Fujifilm X-S10 GARIZ Leather Half Case

GARIZ has released the Fujifilm X-S10 GARIZ leather half case.

It is available at AmazonUS in black here and at AmazonUS in brown here and also at eBay here.

via dc.watch

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Fujifilm X-E4 – Make More With Less: Fujifilm Manager Interview, Eye AF demo, Everything You Need to Know and XF27mmF2.8 R WR

On January 27, the big announcement day for Fujifilm, the little Fujifilm X-E4 was clearly overshadowed by the Fujifilm GFX100S.

And I get it, the GFX100S is definitely more of a revolution for the camera industry than the X-E4.

And yet, as a big X-E line lover, and current owner of the X-E3, I want to bring back some attention to the X-E4.

So far I have not made up my mind if I will get one or not. If I would not already own a 26 MP camera (the X-T4), then I’d probably upgrade. But so far I find myself well with the combination of X-E3 and X-T4. Today I used it to photography my wife and our son, switching between X-E3 with XF35/1.4 and X-T4 with XF80mm Macro. After the shoot, my son and me rested on the couch, as you see here ;).

So, back to the X-E4.

Down below you can find a summary of an interview of Janpanese Fujifilm manager, a few AF demo videos, a comprehensive X-E4 overview as well as some thoughts on the new XF27mmF2.8 R WR.

Also, a few videos from the “make more with less” Fujifilm series dedicated to the Fujifilm X-E4.

Videos + Summary

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No New Firmware Fujifilm X-Pro3, X100V and X-T30 Coming Tomorrow

Over on DPReview a member shared a note he received by BHphoto about a new firmware for X-Pro3. And in the comments, a DPR member claimed it will come tomorrow, February 11.

That’s not true. No firmware will come tomorrow.

Other people got confused, and thought that the firwmare has been released already, as fellow FR-reader Thomas, who informed me via Twitter here.

Nope, nothing has been released, and nothing will be released tomorrow.

You have to be a bit patient… FujiRumors will inform you 0.01 seconds after the firmware will be online ;)

In the meantime, check out the official Fujifilm press release about the firmware.

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Fujifilm GFX100S Manager Interview: Why No Battery Grip Option, No Tilt EVF, Quick Eye AF Demo and More

Fujifilm managers have released an interview in Japanese to a youtube channel.

Again we rely on the automatic translation tool. Here is the summary for you guys.

  • 1.7x larger sensor than full frame
  • the appeal of the GFX100S is not only megapixel
  • color gradation improves with the GFX sensor
  • the smaller form factor and more affordable price compared to GFX100, will make it appealing to more than just professional photographers
  • the lighter the camera becomes, the better
  • focal plane shutter and integrated battery grip made the original GFX100 big
  • IBIS was made smaller too
  • then developing the X-T4 battery, they were already thinking to implement it also on GFX cameras
  • ISO 6400 is still so beautiful
  • PSAM dial is used in other camera systems. People used to it will find it easier to switch to GFX now because it offers a PSAM dial
  • if you start adding shutter speed dial, ISO dial etc, the camera will get inevitably bigger and heavier
  • having a top LCD and command dials makes camera smaller and lighter
  • the tiltable and detachable viewfinder on GFX100 necessitates of some well build parts that cost money to implement. The GFX100S hence has a fixed EVF and it’s also slightly lower resolution to make it cheaper
  • the addition of a vertical battery grip option would have ment adding electrical boards on the bottom of the camera, which also would have made the camera bigger and heavier
  • the capacity per battery has increased thanks to the NP-W235 battery
  • it’s better to have the battery in the pocket rather than on a big integrated battery grip
  • by adding accessories like a battery grip option, the price would have come closer to the GFX100
  • nostalgic negative film simulation
  • at minute 5:45 of the first video linked below (click and it will start at the right point), there is a quick eye AF demo
  • AF algorithm has been improved
  • weights 1700g when paired with the new GF80mmF1.7
  • You can go more out in the field thanks to the GFX100S smaller size
  • the sensor is large so the lenses are large, too. This means the glass elements that have to be moved are large and heavy. So the manager asked to make the lens inner focus. They also have to remove aberration with special glass elements. It’s all about finding the balance between price, size and performance
  • you can’t shoot dozen of extremely high speed rapid bursts, because the focal plane can’t move that fast [note: the GFX100S shoots at a max. of 5fps], but it can capture shorter action moments, like a motorcycle passing by
  • 4K30p video
  • you can adapt cinema PL lenses via adapter
  • you can now experience the world beyond full frame

That’s about it :).

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FUJIFILM Fiscal Year 2020/3 Results: Firm X-T4 and X-S10 Sales Push Operating Income Back in the Black to Same Level of Last Year!

Fujifilm Fiscal Year 2020/3 Results

The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.

It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.

The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.

Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.

A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.

Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).

The instax system keeps going strong.

Fiscal Reports

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