VISION 2023: Fujifilm’s New Medium-Term Management Plan Gives Up Dreams to Beat SONY and CANON?

Fujifilm has launched its medium-term management plan called VISION2023.

It’s clear that their focus is on the healthcare business and quite frankly the mention of its imaging division at the very end of the press release you can read below, feels more like a mandatory half-hearted addendum.

That’s totally different compared to their VISION2019 plan that Fujifilm published in 2017 here, where they literally wrote:

** CLICK HERE to Read the Rest of the Article **

Laowa Argus 33mm f/0.95 APO Video Leaked

The press release video for the upcoming Laowa Argus 33mm f/0.95 has been shared on weibo and you can see the video above.

As we already reported here, the lens should be announced on April 26.

Don’t worry… HUGE rumors will follow about Fujifilm… very soon ;)

Laowa Lenses for Fujifilm X and GFX can be found at VenusOptics, BHphoto and AmazonUS.

The Fastest Growing Fujifilm Group

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Join Our Facebook Pages

Fujinon XF18mm f/1.4 R LM WR Announced: Reviews, Samples, Pre-orders and More

Fujinon XF18mm f/1.4 R LM WR: BHphoto / AmazonUS / Adorama / Focuscamera

XF18mmF1.4 LIVE BLOG – Refresh This Page

Pre-order Options

→ Fujinon XF18mm f/1.4: BHphoto / AmazonUS / Adorama / Focuscamera
→ LH-XF18 Lens Hood: BHphoto / AmazonUS / Adorama / Focuscamera

Press Release, First Looks, Samples etc.

Official Fujifilm pages

Reviews, First Looks and Samples

  • B&H Explora – Fast and Wide: Announcing the FUJIFILM XF 18mm f/1.4 R LM WR Lens
  • jonasraskphotography – When waiting is worth it! – The Fujinon XF 18mm f1.4 R WR FIRST LOOK
  • ivanjoshualoh – Sweet Eighteen. (XF18mm WR)
  • keithwee – Review of the Fujinon XF18mm f1.4 – A Love Renewed
  • fujilove – The Perfect Everyday Lens? The New Fujifilm XF18mm F1.4 R LM WR
  • dpreview – Hands-on with the Fujifilm XF 18mm F1.4 R LM WR
  • dpreview – Fujifilm XF 18mm F1.4 R WR pre-production sample gallery
  • fujixpassion – XF18mm F1.4 – Welcome to the F1.4 Family
  • thepixelconnection – A First Glance At The Fuji XF 18mm F1.4 R LM WR
  • fujifilm-x – LENS STORIES: Stefan Finger x XF18mmF1.4 R LM WR
  • williamchua – THE NEW FUJINON xf 18 mm f1.4 lens
  • photographyblog – Fujifilm XF 18mm F2 R Review
  • f16.click – Fujifilm 18mm F1.4 Review
Links to Follow

Mixed News

Videos by DPReview & Co

** CLICK HERE to Read the Rest of the Article **

LEAKED: Fujinon XF18mm f/1.4 Price, Specs and Product Description

Pre-order Options

→ Fujinon XF18mm f/1.4: BHphoto / AmazonUS / Adorama / Focuscamera
→ LH-XF18 Lens Hood: BHphoto / AmazonUS / Adorama / Focuscamera

Nokishita leaked additional details about the FujinonXF18mm f/1.4 R LM WR.

  • 15 elements in 9 groups (3 aspherical lenses, 1 ED lens)
  • minimum shooting distance 20 cm
  • maximum shooting magnification 0.15 times
  • filter diameter 62 mm
  • size φ68. It’s .8×75.6mm
  • weighs 370g
  • costs $ 999

As FujiRumors readers know, the XF18mm f/1.4 will be announced on April 15.

Pre-order Options

→ Fujinon XF18mm f/1.4: BHphoto / AmazonUS / Adorama / Focuscamera
→ LH-XF18 Lens Hood: BHphoto / AmazonUS / Adorama / Focuscamera

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Product Description

** CLICK HERE to Read the Rest of the Article **

Laowa Argus 33mm f/0.95 Coming April 26 for ¥2,680 ($408)

It looks like the Laowa Argus 33mm f/0.95 lens will be announced on April 26 at the price of 2,680 Yuan (converted it’s $408). That’s according to camerabeta at weibo here, who writes:

The domestically produced Laowa 33mm F0.95 will be listed on the National Bank on April 26, priced at 2,980 yuan, with a 3-day pre-sale (No. 26-28) discount of 300 yuan, and a pre-order price of 2,680 yuan. The E X R Z bayonet was launched simultaneously. ​​​

Laowa Lenses for Fujifilm X and GFX can be found at VenusOptics, BHphoto and AmazonUS.

The Fastest Growing Fujifilm Group

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Join Our Facebook Pages

91% LOVE for Fujifilm X Series – VOTE NOW Which X Gear do You Own

A lot we talked about the tremendous success of the Fujifilm GFX100S and we saw it pushing the GFX system ownership of the FujiRumors community from 3% to 13% overnight.

But here is another fact: Fujifilm X series is and remains the King here on FujiRumors, with 91% of FR-readers owning an X series camera.

That does not come surprising to me, as the X series is and will remain the best balanced system of all out there in terms of size, price and performance ratio.

Hence, I decided to make the same survey we did for the GFX (which GFX gear do you own) also for the X series.

Feel free to tick the X gear you own down below.

Important Note: If you pre-ordered any of the gear listed below and just wait to get it shipped, you qualify as owner.

Important Note II: I include AF lenses from third party manufacturers Zeiss, Viltrox and Tokina

What kind of photographer are you?

View Results

Loading ... Loading ...

_ _ _

What sort of photography do you do? Tick more than one if you like

View Results

Loading ... Loading ...

_ _ _

Which X Camera do you Own?

View Results

Loading ... Loading ...

_ _ _

Which X series lens do you own?

View Results

Loading ... Loading ...

Laowa Argus CF 33mm f/0.95 Sample Photos and Hands On Images

Additional photos of the upcoming Laowa Argus 33mm f/0.95 and sample images have leaked at in Chinese at Xjrumo weibo page.

We have covered this lens in the past:

Specs leaked so far:

  • Argus 33mm F0.95 (APS-C)
  • low breathing effect
  • low dispersion
  • infinite aperture design
  • minimum focusing distance 35CM
  • filter size 62mm
  • size 71.5 x 83mm
  • weighing 590g
  • Sony E, Fuji X, Nikon Z and Canon RF and EF-M mount versions will be launched
  • price is said to be less than 3500 CNY ($540)

Laowa Lenses for Fujifilm X and GFX can be found at VenusOptics, BHphoto and AmazonUS.

RUMOR: Fujinon XF18mmF1.4 R WR with 62mm Filter Size

March was a month full of exclusive and breaking rumors:

You guys tell me if you’d like to have a break from the rumors, otherwise I’ll just continue, ok?

No complaints? Ok, so let’s go ahead. :)

Today we talk about the upcoming Fujinon XF18mmF1.4 R WR, the only not yet released lens so far that we can find on the official Fujifilm roadmap (** list of non yet announced X mount lenses below).

Well, we have seen hands on images of the Fujinon XF18mmF1.4 R WR at the X summit of October 2020 here. FujiRumors has also taken the official XF18mmF1.4 sketches shared by Fujifilm and made a size comparison Fujinon XF16mm f/1.4 and the XF23mm f/1.4, which you can see here.

From that size comparison, we saw that the size of the XF18mmF1.4 R WR is somewhere in between the one of the Fujinon XF16mm f/1.4 and the XF23mm f/1.4.

The additional information we got about the XF18mmF1.4 R WR is that it will have a 62mm filter size. As a reference, the XF16mmF1.4 R WR has a 67mm filter size, whereas the XF23mmF1.4 R has also a 62mm filter size.

The Fastest Growing Fujifilm Group

** FujiRumors has leaked two more lenses that will come, but are not yet included in the roadmap, the Fujinon XF150-600mm and the Fujinon XF33mmF1.4 R WR.

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Join Our Facebook Pages

BCN Ranking 2020 vs 2019: Fujifilm Resists Best to COVID-19 and Nikon Suffers

The BCN ranking for the year 2020 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.

Every camera company lost sales compared to 2019, however, Fujifilm did best, getting very close to 2019 in terms of sales thanks to the excellent sales of the Fujifilm X-T4, the Fujifilm X-S10 and the Fujifilm X100V. The only flop of 2020 was the Fujifilm X-T200, which is in my opinion the single best entry level camera you can get, but sadly it did not get the success it deserved.

This confirms what a Fujifilm managers already hinted here: Fujifilm did better in 2020 than other brands.

Now let’s look at the data.

** CLICK HERE to Read the Rest of the Article **