believe Fujifilm would put one on the Fujifilm X-Pro5 or Fujifilm X-T6 or Fujifilm X-H3 or Fujifilm X-H3S.

But as we can see on X-T50/X-M5, on mid-low end cameras Fujifilm might as well use that dial.

So now the question comes up: will maybe the Fujifilm X-E5 have a film simulation dial, too?

I do not have the answer to that question.

But what I can do until I find the answer, is to ask you which dial you’d like on the Fujifilm X-E5.

I guess the most realistic options are either a shutter speed dial or a film simulation dial.

I don’t believe that Fujifilm would put the very complicated to manufacture and assemble combined ISO/Shutter dial on the X-E5. I mean, I’d be happy to pay the extra price for that dial, since it is my favorite dial offered by Fujifilm. But it would make the camera more expensive and slower to manufacture, which are dealbreakers for Fujifilm, especially considering how disastrous the shipping of the X-E4 was.

Fujifilm must make sure the errors of the X-E4 are not repeated. The X-E5 must be produced in sufficient numbers. And that dial is just too cumbersome to make.

And yet, out of curiosity, I will give you also that dial option to vote on. Just to see if I am the only one who’s in love with that dial or if there are also others who’d pay a bit more for an X-E5 just to get that dial.

I want a Fujifilm X-E5 with...

  • combined shutter/ISO dial (72%, 4,131 Votes)
  • shutter speed dial (23%, 1,302 Votes)
  • film simulation dial (5%, 312 Votes)

Total Voters: 5,745

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