Fujifilm has announced the financial results for the second quarter of the fiscal year 2023 (July to September).
Needless to say that Instax is the goldmine. But there was also a “significantly increased revenue from digital cameras“.
Revenue from digital cameras increased significantly, mainly due to solid sales of X-H2, X-H2S and X-T5 released in the previous fiscal year. Sales of X-S20, which was released in June 2023, also fared well. […] We will continue to offer attractive products by achieving overwhelmingly high image quality with the large format in the GFX Series and the best balance between image quality and size in the X Series.
Instax and Digital Cameras together did give the imaging business a significant boost.
Revenue and operating income increased by 19.5% and 85.5% year-over-year, respectively, due to brisk sales of instant photo systems and digital cameras.
And all this has been achieved despite Fujifilm being incapable of delivering all the cameras mentioned in the report for many months in certain countries (mainly Asia), and some experienced worldwide delivery problems (X100V).
Fujifilm cameras mentioned in the Financial Report: