Celebrating 5 Years of Fujifilm GFX Series

5 years ago Fujifilm’s decision became obvious to all of us: unlike everybody else, we are going to skip full frame, build up the best APS-C system in the known universe and offer as an alternative to full frame a medium format mirrorless system. The result: the Fujifilm GFX system.

And well, the Fujifilm GFX series turns 5 years old today.

It all started with the launch of the original Fujifilm GFX50S on January 19 and the slogan “The Game has Changed”.

I remember at that time lots of skeptical comments, especially by influencers who believe that only full frame matters.

But looking back, I guess much of that skepticism has dissipated by now, given that Fujifilm is now offering medium format mirrorless cameras (GFX100S) that are smaller than some full frame mirrorless cameras (Panasonic S1 series) and more megapixel for a more affordable price than some full frame mirrorless cameras (Sony A1).

Sure, all the cameras we mentioned above have other strengths, such as video or speed, but all I want to say is that the Fujifilm GFX series is finding a solid ground on which to flourish.

So here we are, 5 years, 5 GFX cameras and 13 lenses later (with more to come) to celebrate a wonderful system that has a terrific potential for the future, as I explained here.

Congratulations Fujifilm.

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New Steelsring EF/GFX PRO Edition Launched

Steelsring is launching the Steelsring EF/GFX PRO Edition smart autofocus adapter. In addition to the multifunctional button there is also an aperture ring with A/C switch like we find it on Fujinon GF lenses.

FUJI Lens Mode Switch Simulation

FUJIFILM GF lens support mode C (Aperture priority by camera command dial) , mode A (Programming auto mode by camera) and Aperture dial mode.

For Steelsring EF/GF I/II/III adapters, with the help of short click of adapter’s MFB (multi-function button), it is able to simulate the mode switch simulation between C and A modes. initial mode simulation is mode C.

For PRO edition, with the add-on control ring in aperture body, it is possible to simulate an aperture dial too, the mode will cycle in C->A->Aperture Dial for PRO edition via short click of MFB, initial mode simulation for PRO edition is aperture dial instead of C for I/II/III adapters.

Lens mode switch simulation works always, is not relevant to adapter’s working mode as Adapter or GF lens simulation.

About MFB(multi-function button)

  • Activate firmware update mode for I/II/III and PRO adapters.
    Press and hold MFB, then connect to PC/MAC via USB cable, then release the button will enable adapter enter firmware update mode.
  • When mounted on camera body with lens combination, after camera power on normally
    1. Short click MFB once, will start lens mode switch between C and A for I/II/III adapter, or C->A->Aperture dial for PRO adapter.
    2. Press and hold MFB for 5 secs or longer, then release MFB, will trigger adapter’s mode switch between Adapter mode and GF lens simulation mode, camera body will reboot EF/GFX adapter to be effective immediately.

About Manual Focus Ring (PRO edition only, not available for I/II/III adapters)

When lens mode switch simulation is in C or A mode, aperture control is done via camera body dial, then we use the control ring to simulate a manual focus ring, it is more like power focusing of curtain EF lenses. To be effective, lens body AF/MF mode switch must be set to AF, and camera body focus mode dial set to MF. Turning control ring, it will activate camera’s MF assistant automatically.

About Automatic Focus Bracketing (PRO edition only, not available for I/II/III adapters)

When PRO adapter’s control ring can function as manual focus ring, it is able to set the begin and end positions of auto focusing bracketing depth now. So before entering Auto Focusing bracketing setting in camera body menus, please make sure adapter’s lens mode switch simulation is in C or A mode, and set Lens body AF/MF mode to AF, then turn the adapter’s control ring to set the position accordingly. Please do not turn lens body’s manual focus ring, it is useless because lens won’t report any distance change after focusing position changed, but FUJI’s algorithm need that value.

After finishing automatic focus bracketing positioning setting, control ring can be set to aperture dial simulation again.

You can read more at the Steelsring page here.

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Top 10 Gear to Look Forward in 2022 and Your Top Wishes for 2022 (Anything Goes – Almost)

Coming 2022 (For Sure)

So what can we look forward to in 2022?

Well, here are the 10 things we can be sure to enjoy this year (even if some of them are “just” rumors until now).

  1. Fujifilm X-H2
  2. Fujifilm X-H2 – no joke, twice
  3. Fujinon XF150-600
  4. XF 56mm f/1.2 MKII
  5. XF 18-120mm
  6. Viltrox 13mm f/1.4 AF X Mount
  7. GF 20-35mm – possible aperture range shared here
  8. Sigma X mount lenses
  9. More AF X mount lenses from Tamron
  10. TTArtisan 32mmF2.8 X autofocus mount lens

Your Fujifilm Wishes for 2022

Ok, I can hear your questions:

Well, some of those questions I think Fujifilm managers quite categorically already answered in the past, such as the monochrome questions and full frame question. But hey, managers also categorically said that X mount is not compatible with IBIS, and look, at the end we got IBIS, and it is even one of the best in the industry.

I am also working on some other of those questions, and I already have first answers that I won’t share just yet as I want to have it not only twice, but multiple confirmed. I can’t go wrong when I share certain things ;).

But we will talk about all that soon enough.

What I would like from you now, is that you share your top wishes for 2022 in the comments. Anything goes, as long as it has something realistic to it. So for example, wishing for an X-E5 when we just got an X-E4 is not very realistic. Also a big and heavy Fujinon XF600mmF2 probably won’t make much sense, unless you would pay any amount for it and train a lot to be able to carry it around.

Other than that, from cameras to firmware or lenses… whatever your heart desires and wishes, feel free to share it in the comments down below.

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TTArtisan 90mm f/1.25 G Mount for Fujifilm GFX on Sale Now!

Back in August FujiRumros shared a TTArtisan roadmap that included the TTArtisan 90mm f/1.25 for the Fujifilm GFX system.

Well, TTArtisan 90mm f/1.25 for G mount has now finally been released and is on sale at AmazonUS here for $479 or directly at the TTArtisan page for $435 (plus shipping from China).

Specs, Product and Samples Images

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Fujifilm X/GFX Deals Extended until January 23 including Huge Rebate GFX50R

Fujifilm has decided to extended the Fujifilm X/GFX deals until January 23. This means you can still save $1,500 on the Fujifilm GFX50R (if it’s not discontinued already).

We remind you that the Fujifilm GFX50R was one of the best sellers back in 2018 here on FujiRumors, actually the first GFX camera to come even close to the top selling X series cameras.

And yet, GFX50R sales still pale compared over what has been achieved by the Fujifilm GFX100S, which was the (by far) best selling camera in 2021 (the data refers to affiliate sales here on FujiRumors).

Of course these days the GFX50R sales struggle also due to the Fujifilm GFX50SII, which adds IBIS and newer processor in an overall more mainstream form factor at lower price than the GFX50R launch price.

And yet, the GFX50R is and remains a lovely camera, and if Fujifilm would have offered a GFX100R along with the GFX100S, I would probably have got the GFX100R, as it comes closer in form and function to another camera series I love, the X-E line.

Full List of Fujifilm Deals – END TODAY

Topaz Holiday Deal

You can use our checkout code “FUJIRUMOR” to get an additional 15% discount on all TOPAZ products (Click here) that already got a 25% default discount: