Metabones Introduces Hasselblad V to Fuji G mount (GFX) Speed Booster

Los Angeles, CA, USA, Aug 16, 2019: Caldwell Photographic Inc. and Metabones® are pleased to announce a new Speed Booster® Ultra 0.71x, exclusively designed for the exciting new Fuji GFX medium format camera. The initial version is specifically optimized for use with the famous Hasselblad V series lenses. This new Speed Booster uses an advanced 6-element design to achieve excellent optical performance at apertures up to f/1.4 when paired with the Hasselblad 110mm f/2 lens.

Full Press Release

** CLICK HERE to Read the Rest of the Article **

Amateur with Fujifilm GFX 50R vs Pro with a Google Pixel 3, Matt Granger Fujifilm GFX50R vs Hasselblad X1DII, GFX 50 fake ISO and More

The Fujifilm GFX100 is surely a game changer for the medium format world, and as such the coverage is massive (and sales are excellent).

I had the pleasure to shoot with it, and I can fully understand the hype, and I think it deserves all the best success.

  • DPReview says – Fujifilm GFX100 image quality? It outperforms full frame! Best IQ we ever tested

But as it happens often, when some new gear comes, we tend to forget about “older” gear… but not here on FujiRumors :).

So down below there is a roundup dedicated to the Fujifilm GFX50R and Fujifilm GFX50S.

Follow FujiRumors: Facebook, Flipboard, Instagram, RSS-feed, Youtube and Twitter

The GFX Community

Matt Granger Fujifilm GFX 50R Coverage

** CLICK HERE to Read the Rest of the Article **

Modular Fujifilm GFX Drawings Appear on Weibo

Technical drawings of the modular Fujifilm GFX have been circulating on the web since a while now, for example here at weibo.

The modular GFX is a concept first displayed at the Fujifilm X summit in Dubai and we talked about it extensively here.

Zack Arias also shared a hands on video with a prototype.

Down below are all the images shared at weibo.

Follow FujiRumors: Facebook, Flipboard, Instagram, RSS-feed, Youtube and Twitter

The GFX Community

 

 

2019/2020 EISA Awards for Fujifilm X-T3 and Fujifilm GFX100 and a Look Behind the Lucrative Award Business

EISA AWARDS

Ok, let’s start with the news. The following photography products won the EISA award 2019/2020.

Cameras

Lenses

More Photography Awards

Follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram

The Awards Business Exposed

** CLICK HERE to Read the Rest of the Article **

Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital

I originally shared this part of Elia’s video in this article, but then quickly saw, that it actually deserves a post for its own.

  • previous episode – Elia Locardi Meets Fujifilm Managers and has a talk with them at dinner

Take this article as tribute to Minami-San the color guru inside Fujifilm, since he is the person, who developed the original Fujifilm film stock and is now responsible for how the film simulations in new digital cameras perfectly match the original film stock.

Here is an excerpt from episode 5 of Elias “moments in time” series. The talk with Fuji’s color guru starts at minute 8:28.

  • Sam works for Fujifilm since 50 years
  • Sam started in the technical stuff
  • it does not sound difficult: measure the color of the film and then just transfer into digital. But it’s much more difficult than that
  • They shoot an image and then observe it on lightbox and then try to simulate it. It’s very difficult
  • his favorite camera is the Fujifilm TX-1
  • difference between actual color and memory color
  • Fujifilm spent a lot of time to study how we remember colors
  • Velvia film was aimed to produce better color on nature scenery

I thought it is interesting to see the guy, who makes so many Fujifilm X and GFX shooters happy, by putting his working live into the science of colors.

And remember: the good things always appear on FujiRumors first, so make sure to follow us on Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Our Owners Groups

Our Facebook Pages