Fujifilm Fiscal Year 2020 Financial Results: Income Down 37.8%, but Great Recovery thanks to X-S10 and GFX100S, No Mention of X-T4

Fujifilm has published its financial results for Fiscal Year 2020 (from April 1, 2020 to March 31, 2021).

So how did Fujifilm perform in the year of the COVID-19 pandemic?

In a nutshell:

  • Instax is going strong
  • broadcasting and cinema lenses suffered most due to cancellation of events (such as the Olympic games) caused by the Coronavirus pandemic
  • Fujifilm X and GFX series had a tough start but recovered greatly later in the year thanks to the Fujifilm X-S10, Fujifilm GFX100S and GF80mm F1.7 R WR, allowing a year-over-year increase in the second-half revenue

For the imaging solution, this translated in an operating income that amounted to ¥15.6 billion (down 37.8% year-over-year).

It is curious they do not mention the Fujifilm X-T4 in their reports, which hit the market in spring 2020. Maybe it’s the camera that suffered most from the pandemic, as it was released right when the pandemic started, factories were shutting down and there was the biggest uncertainty on how the pandemic would evolve.

And once the situation was getting more clear and better, Fujifilm had already a mini X-T4 on the market, the X-S10, which was smaller, more affordable, mainstream ergonomic choices and IBIS, making it probably a top pick over the X-T4 for many. Plus the X-T3 saw some substantial rebates, so if you don’t need IBIS and hate selfie screens, the X-T3 was still the better choice.

This time the bad timing was definitely not Fuji’s fault (as opposed to the X-H1 and X-T3 release timing), but mere bad luck.

Here are some excerpts:

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Fuji Guys Tease Firmware 1.20 for Fujifilm X-T4 with New Heat Management and Introduce Latest GFX100, X-T3, GFX50S/R Firmware

As FujiRumors reported, Fujifilm has released several firmware updates over the last two days:

Now the Fuji Guys posted a video overview on the new firmware.

What’s curious, is that they also talk about a new firmware 1.20 for Fujifilm X-T4, which in fact has not been released. So I guess we will see it coming very soon.

And what does the X-T4 firmware bring? Well, the Fuji Guys tell us the following:

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CORRECTION: Fujifilm X-T3 is NOT Discontinued but Certain Variations Maybe Harder to Find

Here is what happened.

Two days ago a fellow Fujifilm X Shooter contacted me, saying that his local store told him the following:

  1. the Fujifilm X-T3 has been removed from the list of current Winter deals, hence the $500 rebate is gone
  2. the Fujifilm X-T3 has been discontinued

So first thing I did was to check the Fujifilm deals page, and indeed, the X-T3 no longer showed up among the rebated cameras.

I then wrote this article, where I informed you about the X-T3 deal being removed and that a local store spread the news the X-T3 is now discontinued.

However, trusted sources immediately reached out to me and yes, they confirmed the removal from the deals list of the X-T3, but they also clearly told me that the X-T3 has not been discontinued but some X-T3 variations (kit combinations) maybe harder to find from now on.

Also, I have been told that the real reason Fujifilm removed the X-T3 deals is that the demand for X-T3 is very high and Fujifilm can’t keep up with it.

So it was important to set things right for you guys.

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Fujifilm X-T3 Discontinued and $500 Rebated Removed from Fujifilm Winter Deals List – Here is Why!

Fujifilm has Winter Offers running until January 3.

Until very recently, one of the official deals offered by Fujifilm was a $500 rebate on the Fujifilm X-T3.

As a matter of fact, at the time of this post this deal is still listed, but only at Adorama here (deal removed also from Adorama). The same deal is no longer available at BHphoto. Most importantly, it has been removed from the official deal list page of Fujifilm USA (see screenshot above, where the X-T3 is no longer listed).

So what happened? Well, a FR-reader wrote me an email and told me this:

My local store told me that the X-T3 has been discontinued. Over the weekend they also apparently stopped the $500 rebate, that in the U.S. had the camera selling for $999. The sales rep told me the intent is to let any remaining inventory in the supply chain sell at a higher price.

Down below is the list with what remains of the Fujifilm Winter deals.

XF Lens Deals

X Camera Deals

GFX Gear

Holiday Deal Pages

Selected Holiday Savings

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

Apple Holiday Savings

All Fujifilm Deals

Used Fujifilm Gear