skip to Main Content

Canon Sponsors “Next Top Model” TV Show and Fujifilm GFX 50S Shoots It :)

Canon Sponsors, Fuji GFX Shoots

Just a little weekend curiosity :)

You might remember how Canon recently used part of a Fujifilm image to promote their own cameras.

Today we have another example of marketing gone probably not exactly the way Canon hoped… and it’s spotted by Ulf from ukphotography (thanks).

Canon is this years sponsor of the big German TV show “Germany’s next Top Model“.

The sponsorship’s officially declared goal is to promote the Canon EOS M100, a camera that can be considered a competitor to the Fujifilm X-A series, which is extremely successful amongst young women (especially in Asia).

Since this is a “Top Model TV show“, there are some celebrity photographers taking pictures of the aspiring models. Ulf told me that you basically see only Canon cameras in the show, and rarely a Hasselblad (no surprise, given the money Canon pumps into the show). [UPDATE: German FR-readers say that also Nikon appeared in the show, but logo gets blurred]

But well, there is one photographer, Marcus Schäfer (websiteexhibitions), who entered the show with the best camera for this kind of job, the medium format Fujifilm GFX 50S :).

The “FUJIFILM” logo is taped (probably in order not to annoy Canon?), but we know it’s that beast.

One more curiosity: the show is moderated by former Top Model Heidi Klum, who is the ex-wife of superstar Seal Samuel, who is a GFX shooter and member of our Fujifilm GFX facebook group :) .

And remember, a HUGE LIVE BLOGGING will be here on FujiRumors for the GF250mmF4 announcement on April 12.

Ulf provided screenshots for us below.

Fujifilm GFX 50S : BHphoto, Adorama, AmazonUS

Must Follow for GFX Lovers:

BREAKING: Fujifilm X-T3 and GFX 100S will Have Interchangeable FULL FRAME, APS-C and Monochrome Sensor Similar to Ricoh GXR/S10

Fujifilm X-T3

Do you like Full Frame? Do you prefer APS-C? Is X-Trans your thing or do you want a Bayer sensor? Or maybe you always dreamed of a monochrome sensor?

Don’t worry, to get all of this, you will need just one camera, the Fujifilm X-T3.

Our top trusted Japanese source just told us that the Fujifilm X-T3 will have an interchangeable lens/processor/sensor.

The concept is similar to the one used by the Ricoh GXR/S10, where basically lens, sensor and processor will be integrated into 1 single unit, that you can switch how you prefer.

Our trusted source told us, that at the Fujifilm X-T3 launch in September 2018, the Fujifilm X-T3 will be offered with:

  • 24MP APS-C X-Trans sensor
  • New X-Trans sensor with less than 30MP
  • 24MP BSI Bayer Full Frame sensor of Sony A7III
  • Monochrome 24MP Full Frame Sensor of Leica M Monochrom
  • organic APS-C sensor with global shutter

Along with the Fujifilm X-T3, Fujifilm will also launch the first two Full Frame lenses:

  • XFF 35mm F1.8
  • XFF 70-200mm F2.8

I asked our Japanese source if it will have also the option of a Medium Format sensor, but the source said MF sensor would make the Fujifilm X-T3 chassis too big, and Fujifilm wants to keep it smaller than the X-H1.

Fuji’s idea is to offer a Fujifilm X-T3, where you guys can still perfectly use all your current APS-C lenses, but if you want, you can slowly transition to full frame and finally spend more money on bigger FF glass.

The source also told us, that the new system is the real reason, why the Fujifilm X-T3 will not have IBIS: it is just technically too complicated at the moment to make an interchangeable sensor system with IBIS incorporated.

The price of the Fujifilm X-T3 will be “extremely agressive” said the source and “lower than current X-T2 price“.

You can check out the Ricoh GXR/S10 to get more details on how it works.

Fujifilm GFX 100S

The source also told us that the Fujifilm GFX 100S will also have a completely interchangeable sensor/processor unit, and in this case Fujifilm will offer a monochrome medium format sensor as well as an APS-C X-Trans sensor, so that people, upgrading from APS-C to Medium Format, will be able to use all their Fujinon XF glass on the GFX 100S without needing any adapter

No Full Frame sensor will be offered for the Fujifilm GFX 100S.

On the other hand, the Fujifilm GFX 50R will remain with a fixed MF sensor. The goal of this camera is to make it as cheap as possible.

Stay tuned on FR, not only on April 1st ;) … via Facebook, RSS-feed, Instagram, Youtube and Twitter

all the best,

Sony A7rIII Vs. Fujifilm GFX 50s: “GFX Best IQ of Any Mirrorless. Speaking from the Heart, there is Something Special About the GFX”

Sony A7r III vs Fujifilm GFX 50s

Mirrorlessons shared their Sony A7rIII Vs. Fujifilm GFX 50S image quality comparison.

As usual, it is a very comprehenisve and well done test, so make sure to check it out here. From the conclusions:

Certainly the Fujifilm GFX 50s delivers the best image quality I’ve seen from a mirrorless camera to date. Landscape, portrait, architecture or still life photographers who seek the ultimate sharpness, dynamic range and colours can find in the GFX the perfect companion.

However it is also true that the A7r mark III’s performance comes close and retains a few advantages such as the better high ISO output. So if you add in the additional versatility (fast AF, 4K video, etc.) as well as the lens choice and price, it is hard not to see the A7r III as the best option on the table.

But speaking purely from the heart, I admit that there is something rather special about the GFX. The distinctive look produced by the sensor, lenses and colour profiles working together is second to none in the mirrorless category. Yes, it is niche product and I would probably never buy one, but I can understand why some photographers wouldn’t hesitate to do so.”

Again, don’t miss the whole thing, and jump over to mirrorlesscomparisons.

And if the price point of the GFX 50S scares you, just wait a bit, and get the Fujifilm GFX 50R, which will be annonced very likely within 2018, but might hit the market only in 2019.

On the other hand, if what you need an overall snappier camera, wait for the GFX 100S in 2019, but that one will cost you quite a bit.

And make sure to join our terrific GFX facebook group as well follow our GFX facebook page.

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujifilm GFX 50S Vs. Blizzard? No Problem :: Sony A7RIII Vs. Fuji GFX Dynamic Range :: Sports with GFX :: Nikon User Shoots GFX

Fujifilm GFX 50S Faces the Elements

Check out the Josselin Cornou video blog at untitledshot Youtube and some images at Instagram here and here.


  • Fujifilm GFX50s – Kipon EF-GFX – Tamron 15-30mm survived -15C (5 Fahrenheit) with 110km/h (70 mph) wind. It stayed out in the cold for 40min+ when the setup was literally frosting (2 times 15mn exposure, few 30s exposures).
  • Tamron 15-30mm is behaving really well with the Fujifilm GFX. From 18mm-30mm it’s really sharp and still really usable in the corner. I found it sharper in the center than with the Fuji 32-64mm@32mm.
  • So yes I definitely recommend using High definition lenses full frame for the GFX. Most of them are upscaled design to get the extras sharpness – which means that they fit Medium format.
  • And the GFX just behaved really well at those conditions, impressively well actually! (no bug, no crash, no shutdown, etc.). Having up to 60mn exposure is definitely a plus.

GFX Reviews

The Witches – Photoshoot Trailer – Fujifilm GFX 50S at Jorge De Silva youtube

Sony A7R3 Vs Fujiflm GFX Dynamic Range Test at PhotonsToPhotos

The Fujifilm GFX still beats the Sony A7RIII, but as reported by SonyAlphaRumors here, things change when using pixel shift, which makes the A7rIII gain extra dynamic range.

The data:

While Fujifilm will release an IBIS camera soon, it won’t have (at least for its start) sensor shift technology.

But it’s Fuji’s first generation of IBIS… give it time, and I’m confident we will get also pixel shift, on both, APS-C and MF cameras.

GFX Deals

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujinon GF 45mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 63mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 32-64mmF4 (save $450): BHphoto, Adorama, AmazonUS
Fujinon GF 120mmF4 Macro (save $550): BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2 (save $550): BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4 (save $550): BHphoto, AmazonUS, Adorama


** CLICK HERE to Read the Rest of the Article **

Fujifilm Managers: “We are Aware of the Many Requests for Fujifilm X-E3. Rangefinder GFX is an Option. GF Lenses Design Challanges & Future”

Join 5,100+ Super Active Members at the Fujifilm GFX facebook group

Dpreview Interviews Fujifilm Managers

Dpreview interviewed Fuji Guy Billy (Manager for the Technical Marketing and Product Specialist Group) and two more Fuji Managers, Makoto Oishi, manager of Fujifilm’s Sales and Marketing Group and Yuji Igarashi, general manager of Fujifilm’s Electronic Imaging Division.

They talk about the latest big Fuji announcements. If you are in a hurry, here some of the highlights:

  • GFX TARGET: Fashion, commercial and landscape photographers. And especially when it comes to landscape, it’s not just professional photographers, but also amateur photographers. The tonality and dynamic range also mean it’ll appeal to wedding and architecture photographers.
  • NEW GF LENSES (besides the 6 already announced): We have some ideas but haven’t decided yet. For example maybe a wide-angle zoom for landscape photographers or maybe something like a 200 or 250mm and so on. We want more feedback from users about what to make next.
  • AUTOFOCUS: Some of the first [GF] lenses have linear motors, whereas the 63mm has a different motor, more like the one used in the 23mm F2. The autofocus speed is already very good: we haven’t had any complaints. Instead we’ve had some users surprised by how fast the contrast-detection system is. From a technical point of view, maybe in the future we might incorporate phase-detection pixels. On the other hand, we’re already developed advanced CDAF algorithms.’ There’s no image quality cost to using phase detection.
  • GF LENS DESING CHALLANGES: As the sensor becomes bigger, that means chromatic aberration becomes bigger: it’s proportional to the size. In GFX we’ve minimized aberrations optically and the used digital compensation only to refine then final result, and it depends on lens
  • GFX 50R RANGERFINDER?: The GFX 50S is one style: the ‘S’ means ‘SLR-style.’ Another way to do it would be a rangefinder style camera. Maybe an ‘R’ could be a rangefinder: we’re always considering other options and possibilities.
  • X100F: The X100 series presents a great opportunity: the body size means it works as a second camera for anyone: not just Fujifilm users. If they fall in love with your system then maybe they’ll consider your cameras in future.’ […] X100 is about design. Even making it a couple of millimeters thicker to incorporate a touchscreen or tilt screen would make a big difference. It could change the design completely
  • X-E3: ‘XE is an important series for us,’ Oishi says: ‘There are so many XE1, 2 and 2S users in the world. We are always thinking about the next model, whether that’s XT, XE or X-Pro. Obviously we can’t confirm anything at this point but we are aware there are many requests for this type of camera [see these FujiRumors Polls]

So there is hope for the X-E3… and I like it to believe we, the Fujirumors community, were able to make enough pressure on Fujifilm in all these months… as we already did with other products in the past apparently.

You can read the whole interview at dpreview here.

Fujifilm GFX: USA BHphotoWin $3,000 by pre-ordering at BH via FR*, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUKParkCamerasUKPCHstore AUS: CameraPro
*Pre-order the GFX at BHphoto using the FujiRumors B&H link to enter the contest. Price: $3,000. Sweepstake Overview & Rules can be found here. Full Terms & Conditions here.

Fujinon GF63mmF2.8: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro
Fujinon GF32-64mmF4
: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro
Fujinon GF120mmF4 Macro
: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro

PhotoKina 2018: The Year DSLRs Died. What to Expect from Fujifilm and will FujiRumors be There?

images I took at photokina 2016… can you find Waldo

The Year of Mirrorless

This years’ photokina will probably the most exciting of the last 20 years.

We will assist to the death of DSLR’s (that’s it my friends, just accept it), and open the new era of mirrorless.

Paraphrasing the famous sentence from the movie Deadline we could say “that’s technology, baby, there is nothing you can do about it, nothing“.

Sure, the transition from DSLR to mirrorless won’t happen overnight. But that’s the trend. And that’s why Canon and Nikon are starting to get serious about mirrorless, too.

On this years photokina we will see the following new mirrorless cameras from Fujifilm:

Not a rumor, but regarding Fujifilm lenses, I’d not be surprised to see:

  • Fujinon GF 100-200mm F4.5-5.6
  • Fujinon GF 35mm F2.8
  • Fujinon GF 20-36mm F3.5-4.5
  • GF pancake lens is not confirmed
  • and of course the XF200mmF2 and XF8-16mmF2.8


  • Fujinon XF16-80mmF4
  • Fujinon XF16mmF2.8
  • Fujinon XF33mmF1.0 (not sure)

FujiRumors @ Photokina

I am 80% sure I will be there, but if I go, I sadly I can’t be there for more than 1 or (best case) 2 days.

I was at photokina in 2016, also just for one 1 day, because my school principal didn’t give me more days off (and yet, when I came back, I had huge problems to focus on my job again).

In 2016, the by far busiest booth was the one of Fujifilm, but, between me and you, the most beautiful one was without a doubt the one of Leica (don’t tell Fuji, but I’ve spend hours (!!!) there).

This year, Fujifilm won’t have such an easy game to play like in 2016. The competition is strong, and that’s good for us customers.

The biggest problem?

Well, on the same Photokina days, there is also worlds largest beer festival, the Oktoberfest in Munich (I’ve never been there). So I stand in front of tough decisions: Oktoberfest or Photokina? Life can be so cruel!!!

Let me know in the poll, where I should go ;)

FujiRumors Should...

View Results

Loading ... Loading ...

Overview of the FUJIFILM Exhibition at Photokina 2018

As you know, Fujifilm has launched a dedicated Fujifilm Photokina microsite, where you can check out all the events planed for photokina.

Now they also published an official press release with all the details.

Well, actually not really all the details, since they don’t tell you that they will display also the Fujifilm GFX 50R, which will be announced on September 25 at 07:30 AM New York time :).

Here is the press release:

** CLICK HERE to Read the Rest of the Article **

Sony Brings Global Shutter Technology to APS-C sensors

Global Shutter

*** BREAKING: First Specs and Accurate Price Indication of Fujifilm GFX 50R here on ***

Sony has expanded its global shutter line-up (Pregius sensors) to APS-C, for both, monochrome and RGB sensors (see Sony hereMonochrome Pregius PDF / RGB Pregius PDF).

Previously it was available only for 1″ sensors or smaller.

Follow FujiRumors: FacebookInstagram, RSS-feed, Youtube and Twitter
Join our User Groups: Fujifilm X-T, GFX, X-H, X-Pro, X-E and X100 line
New Facebook Pages: Fujifilm X-T, Fujifilm X-H and Fujifilm GFX

Here are all details:

** CLICK HERE to Read the Rest of the Article **

POLL: What Should Fujifilm Do Against Canon, Nikon, Sony, Panasonic and Olympus?

This is just a mock-up of the Fujifilm GFX 50R made by

Fujifilm in Times of Mirrorless Wars

With all the buzz around this new mirrorless war, and the tons of comments here on FujiRumors, I felt the need to launch one article to rule them all.

Hence, this will be the one article, where you can let your thoughts soar free, talk about the mirrorless war, vote polls, share thoughts and ideas.

Let it all out… we need that sometimes.

Let’s start:

** CLICK HERE to Read the Rest of the Article **

BREAKING: Fujifilm X-T3 Shipping Late September

Photo by insung yoon – original (X-T2) image here

Fujifilm X-T3 Shipping

The Fujifilm X-T3 will ship in late September.

Beyond the X-T3 Specs

So far the rumored Fuji X-T3 specs (full list below) looks very interesting.

But one thing are the specs on paper, another thing is how the camera performs in real life, and that’s what Fujifilm X Shooters care more than anything else.

We will discover everything about the Fujifilm X-T3 in our Live Blogging, which could come surprising, like the XF 8-16 and XF 200 announcement.

So don’t miss the Fuji XT3 live coverage by…

  • getting notified via news feed on Facebook, RSS-feed and Twitter
  • allowing Push Notifications on your desktop browser (click on the bell icon on the bottom right of your browser

All I can promise to you, is that FujiRumors will start live blogging 0,0001 seconds after the Fujifilm X-T3 announcement ;) .

↓ ↓ ↓ The Best Facebook Setting ↓ ↓ ↓

Make sure go to our facebook page, click on “Follow” and then “See first” to see all of our facebook posts (if you leave it on “default“, then you will see only a very small percentage of the FR posts in your timeline).

Then click on “Get Notification” and then “Edit Notification Setting” and select “Standard“. Once enabled, you will get an in-app notification (Notifications) for every post we share.

After the busy rumor and announcement time (X-T3 and GFX 50R), you can set it back to default. But now I recommend you not to miss a single post here on FR ;) .

Rumored Fujifilm X-T3 Specs

** CLICK HERE to Read the Rest of the Article **