Fujifilm X-Pro4 Rumor :: X-T40 Rumor :: Three Cameras in First Half 2024 :: X100VI Announcement and More – Top 10 February Articles

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Here are the top 10 articles for February.

  1. Fujifilm to Launch Three Cameras within First Half 2024
  2. Forget About Fujifilm X-Pro4, X-E5, GFX100SII, X-T40, X80 & Co: the Only Camera Coming February 20 is the Fujifilm X100VI
  3. Fujifilm X100VI Additional Specs: 3.69 m-Dot EVF, 6.2K30P, Made in China, UHS-I slot and More
  4. Fujifilm X100VI Announced – Reviews & Pre-Orders Now! LIVE BLOG
  5. Don’t Get Fooled: Fujifilm X100VI Lens Identical to X100V
  6. First Leaked Fujifilm X100VI Images
  7. First (Pixelated) Images of Fujifilm X100VI Unveil no D-Pad
  8. Fujifilm X100VI to Cost €1,799 (and $1,599?)
  9. Fujifilm X-Pro4: Here is the Truth!
  10. BREAKING: This is Fujifilm’s Next APS-C Camera (after X100VI)

Fujifilm X100VI in Stock Check

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This Independent Movie was Shot on Fujifilm X-T4 – Do We Really Need a Dedicated Fujifilm Cinema Camera?

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Johnnie from CineD is probably one of the nicest persons I have had the pleasure to e-meet in all these years of blogging.

And I know he truly loves Fujifilm and uses Fuji cameras for his personal and professional work.

But there is one thing where I respectfully disagree with him: Fujifilm does not need to make any dedicated video camera, as Johnnie also recently asked Fujifilm for. And I tell you why.

The absence of a dedicated video camera in Fujifilm’s lineup, allows Fujifilm to pack everything they can in terms of video specifications into their hybrid mirrorless cameras. This strategy avoids any potential internal competition with a separate cinema camera lineup. In contrast, companies like Sony and Canon may restrict certain specs and features in their hybrid cameras to safeguard the sales of their dedicated cinema cameras.

In short: if Fujifilm would offer cinema cameras, you could forget the X-H2S and X-H2 to be such powerful hybrid cameras. Or in future the Fujifilm X-H3 and Fujifilm X-H3S.

Indeed, the Fujifilm X-T4 already proves to be an exceptionally robust hybrid camera, as demonstrated today, thanks to an email I have received from fellow FR-reader Angel, which I share below.

by Angel Alvarez

My name is Angel Alvarez, my team and I just finished post production on an indie feature that we shot entirely on the Fujifilm X-T4 (save for 1 drone shot). A camera that I got excited about because of your website.

I could write pages on how I find the color rendering from Fuji much better than that of Blackmagic or even RED cameras, but to summarize; the X-T4 performed greatly and far exceeded my expectations. Granted, I encountered a few problems with it, but it was to be expected given the amount of stress we put it through.

I’d like to share with you a few frames from our film as well as a couple BTS stills that I’ve attached to this email.

You can also find the trailer below.

This film is a labor of love that took three years to complete. I hope I’m not overstepping, but if you enjoy what you see, and you think it’s worth your time, we’d be extremely grateful if you could do a post about it.

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Fujifilm X100VI Silver beats Black (on FujiRumors)

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Just a curiosity.

Before the announcement of the X100VI, I asked you guys which colors you prefer for the Fujifilm X100VI: black or silver!

The result was basically a head to head race between black and silver.

But what did most of you guys really go for at the end?

Well, BHphoto marks the silver Fujifilm X100VI as #1 seller and the black X100VI as Top Seller.

So I have looked up the affiliate pre-orders you guys placed at BHphoto, and, at least here on FujiRumors, so far 58% of you went for the silver X100VI and 42%for the black X100VI. (and btw… thanks to everyone who decided to support FujiRumors by using our affiliate links).

Interestingly, WexPhotoVideo in UK contacted me and told me that in terms of FR-sales, the black version prevails with 61% over the 39% for the silver version.

Both cameras and colors are wonderful, so there is definitely no right or wrong choice. I guess the choice is between a bit more vintage touch (silver) and a bit more elegance and stealth (black).

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Fujifilm Wins X-Pro3 Lawsuit

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Back in 2022, Fujifilm started to face a lawsuit filed for allegedly falsely advertising ‘Reliable Durability’ on the Fujifilm X-Pro3.

Now the entire case has been dismissed.

when the listing is read in full and in context, Plaintiff’s cherry- picking of certain words does not lead a reasonable consumer to that conclusion. There is nothing “unambiguously deceptive” about Defendant’s Product listing.

[…]

Plaintiff alleges that the subject representations are that Product’s construction from titanium, when combined with certain advanced features, “create a camera that can be relied upon to perform in any situation,” and is made “for photographers on the move who want top-level features, a low-profile, and reliable durability.”

But that language simply does not tell “consumers [the Product] would function reliably and be free of flaws, damage, defects, and deficiencies subject to normal and intended use, although even when the camera is in excellent condition and never dropped or banged, the sub monitor and LCD become non-functional because of the defective ribbon cables.”

The Amended Complaint does not draw any connection between ribbon connector cables and the Product’s “body design [that] features a top and base plate constructed from titanium” thus making it more durable than stainless steel.

A representation that the Product’s top and base plate is made of durable titanium simply does not lead a reasonable consumer to believe that the Product’s ribbon connector cable would never require repair.

At the end it looks like the whole evidence where mostly a couple of screenshots taken from forums.

In my experience, when the issue is real and widespread, Fujifilm does take action, as for example with the Fujifilm X-T1 light leak. But evidently this was not the case with the X-Pro3.

You can read the full ruling here.

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Fujifilm X100VI Manufacturing Production Started (at Least) Back in November – 60K to 90K Units Produced Before Launch?

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Fujifilm X100VI Production

Fujifilm told us that they are making 15,000 Fujifilm X100VI units a month.

But given the astronomical preorders for the Fujifilm X100VI, many were wondering if that would be enough to avoid the same shipping disaster we experienced with the X100V.

And we told you in past articles that this also depends on:

  1. how many people preordered at several stores but intend to keep only the fastest-shipping X100VI order and cancel the other orders
  2. how many units Fujifilm has produced ahead of launch

We investigated the first point in a dedicated survey and so far we can see that 14% of people placed multiple orders. So once the first 2-3 batches are shipped, we can expect a sensible reduction of preorders due to the influx of cancellations.

As far as how well Fujifilm prepared for the X100VI launch, yesterday I followed the live stream of German photographer Thomas B Jones (if you are German make sure to follow his YouTube channel).

During the live stream he told us that he was testing a “final hardware production X100VI” since November 2023, and that Fujifilm is basically producing X100VI’s at full power since a couple of months already.

So at this point we can assume that Fujifilm is manufacturing 15,000 Fujifilm X100VI units per month since at least November, which would mean a total of about 60,000 units were made before the X100VI announcement in February.

However, I’d not be surprised if Fujifilm would be making those since even longer.

In fact, I was contacted by the former “head of the production engineering department” (for another company) with an extremely detailed overview on how these things work.

He told me that they generally started to produce the goods 4 – 6 months before they shipped out to the retail stores, because (for the products he made) usually 80% of the annual sales were made within the first 3 – 4 months of a new product introduction.

The email he wrote me was very detailed and insightful (thanks). If anyone wants to take a look behind the scenes and how such things are organized, I share it as PDF here (I kept the person anonymous, but if you want I can add you in the file and link to your accounts… let me know via rumor box in case).

Anyway, back to the X100VI.

Based on everything we said above, we can assume that Fujifilm has so far produced anything between 60,000 and 90,000 units.

Now that would be enough for pretty much any digital camera in the last 15 years. But we are talking Fujifilm X100VI, the most successful digital camera the photography industry has seen in decades. So this might not be sufficient to match the initial demand.

But it is a solid starting point which makes hope that at least those, who ordered in the first 1 to 3 days won’t have to wait that long to get their camera shipped.

And ignore that China numbers for the reasons we explained here.

Fujifilm is aware that the true success of the X100VI is intricately tied to the number of units dispatched. And I am sure delivering X100VI’s as quickly as possible will be their Nr.1 priority for 2024.

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