Fujifilm Financial Results for FY2022: Signifcant Rise of Imaging in Sales and Profits (also thanks to X-T5, X-H2S and X-H2)


Fujifilm has released their final report for the fiscal year 2022 (April 2022 to March 2023).

The imaging division seems to be very healthy with a 23.1% revenue increase and a 97.1% operating income increase.

Keep in mind though, that the imaging division is divided in two sections:

It’s safe to assume that the majority of the imaging division profits comes from Instax sales

But also the professional imaging department alone saw a revenue increase. In this regards, Fujifilm mentions the sales of the Fujifilm X-H2S, X-H2 and X-T5.

Strong sales of instant photo systems and digital cameras boosted overall revenue by 23.1% year-over-year to ¥410.3 billion and operating income by 97.1% year-over-year to ¥72.9 billion.

In the Consumer Imaging business, revenues increased due to strong sales of instant photo systems, color photographic paper and dry minilabs / materials. In March 2023, we launched INSTAX mini 12, the latest entry model of the INSTAX instant photo syste. We have also strated offering the smartphone app /NSTAX UP! that allows users to enjoy the digitized INSTAX photos on their smartphones.

In the Professional Imaging business, revenue increased as sales of new products from the X Series digital cameras, X-H2S, X-H2 and X-T5 which come with the latest, fifth-generation devices, fared well.

To remind you, this is the gear Fujifilm launched in 2022:

You can check out all the documents and reports at the dedicated Fujifilm page here.

Fujifilm Facebook Groups

Press Release and Slides

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Tamron 11-20mm f/2.8 for Fujifilm X Mount Coming May 30


Back in February, Tamron announced the development of the Tamron 11-20mm f/2.8 Di III-A RXD for Fujifilm X Mount.

At that time they said the lens would come in spring.

Now Nokishita leaked the release date for the lens: May 30.

via digicame-info

Specs, Price & Performance

The lens is already listed at B&H Photo here.

As far as specs and price goes, Tamron has not disclosed details (except for the few available in the press release).

And yet, if we look at the Sony E mount version of this lens we should get quite an accurate idea what to expect.

As for its performance, here are the customers reviews for the Tamron 11-20mm f/2.8 for Sony E mount.


Fujifilm X-S20 Announcement on May 24


The Fujifilm X Summit on May 24 is approaching and as a consequence speculations and hopes are rising about which cameras Fujifilm could announce on that day.

Well, today we can tell you with 100% certainty that the Fujifilm X-S20 will be announced during the X Summit on May 24.

Will it be the only camera to drop on May 24? Will there be more surprises?

Well, I am working on it and will let you know here on FujiRumors. So definitely stay tuned.

Fujifilm Facebook Groups


Spring Brings Huge Fujifilm X and GFX deals plus Tamron, Tokina, Sigma (18-50mmF2.8 Included) Rebates


Spring is very generous with us in terms of deals.

Not only there are massive Fujifilm X and GFX rebates, but also lots of deals on other gear, such as a first time ever rebate on the Sigma 18-50mmF2.8 for Fujifilm X mount.

Top on Kickstarter

German company Spinn has now launched the 2023 edition of their fully self-adhesive camera wrap. The SPINN CW.01 protective wrapper – Edition 2023:

  • comes in three new optimized dimensions
  • a new colour that hides dust
  • and another all-new XL size to safely cover professional, large-format camera accessories.

You can check out all details and get your wrap at a discount at the dedicated Kickstarter page here.

Fujifilm Deals


X Series Deals




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Fujifilm X-T4 Discontinued (in Addition to X-Pro3, X-E4, X-T30II, GFX50R, GFX100)


Fellow FR-readers saw it coming already.

The Fujifilm X-T4 had been removed from the Japanese Fujifilm store back in September 2022 and also stores overseas started to mark it as discontinued.

Well, now it’s also time for BHphoto & Co to remove the Fujifilm X-T4 from their store, hence it’s now marked as discontinued also there.

The Fujifilm X-T4 joins lots of other Fujifilm cameras that are already marked as discontinued, such as the Fujifilm X-E4 (we reported back in March here), the X-T30II (we reported here), the Fujifilm X-Pro3 (we reported here), as well as the Fujifilm GFX50R and the Fujifilm GFX100.

But, trust me guys, don’t expect a Fujifilm X-Pro4, Fujifilm X-T40, Fujifilm X-E5, Fujifilm GFX50R replacement and Fujifilm GFX100 replacement to drop all on May 24, just because they are now discontinued.

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