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Fujifilm Manager Talks X-T4 and More: “We Want to Continue Fujifilm X-H Line. Fujifilm X-T3 Firmware Update under Consideration”

Mapcamera interviewed one of Japanese top managers Mr. Takashi Ueno. They talk about Fujifilm X-T4.

The interview is quite long and in Japanese, so for your convenience I have summed it up all in English down below.

And just in case it was needed, he confirms that there will be a Fujifilm X-H2, as FujiRumors always told you and never doubted for a second, even when the whole universe was saying differently.

In fact, I tell you this: at no point in time, Fujifilm ever considered stopping the X-H line. The line they canceled is another one, and we told you here.

The only thing: the Fujifilm X-H2 is still very far away.

Trust me guys… I know what I talk about, and if you want to be the first to know and be guided accurately through the Fujifilm world, all you need to do is to follow FujiRumors.

In fact, I am working on further explosive rumors. Some will totally surprise you, others will probably disappoint you. When time has come, when things are double checked, when green light is given, you will get it all!

And now… the interview.

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Fujifilm Manager Interview

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Five Reasons Fujifilm Won’t Make a Full Frame Fujifilm X100

DPReview published a list of 5 reason, why Fujifilm won’t make a full frame X100 camera.

  1. A larger sensor would add size and weight, mitigating a major X100 selling point
  2. Such a product would cost a lot to develop and manufacture
  3. The result would be a very expensive camera – reducing its potential audience
  4. A move to full-frame would annoy and worry existing loyal Fujifilm APS-C customers. Also, if Fujifilm announces any full frame camera, could look like a massive vote of no confidence in APS-C
  5. The risk of cannibalization within existing lineups is too great

And what about a medium format X100 then? DPR writes:

So might Fujifilm build a medium-format X100? There’s an argument to be made that it makes sense in a way that full-frame just doesn’t. Medium format would offer an increase in potential image quality over full-frame (albeit relatively modest – about 2/3EV), a significant leap in image quality over APS-C, it’s a major part of Fujifilm’s brand identity, and the larger format is a key differentiator for Fujifilm compared to competitive manufacturers.

Well, I won’t enter the argument about the “relatively modest” advantage of the Fujifilm GFX over full frame. This is a thesis DPR started pushing back in 2017, and FujiRumors comprehensively answered it in the article “DPReview Recommends 3 Full Frame Cameras Combined over 1 Fujifilm GFX“. Also, in the meantime something called Fujifilm GFX100 hit the market, with the newest sensor technology.

For the rest, the whole 5 reason list makes sense. Check out the full in-depth article at dpreview.

And one could also add one more ;)

  • full frame offers a “relatively modest” advantage over APS-C, and also has a couple of disadvantages over APS-C, that you can read here

Popular photography industry insiders, claimed that APS-C is the actual sensor size sweet spot. Keep in mind, they said “sweet spot“, not “automatically the best tool for everybody“.

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5 Reasons Why FujiRumors just Pre-ordered the Fujifilm X-T4 and Won’t Wait for Fujifilm X-H2

So I did it. I placed my pre-order for the Fujifilm X-T4.

I hope it will come in time for the wedding I will be shooting.

So why did a rangefinder lover like me buy a SLR-styled camera with selfie flippy screen? And why not wait for Fujifilm X-H2? Here are 5 reasons:

  1. I love dials: the Fujifilm X-H2 will have a top LCD screen. I prefer to have an exposure compensation dial… as many dials as possible. That’s what brought me into the Fujifilm X system, and that’s why I remain there. And I don’t care if the Fujifilm X-H2 has 43 megapixel and new processor. Ergonomics are more important than megapixel to me.
  2. I love compactness: the Fujifilm X-H2 will have a massive grip. That’s great for many of you, but I like my cameras to be smaller (which is why I shoot also the amazing X-E3)
  3. there is no hiding, I would have preferred a 3 way tilt screen. But then I thought, that I use the screen maybe 10% of the time, as I am total viewfinder fan. And in those 10% of the times, I will get used to flip that screen out. It still allows for portrait orientation (which the X-T100 screen does not). And it still allows for low and high angle shots. But again… my thought… I use the EVF anyway all the time. For the rest I will just keep it flipped inwards, like the “hidden screen” of the X-Pro3.
  4. As you know I am a teacher, and in the last few years I started making more and more videos with my students, as this is an extremely motivating activity for me and for the students. So far I filmed with my X-E3, or X-E2 (which I destroyed). Now it’s time to step up my game and get a camera with IBIS and serious video specs. At the beginning of June I will be on a 1 week school trip abroad, and I hope to have the X-T4 to document it.
  5. The X-H1 was close to make it into my camera bag. But looking at the massive autofocus improvements on the X-T4, I just had to pass and get the Fujifilm X-T4.

So yes, I am in. I pre-ordered the Fujifilm X-T4. Now the long waiting begins, just like all of you guys, as I have absolutely no privileged contacts with Fujifilm.

Wait… you want to know which color? Well, make your guess in the comments. I will let you know later on ;).

We Repeat, Fujifilm X-H2 will Come, but not in 2020

Fellow FR-readers!

We would like to underline once again, that we always told told you since back in 2019, that unlike many other reports where saying, the Fujifilm X-H line is NOT canceled.

It seems that our persistance worked, as slowly I finally see the web trusting us in regard that the Fujifilm X-H2 will come.

It remains to be seen if it really has the new 43 megapixel Sony sensor or not.

We remind you that Fujifilm always defined the Fujifilm X-H1 as flagship, and so will also the Fujifilm X-H2.

And if you don’t trust me, then trust Fujifilm managers, who already said here, that both lines, the X-H and X-T, will continue to exist in future.

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New Sony APS-C 43 Megapxiel 8K Stacked BSI Sensor, for Fujifilm X-H2?

The IMX671AQR specs sheet leaked out by Luke Driftwood in the comments on FujiRumors.

Sony’s next gen sensor is 2.51um (vs current 3.76um), which is 43MP for APS-C, mass production in 2021, just in time for X-H2.

The APS-C sensor has 43MP and records 8K 12bit video too! It also has stacked DRAM and up to 16 bit depth for stills images.

As you know, our sources said since day 1, that the Fujifilm X-H2 will come, but not in 2020. But we don’t have the precise details about it yet.

We will work on the details and update you as soon as possible.

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via Luke Driftwood