Fujifilm to Release Firmware Update for FUJIFILM X-T3

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Fujifilm to release firmware update for the FUJIFILM X-T3

Enabling video shooting control from Gimbal / Drone and offering other feature enhancements

November 13, 2019

FUJIFILM Corporation (President: Kenji Sukeno) plans to release a series of firmware updates for the FUJIFILM X-T3 (hereinafter “X-T3”), starting in mid-December 2019. The updates reflect requests of additional features and operability improvement, received from users of the X Series of mirrorless digital cameras.

The upcoming update will enable controls for video recording from Gimbal / Drone via USB communications. You can combine the X-T3 with a Gimbal / Drone that supports this function to significantly broaden your shooting options. FUJIFILM is in communication with SZ DJI Technology Col, Ltd.* and ZHIYUN** (listed in the alphabetical order) about their plan to release compatible products. Fujifilm also plans to deploy this function to the FUJIFILM X-T30 and other models. Further firmware updates in the future will bring autofocus enhancement and other improvements to the X-T3.

Main features:

■ Firmware update for the X-T3, due to be released in December 2019
Firmware version: FUJIFILM X-T3(Ver. 3.10)

Gimbal / Drone support***

This firmware adds the following function to complement the current support for still image shooting via USB communications:

  • Starting and ending video recording
  • Adjusting exposure settings (exposure mode, shutter speed, aperture, ISO sensitivity, exposure compensation) for video recording
  • Making manual focus adjustments

■ Firmware update for the X-T3, due to be released in January 2020
Firmware version: FUJIFILM X-T3(Ver. 3.20)

1. Enhanced autofocus

  • Improving the tracking performance of the eye AF frame, making it easier to attain accurate autofocus on the eyes
  • Improving face-detection performance when there are faces of different sizes within the same frame, making it easier to attain accurate autofocus
  • Improving autofocus capability on a foreground subject even when there is a mixture of foreground and background subjects within a frame, causing the foreground subject to go out of focus, e.g. when shooting flowers against a busy background

2. Capability to save up to 9,999 pictures in each folder

Until now, the number of pictures that can be saved in a folder on an SD card was limited to 999. This update will raise the limit by ten times to 9,999 pictures.

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* SZ DJI Technology Co., Ltd.
** ZHIYUN
*** USB-based communications

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Fujifilm NEOPAN 100 ACROS II Shipping November 22 in 35mm and 120 formats

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Back in April 2018 Fujifilm officially announced they will discontinue ACROS 100.

One year later though, on June 10, Fujifilm surprisingly announced the comeback of Neopan ACROS 100 II film with shipping in fall 2019.

This is made possible, because Fujifilm developed a new Acros 100 II film, by replacing some materials that became difficult to obtain and by adapting the manufacturing process to the new material.

And we are almost there, as you can see from the full press release below.

A little good news in a world, where over the last few years I sadly had report how Fujifilm was discontinuing one film after another.

You can still find the original ACROS 100 at BHphoto, AmazonUS and Adorama

FULL PRESS RELEASE
(google translated)

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DPReview Fujifilm X-Pro3 Review: Silver Award and Living the Moment

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Fujifilm X-Pro3

DPReview just published their Fujifilm X-Pro3 review.

The X-Pro3 gets the silver award, but I doubt those, who got an X-Pro3 care anything about it. It is all about getting a different shooting experience that DPR sums up with the sentence “living the moment“. And in this case, the reviewer says:

Personally, although I can recognize the X-Pro3’s appeal, I don’t find that I feel it enough to give it a Gold award.

No review will ever be able to tell you if the Fujifilm X-Pro3 is the camera for you. All you can do, is to get your hands on one, shoot with it for a while, and you will just feel it.

Pros and Cons

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

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Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

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