Fujifilm Manager: Fujifilm X-H2, The Problem With Telephoto Primes, GFX MK II and IBIS, Fujifilm X80 vs Compact MILC, Fast Primes & More

Fujifilm UK manger Andreas Georghiades returns to the Fujicast postcast.

It’s an almost 1 hour podcast, and if you are in a hurry and can’t listen it all, I provide a summary of everything the manager says, so you can get it all in under 5 minutes.

The Interview Summed Up

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FUJIFILM Fiscal Year 2020: Imaging Division Suffers COVID-19, Operating Income Down 51%, Revenue Down 14%, Strong GFX100/X100V/X-Pro3 Sales

Fujifilm has now published its fiscal report for the fiscal year 2020 (1 April 2019 – 31 March 2020).

Fellow FR-reader Mistral has summarized it in French over at the French forum chassimages. In short:

Fujifilm as a whole is still doing well even if it has not reached the expected goals given the impact of the Covid-19 epidemic on its last quarter.

Imaging Solutions is the division with the lowest performance.

Fujifilm records a loss in the last quarter. The decline in sales of digital cameras and their lenses has accelerated throughout the year.

The only positive note: the Fujifilm GFX100 keeps up selling strong, as well as the Fujifilm X100V and Fujifilm X-Pro3 are mentioned positively in the various reports.

Fujifilm Report (Imaging Solution)

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Fujifilm X-T4 Top Seller at Mapcamera (Japan) but not at AmazonUS (ranked #66)

The Japanese store MapCameras published their top selling camera rankings for last month.

The Fujifilm X-T4 leads the pack, and we find other 3 Fujifilm in the top 10. I am surprised to see the Fujifilm X-H1 in there, not because it would not deserve that spot, but because it is discontinued on so hard to find anywhere.

Of course thet Mapcamera data is not representative for overall sales.

The Fujifilm X-T4 is, for example, not within the top 50 of the AmazonUS best selling mirrorless camera ranking (ranked #66 at the time of this article), and BHphoto marks the X-T4 black body with its gray “top seller” logo, and not with the golden “1 best seller” logo.

With that said, if big retailers share their sales data, it might not be representative for the overall market, but it can still give an approximate indication of what the market wants and how different markets react to different products.

So, down below is Mapcamera ranking for April 2020

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  1. FUJIFILM X-T4
  2. OLYMPUS OM-D E-M1 Mark III
  3. FUJIFILM X100V
  4. FUJIFILM X-H1
  5. FUJIFILM X-Pro3
  6. SONY α7III
  7. SIGMA fp
  8. Canon EOS 90D
  9. SONY α6400
  10. RICOH GR III

 

 

Fujifilm X-T4 in USA: BHphoto / AmazonUS / Adorama / FocusCamera
Fujifilm X-T4 in EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore
Fujifilm X100V: BHphoto / AmazonUS / Adorama / Focuscamera
Fujifilm X-H1: BHphoto, Adorama, AmazonUS, Focuscamera
Fujifilm X-Pro3: BHphoto, AmazonUS, Adorama, FocusCamera

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New Firmware Updates for Fujifilm X100V (Overheating Managment) and X-A7 Released

Fujifilm has released firmware updates for Fujifilm X100V and X-A7.

The big one is the AUTO POWER OFF TEMP. Fujifilm writes:

If its temperature rises beyond a certain point, the camera will first display a message and then, if the temperature rise continues, automatically end shooting and power down. Choose the temperature at which the camera turns off automatically.

More details and download link below:

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