It Looks Like Fujifilm Can’t Get Rid of One of Its BEST Cameras (Despite Massive Discount) and Here is Why!

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It started as a “Black Friday Only” deal back in November 2023, and it has since then been extended over and over again: the terrific rebate on the Fujifilm GFX100S.

Well, now the Fujifilm GFX100S got yet an other deal extension, and now the offer will run until June 9.

This likely suggests that, despite the significant rebate, Fujifilm can’t still clear the remaining stock at the pace they desire.

The Fujifilm GFX100S is arguably one of the very best cameras Fujifilm has ever launched (and I say this as a guy, who owned lots of Fujifilm cameras, including the Fujifilm GFX100S, which I still own with great joy).

But despite my love for my Fujifilm GFX100S, which GFX camera would I opt for if I were entering the system for the first time today?

Well, I would go for the Fujifilm GFX100II.

I had the luck to go hands-on with the Fujifilm GFX100II shortly after announcement, and there were a couple of things that just convinced me:

  • the excellent build quality
  • the superior autofocus over my GFX100S (includes all subject tacking modes)
  • the EVF is the best one ever put into any digital camera
  • the ergonomics are fantastic
  • Reala Ace is wonderful
  • and more…

You can read my first impressions here:

Now, it is clear that the huge GFX100S deal is intended to bring new users into the GFX system. But I think that those, who are looking to get into the GFX system, will go straight for the GFX100II anyway.

The Fujifilm GFX100II is the flagship model, and it will remain so for a long time, even after the launch of the Fujifilm GFX100SII.

And if people are going to spend that much money on a new system anyway, they might well go just for the most future proof model: the one with the best specs and also most likely to be treated with lots of firmware love for years to come.

So it is understandable that Fujifilm struggles to sell the Fujifilm GFX100S. The only thing I could imagine working, would be an even deeper discount. If Fujifilm would sell if for $3,500, they’d make no money or even a loss out of it, but they could start cashing in on lenses that those new GFX100S shooters would buy.

With all that said: the Fujifilm GFX100S is well worth the discounted price. It’s a fantastic camera and unless you really need the best autofocus, it is still a great pick. And this is also why, as a current GFX100S owner, I have not yet upgraded to the GFX100II. I use it mostly for landscape photography, where autofocus is not really that important.

But if you want a more versatile GFX camera, one that takes great landscape shots, but also has solid eye tracking and deals with moving subjects better than the GFX100S, has better IBIS and many more features overall, the go for the Fujifilm GFX100II.

Fujifilm GFX

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Fujifilm X/GFX Deals

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NiSi Athena 18mmT2.2, 40mmT1.9 and 135mmT2.2 for Fujifilm G Mount Announced

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NiSi just announced new NiSi Athena Prime lenses:

These lenses will cost about 1.3K each with the trio-combo costing $3,499 and the 5-Lens Kit combo costing $5,798.

The new Athena lenses add up to already available G mount NiSi Athena lenses:

These are Full Frame Cine lenses but there is also a Fujifilm G mount version of them, but that one has no drop-in filter option and can’t fully cover the large format GFX sensor, as reported by CineD. So I guess you best use these lenses in the 35mm crop mode on GFX.

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Lots of Fujifilm Online Courses now 20% Off and “Learn Film Simulations” Course for Free

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When we shared the article about the Fujifilm X-T5 Pocket Book (read here), FR-reader Bluesoda dropped the following comment:

I do think the best Fujifilm books for learning the camera are by author Rico Pfirstinger and the best online Fujifilm camera specific courses are by this guy (Peltier Photo Courses):

What I like about these two instructors they go over stuff about the cameras you can’t easily find in other places, especially initial camera wide settings.

Now, I am very familiar with Rico’s books, but the Peltier Photo Courses were new to me.

So I’ve checked them out and ultimately also got in touch with John after joining his courses as an affiliate. I’ve asked him if he could offer an exclusive discount code to the FujiRumors community, and he accepted.

So, you can get the courses below at a 20% discount by using coupon code “fujirumors“.

John offers lots of Fujifilm Centric courses and here are some of them:

Camera Tutorials (include free preview)

Fujifilm Settings / Film Simulation Tutorials (include free preview)

There are even more course, so make sure to check out the dedicated Fujifilm course page here.

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The Fujifilm X100VI: 134 X-Pert Tips by Rico Pfirstinger and New X100VI Pocket Guide

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I am happy to announced that Rico Pfirstinger is working on a dedicated Fujifilm X100VI tips and tricks book, which will be released in December 2024.

I own his Fujifilm X-T5 tips and tricks book, highly recommend it and have no doubts that X100VI shooters will find tons of useful info also in Rico’s new X100VI book.

Also, RockyNook is preparing also the Fujifilm X100VI pocket guide, which will be released on September.

As a reference, there is also the Fujifilm X-T4 pocket guide (customer reviews) as well as the Fujifilm X-T3 pocket guide (customer reviews).

X100VI

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Fujifilm USA Announces X100VI LE Raffle on April 18, while Scalpers go Mad at FujiRumors

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Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von FUJIFILM X/GFX USA (@fujifilmx_us)

The Scalpers Cry

Scalpers on their Discord are quite pissed off now that their orders got canceled by Fujifilm USA.

And they are also not happy about the fact that the vigilant eyes of FujiRumors are watching what they write.

And we keep being vigilant, hence would like to highlight for Fujifilm one comment:

Fuji Raffle Module soon

Now, Fujifilm USA has not yet announced how the raffle will be organized (but they told us when, see below). But in any case I advise them to keep their attention high.

18K X100VI LE

And just for fun: we got information about a guy, who pictured himself with two limited edition Fujifilm X100VI cameras on Instagram and wrote:

What a beautiful piece. The limited edition Fujifilm x100vi. Going for $18k each!

You can check out his Instagram page here and make up your own mind. But my advice to the guy: rephrase your IG post to make sure no misunderstandings arise, because write this way it is not surprising if people thing that both of the cameras are sold for 18K (as we can notice from the comments, where people think he is selling them for 18K).

Fujifilm US Raffle

In the meantime Fujifilm USA has announced here the date for the Fujifilm X100VI LE raffle. It will take place on April 18 and further indications will follow next week.

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