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FujiRumors at Photokina: About Japanese Fujifilm Managers, Touch and Try the X-T3 and GFX 50R, Tapping 33 Articles in 3 days

Jonas Rask Live Talk at Photokina 2018

FujiRumors @ Photokina 2018

I am not that kind of guy, who breaks into a place bypassing security checks…

I broke into photokina bypassing security checks 1 day ahead of the official opening, because I could not wait to deliver you the first images side by side of the XF33mmF1.0, XF16-80mmF4 and XF16mmF2.9 and first hands on video of the Fujifilm GFX 50R.

But let’s talk about it later and start with the Fujifilm managers.

FujiRumors Meets Japanese Managers

On September 25, the day of the Fujifilm GFX 50R and GFX100 launch, I went just next to my airbnb room to grab a Döner for lunch, before starting the live blogging.

And guess what?

Right in the same Turkish mini-restaurant there was basically the entire Japanese Fujifilm Manager team (except for Toshi Ilda). They were all ordering their take away food ahead of the official launch of the Fujifilm GFX 50R and GFX 100.

I didn’t say anything, just watched, and then I saw this:

While waiting for the food to get ready, some of the managers took out their Fujifilm cameras, and started photographing. They were looking for reflections through the windows, trying to find interesting compositions, and I am sure that in some of these pictures they even catched me in their frame.

Seeing top Fujifilm managers in elegant suits searching for the best light and composition with their Fujifilm cameras during their short lunch break, made clear to me, why I have so much fun using Fujifilm cameras.

I realized that these are not “just” consumer electronics managers, but first of all really passionate photographers.

No wonder that they design and craft such wonderful and fun to use cameras ;).

The New Gear

Of course I did play around with the Fujifilm GFX 50R, which performs just like the Fujifilm GFX 50S, but holding it in my hands was just immediatly way more fun, for me and my style of shooting. As a rangefinder lover myself, it triggered my GAS for sure. Compose, click and enjoy a file with an unmatched image quality [as confirmed by DPReivew, who said the GFX 50S has “the best image quality we have ever seen“].

I did try the Fujifilm X-T3, and that camera is just bursting with confidence from every corner. The autofocus was just ridiculously fast, the eye and face AF something I would immediatly trust also for shooting videos.

The Stage Talks and Live Performance

As you know, Kevin Mullins is a big rangefinder lover, and he shoots his weddings with Fujifilm X-Pro2 and X100F mainly. However, he added the X-T3 to his bag. And he was very honest.

In front of all Fujifilm guys he said that shooting with the Fujifilm X-T3 was, for him, not nearly as fun as shooting with his X-Pro2, but the sheer power of Fujifilm X-T3 just “forced” him to put the X-T3 in his bag.

Then there was Jonas Rask (screeshot above), location independent Elia Locardi, Bert Stephani simulating in studio an outdoor night shot using Chinese lamps and blue/orange glasses, and all the others, which were highly interesting to listen to.

FujiRumors Photokina Summary

Overall, photokina 2018 has been a fantastic experience for me, but at the same time I was also just a little bit busy ;).

I run around all the halls to see as much as possible and blogged as much as I could, delivering 33 articles in just 3 days.

Here is a selection of the 33 articles written in 3 days:

  • read here – world’s first side by side images of XF33mmF1.0, XF16mmF2.8 and XF16-80mmF4
  • read here – Fujifilm GFX 50R hands on video
  • read here – world’s first Viltrox 85mmF1.8autofocus test with RAW samples to download
  • read here – Venus Optics Laowa 17mmF4 hands on video and available in December
  • read here – Photons to Photos: Fujifilm X-T3 vs X-T2 Dynamic Range Comparison
  • read here – Fujifilm X-T3: New Firmware Will Add exFAT File System Support Eliminating 4GB File Size Limit
  • read here – Fujifilm Manager: GFX 100 Full Sensor PDAF, no Crop 4K@30p. Engineer who Developed Velvia Film now Develops Film Simualtions
  • read here – Fujifilm X-T3: Steve Huff Loves It, Robert Hall Not So Much, X-T2 vs X-T3 Face/Eye AF Comparison and More
  • read here – Fujifilm X-H1 Firmware Update will Improve IBIS in 2018
  • read here – Notice of FUJIFILM Application Software Used with “macOS Mojave”
  • read here – Leaving Lightroom Part 2: ON1 Photo RAW 2019 with Complete Lightroom Photo Settings Migration
  • read here – Fujifilm GFX 50R: The Everyday Medium Format gets First Looks, Autofocus Tests and Size Comparisons
  • read here – Fujinon XF33mmF1.0, XF16-80mmF4 and XF16mmF2.8 Hands On Photos
  • read here – Fujinon GF Lens Roadmap Timeline 2019/2020 and More Fujifilm GFX 100 Details with Image Sample Super Crop
  • read here – Super Full Frame Fujifilm GFX 50R First Look and GF 50mmF3.5, 100-200mm F5.6, 45-100mm F4 Images
  • read here – Fujifilm Manager Says GFX 100 is Coming with 4K video 4:2:0 10 bit Internal Recording in First Half 2019 for about $10,000
  • read here – Fujifilm GFX 50R and Fujifilm GFX 100S Product Catalogue Available
  • read here – Fujifilm GFX 50R and Fujifilm GFX 100S LIVE BLOGGING
  • read here – Fujifilm GFX 50R and GFX 100S Photokina LIVE STREAM Video
  • read here – Fujifilm Launches New GFX Series Medium Format Mirrorless Digital Camera “FUJIFILM GFX 50R”
  • read here – Fujifilm Unveils GFX 100S Megapixels Concept, First Medium Format Camera with IBIS
  • read here – Fujifilm GFX 100S First Official Product Images
  • read here – LEAVING LIGHTROOM: Capture One Adds Fujifilm GFX Support, Film Simulations and Special Fujifilm Version
  • read here – Fujifilm Announces Development Roadmap for Latest Interchangeable Lenses for GFX Series
  • read here – Fujifilm GFX 50R Vs. Hasselblad X1D Vs. Sony A7III & more Size Comparison

As you can imagine, I am now back at home, and I feel pretty worn out. But it’s the kind of tiredness I feel very happy about, because I followed my passion, and I also tried to give my best for a community that means so much to me.

And I can happily say: I was there, when mirrorless took over the photography world :).

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