DPReview Fujifilm Managers Interview: “No Need to Open X Mount, AI and Global Shutter are the Future, GFX100 Within End of June”

DPReview interviewed Toshi Iida, Makoto Oishi and Shin Udono. Here are the main points (full interview at dpreview here):

Medium Format

  • Full Frame and Medium Format will coexist
  • GFX 50R sales look very promising
  • FF is 1/3 of market in terms of value, slightly growing
  • MF was 1%, but doubled after GFX introduction
  • 70% of MF buyers were coming from other brands, mainly DSLR, and the GFX is their additional system
  • 20% of GFX users are professionals, 80% non-professionals (especially GFX 50R users)
  • Fujifilm wants to increase professional base, also thanks to Capture One support and with future GFX 100
  • Fujifilm GFX 100 should show the potential of medium format
  • FF can reach 70-80 Megapixel
  • GFX lenses designed for 100MP resolution
  • Fujifilm GFX100 will be available before the end of June
  • Fujifilm GFX100 target is commercial photographers, fashion, landscapes, but also more general purpos
  • GFX 100 will shoot at 16bit RAW. Benefit noticeable mostly at low ISO and deep shadow detail. 4 times the amount of data, 14 bit lets you shoot faster, which is appropriate for APS-C

APS-C vs Full Frame

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Happy Birthday Fujifilm X: Fujifilm X100 Released 8 Years Ago!

Happy Birthday Fujifilm X

Exactly 8 years ago, on March 5, 2011, the original Fujifilm X100 hit the market, and started not only a very successful line with the X100, X100S, X100T and X100F, but it marked the beginning of the Fujifilm X series.

And in times, where we all carve for innovation in terms of more sophisticated specs, the Fujifilm X100 line biggest innovation is its simplicity and essentiality, which seems to free up people’s mind and boost their creativity.

The “one camera, one lens” concept is very much-loved by the members of our 22,000 people strong X100 group, who appreciate to be free of the weight of gear, but also of the weight of gear-centric thoughts about which lenses to use or bring on travels.

Fujifilm knows, though, that the switch to one single focal length can discourage people to buy into the X100 line, which is why they do offer some flexibility with the Fujifilm WCL-100 and Fujifilm TCL-100.

With these converters, photographers get a mini-system with leaf shutter and integrated ND-filter, that allows you to cover from 28 to 50mm equivalent.

Last but not least, the Fujifilm X100 design is also, according to this poll, by far your favorite looking X series camera, and I fully support this.

So, today we celebrate the X100 here on FujiRumors, by dedicating it an own roundup.

Long live the Fujifilm X100 line, and we can’t wait for the Fujifilm X100V or X200 to come :).

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Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera

Fuji Guy Billy: Fujinon XF 33mm f/1.0 Development Challenge, XF 16-80mm f/4 very silent AF, X-H1 Market Misunderstanding and More

Fuji Guy Billy Interview

Fuji Guy Billy joined the Fujilove podcast. For those of you, who are right now on the road or at work and you can’t listen to it all at iTunes, Stitcher or on fujilove, here are the key points:

Fujinon X Mount Lenses

Fujifilm X100, X-E3, X-T20 and X-T3

  • Fujifilm X100 was the game changer and started the X series success
  • When developing the X100, Fujifilm wondered who is going to buy a fixed lens camera at this price point, but it turned out to be a success
  • Fujifilm X-T3 is balance of size, weight and quality in a good price point, but for Billy even the X-T3 is big
  • Billy’s go-to camera is the Fujifilm X-E3, paired with XF35mmF2, XF23mmF2 and occasionally the XF50mmF2 because of portability
  • Fujifilm X-T20 with no joystick is a dealbreaker for him

Fujifilm X-H1

  • Fujifilm X-H1 latest firmware introduced lots of improvements and the new lower price makes it very tempting
  • The Fujifilm X-H1 maybe has been misunderstood by the market. It had a lot of new video features, so people considered it more a video camera. But it is also a better and more robust camera, and facilitates handling of bigger lenses. For Professionals weight is sometimes not a problem, but more durability. That’s why Fujifilm launched the Fujifilm X-H1. It should also appeal to DSLR customers, who were on the fence of switching to mirrorless. IBIS is quite nice also for photography, especially in low light
  • Shutter has an S1 (half press) and S2 (full contact to release shutter) position. Regarding the Fujifilm X-H1, you can contact your Fujifilm service and see if they have an option to adjust the S1 and S2 position to your taste (low, medium or high). There might be a charge for that service, depending on your country

IBIS

  • Fujifilm wanted to make an excellent IBIS system, and it is one of the best on the market. But the size of the system was too big to put it into other X-series cameras. At this moment, it can’t fit in other cameras, but hopefully one day IBIS can be designed smaller and make it fit on other cameras

Fujinon G Mount Lenses

  • Fujinon GF 50mm f/3.5 coming in 2019 and Fujinon GF 45-100mm f/4 in 2020
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR: If you look to move into medium format, you don’t have many lenses initially to choose from, so zoom lenses can cover various focal lengths. The GF100-200 is compatible with teleconverter. It’s a little bit heavier, but very sharp. At that focal length with medium format sensor, you can isolate your subject very well

External Battery Packs

Navigate Menu

  • Tips and Tricks: Best way to navigate the menu is using the front and rear command dial. Front dial jumps from page to page, and rear dial jumps from item to item

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Fujifilm 2019 Camera and Lens Release Timeline (and a bit of 2020)

Fujifilm 2019 Timeline

It’s time to put some order in the myriad of rumors, and give you guys a timeline of the Fujifilm products that will come in 2019, as well as give a quick glance at 2020.

This is just an approximate timeline, that I will update as soon as I get new information.

January/April 2019

  • Fujifilm X-T30*
  • Fujinon XF16mm f/2.8 R WR*
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR*

* based on our rumors

May/August 2019

  • Fujinon GFX100*
  • Fujinon XF16-80mm  f/4 R LM OIS WR**
  • Fujinon GF 50mm f/3.5 LM WR***

* based on our rumors
** our sources say XF 16-80 will not come in early 2019
*** just an educated guess by FujiRumors, but it could make sense to announce it along with Fujifilm GFX100

September/December 2019

  • Fujifilm X-Pro3*
  • Fujifilm X100F Successor*

* based on reports at techardar. I place them in the second half of 2019, because I do not think their release is imminent (if techradar is right about 2019 release)

Top Possible Bonus Gear in 2019/2020

  • Fujinon GF 80mm f/1.4 R LM WR*
  • Fujifilm X80**
  • older XF lenses refresh***

*based on rumor
** wishful thinking based on XF10 disappointment :)
*** no rumors. but please, FUJI, PLEASE!!!

Coming 2020

  • Fujifilm X-H2*
  • Fujinon XF33mm f/1.0 R LM WR**
  • Fujinon GF 45-100mm f/4 R LM OIS WR**

* our sources say it will not be released in 2019, hence must be sometimes in 2020, since I don’t think Fuji will wait until 2021
** based on official Fujifilm roadmap

Probably Not Coming in 2019/2020

  • Fujifilm X-E4

TOP DEALS

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Fujifilm X-Pro3 (and Fujifilm X200?) Coming in 2019 According to Techradar

Fujifilm 2019 Techradar Predictions

According to techradar predictions, the Fujifilm X-Pro3 will come in 2019. And they seem pretty confident about that, since they write here:

“We’ve pooled together what we know for sure with our predictions for the next twelve months.”

Less likely, but also a possibility according to techradar is the Fujifilm X100F successor (may it be called Fujifilm X200 or Fuji X100V or anything else).

If techradar is accurate, this means that Fujifilm changed their usual camera-refresh cycle, and that they will not skip one sensor/processor generation with the Fujifilm X-Pro3, as they did with the X-Pro2.

Here on FujiRumors we have already shared Fujifilm X-Pro3 concepts and wish lists.

Oh, and did you know that the Fujfiilm X-T30 is just around the corner? ;)

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