Fujifilm GFX50SMKII Will Be Fuji’s Most Affordable GFX Camera, Hence Cost Less Than…

FujiRumors already told you a few months ago that Fujifilm will launch the Fujifilm GFX50SMKII in 2021.

We also told you months ago, that it will feature the very same sensor of the original GFX50S.

And now let’s move on and leak more about the Fujifilm GFX50SMKII.

According to trusted information we have received, the Fujifilm GFX50SMKII will be Fujifilm’s most affordable GFX camera ever.

This means it will be even cheaper than the currently most affordable GFX camera, the Fujifilm GFX50R, which retails at a price tag of $4,500.

That’s it for now.

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Fujifilm X-H2 with 8K to Cost Less than Panasonic GH6 with 6K

I am not a micro four thirds hater.

On the contrary!

In my journey on the search to the perfect mirrorless system, I happened to shoot also Panasonic. I didn’t love it as much as Olympus (my first mirrorless love), but it was anyway a very nice and capable system.

And in fact, the whole MFT system is more capable than many might think. It is incredibly compact, it often has top notch AI features (the smaller the sensor makes AI easier), quite frankly it also has a more than decent image quality, a 4:3 aspect ratio that I personally really like and more Pros which we won’t touch on here.

I genuinely suffered to see Olympus go and from my heart I hoped that Panasonic will be able to keep the MFT system alive and flourishing.

This is why I was intrigued by the development announcement of the Panasonic GH6, hoping it would be a real beast and guarantee some success for the MFT system.

Now, FujiRumors is not the place to discuss the Panasonic GH6 specs (this is the place), but I have to mention two details announced by Panasonic about the upcoming GH6

  • Panasonic GH6 will shoot 6K
  • Panasonic GH6 will be priced around $2,500

After the GH6 pre-announcement, I had a talk with sources, and you bet we talked also about the Fujifilm X-H2.

They told me that the Fujifilm X-H2 will cost less than the Panasonic GH6, hence less than $2,500.

And as we already told you in the past, the Fujifilm X-H2 is supposed to be able to shoot also 8K DCI/UHD.

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Fujifilm to Launch Fujinon GF35-70mm Lens for $500 (kit price)

Long we have rumored an affordable G mount zoom lens by Fujifilm coming in the second half 2021.

Now we have an important update.

According to our sources, the lens should be a Fujinon GF35-70mm.

As we told you recently, the price of this lens is of $500 when sold in kit with a camera body.

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The Upcoming $500 (kit price) GF Zoom Lens is Going to Fix the True Anomaly in the GFX system

There is No Life in Perfection, or the Missing GF Glass

I once read a sentence of a buddhist monk, who said: “the too pure water does not contain any fish“.

Obviously the monk was referring to life, which can’t be lived fully if we pretend to live it in perfection and purity. If lived fully, then life is going to get “dirty” or “not perfect” sometimes.

So what has this to do with photography?

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Well, let’s apply this wisdom to a much more profane subject: camera gear. And let’s say “the too perfect system does not contain customers.” And “customers” are what keeps a system alive.

And now to the point of this article.

In the ZP productions video we recently shared, ZP says that when Fujifilm launched the GFX system a few years ago, it had sheer perfect lenses. But he noticed that with the latest lens releases (GF80mmF1.7), Fujifilm traded in a bit of that perfection to release less perfect, smaller and more affordable lens.

He compares the GF110mmF2 to the GF80mmF1.7, the first one being expressions of Fuji’s perfection, the second one, while still being excellent and he actually totally loves to shoot with it, just not being just as perfect as the GF110mmF2.

Now, I get the point that ZP makes, but I can’t share his worry that Fujifilm is giving up on perfection.

In fact, I believe that so far the real anomaly in the GF lens lineup was that Fujifilm focused solely on perfection!

But if the GFX systems wants to survive, then it needs to offer a bit of everything, the absolutely perfect lenses, but also smaller, lighter and more affordable lenses. It’s this balance that will guarantee the success to Fujifilm and what will bring more and more new customers to the GFX system.

$500 GF Zoom – BRILLIANT MOVE

I am totally convinced that the upcoming $500 GF zoom lens (kit price) is a brilliant move!

Small, light, slower, affordable, but perfect for casual shooting and travel photography, while probably retaining the 102+MP resolving power.

The $500 GF zoom coupled with new affordable GF bodies has the potential to bring so many new customers to the system, that the GFX system as a whole will immensely profit from it, and Fujifilm will have more resources to develop more of those “prefect” lenses and high end bodies.

This is why I totally support Fujifilm’s move, and quite frankly I am tempted to buy the new zoom too. If I can have a versatile and small lens for my hiking tours in the Dolomites or to bring with on my travels, then that’s perfect for my needs.

In good light, the new GF zoom will be an excellent performer. And if you are like me, meaning once the sun settles down you put your camera on a tripod anyway to take your landscape shots at base ISO, little it matters if it is a slow lens. I rarely take handheld landscape images in low light anyway.

If Fujifilm wants more fish to swim in the GFX waters, then they have to give up on the proud goal of building up an optically 100% perfect and pure system with astronomical specs, and give us less perfect lenses, too.

Less perfect means also affordable, portable and compact, and that’s what the GFX system needs.

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BREAKING: Upcoming Fujinon GF Zoom Kit Price Leaked on FujiRumors

Long we rumored an affordable Fujinon GF zoom lens to come in 2021, more precisely in the second half of 2021.

Many of you asked what “affordable” really means in the G mount lens world.

Well, here is the answer: the upcoming Fujinon GF zoom lens will be sold for $500 when bundled to a GFX camera body.

I don’t know the price of the lens only price at the moment, but as soon as I can I will let you know.

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