July 4th Deals Just Dropped and Amazon Prime Days Are Coming

The 4th of July deals kicked off at B&H Photo here and Adorama here.

Some selected deals:

Also, soon the Amazon Prime Deal days will start off. You can try out Amazon Prime with these programs:

Some current Amazon Deals:

Fujifilm X-E5 Fever Dominates June and X-Pro4 Confirmed on Roadmap – Here Are the Top 10 June Articles You Loved Most

Here are the top 10 articles for June.

  1. First Leaked Image of the Fujifilm X-E5 — The Most Beautiful X-E Camera Ever Made!
  2. Fujifilm X-E5 Full Specs and Price
  3. Fujifilm X-E5 and XF23/2.8 Official Teaser: “An Essential X Series Rangefinder-Style Camera is Coming”
  4. Hell Yes, I’m Pre-Ordering the Fujifilm X-E5 — Here’s Why! Will You Join Me? And in Which Color?
  5. Fujifilm XF 23mm F2.8 Pancake Lens Coming June 12
  6. Fujifilm X-E5 Coming with Film Simulation Dial
  7. First Fujifilm X-E5 Product Images
  8. Made-in-Japan Fujifilm X100VI, X-T5, X-T50, and X-M5 Now Available to Order at B&H Photo
  9. Final Fujifilm X-E5 Teaser Shows New Film Simulation Dial and XF23mmF2.8 R WR
  10. Fujifilm Confirms X-Pro is on Roadmap

Runner Up:

X-E5 Pre-Order Reports

Don’t Miss

Preorders

SG-image AF 25mm f/1.8 Officially Announced

After the SG-image AF 55mm f/1.8, now SG-image has launched its second AF lens for Fujifilm X, the SG-image AF 25mm f/1.8.

  • Focal length: 25mm
  • Light intensity: f/1.8
  • Field of view: 58°
  • Focus from: 0.3 m
  • Maximum aperture value: 16,
  • Number of diaphragm blades: 9
  • Focus mechanism: AF
  • Construction: 7 elements / 5 groups (3 HR glass elements)
  • Filter size: 52 mm
  • Available mounts: Fujifilm X, Sony E
  • Dimensions: 32 × 72 mm
  • Weight: 145 g

At the moment you can find it available at Amazon Japan here.

The new lens has already been teased a while ago.

via optyczne

Fujifilm X100VI In Stock All Over Europe – But Why the Sudden Stock Surge?

The Fujifilm X100VI is now in stock pretty much everywhere in Europe such as Amazon DE, Calumet, Wex UK and more (see full list below).

So how did the X100VI suddenly become so widely available in Europe while remaining scarce in the United States?

Well, I have no insight info about it, but here is my guess:

As we previously reported, the introduction of new tariffs in the U.S. prompted Fujifilm to shift production of the X100VI for the American market from China to Japan.

It’s quite possible that Fujifilm has reallocated a significant portion of “made in China” X100VI stock—originally intended for the U.S.—to markets that aren’t affected by these tariffs, like Europe. That would explain the sudden abundance of units across the continent.

Sadly for fellow US residents, this transition (from made in China to made in Japan) inevitably causes delays. In fact, the X100VI remains hard to find in the U.S., with B&H Photo no longer accepting pre-orders and Adorama pushing expected ship dates from August to September.

In Stock Check

Fujifilm Launches GFX Challenge Grant Program 2025 – Bring Your Vision to Life and Win up to $10,000

➔ Top Fujifilm GFX Community – Join 41.5K fellow GFX Shooters

Fujifilm has officially launched the GFX Challenge Grant Program 2025, offering photographers and filmmakers around the world a unique opportunity to bring their creative visions to life.

It’s always great to see Fujifilm investing directly in the photographic community—supporting not just gear, but the people and stories behind the images.

Below is the full press release with all the details on how to apply.

➔ Top Fujifilm GFX Community – Join 41.5K fellow GFX Shooters

Press Release

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