Fujifilm X-S10 – A Success?
Recently here on FujiRumors we shared an official media sheet showing how Fujifilm perceives its 2020 digital camera range.
We analyzed it together and I shared the opinion, that between the X-T30 and X-S10, only one camera line might continue, and it will be the one that will sell more.
After my statement (which might well be wrong, it’s just my opinion), I got many questions asking me how the Fujifilm X-S10 was selling.
Well guys, I have no idea how it is selling on the worldwide market.
All I could do, was to check what the response was here on FujiRumors, by comparing the first 3 pre-orders of the X-S10 to the ones of the X-T30. The X-E line is out of this competition, as it is way too niche and can’t compete in terms of sales. Anyway, here is what I saw:
That came very surprising for me.
In fact, it’s the first time ever that mid-range Fujifilm camera was able to raise that kind of interest and curiosity among the FujiRumors community.
That’s even more astonishing, considering the fact that the X-S10 departs from the classic retro-control scheme that many of us love, going more into Sony territory (and as I said, it’s a clear attack on Sony & Co indeed).
The fact that the Fujifilm X-S10 was able to break through in terms of interest and sales also within the FujiRumors community, makes me quite optimistic not only for the success of the Fujifilm X-S10, but also for the future of this new line and the overall future of Fujifilm during the tough times of this “mirrorless war“.
Fujifilm X-H2 – Inspired by X-S10?
So, there seems to be vivid interest for this kind of less retro-layout also among the FujiRumors community. And maybe Fujifilm should consider this, while developing the Fujifilm X-H2.
Let me explain:
Maybe Fujifilm should offer a Fujifilm X-H2 with a PSAM dial and an additional unmarked dial (but keeping the top LCD). The Fujifilm X-H2 could become the one camera, that battles against the full frame Sony, Canon and Nikons out there, trying to appeal to customers, who don’t like the retro-controls.
The Fujifilm X-S10 seems to be possibly successful thanks to this move, and it could work out well also for the Fujifilm X-H2.
Moreover, a less retro-operating X-H2 with PSAM + unmarked dial could differentiate itself better from the X-T line.
And for the rest of us, the retro-lovers niche, there would still be the Fujifilm X-T5, Fujifilm X-Pro4 and what not. All cameras that will continue to give us that nice tactile retro feeling that is part of the fun of shooting with Fujifilm.