Celebrating 5 Years of Fujifilm GFX Series

5 years ago Fujifilm’s decision became obvious to all of us: unlike everybody else, we are going to skip full frame, build up the best APS-C system in the known universe and offer as an alternative to full frame a medium format mirrorless system. The result: the Fujifilm GFX system.

And well, the Fujifilm GFX series turns 5 years old today.

It all started with the launch of the original Fujifilm GFX50S on January 19 and the slogan “The Game has Changed”.

I remember at that time lots of skeptical comments, especially by influencers who believe that only full frame matters.

But looking back, I guess much of that skepticism has dissipated by now, given that Fujifilm is now offering medium format mirrorless cameras (GFX100S) that are smaller than some full frame mirrorless cameras (Panasonic S1 series) and more megapixel for a more affordable price than some full frame mirrorless cameras (Sony A1).

Sure, all the cameras we mentioned above have other strengths, such as video or speed, but all I want to say is that the Fujifilm GFX series is finding a solid ground on which to flourish.

So here we are, 5 years, 5 GFX cameras and 13 lenses later (with more to come) to celebrate a wonderful system that has a terrific potential for the future, as I explained here.

Congratulations Fujifilm.

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Capture One Ends Fujifilm Edition but Offers Free Upgrade to Full Version to Capture One 22 Fujifilm Only Users

If you were a pure Fujifilm shooter, chances are that you got Capture One 22 for Fujifilm only as this version is substantially cheaper than the full Capture One 22 version (that supports all cameras).

However, Capture One announced that starting today they will terminate all brand-versions, meaning you’ll able to purchase only the all cameras version of Capture One 22. And indeed, you can’t find the branded version on their store anymore.

Capture One will still support the branded versions for 2 more years with updates.

Down beloiw are the deals Capture One offers in the light of the latest changes, including a free upgrade if you:

  • currently have a subscription for Capture One for Sony / Nikon / Fujifilm.
  • own a perpetual license for Capture One 22 (the latest major release on Dec 9, 2021) for Sony / Nikon / Fujifilm

Given that the Fujifilm branded Capture One 22 version is still availbale for download at B&H Photo at this point, maybe it’s not a bad idea to quickly grab a Fujifilm-only copy at BHphoto here and then get a free upgrade to the all cameras version in April 2022. At least I think that is possible given what Capture One writes below.

You have a perpetual license for version 22 of Capture One for Sony / Nikon / Fujifilm: You’ll get a free upgrade to our flagship product, Capture One Pro in early April 2022. That means you’ll be able to use any camera brand you like.

The above is valid if you own Capture One 22 for Fujifilm already.

If you own Capture One 21 for Fujifilm, then Capture One says that “for the next 3 months (until 18.04.22), you will be able to upgrade to Capture One Pro 22 at a 25% discount.”

You can find all the details down below.

Full Capture One Statement

** CLICK HERE to Read the Rest of the Article **→

Avatar 2 First Official Photos Taken with Fujifilm X Series Gear

Behind the scenes of 20th Century Studios' AVATAR 2. Photo by Mark Fellman. © 2022 20th Century Studios. All Rights Reserved.
Behind the scenes of 20th Century Studios’ AVATAR 2. Photo by Mark Fellman. © 2022 20th Century Studios. All Rights Reserved.

20th Century Studios has published the first official photos of one of the most anticipated movies of 2022: Avatar 2.

Well, if you give a look at the EXIF data, you can see that the images have been taken by Mark Fellman (IG: markfellman) with Fujifilm X series gear (found via the German website n-tv.de)

In the images where the EXIF data is available, the gear used is:

Congratz to Mark for having his images spreading over the entire world to tease one of the most important movies of 2022.

Long times FR-readers know it: Hollywood loves Fujifilm ;).

P.S.: send this article to those moaning about Fujifilm not being Full Frame ;).

Behind the scenes of 20th Century Studios' AVATAR 2. Photo by Mark Fellman. © 2022 20th Century Studios. All Rights Reserved.
Behind the scenes of 20th Century Studios’ AVATAR 2. Photo by Mark Fellman. © 2022 20th Century Studios. All Rights Reserved

Topaz launches Multiple Updates on their Software and a new 15% Discount

Topaz issued a major firmware update on their software (Click here) and you save 15% on any purchase using the checkout code “TOPAZ22″ (expires today).

Sharpen AI v3.3 at a glance

  • Improved masking experience – Everything you need to apply selective sharpening has been made more intuitive thanks to the newly designed Masking panel.
  • New AI-powered auto-selection tools – It’s even easier to selectively apply sharpening to the primary subject in your photo thanks to the new auto-selection tools. Choose from auto-detecting a subject, a portrait, or a landscape within your photo, and Sharpen AI will automatically create a mask of your selection.
  • Improved usability with the new AI model selector – We’ve made many improvements to Sharpen AI, including making it easier to choose the most effective AI models for your photos thanks to the auto model selection and refreshed model list.
  • (full list of new features can be read on that page)

Gigapixel AI v5.7 at a glance

  • Updated Standard AI model with Auto settings – Our newly trained Standard model provides sharper edge details and higher overall quality when upscaling a broad range of photos.
  • Improved cropping experience – We’ve improved the cropping tools to be more intuitive by presenting the most important settings you’ll need to refine your composition exactly the way you want it to be.
  • Lots of bug fixes and usability improvements – New AI model tooltips, improvements with keyboard shortcuts & scrolling, and a host of bug fixes make Gigapixel AI more convenient than ever before.
  • (full list of new features can be read on that page)

DeNoise AI v3.4 at a glance

  • Native Apple M1 silicon support – Experience 20-30% performance improvement compared to the previous version that required Rosetta emulation.
  • Expanded RAW file support – Additional RAW support for many popular new camera models.
  • AI Engine performance and stability improvements – Process improvements to the AI engine, usability enhancements throughout the user interface, and a more streamlined installation process on the Mac. We also squashed a lot of bugs.
  • (full list of new features can be read on that page)

Video Enhance AI v2.6 at a glance

  • Native Apple M1 silicon support – Experience a 20-30% performance boost compared to the previous version that required Rosetta emulation.
  • New Chronos Fast AI model – Built for high-resolution video clips with fast motion, delivering 2-3x faster performance than the current Chronos v2 AI model.
  • New Proteus, Artemis, and Dione AI models – Optimized to be about 30% faster on Windows computers while providing improved quality compared to previous models. Refinements to these AI models also increase video quality compared to previous versions.
  • Lots of usability improvements and bug fixes – We’ve made many improvements to our AI engine for improved speed and stability across a wider range of hardware, as well as including several helpful usability improvements.
  • (full list of new features can be read on that page)