Go Fuller than Full Frame? This Might be the Right Time!


For the first time ever, almost 2 years after its launch, there is a significant rebate the stellar Fujifilm GFX100S in USA, Canada and Europe (full list below). And knowing I am a GFX100S user myself, fellow FR-readers started to ask me if I can recommend the GFX100S.

I personally use the Fujifilm GFX100S a lot when I hike the mountains around my home (as you can see from the IG posts I will share below). And I also took the GFX100S with me on some multi-day mountain hikes, as I reported here:

I also take lots of images of my family with it, especially using the GF 50mmF3.5 (now $300% off).

Look guys, you know better than me that there are compromises to make no matter which camera you pick.

  • The GFX100S is small for what it is (even smaller than some FF mirrorless cameras)
    … but you do get generally smaller cameras and lenses with smaller sensor cameras
  • The GFX100S is affordable for what it is (even more affordable than some FF mirrorless cameras)
    … but you do generally get more affordable cameras with smaller sensor cameras
  • The GFX100S is fast and feature rich for what it is,
    … but you do get faster AF speed and more video features on smaller sensor cameras

But if the one compromise you don’t want to make is on image quality, then gor for the GFX system.

Because whatever system you currently use (M43, APS-C or FF), once you shoot with GFX, you’ll always come home with at least a hand-full of images that amaze you due to the sheer power the Fujifilm GFX100S demonstrates in those files.

I guess that’s also the reason why the SonyAlphaRumors guy himself owns the GFX100S as you can see here.

So, if you want to shoot fuller than full frame with a sensor about 70% larger than FF, if you want to know that in your hands you are holding the one camera, that will give you the best results and the biggest flexibility in the trickiest light conditions, the look no further: no camera will be able to handle it better than the Fujifilm GFX100S does.

Only some of those monstrous digital MF cameras can beat the Fujifilm GFX100S, but good luck hiking with those… if you can afford them!




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Fujifilm X-T5, X-H2 and X-H2s – The Higher End Trinity Review Roundup


Here is a roundup of the three newest higher end Fujifilm cameras: the Fujifilm X-T5, Fujifilm X-H2 and Fujifilm X-H2s.

And yes, it is true that the Fujifilm X-T5 is nor marketed as “high end”. But unless you need long bursts with deep buffer or the highest possible video power, then the Fujifilm X-T5 is just right up there in performance with those other guys.

So, enjoy the roundup.


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DPRTV Best & Worst Cameras and Lenses of 2022: Praise for Fujifilm X-H2s, Blame for XF18-120mmF4 PZ


DPRTV tells us which was the best and worst gear launched in 2022.

The Fujifilm X-H2s establishes itself as the best hybrid camera, as it snaps the first spot in the video camera category and the second spot in the still camera section.

But it’s not all good for Fujifilm. In fact, the Fujinon XF 18-120mm f/4 PZ has been declared the worst lens.

Best Lens

  1. Sony 24-70mm f/2.8 GM II
  2. Sigma 20mm f/1.4 Art DG DN

A pity that none of the four Fujinon lenses launched this year got even a honorable mention.

Best Video Camera

  1. Fujifilm X-H2s
  2. Sony FX30

Fujifilm X-H2s: BHphotoAmazonUSAdorama / Moment

Best Photo Camera

  1. Sony A7rV: they highlight that it is definitely not best as hybrid camera. But this section is for stills only
  2. Fujifilm X-H2s: stacked sensor at a price that can’t be matched by Full Frame. Lovely handling. Greatly improved AF.

Worst Lens

  1. Fujinon XF 18-120mm f/4 PZ: designed as a video lens. It is not as sharp. Chris says it is still a decent lens. But Jordan was dispointed by it. Should be sharper to take the most advantage of 8K of X-H2 or open gate 6.2K of X-H2s.

Fujinon XF 18-120mm f/4: BHphotoAmazonUS /  Adorama / Moment / Focuscamera

Worst Video Camera

  1. Sony ZV-1F

Worst Photo Camera

  1. Nikon Z30

List of Fujifilm Related Gear launched in 2022


Fujifilm X-H2/s Victory Parade Begins: CineD Declares X-H2 Best Mirrorless Camera of 2022 and Explora Awards X-H2 and X-H2S



Oh yes… it’s that time of the year when everybody starts listing the best and worst gear of the year.

The first list we got is this one over at Explora, where the B&H team declared the Fujifilm X-H2 and X-H2s the best cameras of 2022.

  1. Fujifilm X-H2S & Fujifilm X-H2
  2. Sony A7rV
  3. Hasselblad X2D 100C
  4. Leica M11
  5. Panasonic GH6
  6. Canon R6
  7. OM-1
  8. Canon R7
  9. Nikon Z30

You can read why they included both X-H2 and X-H2s on the top spot and what they say about it, read the full article at B&H Explora.


CineD does not limit themselves to test gear in a lab. Nope, they actually work with the cameras, shoot mini-documentaries and are out on the field with gear that needs to get the job done.

And from all cameras launched in 2022, the one that really stood out for them was the Fujifilm X-H2.

So much so, that they declared it the best mirrorless camera of 2022 (for video).

It’s no surprise that it won over the Fujifilm X-T5, as CineD is more video-centric in their content creation, and for that purpose the Fujifilm X-H2 simply offers more flexibility over the X-T5.

With up to 8K ProRes HQ internal recording and a 40.2MP sensor, this camera is aimed to satisfy the needs of serious content creators. This camera is extremely flexible when it comes to recording formats and resolutions, promising to assist you when negotiating with clients about their final output needs.

This FUJIFILM X-H2 has become an all-rounder for us at CineD. It’s like having a “Swiss Army Knife” at our disposal.

You can read their full article on why they awarded the Fujifilm X-H2 (also over the X-H2s) here at CineD.


Ronaldo, Messi and GFX :: Fujifilm X-T5 :: The Revenge of the X-T4 :: Fix This Fuji :: X-Pro3 Class Action & More – Top 10 November Articles


Here are the top 10 articles for November.

  1. Fujifilm X-T5 – FULL SPECS and PRICE LEAKED – Same EVF of X-T4 and More Details
  2. The Revenge of the Fujifilm X-T4: Declared Best Mirrorless Camera by Germany’s Most Prestigious Consumer Organisation (and X100V Best Compact)
  3. I am Sorry Fujifilm, but You MUST fix This NOW (a Firmware Request and a Workaround)
  4. Size Comparisons: Fujifilm X-T5 vs X-T4 vs X-T3 vs X-H2/s
  5. LEAKED: First Fujifilm X-T5 Images
  6. Sigma 18-50mm f/2.8 for Fujifilm X mount Listed at Stores – Announcement Imminent?
  7. National Geographic Top 10 Travel Cameras 2023: Fujifilm X-T5 “Reigning Champion” and X100V (3rd), X-S10 (7th)
  8. After Summit Wishlist: Fujinon XF70mmF2 and XF23mmF2 MKII Mock-ups
  9. Fujifilm X-Pro3: Class-action Lawsuit Filed for Falsy Advertising ‘Reliable Durability’
  10. SIMPLY the BEST: Messi and Ronaldo Meet the Fujifilm GFX100S of Annie Leibovitz

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