Fujifilm GFX100S “More Than Full Frame” Promo Series… and How Suddenly Sensor Size Does Not Matter Anymore for Some Youtubers ;)

Fujifilm has launched a series of promo videos called “more than full frame“.

But unlike the title might suggest, the promo videos talk less about specs, but are more on the inspirational side… and I like that for sure!

I will share all videos below, but let me add a little note first.

After the Fujifilm GFX100S was announced, I saw a few videos of big youtubers, who consistently stood behind full frame as the only real professional format (ignoring that Fuji APS-C cameras creamed off the most prestigious awards), saying basically the following things about the GFX100S.

  • having a 70% “fuller” sensor than full frame does not really make a lot of difference
  • having more pixels and a bit more dynamic range does not really make a lot of difference
  • it is more important to have passion for photography and have a system that inspires you to shoot

Sure, I can understand that some influencers, who have strong connections with brands that don’t produce medium format cameras (and are not committed to APS-C), are arguing a bit contradictory and confusing these days.

If they say sensor size does not matter, then people will ask them “so why not go with cheaper and smaller APS-C systems“, and if they say sensor size matters, then people will ask “then why not go GFX?”.

In this regard, I respect youtubers like Tony Northrup, who just consistently said that he does care about megapixel and the more megapixel he gets, the better it is for him. Or also Jared Polin, who in a video asked Fujifilm to send him a GFX100S for testing (but Jared, maybe we can schedule a call first to organize a Fuji crash course, so that you avoid flaming again that you can’t move the focus point while face detection is enabled ;)).

And what does FujiRumors say about the sensor size debate?

Simple and true: every system has its strengths.

As for hybrid cameras, I consider APS-C the ultimate sweet spot (and so do these industry insiders like Richard Butler from DPReview and Co).

There are APS-C specific advantages and also GFX specific advantages. And of course, full frame has its strengths too.

It’s just great we have all this choice and whatever people pick, it’s surely the best system for their needs.

Personally, I am very happy with my Fujifilm X system. It’s so flexible. Small lens, big lens, fast lens, compact lens, bulky camera, super compact camera, affordable, expensive, hyperbolic specs, simplicity, retro, modern… there is so much to pick from depending on needs and taste in the Fujifilm X system, that I personally do not see any need to go full frame. I’d lose more than I’d gain (for my personal needs and preferences).

If I’d add a system to my camera bag, at this point I’d just go for the very best image quality I can get (for a reasonable price), hence with a sensor that is 70% “fuller” than full frame. Especially now, where the Fujifilm GFX100S dropped for a price cheaper than the Sony A1 and a body smaller than the Panasonic S1R.

But that’s just me, my needs, my taste, and totally personal.

If you shoot full frame and say it’s the best of the best, then it surely is like this for you, and you are blessed with lots of mirrorless options, too.

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More Than Full Frame

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Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!

The latest Fujicast episode is now online, covering all the current Fujifilm announcements with Fujifilm’s UK Marketing Manager, Andreas Georghiades (GFX100S, GF80mmF1.7, X-E4, XF70-300mm and XF27mmMKII.

But as there is a podcast listener question corner, you can figure out that many questions gravitate towards future Fujifilm products and more. So they touch on Fujifilm X-H2, the open lens protocols, the X80 and more.

Kevin Mullins also speculates that the X-E4 might be the last X series camera featuring the 26MP X-Trans sensor and the manager says that there is indeed not much left to update with the 26MP sensor.

However, nobody knows what the first camera with a new sensor will be. There is still an X-T40 waiting to see the light of the day for example, which is such a loved line, that Fujifilm should definitely continue it in my opinion.

Down below you can find the full podcast as well as a summary:

Summary + Podcast

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What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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DPRTV Predictions for 2021: Fujifilm X-H2 with Great Video Features plus Smaller and Cheaper Fujifilm GFX100

DPReview published their camera prediction video for 2021.

What will happen with Fujfiilm in 2021? Here is their guess.

  • big video year for Fujifilm
  • what was missing on X-T4 we will see in on the Fujifilm X-H2
  • X-H2 with headphone jack and less overheating concerns. Also high resolution viewfinder
  • A smaller Fujifilm GFX100 with lower resolution display, a bit worst battery life. Room for that sensor to get in a smaller and less expensive body

Chris and Jordan don’t say it will be called “GFX100S”. They just say it could be smaller GFX100 camera with 100 megapixel. But to be clear: it’s their guess, not a rumor or any insider information they share.

But if you follow FujiRumors, you’ll know it will be called Fujifilm GFX100S, you know it will come in early 2021, you know it will be smaller, and yet still have IBIS. For the most recent specs update on the Fujifilm GFX100S check out this article.

And if you read FujiRumors, then you’ll also know they missed out on another camera coming very soon ;).

If you want substantial and solid rumors, then something tells me you should not miss FujiRumors in the days, weeks and months to come ;).

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Let’s Talk Fujifilm X-S10: Best Selling Mid-Range Ever on FujiRumors, Inspiration for Fujifilm X-H2 (?), More Reviews and Giveaway

Fujifilm X-S10 – A Success?

Recently here on FujiRumors we shared an official media sheet showing how Fujifilm perceives its 2020 digital camera range.

We analyzed it together and I shared the opinion, that between the X-T30 and X-S10, only one camera line might continue, and it will be the one that will sell more.

After my statement (which might well be wrong, it’s just my opinion), I got many questions asking me how the Fujifilm X-S10 was selling.

Well guys, I have no idea how it is selling on the worldwide market.

All I could do, was to check what the response was here on FujiRumors, by comparing the first 3 pre-orders of the X-S10 to the ones of the X-T30. The X-E line is out of this competition, as it is way too niche and can’t compete in terms of sales. Anyway, here is what I saw:

That came very surprising for me.

In fact, it’s the first time ever that mid-range Fujifilm camera was able to raise that kind of interest and curiosity among the FujiRumors community.

That’s even more astonishing, considering the fact that the X-S10 departs from the classic retro-control scheme that many of us love, going more into Sony territory (and as I said, it’s a clear attack on Sony & Co indeed).

The fact that the Fujifilm X-S10 was able to break through in terms of interest and sales also within the FujiRumors community, makes me quite optimistic not only for the success of the Fujifilm X-S10, but also for the future of this new line and the overall future of Fujifilm during the tough times of this “mirrorless war“.

Fujifilm X-H2 – Inspired by X-S10?

So, there seems to be vivid interest for this kind of less retro-layout also among the FujiRumors community. And maybe Fujifilm should consider this, while developing the Fujifilm X-H2.

Let me explain:

Maybe Fujifilm should offer a Fujifilm X-H2 with a PSAM dial and an additional unmarked dial (but keeping the top LCD). The Fujifilm X-H2 could become the one camera, that battles against the full frame Sony, Canon and Nikons out there, trying to appeal to customers, who don’t like the retro-controls.

The Fujifilm X-S10 seems to be possibly successful thanks to this move, and it could work out well also for the Fujifilm X-H2.

Moreover, a less retro-operating X-H2 with PSAM + unmarked dial could differentiate itself better from the X-T line.

And for the rest of us, the retro-lovers niche, there would still be the Fujifilm X-T5, Fujifilm X-Pro4 and what not. All cameras that will continue to give us that nice tactile retro feeling that is part of the fun of shooting with Fujifilm.

X-S10 Reviews and Giveaway

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