Laowa to Launch World’s First Zoom Shift Lens

Venus Optics is teasing the world’s first Zoom Shift lens.

The official announcement will happen on July 8.

There are no additional details about it, but as some FujiRumors readers noticed, looking at its size it looks like an APS-C lens, so let’s hope it will come also for Fujifilm X mount.

Look, I usually applaud when new lenses for Fujifilm show up. The more the merrier, right?

But it has also to be said that often third party lenses are either rebranded lenses of already existing glass or they are just too similar to what Fujifilm, Viltrox & Co already offer.

So I am particulary happy to welcome the new Laowa lens, as this one is really something unique.

via Venus Optics Weibo

Fujifilm TX-3: Why Not Just Crop?

The latest Fujifilm TX-3 digital panorama camera rumors have raised one question mainly: why buy a dedicated 65:24 camera if the Fujifilm GFX has already such a crop mode built into the camera?

Pavel already answered this question for us in a dedicated guest post (with lots of beautiful images). You can check it out here.

I just wanted to add my own thoughts to it.

So again, buy a dedicated 65:24 camera if the Fujifilm GFX has already such a crop mode built into the camera?

There are even adapters, such as the Kipon GFX-XPAN adapter, that allow you to mount Hasselblad XPAN Lenses on Fujifilm GFX cameras.

Well, first of all, none of the Fujinon GF lenses is specifically designed for the 65:24 format.

And if Fujifilm proceeds with its XPan plans, then they could also design specialized lenses optimized for panoramic photography. It could be a fixed lens (if the camera was a fixed lens camera) or a few lenses for panoramic photography (in case of an interchangeable lens camera).

Specialized lenses designed for  a specialized sensor will always give optically better results, with minimal distortion, best sharpness etc.

Also, shooting with a panoramic camera encourages photographers to think differently about composition. Instead of relying on cropping to achieve a desired composition, photographers must carefully frame their shots within the panoramic format, leading to more intentional and thoughtful compositions.

This also leads to a potential creative boost, as photographers will be “forced” to see the world in new ways (the “panoramic world”) and therefore might be more inclined to explore different perspectives and experiment with unconventional compositions.

So yes, you can simply crop a regular GFX image. But a dedicated panoramic camera provides a more authentic and immersive experience for photographers who appreciate the unique characteristics and creative possibilities of panoramic photography.

And look, for many this might not matter. But there is a niche out there who finds inspiration and joy in the process of shooting with a dedicated panoramic camera.

For them, owning such a camera is not just about capturing images; it’s about embracing a distinct style, exploring creative possibilities, and finding fulfillment in the art of panoramic photography.

And you know Fujifilm: they don’t see niche as a waste of money and time.

On the contrary: Fujifilm recognizes that niche photographers embody the genuine essence of photography and that they represent one of the purest form of photographic passion.

And given Fujifilm’s massive photography history, I consider Fujifilm at this point the only brand capable of nurturing this niche with a dedicated camera. I mean, technically also Hasselblad, but since they are now owned by DJI, the DNA of Hasselblad has deeply changed.

Fujifilm FF240002 Camera Registered: Could it Really be the Fujifilm X-E5 or X-Pro5?

A new Fujifilm camera registration with the code name “FF240002” has now been spotted (see screenshot above) and shared by the Chinese Weibo account E8M here.

Is it the Fujifilm X-E5? Or maybe even the Fujifilm X-Pro5 (or X-Pro4).

Well, Fujifilm will launch both cameras at some point, that’s for sure.

But if you did not miss our Fujifilm X-E5 rumor and our Fujifilm X-Pro4 rumor, then you’ll know that none of these cameras is scheduled for 2024.

And since it takes Fujifilm between 1 to 6 months to finally announce a new camera after the registration has been spotted, whatever hides behind this code name has to come still in 2024.

So, it is not the Fujifilm X-E5 and also not the Fujifilm X-Pro5.

Do you want to know what it really is?

Then I have the feeling you should not miss FujiRumors in the next few days ;).

Love you guys!

Fujifilm CEO: Supply is Normal, Overproduction Would Force Discounts and Reduce Brand Strength and Gear Value

Recently Fujifilm published the latest financial results, which were very positive for the entire imaging division.

Along with the financial result, they also published a Q&A section (you can find it below in English).

During the Q&A, Fujifilm CEO Mr. Goto has been asked about the shortages and limited inventory.

And I want to be very precise here, so I will copy and paste the answers of the CEO.

QUESTION

** CLICK HERE to Read the Rest of the Article **

New Firmware Updates Coming Soon (see X-T5 with Reala Ace) and New Surprise App Coming too

What you can see above is the lovely Fujifilm X-T5 with Reala Ace on its Film Simulation menu.

And if you are looking on your X-T5 if it has that too, then do not waste your time.

Mere mortals like you and me, will have to wait a few more days for the Reala Ace firmware to come to X Processor 5 Fujifilm cameras.

The firmware should also fix the annoying autofocus bug we reported about.

One last thing: there should soon be also a new “surprise” App coming.

I am approaching the last days of holiday in South Italy. Great timing Fujifilm to release Reala Ace right when I have to go back home. Couldn’t you have done it just a few days earlier?

Oh boy, I find myself moaning, when in truth I should just be happy I get lovely firmware updates for free from Fujifilm :).