The Sony A7C Proves My Point: Full Frame Compromises vs APS-C Balance


DISCLAIMER: The Sony A7C is a great camera and will push other companies to work harder and to give us customers more features for less price, which is why I love Sony launched it. I think we X shooters will also profit from it.

So, the Sony A7C is real.

It’s small and it’s full frame.

It’s also rather affordable for being full frame, although still more expensive than a high-end APS-C camera like the Fujifilm X-T4.

Now, I could do what other do and focus merely on comparing size and price of the Sony A7C with the Fujifilm X-T4 or other high end APS-C cameras.

Or I could go beyond size and price and compare its features, because only comparing the whole package makes sense.

And as much as Sony has done right with the Sony A7C, it also one more time proves the point I made in an earlier article, where I wrote about the APS-C art of balance vs FF need for compromises.

I used the automatic specs comparison feature at BH to compare both cameras, and here is what I noticed (given for granted the specs comparison tool is accurate, which it usally is):

  • Sony A7C has a mediocre viewfinder resolution
  • Sony A7C has a small viewfinder
  • Sony A7C has significantly inferior video specs compared to X-T4 (such as no 10 bit or 4K60p or way less video codecs)
  • From the reports I could see, Sony A7C suffers much more of rolling shutter than X-T4
  • Sony A7C shoots at max 1/4000 mechanical shutter (X-T4 at 1/8000)
  • Sony A7C shoots at 10 fps (X-T4 at 15fps or even 30 fps with crop and completely blackout free)
  • Sony A7C has a lower resolution LCD
  • Sony A7C has single card slot

These are just some of the things I noticed, and that show that APS-C cameras can pack so much more into a small body than full frame, whereas full frame has to consistently make compromises, to try to go below $2,000, and the Sony A7C is no exception to that.

For example:

The Nikon Z5 goes down at $1,400, but has to sacrifice BSI technology, and we know non-BSI sensors have a much slower sensor readout. Hence, max 4fps, huge 1.7x crop in 4K30 and other downsides for the Nikon.

The Canon EOS R6 tries to do better than the Sony A7C and Nikon Z5, by not compromising on video and hardware features (dual UHS-II, nice video specs, nice viewfinder), but that makes it immediately climb up at a $2,500 price tag, hence significantly higher than the Fujifilm X-T4.

So, we can just focus on how small the camera is. Or we can look at the full package.

And the Fujifilm X-T4 is and remains a best allrounder in my opinion (and not only mine, also DPReview thinks this way).

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Cambo ACTAR 19mm Shipping in October also for Fujifilm GFX


When it comes to lens selection, the Fujifilm GFX is expanding at a rate of 2/3 lenses a year, delivering some of industries best lenses.

But so far, Fujifilm has not yet released a tilt-shift lens.

This is even more strange, as back in February 2019 Fujifilm mangers asked us which lenses we would like for the GFX system, and all the options they gave us, was to vote on tilt-shift lenses (see the official Fujifilm survey here).

Now, as you know, Cambo is already offering since a few years not the popular Cambo ACTUS G also for Fujifilm GFX.

But very soon Cambo will also announce the brand Cambo ACTAR 19mm lens, which uses the optical elements of the Nikkor 19mm, which is wide enough to cover the 44×33 medium format GFX sensor and still offers 5 mm of shift.

Delivery will start in October.

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Is it MADNESS? Selling Fujinon XF56mmF1.2 for XF50mmF1.0 – POLL


In these days I get several emails from FR-readers, asking me if it’s worth to sell their (currently discounted) XF56mmF1.2 to get the brand new XF50mmF1.0.

As usual such a question is not easy to answer.

The best I can do, is to share you my own struggles and thoughts, and hope that there is something among it, that you might find useful for your own decision.

So, here is the thing.

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NEW Fujifilm USA Fall Offers: Save Big on Fujifilm X/GFX Gear including $150 Price Drop on XF56mmF1.2


Fujifilm has just launched its Fujifilm Fall Offers.

Some deals are the same of the last Fujifilm summer deals (X-E3 and X-T3). Other deals are even better than the latest summer deals (X-T200 now you save up to $300 instead of $100 only).

New entries: the deals on the XF lenses and X100F.

There is a nice $150 price drop on the XF56mmF1.2, which is Fuji’s answer to the top sales the XF50mmF1.0 is having.

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*All the lens XF lens deals listed above include a free download of Luminar 4.

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ENDING SOON: Win a Capture One Pro Annual Subscription + Style Pack


UPDATE: Winner (Andreas H.) selected, contacted and prize delivered :)

These are the last hours to join our Capture One giveaway. One lucky winner will get:

  • Capture One Pro annual subscription + Beyond styles pack (film)

Here is how you can join the giveaway:

  • visit Fujirumors on facebook
  • follow Fujirumors on Twitter
  • tweet about the giveaway on Twitter

Use the giveaway box down below or access this link to enter. The contest ends 09/14/2020 Eastern Time.

The winner will be contacted via email by me and get the full price discount voucher codes.

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