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BREAKING: Fujifilm X-T3 Will Cost Less than Fujifilm X-T2 (less than $1,599) – TRUSTED SOURCE

Fujifilm X-T3 – The Affordable Flagship

Busy news days! Here a few of the articles published in the last 36 hours on FR:

  • Read here – R&D Investment for Fujifilm X-T3, GFX 50R and GFX 100S Stops Operating Income Grow
  • Read here – Nikon FF Mirrorless Vs. Fujifilm GFX 50S Size Comparison
  • Read hereFujinon XF 33mmF1.0: Why We Should Buy it and How YOU Helped Fujifilm Japan
  • Read here – Cactus RQ250 TTL Wireless Monolight for Fujifilm
  • Read here – Shoten/Techart Canon EF to Fuji GFX AF Firmware Update Released
  • Read here – Fuji Guys Fujifilm XF10 Top Features
  • Read here – Lensbaby Sol 45 f/3.5 Tilt-Shift Lens for Fujifilm X Cameras

A powerful new sensor, a fast processor, 20fps bursts, packed with many new features, the best Fujifilm X series camera ever made… and yet, the Fujifilm X-T3 won’t be that pricy as one could imagine.

In fact, I have been told by a trusted source (thanks), that the Fujifilm X-T3 will cost less than the Fujifilm X-T2 at it’s current official price tag (without rebates), hence less than $1,599.

$1,499? $1,399? Or even less, maybe $1,299 like the X-T1 launch price? Now that thing starts to be affordable also for my savings account :).

But one thing is sure: competition is a good thing for us customers, since I doubt Fujifilm would have sold the Fujifilm X-T3 for a lower price than X-T2, if the Full Frame Sony A7III would not have hit the market with a $2,000 price tag.

And if the rumor of the X-T3 stacked sensor is true, then the Fujifilm X-T3 is basically a Sony A9 for about 1/3 of the price.

You better hold on tight guys, because a whirlwind of rumors is waiting for you here on FR. Don’t miss it and join us on Facebook, RSS-feed, Instagram and Twitter.

CHANGE YOUR Facebook Settings to Follow FR


Make sure go to our facebook page, click on “Follow” and then “See first” to see all of our facebook posts (if you leave it on “default“, then you will see only a very small percentage of the FR posts in your timeline).

Done that? Good, then click on “Get Notification” and then “Edit Notification Setting” and select “Standard“. Once enabled, you will get an in-app notification for every post we share (these show up as numbers over the Notifications in Facebook).

When the hot rumor season is over (pretty soon), then you can switch it back to default if you want ;) .

Rumored Fujifilm X-T3 Specs

NIKON Mirrorless Camera is Coming, and FUJIFILM is Happy About it


So yes, they are finally doing it.

Nikon is coming with a serious mirrorless (FF… or even MF?) camera on August 23. And Canon will follow soon.

Unlike other occasions, where Nikon marketing terribly failed, this time I find the whole thing with the teasers a brilliant move. The only risk I see is that the final thing won’t match the high expectations, like when Nikon made all these Nikon DF teasers (and Kai made a funny parody of them).

Anyway, Nikon is confident, and promises “a leap into a new dimension that will last for the next 100 years“.

We know very little about the upcoming Nikon mirrorless camera. So let’s wait until August 23 before we discuss the camera more in-depth.

But what we can discuss now, is what Nikon’s and Canon’s move into the mirrorless world means for Fujifilm X and GFX lovers.


Fujifilm managers said here that they welcome CaNikon Full Frame mirrorless cameras, because…

“[…] having those strong brands in the mirrorless marketplace increases general awareness of mirrorless, and that’s a good thing for the whole industry.”

Many people, who currently still think that DSLRs are the only real professional tool, might start to think differently, once they see that even Canon and Nikon start to cannibalize their own high-end DSLR market in favor of their new mirrorless offering.

And this is where Fujifilm (and other mirrorless manufacturers) have their opportunity.

If the message finally passes that “mirrorless is the future” (and it is the future), plenty of DSLR users (who are mainly APS-C shooters, as Fuji Guy Billy correctly said in his X-T100 first look here) will start to migrate to Mirrorless.

Maybe many will just go to CaNikon mirrorless, but at least Fujifilm has the chance to finally attract some of those mirroless-migrants to their X or GFX systems by offering already today:

  • 28 APS-C Fujinon lenses
  • 2 APS-C MK video lenses
  • 3 APS-C flagships (X-T, X-Pro and X-H line)
  • Plenty of APS-C mid range and entry-level cameras
  • 2 Medium Format Cameras (GFX 50s and very soon an affordable GFX 50R)
  • 6 Medium Format Lenses (more to be announced soon)

It remains to see if the mirrorless-migrants will be patient and wait years for Canon and Nikon to build up a complete new system, or if, since they have to change system and change lenses anyway (unless they use adapters), they will directly switch to more established and experienced mirrorless brands like Fujifilm (APS-C or MF) or Sony (FF),


What would Fujifilm be today, without the pressure they got from Sony, Panasonic and Olympus? Probably a much worst system than it is today. So, competition is a good thing.

That’s why I hope that the Nikon mirrorless camera will be a top performing camera and very rich in features, a real flagship!

It will motivate Fujifilm (and other companies) to work even harder and to invest even more money into their camera system, and hence improve and expand the Fujifilm system even faster.

So thank you Nikon… thank you Canon… for finally joining seriously the mirrorless side of life… just please, let it be awesome mirrorless cameras ;) .

Feel free to follow FujiRumors on Facebook, RSS-feed, Instagram, Youtube and Twitter



Fujifilm Rumor Timeline 2018/2019 – The Complete Overview on Upcoming FUJIFILM Cameras and Lenses

2018/2019 Fujifilm Rumor Timeline

Confused by all the rumors? Then let’s put some order into the big buzz :)

So first I’ll give you an accurate timeline and then, down below, the detailed rumors with reliabily rating and working link to every single rumor.

Also consider…. we are working on Fujifilm X-Pro3, X200 and all other rumors, but we will share only once we have something more reliable in our hands. Hence, don’t panic if you don’t see your dream camera listed below. It does not necessarily mean it won’t come, but only that for now we have no solid rumor about it share.

Don’t forget, FujiRumors is EVERYWHERE :) Facebook, RSS-feed, Instagram, Youtube and Twitter

** CLICK HERE to Read the Rest of the Article **

Fujifilm XF10 Announcement Postponed to After July 5

Fujifilm XF10

Back in June we reported that Fujifilm registered a camera with the code name “FF 180002” to be announced on July 5, said the same document.

However, as spotted by nokishita, Fujifilm now removed the reference to the July 5th announcement from the document. Nokishita writes “it is unclear whether it is a mistake or postponement“.

So don’t expect anything coming on July 5th. You can celebrate Independence Day and take care about the hang-over the day after… there won’t be any live blogging you have to follow :) .

The Fujifilm XF10 is an X70 without one of the most loved features of the X70, the selfie screen, and it has a Bayer sensor.

The Fujifilm XF10 can not be considered and won’t be even marketed as the X70 successor. We already wrote our X80 wish-list with list of features and improvements we would like to see over the X70.

Currently there are a total of 3 Fujifilm cameras registered:

  • FF 180002: Camera similar in size to Fujifilm X70. Very likely the Fujifilm XF10
  • FF 180003: Camera with bluetooth version 4.2. Very likely the Fujifilm X-T3
  • FF 180004: Camera with radio parts like Fujifilm X-H1 and X-E3. Very likely the Fujifilm GFX 50R

Don’t forget to follow FujiRumors on Facebook, RSS-feed, Instagram, Youtube and Twitter

… have a fantastic day,

Fujifilm X-T100C Concept by Mario Crespi

In the comments to our huge X-T100 live blogging here, one of our FR-reader Mario Crespi (Instagram @mcm.concepts) designed some X-T100 Concepts and said:

“CONCEPT Camera X T100 C | Why I would pay $200 extra for the newly announced FUJIFILM X-T100 if it had the ideas in this concept.”

Mario (as well asl other fellow FR-readers) also designed for us the Fujifilm GFX 50R concepts here.

Thanks Mario… and looking forward to your next concept :)

Fujifilm X-T100: BHphoto, AmazonUS, Adorama, FocusCamera


These Two Huge Photography Vloggers Just Discovered Fujifilm, Got Infected by the X-Virus and Now Have Fun with Photography Again!

Discovering Fujifilm in 2018

Here on FujiRumors we talk about Fujifilm X and GFX gear every day since over 6 years now.

Those, who follow FujiRumors regularly, will also know in which direction Fujifilm is going, may it be the Fujifilm X-T3, the GFX 50R, the X-T100, the GFX 100S… and there is more to come… you definitely want to follow us also on Facebook, RSS-feed and Twitter if you want to stay in the loop ;) .

So, in our eyes, talking about the Fujifilm X100F might seem old news.

But believe it or not, despite Fujifilm being every year more successful, X-shooters are still a relatively small niche in the photography world and many people don’t even know that Fujifilm makes highly sophisticated mirrorless cameras.

So today I’d like to highlight 2 huge youtubers (with well over a million subscribers), who recently stumbled upon the Fujifilm X system, more specifically the (now discounted) Fujifilm X100F.

The enthusiasm they show, when they talk about their “discovery” of the Fujifilm X system, reminds me a lot to my own excitement, when, after migrating from Canon to Sony, from Olympus to Panasonic, I finally discovered the Fuji X system.

I can without a doubt say that the X-system, although not perfect for everybody, was perfect for me. Why? Because I had so much fun shooting with it like never before. A fun that never stopped until today.

It’s No Coincidence

It’s no coincidence, that photographers, who have a long story with Canon or Nikon (like the two youtubers today), start their Fuji X adventure with an X100 line camera.

In fact, the X100F serves also this purpose.

It’s a compact, fixed lens, high quality and feature packed camera (hybrid viewfinder, build in ND-filters, film simulations and more), that is also ment to serve as a second camera for those photographers, who have already invested heavily into other systems, and do not want to buy into a completely new one.

So to speak, the Fujifilm X100F could be seen also as the “gateaway drug” into the X world.

CaNikon shooters get it as a small second camera for everyday use, start to have fun with it, enjoy the film simulations, the good old classic controls, get familiar with the X cameras, and at some point might be tempted to ditch their old system and switch to interchangeable Fujifilm X cameras… maybe a story that might sound familiar to some of you guys ;) .

Fujifilm X100F (save $100): BHphoto, Adorama, AmazonUS, Focuscamera

Fujifilm X100F Strikes Again

** CLICK HERE to Read the Rest of the Article **

Fujfilm Announcement Coming Within 2 Weeks. Fujifilm X-T100, Instax SQ6… and Surprises?

Fujifilm Announcement Coming

On May 26, the Australian store CameraPro will offer a full day event packed with workshops, presentations and hands-on activities and more. If you want to join, check out their eventbrite page here.

In the event description they also write:

Bonus Sessions: A unique photo opportunity and an exclusive first touch and try of a yet to be announced Fuji release will be added in the coming weeks.

Thanks to Tony White from for sharing this tidbit with us :) .

So within May 26, we will get a new Fuji gear… but what?

Here on FujiRumors we have rumored the core specs of the Fujifilm X-T3, we talked a lot about the Fujifilm GFX 50R, we even looked far ahead to the Fujifilm GFX 100S, but the most rumored camera at the moment (and hence probably the closest to come) is the Fujifilm X-T100… so let’s talk about it :).

Fujifilm X-T100

We shared the first rumors about the Fujifilm X-T100 back in September 2017. Over the following weeks and months, FujiRumors has shared braking specs of Fujifilm X-T100.

Here are the main specs again for you guys:

  • design similar to X-T20
  • 24 Megapixel Bayer sensor
  • Selfie Screen
  • very affordable

The goal of the Fujifilm X-T100 is to close the gap between the EVF-less Fujifilm X-A5 and Fuji’s mid-range X-Trans cameras like the Fujifilm X-T20 and Fujifilm X-E3.

The direct competitors of the Fujifilm X-T100 are cameras like the Olympus OM-D E-M10 Mark II and the Sony A6000.

Instax SQ6

Soon Fujifilm will also launch the Instax SQ6, which has already completely leaked here.

Here on FujiRumors we shared the first real life images already back in March 17, 2017 here, so well over a year ago.

The Instax SQ6 is basically the film-only version of the hybrid Instax Square SQ10 and it will take the Instax Square Film.


Of course there could be surprises. Maybe some lenses, such as the XF8-16mmF2.8? Or the XF200mmF2? For sure the X70 successor will NOT come in May.

I will work on it now and let you guys now if I can find out something. So make sure to follow us on Facebook, RSS-feed and Twitter.

Till then… you can dream freely in the comments :).

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Instax Square Film: AmazonUS, BHphoto, Adorama
Fujifilm Instax Square SQ10: BHphoto, Adorama, AmazonUS

have a GREAT Day,

TIPA Awards 2018: Fujifilm Left (Almost) Empty-Handed. Only Instax SQ10 Gets Awarded

In the last years, Fujifilm often won quite some of awards at the TIPA awards.

  • 2017: Fujifilm wins 5 awards
  • 2016: Fujifilm wins 3 awards
  • 2015: Fujifilm wins 3 awards
  • 2014: Fujifilm wins 2 awards
  • 2013: Fujfiilm wins 3 awards

Well, this year is the worst for Fujifilm, since the “X-series era“. They won 1 award only, and it goes to the Instax Square SQ10 for the “Best Design“.

So the Fujfiilm X-H1 and Fujifilm X-E3 were not good enought to make it into the TIPA ranking. Let’s hope the upcoming Fujifilm X-T3 and Fujifilm GFX 50R will change it next year.

I am surprised, though, that not even one of the astonishing Fujinon lenses has made it into the list. For example, while the winner of the best mirrorless prime lens, the Samyang AF 35mm F2.8 FE, is surely a fine lens, I can’t see it being superior to the equivalent Fujinon GF 45mm F2.8.

So despite TIPA creating overall 40 categories, there is not much love for Fujifilm this year.

Here are all the winners:



CAMERA ACCESSORIES (Bags, Tripods, Flash etc.)

& More

See the full list with awards descriptions at here


Fujifilm named Thomson Reuters 2018 Top 100 Global Technology Leaders… and the Road to No.1 in Premium Mirrorless Camera Market

Fujifilm has been named (again) amongst the 2018 Top 100 global technology leaders by Thomson Reuters.

In the camera segment, Fujifilm was indeed innovative, by launching a new line of mirrorless medium format cameras with the Fujifilm GFX 50S, that has all the potential to become a game changer in the industry, especially once the Fujifilm GFX 100S hits the market, with its new 8K capable 100MP BSI sensor and faster sensor readout. And also an affordable rangefinder version is coming, the Fujifilm GFX 50R.

On the APS-C front, the current effort is set to give customers a wider range of camera body offers, by adding for example the Fujifilm X-H1 to the lineup, which will have IBIS and is more oriented towards video shooters, as well as giving “older” cameras a refresh, first and foremost the Fujifilm X-T3 by the end of 2018.

And lenses… lots of lenses for both, ASP-C and MF line, as we reported here.

The goal of this huge effort is very humbly described in Fujifilm’s medium-term management plan Vision 2019: “work toward capturing No.1 market share in the premium mirrorless camera market” within March 2020.

An incredibly ambitious goal, but as we can see, Fujifilm has lots of great stuff in the pipeline for 2018/2019, that has all been rumored on FujiRumors already (+ some surprises I am sure ;) )

I am ready to cover Fujifilm’s rise to camera-world domination here on FujiRumors…

… and if you want, you can follow this journey with me, by joining us also on Facebook, RSS-feed and Twitter.

Here is a list of some stuff, we can expect, but there will be more…

stay tuned… we are going to have fun :)

Fujifilm named Thomson Reuters 2018 Top 100 Global Technology Leaders

** CLICK HERE to Read the Rest of the Article **

Fujinon GF Rumored Lens Roadmap Update: Tilt Shift Lens, GF20-35mm, GF 80mmF1.4 (not in 2018) & More

internal Fujinon GF Lens Roadmap Leaked on FujiRumors

internal Fujinon GF Lens Roadmap Leaked on FujiRumors

Fujinon GF Lens Roadmap

You might remember how here on FujiRumors we leaked Fujifilm’s interal GF lens roadmap already back in April 2017 (see screenshot above)!

But time passed, and there is more to share and to update… so let’s do it today.

GF 80mm F1.4

We broke the rumor of a crazy fast GF 80mm F1.4 (!!!) medium format lens back in June 2017.

However, keep in mind that a Fujifilm manager said here that they need 2 years to discuss, develop and finally make a camera and even more than 2 years in case of lenses.

So if in June 2017, when we shared the GF 80mmF1.4 rumor, the discussions about the GF80mmF1.4 just started, then now, 1 year later, IF Fujifilm really decided to go ahead with it, it will take them well over 1 year to come out with it.

Again… if Fujifilm decided to make it all.

But even if Fujifilm decided to make it, you should not expect any GF 80mmF1.4 lens at Photokina 2018, and I’d personally would not expect it before 2020 anyway.

Don’t worry, there will be lots of other great gear to enjoy at Photokina 2018, such as the Fujifilm X-T3 and Fujifilm GF 50R.

Tilt Shift, UWA & The New Roadmap

According to our sources, we must add also a tilt shift lens for the GF system to the list of rumored lenses shared back in April 2017, so the updated and complete rumored GF lens list is the following:

  • GF 35mm F2.8 (coming 2018)
  • GF 20-36mm F3.5-4.5 (in 2018 this or the GF 100-200)
  • GF 100-200mm F4.5-5.6 (in 2018 this or the GF 20-36)
  • GF 80mm F1.4 (not in 2018 – personally I’d not expect it before 2020)
  • Tilt Shift lens (coming 2018/2019)

Fujifilm plans to release 2/3 GF lenses a year, and since we already got the GF250mmF4 last month, we can expect a maximum of two more lenses in 2018.

Now, for 2018, the Fujinon GF 35mmF2.8 should be sure.

So now it’s your turn guys. Let us know which one you would prefer between the GF20-36, GF-100-200 and the tilt shift lens for 2018.

And make sure to join our Fujifilm GFX facebook group.

stay tuned,

Which Fujinon GF lens would you like in 2018?

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