Strict Rules Can’t Stop Fujifilm X100VI Madness: Instant Sold Out in Japan, Causes Website Crashes and Order Suspension Issued

Back in early March, Fujifilm announced that the Fujifilm X100VI will be for sale in Japan starting today, March 28.

Well, today the sale started, and the Japanese Fujifilm webstore crashed due to “heavy access”.

Moroever, the first batch of X100VI cameras already sold out and hence Fujiiflm Japan issued an order suspension. Fujifilm writes:

Both “X100VI” Silver and Black have exceeded the planned number of sales, so we have temporarily suspended the acceptance of orders. I’m very sorry. We will post the future sales schedule as soon as we know.”

And all this despite Fujifilm Japan having set strict purchasing rules such as restricting sales to individuals with a purchase history at their store and limiting purchases to one unit per person/household.

Apology due to heavy access to Fujifilm official shopping site “Fujifilm Mall”

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Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-T30II and GFX50SII

Fujifilm has released firmware updates for Fujifilm X-T4, X-T3, X-S10, X-T30II and GFX50SII.

And because I know some of you might ask where the promised Kaizen firmware is (or when it will come):

  • SPRING 2024: major autofocus boost and more (such as red frame indicator) coming to several Fujifilm cameras
  • SUMMER 2024: Reala Ace and Frame.io coming to several Fujifilm cameras

All details and download links below.

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FUJIFILM XApp (iOS / Android) Ver.2.0.3 Release

Dear customers

Application bug is fixed that caused time synchronization discrepancies with the camera in some regions.

However, the AREA SETTING for some regions are not automatically updated to that area even with Ver.2.0.3 so be sure to change the camera’s AREA SETTING manually.

Automatic updating of AREA SETTING will be corrected sequentially with the camera firmware.

This application bug occurs in the following areas.

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