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Fujifilm Will Promote X-H2 as Having “Improved Low/High ISO” Performance

When I first shared the rumor about the Fujifilm X-H2 and Fujifilm X-T5 having a new lower base ISO, I said that this was one of my hopes for the future of the X series, as this could potentially mean better ISO performance.

Some people immediately called me out on that saying that ISO means nothing and it’s all just random numbers (which it is not, it’s just that there are different standards). Others said that what really matters is the FWC per unit area and not the ISO number.

And since things started to get really nerdy and complicated, a trusted source dropped me an email and came to my help.

The source told me that Fujifilm will actually promote the Fujifilm X-H2 as having “improved low/high ISO“.

The fact that Fujifilm will launch the Fujifilm X-H2 by saying it has “improved low/high ISO” pretty much ends all our talks. Unless Fujifilm’s marketing division has decided to lie to us (or unless our trusted source is wrong, which it is not), the new lower base ISO will also lead to overall better ISO performance.

So, thanks to our source, that’s my final word on this ISO debate.

Now all we can do is to wait for the day the Fujifilm X-H2 will be announced and see samples and comparisons, so we can see with our own eyes what “improved low/high ISO” means.

And keep in mind: according to our information, the Fujifilm X-T5 will share the same sensor of the Fujifilm X-H2. So whatever the X-H2 IQ and AF performance will be, it will apply also to the Fujifilm X-T5 (whenever that one will come).

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DPR Fujifilm X-H2S Lab Test Results: Despite Big Speed Increase, Comparable Image Quality with X-T3 and X-T4

DRPeview has added the Fujifilm X-H2S to their lab test comparison tool. Their findings:

  • Overall, this is a good result: we were impressed with the X-T3 and 4, so maintaining comparable image quality despite the big speed increase is a creditable result.
  • slight increase in read noise as a result of the fast readout being seen as a reduction in usable dynamic range.

You can read it all and play around with their comparison tool here.

“Sony A7IV will Always Have a Special Place in My Heart, But I am Selling All my Sony Gear for Fujifilm X-H2S” and Here is Why

Maybe you have noticed that lately we tried to highlight also reviews from smaller youtube channels, along with the usual big ones.

Now, I won’t enter the discussion on why it seems that at least some of the big channels have a conflictual relationship with the Fujifilm managment, leading them to either ignore Fujifilm cameras (some never reported about the launch of the X-H2S) or to review Fuji gear… how can I say that… to review it not with the same care as they do with other brands.

But that’s not the article, where we want to talk about it.

What you need to know now is: we will keep covering the reviews of huge channels (in case they cover Fujfiilm, but highlight when they make errors like here and here), but also highlight smaller channels every now and then.

Small channels might not have the best studios, lights and audio, but they are often run by truely passionate photographers, who probably shoot more pictures with their gear out on the field than many of the huge channels combined. So their opinion, at least in my eyes, has just the same value the one of massive youtube channel.

So today we talk about TC, who owns the Sony A7IV and lots of lenses, but after his comparison with the Fujifilm X-H2S, he decided to sold off his entire Sony full frame kit. If you want to know why, you can find the video below as well as a summary.

Why are You Scared of PSAM? ;)

Before we go ahead, just a little consideration of myself. Why are you scared of PSAM?

Look, TC switched back to Fujifilm among the others because it has a PSAM dial and he loves it. So now we have a former Sony shooter coming back to the Fujifilm camp thanks to the Fujifilm X-H2S.

And isn’t that what we want? And what Fuji needs? More people shooting with their gear?

What damage does it do to us retro lovers?

Fujifilm has basically already said that there will be a Fujifilm X-T5, X-E5, X-T40, X-Pro4, X100V successor… and all of them with the retro feel we all love. That’s plenty of options that will continue to exist for us.

And now let’s see what motivated TC to sell all his Sony gear to switch to Fujifilm.

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Fujifilm X-H2S Mega-Freebie Deal and Fujifilm GFX50R/50SII Deals Extended

GFX Deals

Sadly the deals on the GF lenses have expired.

What Fujifilm extended, though, until August 31, are the deals on the Fujifilm GFX50SII and GFX50R. Here are the details:

X-H2S Deal

Also, Fujifilm has launched deals on the Fujifilm X-H2S. Everybody who got one in USA between May 31 and September 4, 2022, will get a free 325GB Delkin Black CFexpress card! BHphoto has the details on this deal on the Fujifilm X-H2S product page.

You can also check out our dedicated Fujifilm X-H2S CFexpress Card deal article here.

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Massive Rebate on 512GB Delkin CFexpress Type B Card for Fujifilm X-H2S – TODAY ONLY

BHphoto is offering a massive rebate on the 512GB Delkin Power CFexpress Type B card. You save $330! The deals runs only for a few more hours.

The Delkin Power is listed in the officially recommended CFexpress Cards list by Fujifilm, with the only limit that it can’t record 6.2K video and 4K does not work in 4K ProResHQ mode. All the rest works fine, but for the longest possible bursts in your stills photography, Fujifilm still recommends to use the “top recommended” cards listed below.

Good thing: if you bought or will buy a Fujifilm X-H2S, you’ll get the Delkin Black for free!

This Deal Makes Even Canadians Grumpy: Fujifilm USA Gives Away Free 325GB CFexpress Card (worth $400) with X-H2S Purchase

It is a crazy good deal.

Buy a Fujifilm X-H2S and Fujifilm will give you a free 325GB Delkin Black CFexpress card (worth $400) on top of it!

The problem? The deal is only valid for US residents.

This kind of annoyed every Fujifilm X-H2S owner, who does not live in USA. Even those who are widely considered as one of the most friendly and chilly people on the planet: Canadians (see video below) :). And it annoys especially those Canadians, who bought their Fujifilm X-H2S at BHphoto and other US stores!

So, upon high request of the Fujifilm community, who flooded my Inbox with emails complaining about this deal not running in their country and asking me to do something about it, I re-post the deal today, with the warm invitation to Fujifilm to extend this deal to other countries.

Do it, Fujifilm, just do it!

For the full details about the deal and the terms and conditions check out this article here.

Grumpy Canadian* shares his frustration on YouTube ;)
*Mike sold his Fujifilm to go Canon R5, but now with the Fujifilm X-H2S he sold his Canon gear again and is now back on Fujifilm. And he super-happy about it.
Mike used the word “grumpy” to define how he feels about this deal running in USA only

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SURPRISE DEAL: Fujifilm USA Gives Away CFexpress Card to Everyone Who Bought (and Will Buy) a Fujifilm X-H2S

Fujifilm just launched a new deal on the Fujifilm X-H2S.

Those of you who purchases (or have purchased) a Fujifilm X-H2S between May 31 and September 4 (deal for USA), will get a free 325GB Delkin Black CFexpress card worth $400!

Here are the details in short (full terms and conditions below).

  • Make a qualifying purchase between May 31 – September 4, 2022
  • Submit your claim by October 2, 2022
  • Please allow up to 8 weeks for processing and delivery

A nice surprise for all those who already bought a Fujifilm X-H2S and now will get a CFexpress card on top of it for free.

Get Yours:

You know that Fujifilm has published a list of officially recommended CFexpress cards (you can see it below). The recommended ones all work fine on your Fujifilm X-H2S. However, for the best performance overall (longest bursts etc), Fujifilm recommends only these 4 card models. The Delkin Black in offer is one of these top four cards.

The Latest

Full Terms and Conditions

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Fujifilm X-T5 and X-H2 Rumors, Managers Talk Kaizen Firmware, New Camera Remote App, X-H2S vs Sony A1 and More (Top 10 July)

The latest Fujifilm X-T5 and Fujifilm X-H2S rumors dominated the top articles ranking for July along with some Fujifilm manager interviews and statements.

But there was definitely more going on last month and especially on Nr.6 I think there is something that will make pretty much every Fujifilm X shooter very happy ;).

So definitely check out our top 10 articles for July.

  1. Fujifilm X-H2: Getting 8K and 40MP for just $1,999 is Crazy Good Price Indeed – A Price Comparison with Canon R5
  2. Fujifilm Manager: “We Are Committed to Bring X-H2S Autofocus Features as much as Possible to Older Models (X-T3/X-T4)”
  3. FujiCast Talk with Fujifilm Manager: About X-T5 and X-T5S Possibilities, X-Pro4, X-H2 and X-H2S, Autofocus, Firmware Updates and More
  4. Fujifilm X-T5 to Feature 40MP Non-Stacked Sensor (No 26MP Stacked Version Planed)
  5. RUMOR: Fujifilm X-T5 will Not Have Battery Grip Option – New Source
  6. RUMOR: Fujifilm Working on a New Camera Remote App
  7. BREAKING: Fujifilm X-H2 and Fujifilm X-T5 Coming with New Lower Base ISO (Less than 160)
  8. “Cr@p Light, Cr@p Backlight and Everything is just There on GFX Medium Format Files” – GFX Roundup
  9. New Firmware Updates for Fujifilm X-H1, X-T200, X-T100, X-A7 and X-A5
  10. Fujifilm X-H2S Reviews: “X-H2S Trumps the Sony A1, Video Dynamic Range is Impressive”

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Fuji Guys: Fujifilm X-H2S Unboxing and How-To Videos (with Useful Shortcut Keys Section)

The Fuji Guys published their Fujifilm X-H2S unboxing and How-To videos.

Note that in the unboxing video you can’t see the hot shoe cover for the Fujifilm X-H2S, but to my knowledge that one should be included in the box. Speaking of hot shoes, many of you seem to go crazy for these hot shoes (and I have one myself too)… gives our Fuji’s a special touch ;).

As for the how-to video, it’s a recommended watch for all current and future Fujifilm X-H2S owners and there is a useful shortcut section starting from 12:47.

You can see the videos below.

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Fujifilm X-H2S Reviews: “X-H2S Trumps the Sony A1, Video Dynamic Range is Impressive”

CineD posted their technical test results for the Fujifilm X-H2S. And it’s a quite flattering one for the Fujifilm X-H2S. And also Gordon from Cameralabs tested the video side of the X-H2S (after covering the photographic side which we covered here).

And since we talk about the latest and greatest, in this mini-roundup I will add also reviews to the other two latest X gear items, the XF150-600mmF5.6-8 and the XF18-120mmF4.


  • alwinkok – XF18-120mm -A Good Zoom Lens for Photographers?
  • photographyblog – Fujifilm XF 150-600mm F5.6-8 R LM OIS WR Review

Fujifilm X-H2S

As we said above, CineD shared their Fujifilm X-H2S lab test covering rolling shutter, dynamic range, and exposure latitude. in short:

the FUJIFILM X-H2S definitely trumps the C70 and even the Sony A1, while the 5 stops underexposed image looks almost as good as with the VENICE 2 in 4K ProRes HQ – and we are talking about a full-size cinema camera here. So, a solid 8 stops with additional wiggle room towards 9 stops – that’s quite impressive, and is actually better than most of the recent full frame consumer cameras. Good job, FUJIFILM! […]

The FUJIFILM X-H2S fares really well for a consumer camera in our lab test, especially when considering that it is an APS-C camera, not full frame. The rolling shutter performance is very good, the dynamic range results are impressive, as is the latitude test. It becomes clear from these results that the 14-bit sensor readout definitely is part of this good performance. 

So, you could actually say it is a BMPCC 6K on steroids with a ton of additional features like IBIS and all of the other advantages of a true hybrid camera, including a smaller form factor.

Make sure to read the full test at CineD here.

Video Reviews

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