DeNoise AI 2.3.0 Announced with $30 Launch Discount


Topaz released the new version of DeNoise AI. And til October 9th you get it for $50 (if you use our checkout code “FUJIRUMOR“).

The Utility Bundle, which includes DeNoise AI, Gigapixel AI, Sharpen AI, and JPEG to RAW AI, is also on sale through the same dates and is discounted to $165 (regularly $249.99).

Major new features:

  • Added comparison view, which allows you to compare 3 modes at once
    – You can find this under view modes, or the View menu
  • Added GPU optimization for Nvidia cards
    – This can be found in Preferences > Advanced
  • Added new model that does no sharpening
    – To use this model, use Low Light mode with 0 sharpening
  • General AI model improvements

You can use our checkout code “FUJIRUMOR” to get an additional 15% discount on all TOPAZ products (Click here). Here is the list of products and bundles:


Fujifilm X-S10 Coming with NP-W126S Battery


A few hours ago I have been contacted by a source, who uses a nickname (thanks!!), who confirmed some of our previous Fujifilm X-S10 rumors, and added a few more details:

To the source: if you want, you can also contact me at, so we can have a more direct talk, and it would also give me the opportunity to ask you some questions. But if you don’t want, that’s fine too of course. It’s already great that you gave yourself a nickname :).

From previous rumors we remind you that:

So guys, I think you noticed that something is happening in the rumor world. If you would like to stay on top of it, make sure to follow us on Facebook, Twitter and RSS-feed.

Take care,
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Toshihisa Iida No Longer Fujifilm Electronic Imaging Division General Manager and Becomes new CEO of Fujifilm EU


Today I have a bit of mixed feelings, sad and happy at the same time.

Let me explain.

Fujifilm manager Toshihisa Iida is arguably the most representative face of the Fujiflm X/GFX series.

As general manager for Fujifilm electronic imaging products, he was the guy, who stood on the stage to introduce the most important new Fujifilm X/GFX gear, he lead the Fujifilm X summits, and his interviews were always the ones we read with the biggest care, as he was the guy, who, at the end of the day, had to take the final decision in which direction the Fujifilm X/GFX series should go.

For us Fujifilm lovers he was definitely a point of reference and one of those high ranked Japanese Fujifilm managers we loved most for his dedication, vision and passion for photography and the X/GFX series.

You’ll get an intimate looks into his life and work in this brilliant documentary.

And now the news.

Toshihisa Iida has just been promoted, and he is now the new President and Managing Director at Fujifilm Europe.

And while I am happy that such a competent person gets a step higher into his career, I am also a bit sad that he is now no longer dedicated to Fujifilm’s camera/lens development only.

In fact, in his new role as Fujifilm EU CEO, he will take care of Fuji’s medical systems, photo imaging, instax, electronic imaging, optical devices, graphic systems, recording media, industrial products, document solutions and more.

It goes without saying, that when you are in charge of the development, production, distribution, marketing, customer service and more for a total of 55 companies in 43 countries and 4.500 employees, than the time to dedicate to the Fujifilm X/GFX series will be limited.

Well, I guess I can speak for all of you, when I wish Toshihisa Iida (who is a FujiRumors “lover” ;) ) all the best for his new professional chapter.

The new electronic imaging general manager is Mark Yamamoto, who will also take up a new assignment as a Board Director for FUJIFILM Holdings Corporation in Tokyo, hence he’ll have a dual role within Fujifilm.

We wish Mark Yamamoto all the best, and may his guidance through this “mirrorless war” be as wise and illuminated as the one of Toshihisa Iida.

Press Release

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-S10 Will be SLR Styled (not Rangefinder)

Fujifilm X-S10 mock-up by fujirumors (not the real camera)
Fujifilm X-S10 mock-up by fujirumors (not the real camera)

Quick rumor update: the upcoming Fujifilm X-S10 will have an SLR styled body. Hence, it’s not a rangerfinder alike camera such as X-E3, X100 or X-Pro3.

Initial details can be found here.

Join our brand new Fujifilm X-S10 facebook group.

Take care,

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Profoto A10 Announced


The Profoto A10 has just been announced. You can get it at BHphoto, AmazonUS and Adorama.

Here are the main specs:

  • Built-In AirTTL, Use On or Off Camera
  • Fast Full-Power Recycling: 1 sec
  • Upgraded Battery: 450 Full-Power Flashes
  • Sync A10 Flash with iPhone Camera
  • High-Speed Sync, LED Modeling Light
  • 9-Stop Power Range, 76Ws Output
  • Weighs 1.2 lb Including Battery
  • Optional Wireless TTL with Air Remote
  • Includes Bounce Card, Dome Diffuser
  • A10 Bag with Shoulder Strap