“Kaizen? Other Companies Want Cameras to be Like Toilet Paper, But Not Fujifilm.” Will Fujifilm Rise Up to the Top with GFX 50R? – JChristina

Fujifilm – The Dark Horse Mirrorless Camera Wars?

Yes I know, it might seem strange to write a pro-Kaizen article right after Fujifilm pulled off the massive X-T2 firmware because it was faulty. Fujifilm did earn quite some attacks becasue of this, and some are making fun out of this situation.

So maybe Fujifilm should do it like any other brand: do not offer any major firmware update at all, only mini bug-fix updates, so they will avoid attacks.

Or maybe not… maybe Fujifilm should continue to deliver huge firmware updates for older cameras like they did over the last 6+ years. And in all these years I remember I think 2 or 3 rollback firmware updates overall.

Well, I gladly accept the remote possibility of a buggy firmware, if what I get is years of excellent support for my cameras via firmware update.

And I know that overall, Fuji’s Kaizen approach is applauded by many, and today we would like to feature a video JCristina. He says about Kaizen:

  • Kaizen Firmware updates makes them stand out from Sony, Canon and Nikon. They don’t just fix things, but they give you more that extend the life of their cameras
  • Most camera manufacturers want their cameras to be like toilet paper. They want you to use it for a set period of time, throw them in the garbage and they buy another roll

JCristina continues by discussing Fuji’s decision to skip full frame and go directly medium format. Especially the Fujifilm GFX 50R will be a smart move to make Medium Format go mainstream.

  • They don’t play the full frame war. They have one of the best APS-C cameras on the market, and they went directly Medium Format
  • The Fujifilm GFX 50R will soon give you a medium format mirrorless option at the price of the Sony A9
  • Watch Fujifilm, and what happens after photokina, if they rise up to the top with that medium format GFX 50R

The Fujifilm GFX 50R will be announced at photokina at the end September (or shortly before).

The price for the Fujifilm GFX 50R has not yet been set, simply because this is about the last thing Fujifilm decides. Only one thing is sure: it will be significantly more affordable than the Fujifilm GFX 50S.

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Fujifilm GFX 50R Announcement NOT in July / August, but Photokina (or shortly before). No Price Set at this Stage

Fujifilm GFX 50R

There is some confusion right now, when the Fujifilm GFX 50R will be announced. June, July, August… simply every date leaks all over the web, except for the correct one ;)

So we confirm again: the Fujifilm GFX 50R will be announced at photokina, or shortly before. And given that Photokina takes place end of September 2018…

Given that the announcement is not imminent, Fujifilm has not yet set a price on it, so at this stage everybody can claim and dream what they want. The only thing we know, is that it will be cheaper than the Fujifilm GFX 50S.

  • Read also here – Fujifilm GFX 50R: Concepts of the Most Affordable Digital Medium Format Camera Ever!

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Fujifilm GFX 50S : BHphoto, Adorama, AmazonUS

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Fujifilm GFX 50R: Concepts of the Most Affordable Digital Medium Format Camera Ever!

It’s no secret anymore that Fujifilm is about to launch the Fujifilm GFX 50R, a much cheaper and rangefinder alike version of the Fujifilm GFX 50S.

Since we shared the first rumor back in December and the latest rumor just last week, our terrific Fujifilm GFX facebook group members not only started dreaming about it, but also designed some concepts.

One of them is Mario C. who made 2 Fujifilm GFX 50R mock-ups (and GFX 100R) I will share in this article. He writes:

“Two ideas for a future Fujifilm GRX. The 100RD rangefinder or the 100XD viewfinder. Both with large LCD touch screen and DIGITAL LCD Dials. Price $2995. Would you like any of these cameras to become a reality? Which one? The RD or the XD?Digital LCD dials are fully programmable. Rotate to change the value. Push and rotate to change the control. Push once to go to a favorite value, push twice to go to another favorite… Etc.”

And remember, tomorrow, April 12, there will be a NON STOP LIVE BLOGGING here on FujiRumors, covering the launch of the Fujinon GF250mmF4 (& more). Stay tuned… and be ready to be blown away by its image quality ;)

Fujifilm GFX 50S : BHphoto, Adorama, AmazonUS

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Fujifilm GFX 50R Concepts

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BREAKING: Fujifilm GF 250mm F4 Announcement April 12. Fujifilm GFX 50R Confirmed at Photokina in September 2018

Fujifilm April 12 Announcement

Hey all,

A quick rumor for you today:

Fujifilm will announce the GF 250mm F4 on April 12.

The official Fujifilm roadmap shows that, along with the GF250mm F4, Fujifilm will also launch the GF 1.4x Teleconverter, so if Fujifilm respects their roadmap, they will be announced together.

I remind you that, as recently rumored, Fujifilm has also the GF 18mm and 45mm extension tubes in the pipeline.

Stay tuned on fujirumors.com for an non-stop LIVE BLOGGING :)

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Fujifilm GFX 50R

just a little update for you today, regarding the Fujifilm GFX 50R (a cheaper version of the GFX 50S). It’s announcement is confirmed for photokina in September. Follow us on Facebook, RSS-feed and Twitter for further updates.

Maybe there will be also some lens suprises until then ;)

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Kiem T. – Shared here: GFX 50R* ‘rangefinder-like version of the Fujifilm GFX 50s’ *Still won’t win any beauty contests

Phase One Medium Format Camera with 44×33 100 MP BSI Sensor Coming June 2018. Same Sensor of Fujifilm GFX 100S

Phase One is currently marketing an industrial Medium Format camera, that will use Sony’s IMX461 medium with 44×33 backside illuminated sensor.

It seems that delivery is expected for June 2018.

This sensor is the first medium format sensor with BSI technology, and it will be very like the core of the Fujifilm GFX 100S. The Fujifilm GFX 100S itself is expected for 2019.

Before that, Fujifilm will launch the Fujifilm GFX 50R, a very affordable rangefinder alike medium format camera with 50 megapixel.

thanks for the link P. :)

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via phase one via dpreview

Canon Sponsors “Next Top Model” TV Show and Fujifilm GFX 50S Shoots It :)

Canon Sponsors, Fuji GFX Shoots

Just a little weekend curiosity :)

You might remember how Canon recently used part of a Fujifilm image to promote their own cameras.

Today we have another example of marketing gone probably not exactly the way Canon hoped… and it’s spotted by Ulf from ukphotography (thanks).

Canon is this years sponsor of the big German TV show “Germany’s next Top Model“.

The sponsorship’s officially declared goal is to promote the Canon EOS M100, a camera that can be considered a competitor to the Fujifilm X-A series, which is extremely successful amongst young women (especially in Asia).

Since this is a “Top Model TV show“, there are some celebrity photographers taking pictures of the aspiring models. Ulf told me that you basically see only Canon cameras in the show, and rarely a Hasselblad (no surprise, given the money Canon pumps into the show). [UPDATE: German FR-readers say that also Nikon appeared in the show, but logo gets blurred]

But well, there is one photographer, Marcus Schäfer (websiteexhibitions), who entered the show with the best camera for this kind of job, the medium format Fujifilm GFX 50S :).

The “FUJIFILM” logo is taped (probably in order not to annoy Canon?), but we know it’s that beast.

One more curiosity: the show is moderated by former Top Model Heidi Klum, who is the ex-wife of superstar Seal Samuel, who is a GFX shooter and member of our Fujifilm GFX facebook group :) .

And remember, a HUGE LIVE BLOGGING will be here on FujiRumors for the GF250mmF4 announcement on April 12.

Ulf provided screenshots for us below.

Fujifilm GFX 50S : BHphoto, Adorama, AmazonUS

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BREAKING: Fujifilm X-T3 and GFX 100S will Have Interchangeable FULL FRAME, APS-C and Monochrome Sensor Similar to Ricoh GXR/S10

Fujifilm X-T3

Do you like Full Frame? Do you prefer APS-C? Is X-Trans your thing or do you want a Bayer sensor? Or maybe you always dreamed of a monochrome sensor?

Don’t worry, to get all of this, you will need just one camera, the Fujifilm X-T3.

Our top trusted Japanese source just told us that the Fujifilm X-T3 will have an interchangeable lens/processor/sensor.

The concept is similar to the one used by the Ricoh GXR/S10, where basically lens, sensor and processor will be integrated into 1 single unit, that you can switch how you prefer.

Our trusted source told us, that at the Fujifilm X-T3 launch in September 2018, the Fujifilm X-T3 will be offered with:

  • 24MP APS-C X-Trans sensor
  • New X-Trans sensor with less than 30MP
  • 24MP BSI Bayer Full Frame sensor of Sony A7III
  • Monochrome 24MP Full Frame Sensor of Leica M Monochrom
  • organic APS-C sensor with global shutter

Along with the Fujifilm X-T3, Fujifilm will also launch the first two Full Frame lenses:

  • XFF 35mm F1.8
  • XFF 70-200mm F2.8

I asked our Japanese source if it will have also the option of a Medium Format sensor, but the source said MF sensor would make the Fujifilm X-T3 chassis too big, and Fujifilm wants to keep it smaller than the X-H1.

Fuji’s idea is to offer a Fujifilm X-T3, where you guys can still perfectly use all your current APS-C lenses, but if you want, you can slowly transition to full frame and finally spend more money on bigger FF glass.

The source also told us, that the new system is the real reason, why the Fujifilm X-T3 will not have IBIS: it is just technically too complicated at the moment to make an interchangeable sensor system with IBIS incorporated.

The price of the Fujifilm X-T3 will be “extremely agressive” said the source and “lower than current X-T2 price“.

You can check out the Ricoh GXR/S10 to get more details on how it works.

Fujifilm GFX 100S

The source also told us that the Fujifilm GFX 100S will also have a completely interchangeable sensor/processor unit, and in this case Fujifilm will offer a monochrome medium format sensor as well as an APS-C X-Trans sensor, so that people, upgrading from APS-C to Medium Format, will be able to use all their Fujinon XF glass on the GFX 100S without needing any adapter

No Full Frame sensor will be offered for the Fujifilm GFX 100S.

On the other hand, the Fujifilm GFX 50R will remain with a fixed MF sensor. The goal of this camera is to make it as cheap as possible.

Stay tuned on FR, not only on April 1st ;) … via Facebook, RSS-feed, Instagram, Youtube and Twitter

all the best,

Sony A7rIII Vs. Fujifilm GFX 50s: “GFX Best IQ of Any Mirrorless. Speaking from the Heart, there is Something Special About the GFX”

Sony A7r III vs Fujifilm GFX 50s

Mirrorlessons shared their Sony A7rIII Vs. Fujifilm GFX 50S image quality comparison.

As usual, it is a very comprehenisve and well done test, so make sure to check it out here. From the conclusions:

Certainly the Fujifilm GFX 50s delivers the best image quality I’ve seen from a mirrorless camera to date. Landscape, portrait, architecture or still life photographers who seek the ultimate sharpness, dynamic range and colours can find in the GFX the perfect companion.

However it is also true that the A7r mark III’s performance comes close and retains a few advantages such as the better high ISO output. So if you add in the additional versatility (fast AF, 4K video, etc.) as well as the lens choice and price, it is hard not to see the A7r III as the best option on the table.

But speaking purely from the heart, I admit that there is something rather special about the GFX. The distinctive look produced by the sensor, lenses and colour profiles working together is second to none in the mirrorless category. Yes, it is niche product and I would probably never buy one, but I can understand why some photographers wouldn’t hesitate to do so.”

Again, don’t miss the whole thing, and jump over to mirrorlesscomparisons.

And if the price point of the GFX 50S scares you, just wait a bit, and get the Fujifilm GFX 50R, which will be annonced very likely within 2018, but might hit the market only in 2019.

On the other hand, if what you need an overall snappier camera, wait for the GFX 100S in 2019, but that one will cost you quite a bit.

And make sure to join our terrific GFX facebook group as well follow our GFX facebook page.

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujifilm GFX 50S Vs. Blizzard? No Problem :: Sony A7RIII Vs. Fuji GFX Dynamic Range :: Sports with GFX :: Nikon User Shoots GFX

Fujifilm GFX 50S Faces the Elements

Check out the Josselin Cornou video blog at untitledshot Youtube and some images at Instagram here and here.


  • Fujifilm GFX50s – Kipon EF-GFX – Tamron 15-30mm survived -15C (5 Fahrenheit) with 110km/h (70 mph) wind. It stayed out in the cold for 40min+ when the setup was literally frosting (2 times 15mn exposure, few 30s exposures).
  • Tamron 15-30mm is behaving really well with the Fujifilm GFX. From 18mm-30mm it’s really sharp and still really usable in the corner. I found it sharper in the center than with the Fuji 32-64mm@32mm.
  • So yes I definitely recommend using High definition lenses full frame for the GFX. Most of them are upscaled design to get the extras sharpness – which means that they fit Medium format.
  • And the GFX just behaved really well at those conditions, impressively well actually! (no bug, no crash, no shutdown, etc.). Having up to 60mn exposure is definitely a plus.

GFX Reviews

The Witches – Photoshoot Trailer – Fujifilm GFX 50S at Jorge De Silva youtube

Sony A7R3 Vs Fujiflm GFX Dynamic Range Test at PhotonsToPhotos

The Fujifilm GFX still beats the Sony A7RIII, but as reported by SonyAlphaRumors here, things change when using pixel shift, which makes the A7rIII gain extra dynamic range.

The data:

While Fujifilm will release an IBIS camera soon, it won’t have (at least for its start) sensor shift technology.

But it’s Fuji’s first generation of IBIS… give it time, and I’m confident we will get also pixel shift, on both, APS-C and MF cameras.

GFX Deals

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujinon GF 45mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 63mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 32-64mmF4 (save $450): BHphoto, Adorama, AmazonUS
Fujinon GF 120mmF4 Macro (save $550): BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2 (save $550): BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4 (save $550): BHphoto, AmazonUS, Adorama


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