Fujinon XF 33mm f/1.0 Listed for $2,350 at Romanian Store

XF33mm f/1.0

A Romanian store has the Fujinon XF 33mm f/1.0 R WR listed at their store for $2,350. That’s definitely a better price than the $3,100 listed at the Czech store a few months ago here.

Now, I think that this is just a price holder and not based on real information they have. But it’s a good opportunity for us to talk about the XF 33mm f/1.0 pricing.

UPDATE: Mistral75 said in the comments:

The ROn 9,899.99 price includes the Romanian VAT (19%). You have to subtract the VAT amount to compute a USD price. The result is $1,976.84, say $1,999 when rounded.

The Right Price

In my opinion, Fujifilm must price the Fujinon XF33mm f/1.0 very aggressively, and as our Fujifilm XF 33m f/1.0 recommended price poll showed, already a $2,000 price tag would be a deal breaker for many.

The brand new full frame Panasonic Lumix S PRO 50mm f/1.4, which is an XF33mm f/1.0 equivalent, costs $2,300.

So Fujifilm can, under no circumstances, sell it higher than $2,300. But also, they should show the advantage of APS-C by pricing it lower than the Panasonic 50mm f/1.4.

And if Fujifilm thinks to set a higher price at the beginning, for later on offering some deals on it, then I allow myself to tell Fujifilm (who reads this blog and even adds those lenses to their roadmap, that the FujiRumors community recommended them to make), that this is a bad idea.

Just set a great price right from the start, and don’t launch any deals on it for a long time. You will start making money with this lens immediatly, instead of having to wait several months for finally selling it.

Considering the Fujinon XF 56mm f/1.2 sells for $1,000, anything between $1,200 and $1,500 would be a good price for the Fujinon XF 33mm f/1.0.

Dear Fujifilm, many credit cards (mine included) are ready to suffer right at announcement day. So don’t let this surely marvellous piece of lens engineering sit in warehouses unsold by setting a too high price tag.

  • read here – 2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

Don’t forget to:

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Updated Fujifilm 2019/2020 Camera and Lens Release Timeline

Fujifilm Timeline

It’s high time to update our older Fujifilm 2019/2020 camera and lens release timeline.

This is just an approximate timeline and expect to see updates to this list over the next few weeks and months.

For now, this is mainly just an update to the list we shared back in January.

All rumors are as always exclusive FujiRumors.com information. When I just make some guess, I will highlight that for you in the notes.

  • IMPORTANT NOTE: We are talking about release timeline, not announcement timeline.

How Many Lenses a Year?

  • as we told you here, at the current pace and current resources, Fujifilm can release about 2/3 GF and 2/3 XF lenses a year
  • the list below contains 1 XF and 1 GF lens
  • hence we can expect to see 1/2 more XF and 1/2 more GF lenses to join the list
  • Fujifilm has given up options to vote which lenses should come next

Fall 2019

Coming 2020

Expect 1 or 2 more X as well as GF lenses. My guess:

  • GF 21mm F4 Tilt Shift
  • XF 10mm F2

Probably NOT Coming 2019/2020

* our sources say it will not be released in 2019, and probably not even in 2020. But Fujifilm managers confirmed here, that the X-H line will continue

Top Possible Bonus Gear in 2020

* based on this old rumor rumor
** wishful thinking based on XF10 disappointment
*** no rumors. but please, FUJI, PLEASE!!!
**** no rumor, just a mere wild guess

BREAKING RUMORS on FujiRumors Facebook, Flipboard, Youtube, Instagram, RSS-feed and Twitter

Rumors and Discussions

Stay in the Loop

DPRTV Fujinon XF200mm f/2 Test: “Fast Fujinon Lenses Keep You from Having to Go Full Frame” – filmed on Fujifilm GFX 100

Fujinon XF200mm f/2

The Fujinon XF200mm f/2 is arguably the best lens Fujifilm has released in a while. It’s image quality without compromise.

DPRTV now published a short test of this lens (video below). The whole episode was filmed on the Fujifilm GFX 100.

  • big and bulky
  • OIS is very effective
  • similar price point to FF counterparts
  • awesome optical performance
  • it’s hard to say anything negative about optical performance
  • even with the 1.4x teleconverter, sharpness is incredibly well maintained
  • bokeh is beautiful
  • nice option for action and wildlife
  • very fast AF, best on Fujifilm X-T3
  • manual focus has a really long turn, unsuable for video manual focus
  • the autofocus in video is really smooth
  • Fujinon XF200mm F/2 and XF8-16mm f/2.8 are Fujifilm’s option from keeping you to having you go full frame

Here at FujiRumors, we perfectly know that lenses like the XF200mm f/2, XF8-16mm f/2.8 and also the upcoming Fujinon XF 33mm f/1.0 are niche lenses, but as we wrote here, we consider them of absolute importance to stop the full frame DOF whining :).

  • fujirumors.com – 2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

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Fujifilm X-Pro3, X-H2, X100V, Panasonic Full Frame Fiasco, XF33mm F1.0, GFX 100 – Breaking May FR-Rumors and Top 15 Articles

Top of the Posts

May was an extremely busy month, with 79 articles written in 31 days, the GFX100 live blogging and… my marriage (no, can’t buy any new gear for a while with what that cost ;).)

In May, FujiRumors has also delivered several breaking rumors about the following Fujifilm cameras:

  • Fujifilm X-Pro3
  • Fujifilm X-H2
  • Fujifilm X100V (or X200)

I consider all rumors 100% accurate.

It’s not our style to mislead and clickbait people with fake made up rumors, sadly a practice that is going strong these days. FR is well fueld with reliable rumors, we do not need to go down the desperate fake rumor road.

And I tell you more…

I now slow down a few days to recover, but then  I’ll be back with rumors, especially with one that might surprise you positively. You can dream now and I’ll tell you later, once I have green light from the source :).

Back to us, and to the very busy month of May.

So many things happened, that I thought to list the top 15 read articles for May down below, so you can catch up in case you missed them.

TOP 15 Articles

  1. Fujifilm X100V / X200 coming in 2020
  2. Fujifilm X100V (or X200) Coming with New Lens
  3. Did the Panasonic S1/R Fiasco Prove FUJIFILM Did Well to Skip Full Frame?
  4. Fujifilm X-Pro3 Announcement Within October
  5. The Ultimate Fujifilm NP-W126S vs Third Party Batteries Battle
  6. Fujifilm X-T30 Gets Gold Award at DPReview and Compared to Sony a6400
  7. 2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?
  8. Mission Impossible: Official “Fallout” Photos Taken with Fujifilm X and GFX Gear
  9. Fujifilm X-Pro3 Ideas, Wish Lists and Hopes
  10. Fujifilm X100V (X200) with New Lens, but still 23mm
  11. Adobe Lightroom 8.3 New Texture Slider Explained and How Well does it Work with Fujifilm X-Trans files?
  12. Fujifilm X-H2 may NOT Even Come in 2020
  13. These Guys Switched from Full Frame to Fujifilm APS-C and Are Happy About it
  14. Fujifilm GFX100 Lab Test Images vs Phase One XF IQ3, Sony A7rIII, GFX50S, Nikon D850
  15. Dear $9,995 Fujifilm GFX100 Coming May 23, Try to Beat these Fujifilm GFX 50 Images – GFX Image Roundup

LAST DAY FUJI X/GFX DEALS

You can see all USA Fujifilm Spring deals here. You can see all the EU Fujifilm deals here.

GFX 50R

G Mount Lenses

X Cameras

X mount Prime lenses – save up to $250

X mount Zoom lenses – save up to $200

All Fujifilm Camera Deals

All Fujinon Lens Deals

Third Party & Used Gear Deals

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2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

Do We Need Super Fast Lenses?

Five years ago, in April 2015 here and May 2015 here, we shared the first Fujinon XF 33mm f/1.0 rumors, and in 2020, this long rumor-odyssey will finally end.

Thanks to the XF33mm f/1.0 we will soon:

  • stop complaining that APS-C does not deliver enough shallow depth of field
  • start complaining that the DOF at f/1.0 is too shallow and we will stop down at f/1.4 or f/2 anyway :)

And, although I am a bit scared about the recently guessed price tag, I am looking forward to this lens.

However, many of you argued in the comments, if such a fast lens really makes sense.

Tony Northrup thinks its makes sense, and in a recent video he even suggested Fujifilm should focus on making even more super fast lenses.

Others think that Fujifilm should focus on smaller, slower, and more affordable lenses.

So the question today is: do we really need the Fujinon XF 33mm f/1.0 R WR?

Today I will go against my own believes, and give you two reasons, why we do not need this lens (and yet I want it badly ;) )

REASON 1: ISO

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