After the Colossal Fujifilm X100VI Success: Fixed Lens Cameras to Storm the Market, but X100VI Will Rule Them All – and Here is Why!

The rumors about future fixed lens cameras from other brands are intensifying.

And I get it that other brands might be interested in launching their own fixed lens cameras considering that:

  • the Fujifilm X100VI is the best selling camera of the last 15 years at least
  • the Ricoh GRIII is so successful, that Ricoh decided to stop to take orders in a couple of countries
  • the Leica Q3 is enjoying great success too

Now, out of the three cameras mentioned above, the Fujifilm X100VI is the best selling camera by a very large margin.

But, if the rumors are accurate, there might soon me much more competition coming for the Fujifilm X100VI and certainly this motivated Fujifilm to rapidly increase production of the X100VI in order to sell as units as possible before more competition hits the market.

But as much as I welcome future competition, there are two crucial advantage that the Fujifilm X100VI has over other brands.

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Fujifilm X-T50: The Hated Film Simulation Dial Gains it First Believer (SonyAlphaRumors) and I also Prefer it Over the Drive Dial

When we shared the image of the new film simulation dial of the Fujifilm X-T50, it triggered a massive reaction that lead to almost 300 comments and quite frankly I was surprised by the negativity in those comments.

To sum them up: the dial is useless. One can press a button to access all film simulations anyway. It would have been better to keep the drive dial there.

But there is a flaw in this thought.

Because the exact opposite is also true: why do you need a Drive dial?

I mean, I don’t have a Drive dial on my Fujifilm X-E3, but all I need to do is to press a button and I can access all options very quickly.

And for that matter, why do you need an ISO dial? Or a shutter dial? Also there I can press a button, and access all options quickly too and then scroll through them with the command dial.

ISO dial, Drive dial, Shutter dial, Film Simulation dial: one could argue there are all useless, since you can access all options with a simple press of a button anyway.

If a dial makes sense or not solely depends on how you shoot and what kind of experience you are looking for.

I for example change much more often the film simulation than the Drive dial settings. So, for me personally, I prefer to have the Film Simulation dial rather than the Drive dial.

And for all those, who play around with Film Simulations much more than with the Drive options, a dedicated FS dial might make more sense than a dedicated Drive dial.

So, Fujifilm decided that Film Simulations are more important for potential X-T50 customers than the Bracketing options on the Drive mode, hence they decided to offer a dedicated dial for it. Just turn it, and you’ll instantly see the film simulation applied on the screen of your camera right on the field. And, as we have been told, the dial also works in video mode.

Last but not least: lots of FujiRumors readers might be sceptical right now, but there is one guy who seems very convinced that this is a brilliant move: it’s Andrea from SonyAlphaRumors, who even made a video about it and explains why he thinks this is a great move by Fujifilm in this article here.

SonyAlphaRumors acknowledges that Film Simulations are a big deal and in several videos vehemently asked for Film Simulations also on Sony cameras!

Maybe he got convinced by the Film Simulation glory after he saw an image I took with my GFX and he texted me asking how I managed to get those colors. And I told him I did not edit anything… just set the camera on Astia and that’s it. You can read there story here.

So, the Sony guy sees lots of sense in this dial. Honestly, I also prefer it over the Drive dial. Although my top choice would have been an ISO dial. But between Drive and Film Simulation, I pick the Film Simulation dial with joy.

This is the New Fujifilm X-T50 Film Simulation Dial – VOTE: Better Drive or Film Simulation Dial?

We just reported about the Fujifilm X-T50 featuring a brand new film simulation dial.

Well, now other sources (THANKS) have now passed us the first image of the dial.

We can see:

  • 8 fixed spots for: Acros, Nostalgic Negative, Classic Neg., Reala Ace, Classic Chrome, Astia, Velvia, Provia (STD).
  • 3 variable spots: FS1, FS2, FS3 – assign your preferred film simulation on those dials
  • C position: disable the dial and the camera will activate whatever film simulation is set in your custom settings

Of course, it’s the drive dial of the Fujifilm X-T30II that is gone in favour or the the new film simulation dial. Let us know in the comments if you’d have preferred the drive dial or you prefer the new film simulation dial.

Coming May 16

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SURPRISE: Fujifilm X-T50 Coming with an All New Dial

The image of the Fujifilm X-T50 has leaked already and it shows it retains all the nice dials we loved from the X-T30.

However, what the images do not show, is that one of those dials is a completely new one.

In fact, thanks to a couple of sources (including new/anonymous ones – THANKS!!!) we can tell you that there will be a dedicated film simulation dial on the Fujifilm X-T50.

Now, like all the latest Fujifilm models, also the Fujifilm X-T50 will offer a total of 20 film simulations.

But not all 20 film simulations will be on that dial.

In fact, the new film simulation dial will have 12 positions:

  • 8 fixed film simulations
  • 3 positions can be assigned to whatever film simulation you want
  • 1 “C” position to basically disable the dial, and the camera will activate whatever film simulation is set in your custom settings

Now, the source who explained it in detail to me contacted me via rumor box. So I have no way to contact it and ask questions. So I will do it here.

The question is: can you put your own recipe on the three positions that are free on the dial, or can you just assign a standard Fujifilm film simulation to it?

An additional message to the source: Thanks a lot. I have read also the second part of the rumor and I find it very interesting and I am currently looking into it. Thanks so much for putting me on the right track.

And to all sources: you can now contact me 100% anonymously also via Signal. This way we can also chat and at the same time keep identities anonymous.

Coming May 16

LEAKED: XF16-50mmF2.8-4.8 to Cost €799 and This is the X-T50 Kit Price

When I shared the price in Euro for the Fujifilm X-T50, many thought that this must be an error and that I am very likely referring to the kit price.

But no, we don’t do errors here on FujiRumors ;).

So I confirm: unless Fujifilm decides to change the price last second, these are the prices.

  • Fujifilm X-T50 body only: €1,499
  • Fujifilm X-T50 with XF16-50mmF2.8-4.8: €1,899
  • This is rocksolid stuff.

And yet, I have seen Fujifilm changing prices on the fly just days before announcement. And actually you might remember how they even did that shortly after announcement of new gear.

In fact, just a few days after the Fujifilm X70 was launched, and while it was still in full pre-order phase, Fujifilm changed its price from $799 to $699.

So if Fujifilm can change the price just a few days after announcement, then it is also possible to change it a few days before announcement.

But right now, this is the price in Euro. It’s very unlikely to change at this point, but not impossible.