What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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Images of the Limited Edition 10th Anniversary Fujifilm X100V and 2 Weeks Left to Win it!

We reported back in September that Fujifilm Europe launched a giveaway to celebrate the 10th Anniversary of the X series, and more specifically of the Fujifilm X100 series.

Now the giveaway is coming to and end. You have 2 weeks left to join the giveaway and win it.

Images of the limited edition Fujiflm X100V can be seen below. You can check out all details and join the giveaway here.

Win an X100V and Peak Design Strap

And here is one more :)

You can win one (1) Fujifilm X100V and ten (10) Peak Design Fujifilm X straps at the benyanphotography giveaway here.

This is a separated giveaway, and you don’t need to use the giveaway box above to enter. Just visit this site and you’ll read all the details. Ship internationally.

Fujifilm X100 with 20mmF2 and 21mmF2 Lens Patent Spotted

As you know, the Fujifilm X100V features a redesigned 23mmF2 lens, by adding a second aspherical element in oder to increase corner sharpness and image quality at close focusing distances at wide apertures.

Now the patent for this new lens has been spotted.

But interestingly, that same patent also includes examples of a “20mm F2” and “21mm F2” lens.

  • [Publication number] Japanese Patent Application Laid-Open No. 2020-177110 (P2020-177110A)
  • [Publication date] October 29, 2020
  • Description: Imaging Lens and Imaging Device
  • [Application date] April 17, 2019
  • [Applicant]
    [Identification number] 306037311
    [Name or name] FUJIFILM Corporation
  • PROBLEM TO BE SOLVED: To provide an image pickup lens having a small size, high resolution, a small F number, and high performance, and an image pickup device provided with the image pickup lens.

Here are the variations of this lens as found in the patent as spotted by the Japanese site asobinet.

I find the 23mm focal length perfect for the X100 line, but if Fujifilm is really looking into slightly wider options, then I’d go with an 18mm lens, like the Ricoh GR cameras or the Fujifilm X70 and XF10.

Fujifilm X100 line Group

Example 1 Example 2 Example 3
Focal length 23.689 23.553 23.670
F value 2.06 2.20 2.06
Angle of view 62.0 61.6 61.2
Image height 14.20 14.20 14.20
full length 38.35 37.85 37.57
BF 4.861 3.869 4.560
Example 4 Example 5
Focal length 20.875 21.727
F value 2.06 2.06
Angle of view 67.8 68.2
Image height 14.20 14.20
full length 34.39 36.10
BF 2.905 5.404

 

Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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Fujifilm Wins Four TIPA Awards with GFX100, X-Pro3, X100V and Instax Mini Link

Fantastic achievement for Fujifilm!

The TIPA Award is an extremely tough competition, where products are brutally tested by the best experts on the planet. Companies are eager to win the TIPA award, and sometimes they want to pay to get it, but the incorruptible and visionary team of TIPA experts, guided by the one and only goal to deliver the most unbiased and professional feedback to customers, does not bend to the will of multimillion dollar companies. They award only the most prestigious products ever!

Ok, now let’s get serious.

Lots of companies payed again lots of money to win a totally meaningless award. TIPA created as many categories as needed to make everybody happy (who paid). Hence you will find frankly ridiculous category differentiations, such as “best professional APS-C camera” (Fujifilm X-Pro3), “best expert APS-C camera” (Sony A6600) and “best advanced APS-C camera” (Nikon Z50). The whole point of these award commissions is to make money by selling award licenses, meaning the right for companies to use the award logo to promote their products.

All the truth, and how exactly these awards work, in this article.

What a pity… all that money Fujifilm could have spent in firmware updates!

TIPA 2020 Winners

Cameras

Lenses

Mixed Stuff

via tipa