skip to Main Content

Fujifilm UK New Crazy Rebates on X-H2S (-£1,000), X-H2 (-£600), X-T5 (-£200), GFX100S (-£1,700)

Fujifilm UK has increased the offer on some of their current deals and you can now get some gear at an even deeper discount (end December 1st).

It is not listed under the official deals, but I notice some UK retailers are also offering the Fujifilm X-S20 with a £100 discount

List of Fujifilm USA + EU Deals
** updated Nov.23 **

** CLICK HERE to Read the Rest of the Article **

Fujifilm USA goes CRAZY: Save $1,600 on GFX100S, Additional X-H2 and X-H2S Savings and More

Fujifilm USA just went totally crazy.

Until November 27 they offer terrific deals, especially on the Fujifilm GFX100S.

You now save $1,600 on the GFX100S! Being an ultra happy GFX100S owner, I’d recommend the camera even at its regular price. Now at this one I can call it a steal.

NEW DEALS – End Nov. 27

FULL LIST OF DEALS (X and GFX Lenses Included)

** CLICK HERE to Read the Rest of the Article **

Big Fujifilm Winter Deals in Europe: Save BIG on X-T5, X-H2/S, XF150-600, XF50mmF1.0, GFX Gear and More

Fujifilm has launched big new X/GFX deals in Europe.

As for UK, WexPhotoVideo has a dedicated deal page for Fujifilm products here.

If you buy at AmazonDE or AmazonIT, then make sure the gear is also shipped and sold by Amazon to qualify for the cashback.

X Deals

GFX Deals

The Latest X Series Reviews: Sigma 10-18mmF2.8, Fujinon XF8mmF3.5, Fujifilm X-S20, X-H2, X-H2S, X-T5

In this roundup we are going to cover lots of reviews focusing on the most recent X series gear.

So we will cover:



The Roundup

** CLICK HERE to Read the Rest of the Article **

X-T5, X-H2, X-H2S Autofocus Improvement :: New X100V Rumors :: This is the Next Fujinon XF Lens :: Nikon Zf vs Fujifilm X :: Top 10 September Articles

Here are the top 10 most read articles for September.

  1. Nikon Zf: Well Done Nikon, Retro is the “Innovation” that Will Boost Your Sales, but…
  2. New Firmware Updates for Fujifilm X-T5, X-H2, X-H2S and X-S20 (includes AF improvements)
  3. EXCLUSIVE: This is Fujifilm’s Next XF Lens!
  4. RUMOR: Fujifilm X100V Successor Coming with a “New” Lens in Early 2024
  5. Fujifilm to Launch a “Very Small Digital Camera” in September
  6. LEAKED: Fujifilm GFX100 II Price – Surprised?
  7. Live Blog: Fujifilm GFX100 II, GF55mmF1.7, GF Tilt Shift Lenses and More Officially Announced
  8. Sony World Photography Award Winner Tests Fujifilm GFX100II “I was Dubious, but GFX100II is Bridging the Autofocus Gap with Full Frame”
  9. SIRUI Sniper f/1.2 Autofocus Prime Lenses for Fujifilm X Mount Unveiled
  10. Why Fujifilm’s Film Simulation Matter also for RAW Shooters (Including the New REALA)

Lots of rumors shared over at our YouTube channel, mostly brought to you from STUNNING location in the Dolomites!

If you want me to keep going also on YouTube, please subscribe to our YouTube channel.

YouTube does not like it that I post so few videos, and hence does not give my channel proper visibility. But I don’t want to spam you with random videos just to please the algorithm. I want to bring you relevant Fujifilm news and rumors only. Less videos, but with content that matters. And if I can, also from stunning locations you’ll enjoy to see.

Subscribe now here.

Best Memory Cards for Fujifilm GFX100 II, X-T5, X-T4, X-H2, X-H2S as Recommended by Fujifilm

Fujifilm has updated its list of recommended UHS-II SD-Cards and CFexpress Type B cards for Fujifilm GFX100 II, Fujifilm X-H2S and Fujifilm X-H2. You’ll find the detailed list in printed format below as well as in downloadable jpeg format also for Fujifilm X-T5 and X-T4.

But beware!

Not all CFexpress Type B cards are made equal.

Out of all the CFexpress Type B cards listed by Fujifilm, only the ones we highlight now give you access to the best performance without any limitations (longest bursts, access to all video codec, etc).

Overall Best CFexpress Type B Cards according to Fujifilm (no performance limitations)

Best SD-Cards

As far as SD-Card goes, depending on the camera you own, the recommended cards are slightly different.

For example, some SD-Cards recommended for the Fujifilm X-T4 (for example the Toshiba Exceria Pro) are now no longer recommended for the 40 megapixel Fujifilm X-T5. The updated list for X-T5 contains:

The detailed list of recommended cards for X-T5 can be found here and for X-T4 here.

Down below the SD-cards and CFexpress recommended for GFX100II, X-H2 and X-H2S.

** CLICK HERE to Read the Rest of the Article **

FUJIFILM X-H2S and X-H2 win Bronze Award in the internationally-prestigious Design Award, IDEA

I am obliged by contract with Fujifilm to report about such meaningless news. So I’ll do it. But you know what I think about it :D.

Press Release

Mirrorless digital camera “FUJIFILM X-H2S / FUJIFILM X-H2” wins Bronze Award in the internationally-prestigious design award, IDEA

– Eight other products were selected as finalists, including digital radiography and smartphone printer

The FUJIFILM X-H2S and FUJIFILM X-H2 are the double flagship models in the “X series” that offer outstanding image quality based on unique color reproduction technology and are compact and lightweight. The FUJIFILM X-H2S meets the needs of professional photographers with the series’ best high-speed continuous shooting, autofocus, and movie performance. The FUJIFILM X-H2 can shoot photos and high-resolution 8K/30P video with the highest image quality in the series, meeting a wide range of needs.

Design awards received

Good Design Award 2022, iF Design Award 2023, Red Dot Design Award 2023

Fujifilm products in IDEA 2023 finalists

  • Fujifilm X-T5
  • Smartphone printer “INSTAX mini Link 2”
  • Smartphone printer “INSTAX SQUARE Link”

EISA Photography Awards: Fujifilm X-H2 best APS-C Camera

Only the best paying brands can let their products go through the brutally tough testing of the EISA team and cream off an award.

Luckily Fujifilm survived the brutal selection and got an award for the Fujifilm X-H2 as best APS-C camera.

Despite never touching the camera, the illuminated EISA team declared this:

The Fujifilm X-H2 is a true hybrid camera with extensive video capabilities that offers the highest resolution available in the APS-C sensor format. Its 40-million-pixel X-Trans CMOS 5 HR sensor produces still images full of detail, and it can create 160MP files using its Pixel Shift Multi Shot Mode. It can also record 8K/30p video in 4:2:2 10-bit colour and supports both Apple ProRes and BlackMagic Raw output over HDMI. The X-Processor 5 enables subject-detection autofocus which recognises and tracks a broad range of subjects, while the 5-axis in-body image-stabilisation system offers up to 7 stops of compensation.

This excellent summary proves that the EISA team can read the specs sheets. A specs sheet so beautiful, that EISA decided to create a category to award this camera.

Fujifilm will now pay lots of money for the right of using the EISA-bragging logo on their various photography fairs, which shows how healthy of a company Fujifilm is since they can waste money on such things.

Sadly no award for Pentax. They are either too broke to pay for it, or they are just smarter than any other company. And given that they’ve launched this very successful camera, I’d lean towards the second option (that’s the only non sarcastic sentence in this article btw).

You can check out the full list of winners at EISA here.

Fujifilm Financial Results for Q1 FY2023: Brisk Sales for X-T5, X-H2, X-H2S and Instax

Fujifilm has announced the financial results for the first quarter of the fiscal year 2023 (April to June).

Good news for Instax (as to expect) and for the 5th generation X series gear.

  • Revenue from digital cameras increased significantly, mainly due to solid sales of X-H2, X-H2S and X-T5, which were released in FY2022.
  • We will continue to offer attractive products by achieving overwhelmingly high image quality with the large format in the GFX series and the best balance between image quality and size in the X series

The 5th Generation Goodness

Press Release

** CLICK HERE to Read the Rest of the Article **