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CamFi Adds Wireless Tethering Support for Fujifilm Cameras

A few days ago, CamFi has just released a new version of their wireless tethering app that adds support for the following Fujifilm cameras.

  • Fujifilm X-T2
  • Fujifilm X-T3
  • Fujifilm X-H1
  • Fujifilm GFX 50R
  • Fujifilm GFX 50S
  • Fujifilm GFX 100

CamFi products can be found at BHphoto and AmazonUS.

You can download the CamFi App at the Apple Store here and at Google Play Store.

What’s New
Apr 3, 2020

Version 3.7.1

  • Support Fujinon Camera X-T2, X-T3, X-H1, GFX 50S, GFX 50R, GFX 100
  • Support Sony a6100, a6600
  • Support Canon 90D

Fujifilm Wins the Internationally Prestigious Red Dot Design Award with 23 Products

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Fujifilm wins the internationally prestigious Red Dot Design Award with 23 products

– In recognition of good design quality and functionality in products of various business fields
– High precision lens film for inkjet printing is awarded the “Innovative Product Award,” given to products with outstanding innovation potential

** CLICK HERE to Read the Rest of the Article **

Five Reasons Fujifilm Won’t Make a Full Frame Fujifilm X100

DPReview published a list of 5 reason, why Fujifilm won’t make a full frame X100 camera.

  1. A larger sensor would add size and weight, mitigating a major X100 selling point
  2. Such a product would cost a lot to develop and manufacture
  3. The result would be a very expensive camera – reducing its potential audience
  4. A move to full-frame would annoy and worry existing loyal Fujifilm APS-C customers. Also, if Fujifilm announces any full frame camera, could look like a massive vote of no confidence in APS-C
  5. The risk of cannibalization within existing lineups is too great

And what about a medium format X100 then? DPR writes:

So might Fujifilm build a medium-format X100? There’s an argument to be made that it makes sense in a way that full-frame just doesn’t. Medium format would offer an increase in potential image quality over full-frame (albeit relatively modest – about 2/3EV), a significant leap in image quality over APS-C, it’s a major part of Fujifilm’s brand identity, and the larger format is a key differentiator for Fujifilm compared to competitive manufacturers.

Well, I won’t enter the argument about the “relatively modest” advantage of the Fujifilm GFX over full frame. This is a thesis DPR started pushing back in 2017, and FujiRumors comprehensively answered it in the article “DPReview Recommends 3 Full Frame Cameras Combined over 1 Fujifilm GFX“. Also, in the meantime something called Fujifilm GFX100 hit the market, with the newest sensor technology.

For the rest, the whole 5 reason list makes sense. Check out the full in-depth article at dpreview.

And one could also add one more ;)

  • full frame offers a “relatively modest” advantage over APS-C, and also has a couple of disadvantages over APS-C, that you can read here

Popular photography industry insiders, claimed that APS-C is the actual sensor size sweet spot. Keep in mind, they said “sweet spot“, not “automatically the best tool for everybody“.

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Laowa 15mm f/4.5 Shift Full Frame Lens on Fujifilm GFX – First Sample Images

Venus Optics will soon launch the Laowa 15mm f/4.5 W-Dreamer shift lens for full frame cameras.

Now we have some sample images and we can give a few more details about how this full frame lens works on the Fujifilm GFX medium format system.

According to a beta tester, the Laowa 15mm f/4.5 W-Dreamer shift lens can be used on Fujifilm GFX, but the ability to shift is limited to ± 7.

Here is his the feedback the Chinese beta tester gave so far:

Although the image field of the shift lens is much larger than the ordinary 135 format lens, if the offset is too large (± 7 or more) on the 44×33 format, it will still have a dark angle

@ 老 frog lens 15-axis image field perfectly covers the 4433 sensor, visually there is 5mm up and down, and 3mm left and right shift amount

@ 老 frog lens 15-axis transfer to Fuji GFX 50R, the picture quality looks pretty good, even if it is an ordinary ultra-wide-angle lens, the perspective is very strong. Blessed 4433 users

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Images and text via weibo.