EXCLUSIVE: This is Fujifilm’s Next XF Lens!

The Next X Mount Lens

Look, I am the first to be disappointed that Fujifilm hasn’t refreshed the X mount lens roadmap yet.

It makes no sense and it’s one of Fujifilm’s big mistakes that they refuse to give us a new one.

I have expressed my frustration and explained Fujifilm’s error in this article here.

So all I can try to do, is to try to create some sort of “unofficial” roadmap based on rumors.

And even if it is incredibly difficult to get on these kind of rumors, today our sources were able to do just that and we can tell you what the next lens is that Fujifilm will launch.

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Why Fujifilm’s Film Simulation Matter also for RAW Shooters (Including the New REALA)

Almost here – First Camera with REALA film simulation


It was a wonderful sunrise with golden hour in full power overlooking the Dolomites, when we told you that Fujifilm will launch a new film simulation on September 12 called Reala, the digital version of the much loved Reala film stock.

Make sure to check out the video… it’s worth it for the view alone.

Now, personally I am very thrilled about it and can’t wait to see how it looks like.

But as usual when we talk Film Simulations, there is a good number of people who says: “who cares, I shoot RAW anyway”.

And that’s totally fine. Everybody has different needs.

But there is a basic misconceptions here that we need to root out once for all.

The Film Simulation Misconceptions

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The Mystery of the Third Registered Fujifilm Camera for 2023 – A Possible Answer! (Speculation, not Rumor)

In 2023 we have so far spotted three Fujifilm registrations, with 2 items still to come

  • FF220002 = Fujifilm X-S20
  • FF230001 = very likely Fujifilm GFX100II
  • FF230002 = yet unknown

We know for sure that one of the yet to be released items will be the Fujifilm GFX100II.

So what could be the second one?

I’ve read all sorts of speculations, from the Fujifilm GFX50R successor, the Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T6, Fujifilm X-T40, Fujifilm X80, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X100VI or X200 and more.

But those “rumors” appeared also ahead of the X Summit on May 24, and of course none of it materialized.

Here on FujiRumors we avoid to share fakes for traffic and SEO. That’s why all we rumored so far for 2023 were the X-S20 (code name FF220002) and the Fujifilm GFX100II (probably the FF230001).

So yes, there is still one piece of gear, the FF230002, that should come this year. But which camera will it be?

Again, I have absolutely no rumors about other cameras coming in 2023, so an idea came to me:

What if it’s not a camera?

What if it’s something else?

Because keep in mind that these registrations don’t say anything about “cameras”, but about gear that uses some sort of WiFi/Bluetooth frequencies.

So here is the thing.

One of the gear registered in the past was the FF210004, which is not a camera, but the vertical file transmitter grip FT-XH, which unlocks the camera-to-cloud feature on these Fujifilm X-H cameras.

So, with that in mind, and given the lack of rumors for another camera coming in 2023, I see three options:

  1. Fujifilm will launch a new camera with the code name FF230002 in 2023, but FujiRumors simply does not know about it yet
  2. Fujifilm will launch a new camera with the code name FF230002 in 2024
  3. Fujifilm will launch an X-H alike file transmitter grip along with the GFX100II on September 12, and the grip has the code FF230002

Now, I don’t have rumors about any GFX100II file transmitter grip, but I have rumors about the GFX100II having an optional (and not integrated) battery grip, which could make option 3 likely.

Sure, also option 1 and 2 are still open. Especially if on September 12 the GFX100 II will come without any file transmitter grip.

But as we documented here it usually takes Fujifilm not more than 4 months (in two cases only it took them 6 months) to launch a camera after the registration has been spotted. And since the FF230002 registration appeared back in June here, the likelihood of a 2023 launch is very high.

And sure, there can always be a surprise camera. Maybe scheduled for launch later this year, maybe in November (X-T5 was launched in November too). I am just a rumor site and don’t claim to always know everything that will happen in the Fujifilm world. But maybe you remember the famous Fujifilm camera roadmap shared by Fuji Spain, in which they displayed two “disruptive” cameras coming for 2023. Well, if that roadmap was accurate, then the X-S20 and GFX100II would be those cameras and we can’t expect anything else coming this year.

But if that was the case, if nothing else would not come in 2023, then don’t worry, because as we already told you, the start into 2024 will be bombastic ;).

Fujifilm X-T5 Shortage Continues

Back in November Fujifilm annonuced shortages on Fujifilm X-T5 cameras.

The shortage affected mostly Asian countries and the X-T5 stock in North America and Europe has been pretty stable until now, where you can easily find the X-T5 in stock.

Only the silver X-T5 is market as temporary out of stock at BHphoto, but they expect itback in stock in 1 or 2 weeks.

Sadly in some Asian countries the situation is not as good, where, as reported by asobinet, the X-T5 is still very hard to find in stock.