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New Firmware for 13 Fujifilm X/GFX Cameras: Huge Autofocus Boost for X-T5/X-H2, ISO on Command Dial of X-H2/S, XApp Support and More

Fujifilm has released firmware updates for 13 Fujifilm cameras.

The updates are mostly to add support for the brand new Fujifilm XApp, but worth a special mention are:

  • significant autofocus improvements for Fujifilm X-T5 and Fujifilm X-H2
  • you can now assign the command dial to change ISO on the X-H2S and X-H2

Down below you’ll find the links where you can check out all the details and download the firmware.

Firmware Details

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Which Fujifilm X Camera do You Own? – Measuring the Success (or not) of Fujifilm X-T5, X-H2 and X-H2S – VOTE NOW

Pretty much exactly one year ago, Fujifilm introduced their 5th generation platform (X-Processor 5 and X-Trans V) with the Fujifilm X-H2S.

The launch of the X-H2S was followed by even more 5th generation goodness with the Fujifilm X-T5 and Fujifilm X-H2.

And very soon we will also get the Fujifilm X-S20.

And given all those major releases, I was wondering how successful they have been among the FujiRumors community.

That’s why today I will launch an updated survey where you can tell us which camera you own.

Let’s see if there was a breakthrough in terms of 5th generation gear here on FujiRumors or if many of you did not update to the latest and greatest and stick with their older gear.

  • Important Note: If you pre-ordered any of the gear listed below and just wait to get it shipped, you qualify as owner.

As a reference, here are the top 5 cameras we had in our last survey:

  1. X-T3
  2. X-T4
  3. X-T2
  4. X-H1
  5. X100V

My Gear


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Fujifilm Autofocus Developers talk X-H2S firmware 3.00 and Future Firmware Updates

Fujifilm’s X-H2S product planers and Autofocus developers meet in the latest X-Lab episode to talk about the improvements Fujifilm made with firmware 3.00 on the X-H2S.

Now, it’s again available only in Japanese so we have to rely on the automatic YouTube translation tool, which is far from ideal.

But don’t worry, you don’t have to do that. I went through this at 6:30 AM while drinking my coffee and I will sum it up for you below.

But if any Japanese speaking reader would like suggest corrections/additions to my summary, feel free to do so by writing me at or drop it down below in the comments.


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RUMOR: Fujifilm X-S20 Compatible with FAN-001 Cooling Fan (of X-H2/S)

According to our trusted sources (thanks!!) the Fujifilm X-S20 will be compatible with the FAN-001 cooling fan for the X-H2/S.

Fujifilm X-S20 Rumor Recap

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How Fujifilm Could Give Us X-S20 Tracking Smartness on X-T5, X-H2 and X-H2S (and Clarifying a Misunderstanding)

My Firmware Wish

So, I told you here that the Fujifilm X-S20 will have an improved automatic subject detection tracking feature.

In short: no matter what’s in your frame, bird, car, person, animal, train, insect or whatever is part of Fujifilm’s trackable subjects (list here), the Fujifilm X-S20 will automatically recognize it and track it.

That’s not possible on higher end models Fujifilm X-H2, X-H2 and X-T5, where you have to always tell the camera in the menu what you would like to track and change it every time you want to track something differently.

In that article, I also expressed my wish for this AUTO mode to come to other 5th generation cameras via firmware update.

And I also have an idea how Fujifilm implement it on our cameras, but first I have to clarify something.

The Misunderstanding

The AUTO feature on the X-S10 (and X-S20) will do much more than just recognizing the subjects to track.

It will also recognize if it’s sunset, night, tripod, landscape, macro etc and adjust all the settings accordingly (even pick the film simulation it thinks works best).

So it’s a full fledged auto mode like on a smartphone, and to me it makes totally sense that a base model like the X-S20 offers it, because it’s a camera that’s also aimed to people who want to upgrade from smartphones, and having that option can help to make the switch less intimidating.

And here comes the misunderstanding:

Some of you wrote me and told me it makes no sense to have such a full AUTO mode also on high end Fujifilm cameras.

And guys, I agree with you. I also want to pick my film simulation, my aperture and so forth by myself.

What I was referring to was only the AUTO scene detection mode. So the option to let the camera recognize by itself what’s the subject to track in my frame, without me needing to go all the time to go into the menu and switch subjects.

And I also have a solution on how this could work on Fujifilm X-T5, X-H2 and X-H2S.

The Solution

Fujifilm could add the option AUTO in the “Subject Detection Settings” menu and that’s it. Above you can see a rendering I made of how this would look like.

Once set on AUTO, the camera will automatically pick which subject to track (people included).

And of course, it would not affect your film simulation, aperture, ISO or other values, like the AUTO on the X-S10 and X-S20 mode dial does.

Fujifilm, you have the software capable to do that (as the X-S20 will show). Now it’s just a matter of will to bring it to us higher end Fujifilm camera users.

Fujifilm Facebook Groups

RUMOR: Fujifilm X-S20 Coming with Smarter Subject Tracking than X-T5, X-H2 and X-H2S (Automatic Subject Detection)

Fujifilm X-S20 vs X-T5/X-H2/X-H2S

There will be a new king in the Fujifilm X world when it comes to subject tracking smartness, and it will be the Fujifilm X-S20 (which is coming on May 24).


Because the Fujifilm X-S20 will have an extended automatic subject/scene detection mode compared to the one already available on the Fujifilm X-S10.

Let me explain.

When you rotate the mode dial of the Fujifilm X-S10 to AUTO, the X-S10 will automatically recognize the scene (landscape, macro, night, sunset, sky, etc) and adjust camera settings accordingly. And I believe it even sets the film simulation automatically based on which one it thinks would work best for that scene.

I hear you: unless you are a beginner who just switched to a real camera from a smartphone, you can live happily also without this feature.

But the thing is that the Fujifilm X-S20 will bring this AUTO switch to the next level.

The Fujifilm X-S20 will be capable to track all the subjects that the Fujifilm X-T5, X-H2 and X-H2S can already track:

The difference?

On the X-T5, X-H2 and X-H2S, every time you want to track a different subject, you have to go into the menu and select the subject you want to track (car, bird, animal, etc). And if you want to track a person, you have to disable subject tracking and enable face/eye tracking.

But that’s not how it works on the Fujifilm X-S20.

In fact, the Fujifilm X-S20 will be capable to track it all automatically. It will simply recognize what’s in your frame (a child, a dog, a bird, etc) and start tracking it without any need for you to go into the menu and make specific selections.

The automatic subject detection is actually something that fellow Fujifilm X shooters requested since the X-H2S was launched and I am happy to see that Fujifilm figured it out and will soon offer it on the Fujifilm X-S20.

Of course my hope now is that Fujifilm will release a firmware update that will bring this tracking smartness also to the Fujifilm X-T5, X-H2 and X-H2S.

I mean, it would evade any logic if the base model X-S20 would have this feature but higher end Fujifilm models not.

A firmware update urges. Thank you Fujifilm.

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Fujifilm Financial Results for FY2022: Signifcant Rise of Imaging in Sales and Profits (also thanks to X-T5, X-H2S and X-H2)

Fujifilm has released their final report for the fiscal year 2022 (April 2022 to March 2023).

The imaging division seems to be very healthy with a 23.1% revenue increase and a 97.1% operating income increase.

Keep in mind though, that the imaging division is divided in two sections:

It’s safe to assume that the majority of the imaging division profits comes from Instax sales

But also the professional imaging department alone saw a revenue increase. In this regards, Fujifilm mentions the sales of the Fujifilm X-H2S, X-H2 and X-T5.

Strong sales of instant photo systems and digital cameras boosted overall revenue by 23.1% year-over-year to ¥410.3 billion and operating income by 97.1% year-over-year to ¥72.9 billion.

In the Consumer Imaging business, revenues increased due to strong sales of instant photo systems, color photographic paper and dry minilabs / materials. In March 2023, we launched INSTAX mini 12, the latest entry model of the INSTAX instant photo syste. We have also strated offering the smartphone app /NSTAX UP! that allows users to enjoy the digitized INSTAX photos on their smartphones.

In the Professional Imaging business, revenue increased as sales of new products from the X Series digital cameras, X-H2S, X-H2 and X-T5 which come with the latest, fifth-generation devices, fared well.

To remind you, this is the gear Fujifilm launched in 2022:

You can check out all the documents and reports at the dedicated Fujifilm page here.

Fujifilm Facebook Groups

Press Release and Slides

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HOT: Fujifilm X-H2 Huge Bundle Deals Launched (includes XF 70-300mm) and More X/GFX Deals

Fujifilm decided to add the Fujifilm X-H2 bundles to the recent offerings Gruning in USA.

Go to BHphoto here, then click “Build Bundle” and then “Mirrorless Lenses” to see all the combinations available for the X-H2.

Except for the Fujinon XF16-80mm, all other lenses that come bundled with the X-H2 in these rebates are capable of resolving all 40MP, also the XF70-300mm!

X Series Deals

NOTE: The deals run also in Canada! Check Amazon Canada and also in New Zealand.

GFX Deals



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New Firmware Updates for Fujifilm X-T3, X-T4, X-T5 and X-H2

New Firmware Updates

Fujifilm has released new firmware updates for the Fujifilm X-T3, Fujifilm X-T4, Fujifilm X-T5 and Fujifilm X-H2.

You can find all details and download links down below.

Firmware Details & Download Links

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The Fujifilm X Dream Team: or a Fujifilm X-T5, X-H2 and X-H2S Roundup

Ah, remember the good times called “2022” when Fujifilm dropped three higher end APS-C cameras within 8 months?

Well, 2023 is still long, so let’s hope in awesome new gear to drop also this year.

But until then, let’s look back at the Fujifilm X awesomeness of 2022 and dedicate a roundup to the Fujifilm X-T5, X-H2 and X-H2s.

The Roundup

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