Medium Format is the Future and Now Has its Own Premium Magazine

Fujifilm Medium Format

Let’s start with a few names that might sound familiar to you: Olaf Sztaba, Patrick La Roque, Jonas Rask, Ming Thein, Lloyd Chambers and more.

What do they have in common?

Well, they shoot medium format, and they now contribute to the new magazine launched by our friend Olaf Sztaba,

And not the magazine. There are also webinars, PDF Guides and educational materials from the best medium format shooters out there. A complete package!

Join now, and take advantage of a special pre-launching price. Check out all the details at

NOTE: This is not a sponsored post. I share it because the project of having a magazine dedicated to medium format photography is surely interesting for many FR-readers, and also because Olaf is a friend of FujiRumors, and one of the first supporter of the FujiRumors fair trade T-shirts initiative, that contributed to raise $5,000 for charity, helping Cambodian kids to get access to free education.

Fujifilm GFX 50R Reality Check: About Impossible Dreams and Realistic Expectations

Fujifilm GFX 50R Reality Check

Here on FujiRumors, we shared the first Fujifilm GFX 50R rumors back in December 2017.

Since we shared the rumors, I have read lots of unrealistic expectations regarding this camera by some FR-readers. And while a few of you guys might have been mislead by incorrect rumors (not shared by FujiRumors), some others simply put too many expectations into a camera, the Fujifilm GFX 50R, which will not be a revolution over the Fujifilm GFX 50S (but you will really like it anyway ;) )

So I thought to set things right, and say a few things.

Why did Fujifilm made the Fujifilm GFX 50R?

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Fujifilm GFX 50R Coming September 25 for Around $4,500: No Cooling Box, Dual SD-Card Slot, 2 Way Tilt Screen and More Specs

Fujifilm GFX 50R

The Fujifilm GFX 50R will be announced September 25th at 07:30 AM York time. That’s when Fujifilm has its press conference ahead of photokina.

Let’s start with the price.

I have it 100% confirmed by multiple trusted sources, that the Fujifilm GFX 50R will cost around $4,500. Forget the grain of salt… that’s a fact! ;)

The final price has not yet been set, but there won’t be huge variations from that “around $4,500” (the GFX 50S currently sells for $5,849 with a $650 discount).

And now the rest.


We already knew about the Fujifilm GFX 50R that:

And here is the new stuff. All trusted. No grain of salt needed.

  • 2 way tilt screen (and not 3 way, like GFX 50S or Fujifilm X-T3)
  • dual SD-card slot
  • button layout/look similar to X-E3 (joystick etc), with a few differences, such as the MCS switch on the back of the camera instead than on the front like X-E3.
  • no more “cooling box” (meaning the “brick” at the back of the LCD that the Fujifilm GFX 50S has)

Finally we will have the first rangefinder-styled Fujifilm with tilt screen :)


  • same button layout as the X-E3, but with a larger size
  • There is no ISO dial, only the shutter and exposure compensation dial
  • This GFX-50R has no OLED shoulder screen
  • equipped with a tilt screen, with a lever
  • coming with a new 40mm pancake lens.
  • the thickness will be less than 42mm
  • the weight is below 800g
  • the price is expected to be 3600 …
  • [TO THE SOURCE WHO CONTATCTS ME ANONYMOUSY: can we talk via email? Would be great.]

And get ready… we have more soon :) Don’t miss it and follow us on Facebook, Instagram, RSS-feed and Twitter.

Also, join our Fujiflm GFX facebook group as well as our Fujifilm GFX page for 100% GFX news and rumors only.

Fujifilm GFX 50s (save $650): BHphoto, Adorama, AmazonUS
Fujifilm X-T3 (save $130 w/grip): BHphoto, AmazonUS, Adorama, Focuscamera

Fujifilm GFX 50R Shipping in October – UPDATE

Fujifilm GFX 50R

According to the source (相机Beta), who 2 days ago leaked the first image of the Fujifilm GFX 50R, the Fujifilm GFX 50R will be released in October (meaning shipping, not announcement).

UPDATE: A Chinese reader told me that the word should be translated with “announced” and not “released (or shipped)”. Bad google translation apparently.

The Fujifilm GFX 50R will be an “affordable” rangefinder styled medium format camera. The final price has yet to be decided, but as we reported 2 days ago, just the 50 MP sensor used in the GFX costs $2,000 (same price also for the Hasselblad X1D). So my guess is that Fujifilm will have a hard time to sell it below $4,000.

Make sure to follow us on Facebook, Instagram, RSS-feed and Twitter and to join our Fujiflm GFX facebook group as well as our Fujifilm GFX page for 100% GFX news and rumors only

Fujifilm GFX 50s body (save $650): BHphoto, Adorama, AmazonUS

FUJIFILM Should NOT go FULL FRAME you Say + Advantages of APS-C (and MF)

Specs are Fun, but don’t let them take Control over You: Keep up Watching at the (Photography) World primarily Artistically, rather than Technically

You Don’t Want Full Frame Fujifilm

Here are the results of the poll we launch a few days ago here.

77% of you voted that you don’t want a Full Frame interchangeable line by Fujifilm.

  • 43% don’t want FF at all
  • 19% don’t want FF in MILC, but they would like an FF Fujifilm X200
  • 15% don’t want FF, but a APS-H sensor that is still compatible with existing mount and lenses

So basically for 62% of you there is no need to have FF on Fuji’s MILC lineup, and my impression is that those, who vote for APS-H, care most about compatibility with existing lenses, hence, if APS-H is not possible, they’d rather prefer to keep APS-C than go FF  and invest all over again in a new system.

Only 12% of FR-readers are Pro full frame, whereas other 6% voted for the option to put a FF sensor in the G mount, making the GFX a hybrid system.

So, if Fujifilm listens, than at least here on FR the advice is clear: continue to improve, where you are already the best in the market, APS-C and Medium Format, and avoid the FF slaughter between Canon, Nikon, Sony, Panasonic and maybe even Olympus.

Advantages of APS-C

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