Fujifilm X100VI Production Boost Completed? Latest MapCamera Sales Rankings Show X-T5 at #1, X100VI at #2, and X-T50 at #6

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The MapCamera sales ranking for August are out. Here is the ranking, and below some thoughts.

  1. Fujifilm X-T5
  2. Fujifilm X100VI
  3. Canon EOS R5 Mark II
  4. Nikon Z8
  5. Sony ZV-E10 II
  6. Fujifilm X-T50
  7. Sony α7C II
  8. Canon EOS R6 Mark II
  9. Nikon Zf
  10. Nikon Z6III

Some thoughts.

First: for a long time the Fujifilm X-T5 order were suspended in Japan in 2023. And also in 2024 the supply struggled since July. Now that supply seems to be more stable, the X-T5 jumps back to the top of the ranking.

Also, the X100VI is high up in the ranking and takes the 2nd spot (out of rank previously). And that’s despite the fact that orders are still suspended in Japan and the units shipped come from pre-orders placed months ago.

But this potentially shows that Fujifilm is able to ship out a bit more units than before, thanks to increased production boost that Fujifilm promised to complete within summer.

I hope that’s the first sign of a positive trend in terms of X100VI shipping.

The Fujifilm X-T50 with its controversial film simulation dial snaps the 6th spot.

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FR-Reader Wishlist Corner: The One Thing Where Leica Q3 Beats Fujifilm X100VI and More Firmware Wishes

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FR-reader Wishlist Corner

Recently we published a bunch of gear/hardware related wishes we have received from the Fujifilm community.

Now it is time to share a bunch of firmware wishes.

by Oli

Here is a link to my blog post about my experiences with the X100Vi and the WCL as a “poor man’s Leica Q”.
I guess you might be able to read German: shashindo.de/fuqi/ (google translated).

There is actually ONE reason why the Leica Q3 is “better” than the Fujifilm X100VI: The handling of the metadata!

Leica writes the crop focal length and crop pixel size in the metadata!
It’s too bad that Fujifilm doesn’t also set the crop focal length in the metadata!
It would also be nice to find the name of the custom setting (aka film simulation) here in the EXIF data. Well, you can still have wishes…

Thought you might be interested ;-)
Or in case you do have access to Fuji Development department somehow, maybe you can drop this there… :-D

by Keith

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Fujifilm X-E5 in 2025: The Perfect Dial is…? – VOTE

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If you thought the film simulation dial of the Fujifilm X-T50 was a one-time experiment by Fujifilm, then forget about it.

Hate it or love it, it is here to stay and it will be used also on the upcoming Fujifilm X-M5.

Of course the question now is: will there be also other future Fujifilm cameras that will use that dial?

Well, we can safely assume that higher end cameras won’t use the film simulation dial. I simply can’t believe Fujifilm would put one on the Fujifilm X-Pro5 or Fujifilm X-T6 or Fujifilm X-H3 or Fujifilm X-H3S.

But as we can see on X-T50/X-M5, on mid-low end cameras Fujifilm might as well use that dial.

So now the question comes up: will maybe the Fujifilm X-E5 have a film simulation dial, too?

I do not have the answer to that question.

But what I can do until I find the answer, is to ask you which dial you’d like on the Fujifilm X-E5.

I guess the most realistic options are either a shutter speed dial or a film simulation dial.

I don’t believe that Fujifilm would put the very complicated to manufacture and assemble combined ISO/Shutter dial on the X-E5. I mean, I’d be happy to pay the extra price for that dial, since it is my favorite dial offered by Fujifilm. But it would make the camera more expensive and slower to manufacture, which are dealbreakers for Fujifilm, especially considering how disastrous the shipping of the X-E4 was.

Fujifilm must make sure the errors of the X-E4 are not repeated. The X-E5 must be produced in sufficient numbers. And that dial is just too cumbersome to make.

And yet, out of curiosity, I will give you also that dial option to vote on. Just to see if I am the only one who’s in love with that dial or if there are also others who’d pay a bit more for an X-E5 just to get that dial.

I want a Fujifilm X-E5 with...

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Fujifilm X-M5 Coming with Selfie Screen – My Hope is the Return of This Screen!

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Unlike the original Fujifilm X-M1, the successor, the Fujifilm X-M5, will come with a fully articulating screen.

That’s all I know.

But I have a hope.

And my hope is that, instead of using the same screen we find on the X-S20/X-H2 etc, Fujifilm will give a comeback to the unique tilt/flip screen of the Fujifilm X-T100. I will never understand why Fujifilm dropped that concept as it allows to go in “selfie mode” but still retain the option of a simple tilt-screen function, with the screen remaining nicely centered to the camera.

I think that screen it would have made the X-S20, X-H2 and X-H2S an even more appealing camera to many. So I think Fujifilm missed an opportunity there.

But again, that’s not a rumor, just a hope of mine.

And since we are talking of dropped concepts, also the before/after split screen slider on the X-T200 screen would be nice to have. But also in this case I have no rumors, just a wish of mine.

Another curiosity: the Fujifilm X-A and X-M line, as well as the X-T*** line, where Fujifilm branded cameras, but actually manufactured by the Xacti Corporation. And as it is well known, all Xacti made cameras have all been discontinued.

Now, I have not heard that Xacti is back, so I suppose (not rumor) that this time the camera will be made by Fujifilm. But that’s not a rumor, just a speculation. Maybe it will be another Xacti made but Fujifilm branded camera. We will soon see.

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Market Share 2023: Fujifilm 430,000 Units Sold and 6% Market Share

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Nikkei has published the global sales number and market share of digital stills and video cameras sold in 2023. The numbers are based on data from CIPA and JEITA and have been reported by the Japanese website dclife.

Here are the numbers for 2023:

  1. Canon … 3.34 million units (46.5%)
  2. Sony … 2 million units (27.9%)
  3. Nikon … 810,000 units (11.3%)
  4. Fujifilm … 430,000 units (6.0%)
  5. Panasonic … 260,000 units (3.6%)
  6. OM Digital … 180,000 units (2.5%)
  7. Ricoh Imaging … 60,000 units (0.8%)

Nikkei writes that the decline in the global market share of digital cameras is slower than before, and the demand for high-performance mirrorless cameras is increasing. Nikkei says “high-performance mirrorless is strong, and the market is recovering“.

This is more in less in line with the market share given to us by Techno Research System, which is limited to mirrorless cameras, though.

  • Canon 41,2%
  • Sony 32.1%
  • Nikon 13.2%
  • Fujifilm 8%
  • Other brands 5.5%

Considering that Fujifilm has no dedicated video camera, nor DSLRs in offering, it is safe to assume that the vast majority of the 430,000 units are X and GFX camera sales. Not sure if the (almost dead) Fujifilm Finepix line is included in the list, but even if it would, it would be a negligable number.

Let’s put context to these numbers.

In 2023, Fujifilm launched 2 cameras

Moreover, in 2023 Fujifilm kept struggling to produce and ship what they had announced in previous years.

The list could go on forever, but bare with me if I stop it here to avoid to turn this article into a rant.

All I’ll say is that the number, 430K, is way below of what Fujifilm could have shipped if only they figured out a proper way to produce more gear rather than relying on creative, flawed and no-cost solution like using blockchain to improve parts procurement.

They did not increase production (except now for the X100VI). They did not hire more workers. They did not expand factories. They just accepted things as they are and so we got to absurd situation like the one of the X-E4, which was launched in January 2021. I noticed the X-E4 in stock only once in October 2021 and then it was mainly out of stock everywhere until it got discontinued in 2023 while tons of people still had one on pre-order.

The Fujifilm CEO calls this a “normal” situation, but I have not seen other brands struggle as much with deliver as Fujifilm. Sure, it’s not all Fuji’s fault, as nobody could have thought that Fujifilm’s popularity would expload like this. But the years passed, and Fujifilm failed to adjust to the new high demand.

Anyway… it is what it is.

Fujifilm sold 430,000 cameras in 2023. But it could have been easily twice as much if they’d have been able to ship their gear properly worldwide.

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