BREAKING: Fujifilm GFX 100S Development Announcement on September 25 at 07:30 AM New York Time

Fujifilm GFX 100S

Trusted sources just told to FujiRumors, that the Fujifilm GFX 100S development announcement will take place on the same day of the Fujifilm GFX 50R announcement, hence September 25 at 07:30 AM New York time.

Development announcement” means we won’t get the specs (but we already know it will feature the BSI 100MP Sony sensor), however, you will see mockups and maybe even working prototypes of the Fujifilm GFX 100S.

As we already told you back in December 2017, the Fujifilm GFX 100S is rumored to be definitely more expensive than the Fujifilm GFX 50S.

So, this rumor ends here, but it’s not over yet :)

Make sure to follow us on Facebook, Instagram, RSS-feed and Twitter and to join our Fujiflm GFX facebook group as well as our Fujifilm GFX page for 100% GFX news and rumors only

Fujifilm GFX 50s body (save $650): BHphoto, Adorama, AmazonUS

New Fujinon GF lenses

I have no rumors about it, but I guess that along with the Fujifilm GFX 100S and Fujifilm GFX 50R, we might also see some new GF lens announcements and maybe even a new GF lens roadmap.

In fact, according to the internal Fujinon GF lens roadmap we leaked back in April 2017, Fujifilm has still the following lenses in the pipeline:

  • Fujinon GF 100-200mm F4.5-5.6
  • Fujinon GF 35mm F2.8
  • Fujinon GF 20-36mm F3.5-4.5

The leaked roadmap says, that Fujifilm had to decide between the GF 100-200 or the GF 20-36mm for 2018, and at this point I believe GF 100-200 is more likely, with the GF 20-36 to be postponed to 2019. But that’s still my guess, more than a solid rumor.

And speaking of GF lenses, we also shared the following rumors:

Fujifilm GFX 50R

Recently here on FujiRumors we published a major Fujifilm GFX 50R specs leak. We also wrote a follow up article about the crazy dreams and realistic expectations about the Fujifilm GFX 50R.

Overview of the FUJIFILM Exhibition at Photokina 2018

As you know, Fujifilm has launched a dedicated Fujifilm Photokina microsite, where you can check out all the events planed for photokina.

Now they also published an official press release with all the details.

Well, actually not really all the details, since they don’t tell you that they will display also the Fujifilm GFX 50R, which will be announced on September 25 at 07:30 AM New York time :).

Here is the press release:

** CLICK HERE to Read the Rest of the Article **

Medium Format is the Future and Now Has its Own Premium Magazine

Fujifilm Medium Format

Let’s start with a few names that might sound familiar to you: Olaf Sztaba, Patrick La Roque, Jonas Rask, Ming Thein, Lloyd Chambers and more.

What do they have in common?

Well, they shoot medium format, and they now contribute to the new magazine launched by our friend Olaf Sztaba,

And not the magazine. There are also webinars, PDF Guides and educational materials from the best medium format shooters out there. A complete package!

Join now, and take advantage of a special pre-launching price. Check out all the details at

NOTE: This is not a sponsored post. I share it because the project of having a magazine dedicated to medium format photography is surely interesting for many FR-readers, and also because Olaf is a friend of FujiRumors, and one of the first supporter of the FujiRumors fair trade T-shirts initiative, that contributed to raise $5,000 for charity, helping Cambodian kids to get access to free education.

Fujifilm GFX 50R Reality Check: About Impossible Dreams and Realistic Expectations

Fujifilm GFX 50R Reality Check

Here on FujiRumors, we shared the first Fujifilm GFX 50R rumors back in December 2017.

Since we shared the rumors, I have read lots of unrealistic expectations regarding this camera by some FR-readers. And while a few of you guys might have been mislead by incorrect rumors (not shared by FujiRumors), some others simply put too many expectations into a camera, the Fujifilm GFX 50R, which will not be a revolution over the Fujifilm GFX 50S (but you will really like it anyway ;) )

So I thought to set things right, and say a few things.

Why did Fujifilm made the Fujifilm GFX 50R?

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX 50R Coming September 25 for Around $4,500: No Cooling Box, Dual SD-Card Slot, 2 Way Tilt Screen and More Specs

Fujifilm GFX 50R

The Fujifilm GFX 50R will be announced September 25th at 07:30 AM York time. That’s when Fujifilm has its press conference ahead of photokina.

Let’s start with the price.

I have it 100% confirmed by multiple trusted sources, that the Fujifilm GFX 50R will cost around $4,500. Forget the grain of salt… that’s a fact! ;)

The final price has not yet been set, but there won’t be huge variations from that “around $4,500” (the GFX 50S currently sells for $5,849 with a $650 discount).

And now the rest.


We already knew about the Fujifilm GFX 50R that:

And here is the new stuff. All trusted. No grain of salt needed.

  • 2 way tilt screen (and not 3 way, like GFX 50S or Fujifilm X-T3)
  • dual SD-card slot
  • button layout/look similar to X-E3 (joystick etc), with a few differences, such as the MCS switch on the back of the camera instead than on the front like X-E3.
  • no more “cooling box” (meaning the “brick” at the back of the LCD that the Fujifilm GFX 50S has)

Finally we will have the first rangefinder-styled Fujifilm with tilt screen :)


  • same button layout as the X-E3, but with a larger size
  • There is no ISO dial, only the shutter and exposure compensation dial
  • This GFX-50R has no OLED shoulder screen
  • equipped with a tilt screen, with a lever
  • coming with a new 40mm pancake lens.
  • the thickness will be less than 42mm
  • the weight is below 800g
  • the price is expected to be 3600 …
  • [TO THE SOURCE WHO CONTATCTS ME ANONYMOUSY: can we talk via email? Would be great.]

And get ready… we have more soon :) Don’t miss it and follow us on Facebook, Instagram, RSS-feed and Twitter.

Also, join our Fujiflm GFX facebook group as well as our Fujifilm GFX page for 100% GFX news and rumors only.

Fujifilm GFX 50s (save $650): BHphoto, Adorama, AmazonUS
Fujifilm X-T3 (save $130 w/grip): BHphoto, AmazonUS, Adorama, Focuscamera