Fujifilm X-H2S: List of Subjects Tracked by Fujifilm’s New Autofocus System

We told you that the Fujifilm X-H2S will have animal/object tracking.

Now we have received an initial list of subjects Fuji’s new autofocus system can track.

  • birds
  • animals
  • cars
  • trains
  • planes
  • bikes

And of course it will track human faces and eyes, too.

When it comes to “animals” I don’t have the full list yet, but it will definitely track more than what offered by the legendary Fujifilm FinePix F80R, the first digital camera ever to offer some sort of animal autofocus recognition with its “pet-detection” mode.

If I get any more subjects to add to the list, I will make sure to inform you in an updated article.

Fujifilm X-H2 and X-H2S rumored specs list:

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BREAKING: Fujifilm X-H2S to shoot 40 fps Bursts

According to our trusted sources, the 26 megapixel stacked BSI sensor Fujifilm X-H2S will shoot up to 40 fps in electronic shutter.

If I am not wrong, that’s 10 to 20 fps faster than any full frame stacked sensor camera out there.

So, on paper, the X-H2S will be significantly superior to those cameras in terms of bursts.

But on paper also Sony cameras are weather sealed ;).

What I want to see on May 31 (the date of the X summit) is how well those 40 fps work, hence how much Fujifilm has improved its autofocus.

Because Sony, Canon and Nikon are all doing a better job in this area.

So, dear Fujifilm, offer 40 fps makes sense only if you can get at least an 80+% hit rate out of those massive bursts. Otherwise it will remain a feature for the specs sheet, but not for the real life use.

I don’t know you, but I can’t wait for May 31… lots of questions are going to be answered on that day.

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The Power of Fujifilm Colors: Leaving Fuji for Nikon Z and Back to Fuji for the Colors – A Story and an Image Roundup

FR-reader Gerben’s wrote me an email that haunted me for several weeks and finally motivated me to do something that I hardly have time to do anymore for the reasons I’ve explained on my birthday: an image roundup.

So what did Gerben write me? Well, in short, he left Fujifilm for Nikon Z but then switched back to Fujifilm for one main reason: colors!

Dear Patrick,

I have been using the xpro3 for some time, i quite liked it except the small grip, and rear LCD (I noticed i take quite a few quick shots of my daughter via the rear LCD) and some other things. Therefore I decided to look around and try Nikon. I read color rendition was about the same and face detect was better.

So i traded in my X-Pro3 and bought a Nikon Z6 and the 50 1.8s. Almost everything i liked: comfy grip, nice buttons, highly detailed EVF and LCD, top LCD, fast AF and face AF, great high ISO and so on.

But to my horror I noticed one thing was off quite often, the colors.

This was probably due to WB, but i shoot mostly family and JPEG and the skin tones either looked greenish in low light or to saturated red in good light.

Then i picked up the original X100 and shot a few scenes. BOOM, the colors and WB were right without any tweaking. Just sooc provia jpeg. Wow. I always thought fuji jpegs were great but that Canon and Nikon have good jpegs to.

It seems Fuji is still better. I really wanted to like the Z6, but if all factors are awesome but the colors are meh then its a no go for me. So i turned back the lens and body. Now waiting for my refund. Luckily my trusty 35 1.4 wasn’t sold yet. I am probably getting the X70 and X-T1 as i like the colors an X-H1 for low light and video. Ow yeah i also have the old D700. This older sensor renders sooc jpeg colors much nicer then the Z6 and are quite similar to my X100.

So i had a quick flirt with Nikon mirrorless but am back now at the Fuji camp. Guess ill be reading your post more often.

And in order to help to make non-Fuji-shooters understand what Fuji colors mean, I looked at the images shared at our Film Simulation group and picked a few of them for all of you to enjoy.

One important note: some images ARE edited.

Editing is allowed in our group. But it’s allowed, as long as one does not start to fiddle around with the colors in post. So you can add/recover shadows/highlights, sharpen, edit out disturbing elements from your image, add some contrast and whatever you want to do. But the colors must be Fujifilm colors, hence the film simulation profile must be selected in post. No other filters applied and don’t play around with the color tools in the RAW converter of your choice.

We have this rule, because SOOC is great, but here on FujiRumors we believe that also RAW shooters profit from great Fuji colors, as it shortens their editing time.

And I know what I talk about, because when I edited the tons of images I took at the wedding I photographed, just scrolling over the film sim profiles in Capture One and in a matter of seconds see which film simulation gave me the best mood for that particular picture, was a true time saver! I just focused on editing other aspects of the images, as Fuji took care of the colors for me.

Final note: members of our group also often fine tune their film simulation and make recipes out of them. If you are curious to know more details about the specific recipe just ask them in the comments of their post about it.

Images

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THE FINAL WORD: Fujifilm X-H2S Cooling Accessory, Good or Bad? Vote this POLL

the accessory in the image shows the front side of the Tilta for Canon R5 - not the actual accessory for Fujifilm
the accessory in the image shows the front side of the Tilta for Canon R5 – not the actual accessory for Fujifilm

I have rarely..

No wait, let me re-phrase it.

I have NEVER experienced such a divise discussion about a Fujifilm accessory as in case of the upcoming Fujifilm X-H2S external cooling accessory.

So it’s time to sum up all the position in one single survey and see if Fuji’s solution is appreciated or not.

But before you vote, keep in mind this:

  • the X-H2S will record videos also without this accessory. It’s not that you press the record button and the camera will instantly overheat
  • if you do a mix of photos and not too long videos, you don’t have to attach the cooling fan to the camera
  • the cooling accessory is probably more something for when you plan to make longer continuous videos (an interview, etc) and want to make sure you don’t occur in any overheating issues
  • this accessory is NOT like the improvised suboptimal third party Tilta solution for the Canon R5, so the backside of the accessory will NOT expose the fan and it will also be slimmer and more efficient

My take?

The DNA of the X-H line is in the letter “H” which stands for “Hybrid”!

And being hybrid, it has to work fine for both stills and video shooters.

This also means that compromises are inevitable: stills shooters tolerate the selfie screen vloggers love, and video shooters will have to tolerate to occasionally have to mount the cooling accessory on the camera for longer video recordings (how long we will see on May 31).

This is why overall I applaud this solution. it gives video shooters the option to record long videos under bright summer sun without any overheating worries and at the same times gives stills shooters a more compact and affordable camera.

But what about you? Feel free to vote the survey down below.

Regarding the optional attachable external cooling Accessory for X-H2S....

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Fujifilm X-H2S Active Cooling Accessory Additional Details (Better than Canon R5 Tilta)

We shared the rumor about an external cooling accessory that Fujifilm will offer for the Fujifilm X-H2S.

When we shared that rumor, some mentioned that Fuji’s solution reminded them of the Tilta Cooling System for the notoriously badly overheating Canon EOS R5.

Hence, many were thinking that also Fuji’s solution would imply a fully exposed fan on the backside spinning on your face and cutting off your nose ;).

But that’s not the case of the active cooling accessory for the Fujifilm X-H2S. The backside of the accessory will be nicely and safely covered.

Also, the Tilta Cooling Accessory is definitely rather thick.

But keep in mind, Canon did not design the R5 with any active cooling accessory in mind. This means that Tilta is kind of an improvised solution.

However, Fujifilm did design the X-H2S with this accessory in mind, so they have installed proper heat sinks and attachments that will allow for efficient cooling.

What this means for us in real life, is that the accessory itself will be also slimmer than the Tilta.

So, don’t worry: Fujifilm’s cooling accessory for the Fujifilm X-H2S will be overall a much more elegant, functional and efficient solution than the improvised Tilta cooling rig.

And remember: never judge anything based on rumors. Always wait for the official announcement (in our case May 31) to see by yourself, read the reviews and finally make your conclusions.

On my side I confirm: I believe this is a brilliant solution.

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BRILLIANT: Fujifilm X-H2S coming with External Active Cooling Accessory and here is How it Works (Not via Battery Grip)

We confirm everything we said:

That’s quite some impressive specs, right? And such features definitely generate a lot of heat.

So much so that other cameras offering similar specs do have a built-in fan (for example the Panasonic GH6, Panasonic S1H, Canon EOS R5C and Sony FX3).

So how is that possible that the Fujifilm X-H2S won’t have a built-in cooling system as we first rumored here and later we also saw from the leaked images here?

The Nr.1 guess I’ve read in the comments was that Fujifilm would provide some sort of cooling built into the more expensive of the two battery grips to be offered with the Fujifilm X-H2S.

But that’s wrong.

In fact, Fujifilm will offer a dedicated active cooling accessory!

And how does it work?

Well, you attach it to the back of the camera, meaning you will have to flip out the LCD screen, mount it on the back on the camera and then active cooling will be performed.

Smart, isn’t it?

I mean, if you buy the Fujifilm X-H2S predominately for shooting stills, you couldn’t care less about active cooling. And Fujifilm won’t force you to buy a bigger, heavier and more expensive camera with big protruding fan.

With this solution the camera will remain cheaper, more compact and let me say this: more beautiful.

However, if video is your thing, then you have the option of this accessory. You use it (and pay for it) only if you need it.

Brilliant solution in my eyes.

This keeps the X-H line appealing also for stills shooters and makes it a great option also for video shooters.

Pretty much the perfect hybrid camera!

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Fujifilm X-H2S with CFexpress Type B and SD-Card Slot

Here is a little, and yet quite relevant rumor update.

We did tell you already that the Fujifilm X-H2S will be compatible with CFexpress Cards and SD-Cards.

But people asked me if it would be CFexpress Type A or CFexpress Type B.

Well, just as most of modern mirrorless cameras, also Fujifilm opted for CFexpress Type B cards.

Here are the current CFexpress Type B Card offerings:

And here the mirrorless cameras that use CFexpress Type B or Type A.

So what are the Pros and Cons of each Type?

CFexpress Type A

Pro: smaller (20mm x 28mm x 2.8mm) and the same slot can be used for both, CFexpress Type A and SD-Cards
Con: slower readout speed than CFexpress Type B (theoretical max 1,000MB/s)

CFexpress Type B

Pro: twice as fast max. readout speed compared to CFexpress Type A (theoretical max 2,000MB/s)
Con: bigger than CFexpress Type A (38.5mm x 29.6mm x 3.8mm) and not compatible with SD Cards

The Fuji Solution

So, as most manufacturers, Fujifilm opted for the maximum speed. And in times of 4K/120p and 6K or 8K I think it’s good this way.

And for those, who do not need super fast CFexpress Type B cards, the Fujifilm X-H2S will offer also an SD-Card slot.

If I was to get an X-H2S, then I probably would buy a CFexpress card type B to store my RAW files there and use the UHS-II SD-Card to store the JPEG files as backup. Sounds like the best solution to me.

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Fujifilm Financial Results FY2021: Up 16.9% thanks to Instax and High End Gear

Fujifilm shared its financial results for the fiscal year 2021 (April 1, 2021 – March 31, 2022).

As to expect Instax is King with great sales for the Instax Mini EVO and the Instax Link Wide smartphone printer.

When it comes to their X and GFX series, a special mention goes to the good sales for the Fujifilm GFX100S.

In addition to a steady sales recovery of color photographic paper and broadcast and cinema lenses from the impact of COVID-19, strong sales of newly launched instant photo systems and digital cameras led revenue to increase by 16.9% year-over-year to ¥333.4 billion, and operating income to increase 2.4 times year-over-year to ¥37.0 billion.

In the consumer imaging field, steady sales of instant photo systems, color photographic paper and dry minilabs and materials drove revenue higher. New products launched in 2021 include the instax mini 40, a new entry-model compatible with mini-format film, in April, the instax Link WIDE, a smartphone printer for wide-format, in October and a flagship model instax mini Evo in December. All new products were well received in the market and boosted sales.

In the professional imaging field, we launched the large-format mirrorless digital camera FUJIFILM GFX100S, which realized a high resolution of 102 million pixels, the FUJIFILM GFX50S II equipped with 50 million-pixel image sensor, released in September 2021 as a brother model, and the FUJIFILM X-T30 II mirrorless camera, which is the latest model from the X Series released in November 2021. All products gained high reputations and sales remained strong. Revenue was significantly higher year- over-year as sales of broadcast and cinema lenses, which had been hit by a decline in demand due to the COVID-19 pandemic, turned upward, and sales of lenses in the monitoring /measurement field, including long-range surveillance cameras and machine vision lenses, fared fell.

via Fujifilm

BREAKING: Fujifilm X-H2S to Offer Animal/Object Autofocus Tracking

Do you remember the legendary Fujifilm FinePix F80EXR?

No?

Well, the Fujifilm FinePix F80EXR is legendary because it actually was the first digital camera to offer some sort of animal autofocus (limited to cats and dogs and called “pet detection”).

As you can read in the product description here:

For those who enjoy the company of four-legged friends, the F80EXR has Pet Detection, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. The F80EXR is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) Registered Dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds. Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

Yep, Fujifilm was once leading the computational photography innovation with animal autofocus.

However, things have drastically changed.

Not only has a feature, that Fujifilm already developed, completely disappeared from their newest digital cameras, but many other brands are offering animal and object autofocus tracking, with Fujifilm definitely lagging behind in this area.

But that’s going to change.

According to trusted information we have received, the Fujifilm X-H2S will offer animal and object autofocus tracking.

Well, that’s nice, but…

but I would not be overly enthusiastic for now. Sure, the Fujifilm X-H2S with its stacked sensor can truly unlock some computational photography magic, but before rejoicing too much I want to see how these features actually work.

I mean, Fujifilm also offers “real time tracking” a la Sony, but in my experience, especially during the wedding I shot last year, it does not work nearly as good as the Sony version (so far that I rather quickly switched back to zone focus tracking for better results). I guess that’s probably also why Fujifilm does not advertise this feature on their cameras (even though it’s there).

And yet, it’s coming, and I am looking forward to see it at work on May 31.

Remember:

Fujifilm set itself a 3 year plan for huge implementation of computational photography on their cameras. And the release of the Fujifilm X-H2S marks exactly that 3-year deadline that Fujifilm has given itself.

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Pulitzer Prize Winner Ringo Chiu uses Fujifilm X Gear

Ringo Chiu won the Pulitzer prize 2021 as part of the awarded photography staff of Associated Press for a collection of photographs from multiple U.S. cities that cohesively captured the country’s response to the death of George Floyd.

Now NBC News just published a video about Ringo Chiu. In the interview, Ringo Chiu’s first sentence is “I just love photography” and then he goes on telling his story that brought him from China to USA and finally to win the Pulitzer prize.

So what has this to do with Fujifilm?

Well, photography lover Ringo, who grabbed one of the most prestigious awards for photojournalism on the planet, also shoots Fujifilm, as we can see multiple times during the video.

So let’s celebrate yet another Fujifilm X shooters who achieved great results thanks to his passion and talent for photography.

And yet, I am pretty sure that somewhere in a basement or fancy loft, a youtuber is already preparing a video with catchy headline declaring that the Fujifilm X system is no good for any professional use ;).

You can see the video above and check out Ringo Chiu’s work at his instagram here and website here. For the Pulitzer price photo series about the Black Live Matters coverage see this link.

Photography Awards

Hollywood Loves Fujifilm

& More

  • Fujifilm image makes the cover of the TIME magazine (story here)
  • Fujifilm images makes the front page of the Wall Street Journal (story here)
  • X gear is good enough for God’s work (story here)
  • X gear captured America’s most hated man (story here)
  • X gear distracted a French presidential candidate during his interview (story here)
image courtesy: Ringo Chiu - Taken on Fujifilm X-T2 with 10-24mm
image courtesy: Ringo Chiu – Taken on Fujifilm X-T2 with 10-24mm