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Fujifilm XF10 is Coming and it’s NOT the X70 Successor. No Selfie Screen, No X-Trans, No Party!


Fujifilm XF10

Just last week we published a rumor about a “camera, similar in size to the X70” that has been registered by Fujifilm.

Everybody was expecting it to be the Fujifilm X70 successor, maybe the Fujifilm X80, but I am very sorry to disappoint you all.

The camera will be called Fujifilm XF10, and… trust me ;) … it is NOT the X70 successor.


Well, according to our sources, the Fujifilm XF10 will lack of core features of the Fujifilm X70 such as the X-Trans sensor and… the selfie screen!!!

Considering the Fujifilm XF10 without selfie screen an X70 successor would be like considering an X-Pro3 without hybrid viewfinder the successor of the X-Pro2.

When will it be announced?

I don’t know, but consider this: the Fujifilm X-T100 has been registered 1.5 months before its announcement. If we can apply the same timing also to the Fujifilm XF10, then it means it could be announced end of June or July at earliest.

Here are the rumored specs of the Fujifilm XF10 according to our sources:

  • Fujifilm XF10
  • no X-Trans but 24MP Bayer sensor
  • no Selfie Screen
  • is NOT the Fujifilm X70 successor
  • Similar in size to X70 (as reported here)
  • Bluetooth and WiFi (as reported here)

Fujifilm X80: Why This hesitation, Fuji?

Let me say it clearly: I have no information about Fujifilm planing an X70 successor (called X70s or X80). Maybe Fujifilm is working on it, maybe not.

This is why I want to write a few lines to Fujifilm, who, as we know, reads this blog and your comments.

Listen, Fujifilm,

I know that the Fujifilm X70 was a huge flop.

But while it’s true that the Fujifilm X70 didn’t get the success it deserved, I think it should at least get the successor it deserves: the Fujifilm X80.

And here is what I want for the Fujifilm X80:

  • Selfie Screen
  • X-Trans (if 24MP X-Trans is technically possible on X80)
  • remove the flash and give us a small pop-up EVF like the Sony RX100 IV
  • No pop up EVF? Then give us an external electronic viewfinder option
  • new 18.5mm lens
  • faster AF with less hunting
  • built-in ND filter
  • more video features such as 4K and slow motion
  • faster buffer
  • and more

So please, Fujifilm, keep up developing this line seriously and give us a worthy X70 successor called Fujifilm X80. With the improvements I mentioned above, it will sell like hot cakes.

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