Tony Northrup – Who Will Survive the Mirrorless War? Fujifilm is Safe, but Tony Keeps Doing One Error (With Respect to Tony)

Tony and Chelsea Northrup have updated their mirrorless predictions.

In short, they are most optimistic about Canon and Sony and they also think that Fujifilm is here to stay. About Fujifilm they say:

  • Fujifilm stock are doing great (unlike Nikon stock, which saw a massive long term drop)
  • loyal fanbase
  • when you get used to a Fuji and switch to something else, that something else feels ugly. Fun to shoot Fuji
  • X-T3 sales are really strong
  • Fujifilm said the camera division needs to justify itself with profits
  • cameras are 16% of overall Fujifilm company revenue
  • X-T4 is $1,600. But there are full frame cameras that are same price or cheaper (Nikon Z5 and Canon RP)
  • Fuji should improve AF
  • Fuji has less lens development than other camera brands
  • Tony says Fuji will stay in game and is not worried about its future
  • Fuji will gain market share as Panasonic and Olympus will leave camera industry
  • there will be lots of firmware updates and there will be a smaller GFX100

This is perfectly in line with the mirrorless shipment data we recently published, where Sony, Canon and Fujifilm are on top.

Where Tony is Wrong

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Nice Savings on Third Party Fujifilm NP-W235 Batteries for X-T4

If you are looking for affordable alternatives to the original NP-W235 batteries for Fujifilm X-T4, today you have the opportunity to save on Wasabi third party batteries (click to apply the coupon code).

Here are your options:

 

Iridient Developer 3.4 and X-Transformer 1.6.7 Updates Released

Iridient Developer 3.4 and X-Transformer 1.6.7 updates were released today.

These are primarily to add support for new RAW camera models from Canon, Nikon, Sony, Olympus, Panasonic and others (none lately for Fujifilm…), however they also include a number of changes for improved macOS 11 beta (Big Sur) compatibility particularly for Iridient Developer.

Iridient Developer also features additional GPU optimizations for macOS 10.13 or later systems with Metal compatible GPUs. Both programs also include a lot of behind the scenes work on Apple Silicon (ARM) compatibility, ARM optimizations and user interface updates for macOS 11 (Big Sur) although final macOS 11 GUI interface changes and Apple Silicon (ARM) native code updates still await the final release of macOS 11.0 (Big Sur) and Apple’s final developer tools for Big Sur and their CPUs.

The Iridient X-Transformer 1.6.7 update can be downloaded here (macOS and Windows):
https://www.iridient.com/products/xtransformer_download.html

Iridient Developer 3.4 can be downloaded here (macOS only):
https://www.iridient.com/products/iridientdeveloper_download.html

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TOP START: Fujinon XF50mmF1.0 Already Best Selling Lens of the Year 2020 on FujiRumors

Is it true?

Is the brand new Fujinon XF50mm F1.0 really selling as good as Fujifilm’s official statement would induce us to believe?

Or is it just a marketing phrase?

It’s hard to say at this point in time. What we know, is that in the past, when Fuji said there is high demand, it really was this way.

We also know that AmazonUS marked the 50/1 as best selling new release for several days (and it’s still high ranked 3 weeks after announcement).

After Fuji’s statement, I was curious to see how this lens was accepted by the FujiRumors community, and see if here in the little FujiRumors world we can confirm or not Fuji’s “high demand” statement.

And here is the fact:

In just a few days, the Fujinon XF50mm f/1.0 already became the best selling lens on FujiRumors of 2020.

And while it surely has the advantage that it’s brand new, hence naturally draws more interest, it’s also true that most of the other Fujinon lenses were on sale throughout the year (and some still are), and yet none of the other lenses (not even the very affordable f/2 Fujicrons or the super-affordable Viltrox 56mm f/1.4) come even close to the XF50mmf/1.0.

Sure, the FujiRumors community is not representative for overall worldwide sales, as people reading this blog are usually serious enthusiast or professional photographers, who know about photography and love its artistic and technical aspects, and are also more willing to invest in higher-end gear.

So, what is a hot item on FujiRumors, is not necessarily a bestseller overall.

But at least regarding the Fujinon XF50mm f/1.0, I think at this point we can confidently say that it had a brilliant start.

Well done Fujifilm, looks like you crafted a winner :).

Toshihisa Iida No Longer Fujifilm Electronic Imaging Division General Manager and Becomes new CEO of Fujifilm EU

Today I have a bit of mixed feelings, sad and happy at the same time.

Let me explain.

Fujifilm manager Toshihisa Iida is arguably the most representative face of the Fujiflm X/GFX series.

As general manager for Fujifilm electronic imaging products, he was the guy, who stood on the stage to introduce the most important new Fujifilm X/GFX gear, he lead the Fujifilm X summits, and his interviews were always the ones we read with the biggest care, as he was the guy, who, at the end of the day, had to take the final decision in which direction the Fujifilm X/GFX series should go.

For us Fujifilm lovers he was definitely a point of reference and one of those high ranked Japanese Fujifilm managers we loved most for his dedication, vision and passion for photography and the X/GFX series.

You’ll get an intimate looks into his life and work in this brilliant documentary.

And now the news.

Toshihisa Iida has just been promoted, and he is now the new President and Managing Director at Fujifilm Europe.

And while I am happy that such a competent person gets a step higher into his career, I am also a bit sad that he is now no longer dedicated to Fujifilm’s camera/lens development only.

In fact, in his new role as Fujifilm EU CEO, he will take care of Fuji’s medical systems, photo imaging, instax, electronic imaging, optical devices, graphic systems, recording media, industrial products, document solutions and more.

It goes without saying, that when you are in charge of the development, production, distribution, marketing, customer service and more for a total of 55 companies in 43 countries and 4.500 employees, than the time to dedicate to the Fujifilm X/GFX series will be limited.

Well, I guess I can speak for all of you, when I wish Toshihisa Iida (who is a FujiRumors “lover” ;) ) all the best for his new professional chapter.

The new electronic imaging general manager is Mark Yamamoto, who will also take up a new assignment as a Board Director for FUJIFILM Holdings Corporation in Tokyo, hence he’ll have a dual role within Fujifilm.

We wish Mark Yamamoto all the best, and may his guidance through this “mirrorless war” be as wise and illuminated as the one of Toshihisa Iida.

Press Release

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