Fujifilm Removes Tatsuo Suzuki from X Photographer Program after his Controversial Street Photography Shooting Style in X100V Video


The Controversy

At the launch of the Fujifilm X100V, Fujifilm released lots of X100V promo videos, some of them made by their talented X photographers. One of those videos, though, raised a huge controversy, so much, that Fujifilm removed the video just a few hours after it went online.

However, here on FujiRumors, we shared a link where you can still find the video.

The video raised a massive debate, with currently over 730 comments in our original post. Is this a legit way to make street photography or is Tatsuo Suzuki’s style to intrusive and aggressive?

Over 4,000 people voted a survey on this subject, and you can see the results here. Spoiler: it’s an extremely divisive topic.

The Update

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There Will Be Rumors… but First a BIG THANK YOU to Everybody Helping me with the Rumors

From my classroom during lunch break: a big THANK YOU!
From my classroom during lunch break: a big THANK YOU!

It’s not easy.

Even after 8 years of blogging and rumors, it’s not easy to keep up being able to share accurate information.

It’s always a puzzle. Every time.

But after the recent Fujifilm X Summit, where 100% of all our exclusive rumors have been confirmed, including the Fujifilm X-T4 announcement date, I really want to stop just a second the usual rumors and news flow, to express a MASSIVE thanks to everybody, who is helping me out with the rumors.

And it doesn’t matter if trusted, new or anonymous. This thank you goes to everybody, who ever shared correct information with FR.

In January also new sources (who use the rumor box), helped me out quite a bit. I can’t contact you back, but also to you, a big thanks.

You all sailed me with accuracy through the stormy rumor waters, helping me to find the right path in the thick rumor jungle.

Feel free to keep it up, so together we can keep up injecting fun and excitement into the worldwide Fujifilm community.

And of course…

… if anyone out there would like to help me out with the rumors, feel free to contact me at fujirumor@gmail.com, via rumor box, or via social media personal message.

With all that said…

… get ready, as more rumors are coming ;).

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Fujinon XF50mm f/1.0 Available by the End of 2020: Fastest Autofocus Lens in Production Bokeh Sample and New Product Images


One of the most anticipated lenses, coming for Fujifilm X mount, is surely the Fujinon XF50mm f/1.0.

At the recent Fujifilm X Summit, Fujifilm showed us a working sample including an autofocus demo at minute 43:07 in the live stream video, but that works with CDAF only. The final version will support PDAF.

But even with CDAF only, the live demo showed a rather confident focusing lens.

Fujifilm also showed a sample image of the bokeh, and you can find the screenshot of it down below.

They also disclosed some details:

  • XF 50mm f/1.0 is coming this year
  • more beautiful bokeh than the XF56mm f/1.2
  • XF50mm f/1.0 rear lenses work for autofocus
  • they show a protoype, which currently works only in contrast AF
  • 77 mm filter size

Also, the folks at digitalcameraworld had a post launch private meeting with Fujifilm, where they could handle the Fujinon XF50mm f/1.0, and they have been told:

The 50mm f/1.0 will not just one of the fastest lenses ever, but will be THE fastest autofocus lens in production. It will also share the record as the fastest autofocus lens ever with the legendary Canon EF 50mm f/1.0 L USM lens which was produced for film SLRs during the 1990s.

this innovative prime will be available to buy by then end of the year.

Also, dpreview says here:

  • weight under 1 kilo
  • minumum aperture f/16

So, we must arm ourselves with a little bit more of patience.

I remind you that Fujifilm will release 3 more lenses this year. We launched the discussion in this article.

I am working on this. Expect updates on fujirumors.com…. :).

Fujifilm X100V: BHphoto / AmazonUS / Adorama / Focuscamera

images via digitalcameraworld – via weibo camerabeta  – via dpreview


Fujifilm GFX Secret Roadmap: What We Got, What Changed and What is Still Missing


I just gave a quick look at the internal Fujifilm GFX roadmap FujiRumors leaked back in April 2017.

At that time, the internal Fujifilm roadmap considered the following lenses:

  • GF 250mm F4
  • GF 35mm F2.8
  • GF 20-36mm F3.5-4.5
  • GF 100-200mm F4.5-5.6

The roadmap, that you can see here, mentioned there will be “GF 20-36 or GF 100-200“.

Now let’s see what we got so far, what changed, and what’s missing:

What we got:

What we got, but changed a bit:

  • GF 100-200mm 5.6 (originally planed as f/4.5-5.6)
  • GF 30mm F3.5 (originally planed as 35 f/2.8)

What’s still missing:

  • GF 20-36mm F3.5-4.5

In June 2017, our sources then informed us, that the Fujinon GF 80mm f/1.4 has been added to the internal GF lens roadmap.

But also in this case, it took Fujifilm longer than expected to release it, mainly because of prolonged internal discussions, that ended up changing the lens from GF80mm f/1.4 to the one we find in the newest GF lens roadmap: the Fujinon GF 80mm f/1.7.

So what can we expect next?

Well, the current roadmap officially shows:

  • 2020 – Fujinon GF30mmF3.5 R WR
  • 2021 – Fujinon GF80mmF1.7 R WR

It’s strange Fujifilm didn’t add any tilt shift lens to the roadmap, because, if you remember the official Fujifilm G mount lens request survey, Fujifilm gave us only tilt shift lenses to vote on.

But as there will be surely at least one more G mount lens coming in 2021 (along with the Fujinon GF80mm f/1.7), maybe we could see one of these two options coming:

Let’s hope we will get both these lenses in 2021, in addition to the Fujinon GF80mmF1.7 R WR.

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Fujifilm Starts Discontinuing Fujicolor 100 and Fujicolor Superia Premium 400


Fujifilm will stop shipping the following film by the end of March 2020.

From now on, Fujifilm will sell the film only separately, and no longer in packs. Not a good sign for future of these films.

Notice of end of sales of some photographic film products

February 7, 2020

Fujifilm Imaging Systems Co., Ltd.

Thank you for using Fujifilm products regularly.

FUJIFILM Imaging Systems Corporation (President: Toru Nishimura)
will discontinue the sale of some photographic film products due to a long-term decrease in demand, which has made it difficult to provide a stable supply.

I am very sorry, but I would appreciate your forgiveness after careful consideration of the situation. We look forward to your continued patronage of Fujifilm products.

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