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IMPORTANT UPDATE Regarding Fujifilm X-H2 Teaser: Fujifilm Africa is Not an Official Fujifilm Account

A few days ago we reported how Fujifilm Africa shared on their Instagram page that the Fujifilm X-H2 is coming soon.

What a teaser, right?

Well, I have investigated and I can now say that the fujifilm_africa instagram account is not an official Fujifilm account. Yes, Kevin Mullins and other X photographers follow it, and I thought it is official. But is is not. And yet, if you like Africa and Fujifilm, you can always give it a follow.

Anyway, this is not an official teaser by Fujifilm. I feel I needed to make this clarification in order to be 100% accurate with you guys.

And look, right now when I am typing these words to inform you all, I checked again the account and I see they added “fan page” to their Instagram description, meaning it is run by a fellow Fujifilm lover who probably reads our rumors and looks forward to the Fujifilm X-H2 just as much as we do.

So the story is:

Fujifilm managers never teased anything regarding the Fujifilm X-H2.

Oh well, except for saying that…

Hm, it actually looks like Fujifilm said a lot already!

Fujifilm X-H2 Rumor Recap

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Fujifilm Confirms: Long Wait for Fujifilm X-H2 is Almost Over (Coming May 2022)

Just yesterday Fujifilm announced the Fujifilm X Summit for May 2022, with the introduction of the 5th generation X series cameras.

Now, they didn’t give any hint on which camera will come, but thanks to FujiRumors you guys know it’s the Fujifilm X-H2, or the two Fujifilm X-H2 I should better say.

But if you still doubt our rumors, look at what Fujifilm Africa shared on their social media:

The long replacement wait is almost over #fuji #fujifilm #xh1 #xh2

I guess it does not get much more clear that this.

What I do not know for sure at this point, is if both X-H2 cameras will be announced in May or if there will be separated announcements.

On the other hand, I am making great progress on other X-H2 rumors (but not only X-H2 ;) ). So definitely stay tuned on FujiRumors. As soon as I have it all multiple checked and I have green light from sources, it’s going to be very fun here on FujiRumors.

Fujifilm X-H2 Rumor Recap

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Fujifilm X-H2 Announcement in May and Celebrating 10 Years of Fujifilm X Series

So now we know it:

As we reported earlier today, Fujifilm has announced the 5th generation X series camera to be launched in May 2022.

No more than that.

However, FujiRumors readers know it since May 2021 already: the first X series camera to feature an all new sensor and processor will be the Fujifilm X-H2. And actually, not only one, but two Fujifilm X-H2 will come in 2022.

Sure, that’s the huge news of the day.

However, I allow myself to bother you for the second time this Sunday, to hightlight something that otherwise probably would pass unnoticed.

In fact, Fujifilm has released a couple of videos to celebrate the 10th anniversary of the Fujifilm X mount (the X-Pro1 was launched in January 2012), and in addition to the Fujifilm X Summit in May, they also annouced a new video project called “Reflections” and a #10YearsOfXMount hashtag campaign.

So we have the following:

  • Fujifilm X Summit in May: 5th generation Fujifilm X Series cameras – Fujifilm X-H2
  • Video Project “Reflections”: Fujifilm would like to feature X-users who they came to know during their 10 year journey. The first video will be released on the 26th of January.
  • #10YearsOfXMount hashtag campaign: Fujifilm will set a theme each month, and you can share a photo about that theme on your social media using the hashtag. The theme for January is “my best photo” (you know which one is mine)
  • GFX Challenge Program (we reported here): Fujiflm will select 50 projects, then narrow it down later on to 15 and in the final round 5 projects will be selected

What we know from previous teaser is that Fujifilm will launch a stacked BSI X-Trans APS-C sensor.

In the same video (you can see below), the Fujifilm manager also says:

  • X-Pro1 was announced 10 years ago on January 9, 2012
  • customers feedback was very positive especially due to the X-Trans sensor and high quality lenses
  • Since then, Fujifilm as introduced about 30 camera models and over 40 lenses

You can also find other celebration videos down below as well as chech out the dedicated Fujifilm X 10th anniversary website.

Also the Fuji Guys and X Photographers started sharing their celebration videos. You can see them all down below, and I will add more videos to the article once they go online.

Fujifilm X-H2 Rumor Recap

 

BREAKING: Fujifilm Announces X Summit in May with 5th Generation X Series Camera (Fujifilm X-H2)

Fujifilm has just announced the next Fujifilm X Summit for May 2022.

The manager introduces the X summit saying:

  • 5th generation X series cameras
  • further evolution of X series based on expertise of the past 10 years

I wonder, what could it be?

FujiRumors always told you that the first Fujifilm camera featuring a new sensor and processor will be the Fujifilm X-H2. Moreover, we told you there won’t be one, but two Fujifilm X-H2. We also gave first specs and price indications. You can find it all down below in our Fujifilm X-H2 rumor recap.

So, while the Fujifilm manager does not mention the Fujifilm X-H2, FujiRumors readers know what the manager is talking about. ;)

Fujifilm X-H2 Rumor Recap

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Fujifilm X-H2 with 26MP, Three More Tamron X Mount Lenses, Sigma Keeps Teasing, Firmware Updates and More – Top 10 December Articles

Here are the top 10 articles for last month, December 2021:

  1. While Sigma Sleeps, Tamron Confirms Three More Fujifilm X Mount Lenses Coming Next (11-20mmF2.8, 17-70mmF2.8 and ?)
  2. BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)
  3. Chip Shortage Delays Nikon Z9 Delivery to October 2022 – Bad News also for Fujifilm (and Fujifilm X-H2)?
  4. Sigma Can’t Stop Teasing Fujifilm X Mount Lenses and Says Our Patience Will be Rewarded
  5. Fujifilm GFX100S, GFX50SII and X100V Firmware Updates Released
  6. Top 3 Fujifilm Gear I’d Love to Buy in 2022
  7. BHphoto Top 10 Mirrorless Cameras of 2021: the GFX Medium Format Consecration Continues
  8. Viltrox AF 13mm f/1.4 XF Review: Sharpest Viltrox Fujifilm X Mount Lens coming for $469 in 2022
  9. Fujifilm Instax Mini EVO Review
  10. Fujifilm GFX100 and X-T4 New Firmware Updates Released

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These are the Top 10 Articles on FujiRumors in 2021 (Spoiler: Fujifilm X-H2 Wins ;) )

What You Did and How I’ve Tried to Honor it!

Let’s start by highlighting what you did in 2021 for FujiRumors:

  • about 50,000 comments on FR-articles (about 130 comments a day)
  • 151,680 votes in our polls

Your massive participation is the reason why Fujifilm reads us with greatest care, as proven multiple times such as here, here and here.

I did try to honor your massive participation by working as hard as I could, with the added challenge that this year I became father, which made working consistently on FujiRumors not always the easiest thing.

But I did try hard, and here are some numbers. You judge if that’s good enough to deserve your time and trust.

  • 867 blog posts written in 2020 (average of 2.37 articles every single day of the year – weekends and “holidays” included)
  • 83 rumors shared
  • 92,8% correct rumors (rumor check here – but quite frankly, it’s more a 99% accuracy. I explained why in this article)
  • about 18 messages written every day to those of you who contacted via fujirumor@gmail.com, Facebook and Twitter and Instagram Direct
  • 560+ replied comments in the various FujiRumors articles
  • 100% Free ;)

Phew!! :)

Most Read Article

Most Read Non Rumor Article

Most Read Guest Posts

  1. Fujifilm Instax Wide Printer Concept – Note: Fujifilm listen to us and gave us the Instax Link Wide Printer (which also I ordered and I have received now)
  2. The GFX 50 Series is an ISO-less Classic
  3. The Perfect Exposure

Day with most Contacts

January 27 with the following articles (all this just a few hours after my son was born!):

  1. Does Fujifilm Need Full Frame? Fujifilm GFX100S vs Sony A1 vs Canon R5 vs Nikon Z7II Specs Comparison
  2. LIVE BLOG Starts NOW: Fujifilm GFX100S, GF80/1.7, X-E4, XF70-300, XF27/2.8II
  3. Fujifilm X Summit WATCH LIVE – NOW on FujiRumors! – GFX100S, GF80/1.7, X-E4, XF70-300, XF27MKII
  4. Fujifilm GFX100S has 16 Bit RAW and GF80mmF1.7 costs $2,299… or Setting Wrong Rumors Right (not Mine)
  5. “Just Leak it!” or the True Story of the Fujirumors GFX100S Leaks ;)
  6. New Firmware Updates for X100V, X-T30, and X-Pro3 Announced
  7. Fujifilm launches mirrorless digital camera “FUJIFILM GFX100S”
  8. Fujifilm launches FUJINON Lens GF80mmF1.7 R WR
  9. Fujifilm launches mirrorless digital camera “FUJIFILM X-E4”
  10. Fujifilm launches “FUJINON XF70-300mmF4-5.6 R LM OIS WR”
  11. Fujifilm launches FUJINON Lens XF27mmF2.8 R WR

Most Clicked…

Top 10 Articles of 2021

  1. BREAKING: Fujifilm X-H2 Will Come in 2022 and be Worth the Wait
  2. What We Expect to See from Fujifilm in 2021… and What Not!
  3. Fujinon X Mount Roadmap 2021/2022 Updated with Latest Rumored Lenses
  4. Fujifilm Releases Firmware Updates for GFX100/S (Blackmagic RAW), GFX50S/R, X-T4, X-T3, X-H1, X-Pro3, X100V, X-E4, X-T30
  5. Fujifilm X-E4 Leaked: Images, Price and Press Release
  6. While Sigma Sleeps, Tamron Confirms Three More Fujifilm X Mount Lenses Coming Next (11-20mmF2.8, 17-70mmF2.8 and ?)
  7. BREAKING: No More Fujifilm X Series Camera Coming in 2021
  8. BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)
  9. Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)
  10. The Error Fujifilm is Doing (and Sony Not)

Fujifilm X-H2 Rumors Recap

Since apparently the topic of most interest also for 2022 is the Fujifilm X-H2, here is a recap of rumors we have shared so far in 2021.

And 2022…

… will be a whole lot of fun, trust me… just follow FR if you want to know more ;).

Social Media Boom

Our social media and pages have reached new heights compared to 2020.

And also our facebook groups grew massively compared to 2020.

Chip Shortage Delays Nikon Z9 Delivery to October 2022 – Bad News also for Fujifilm (and Fujifilm X-H2)?

The worldwide chip shortage and the camera high demand is pushing the next stock shipment for the brand new Nikon Z9 to October 2022 according to various Japanese retailers as reported by SonyAlphaRumors.

We are talking about a flagship camera, on which Nikon totally relies on to recover from their dramatic market share decline (Nikon is behind Fujifilm in the mirrorless camera market and with DSLR included is way behind Sony and Canon).

Moreover, SAR also says that Sony has postponed most of their new camera launches to the second half 2022.

So the fact that Nikon won’t be able to ship the latest orders of their single most important camera for many months to come should put all camera manufacturers into high alert, even Fujifilm.

If the chip shortage is really going to last that long, then I wonder how this will affect also planed Fujifilm announcements for 2022.

And here is where we have to talk about the Fujifilm X-H2.

Fujifilm X-H2 Announcement

We know one thing for sure (thanks to our sources): the next camera Fujifilm will launch is the Fujifilm X-H2.

Let me say it again: no other X series camera is planed between now and the Fujifilm X-H2.

Considering that the last “real” X series camera announcement was the Fujifilm X-E4 back in January 27 (I refuse to consider the Fujifilm X-T30II a “new” camera, as it basically just an X-T30 on firmware steroids, and the Fujifilm X-T3WW is an X-T3 without charger), we are now waiting since almost 1 year for a new X series camera to come.

That’s a whole lot of time.

Given the long wait, I hope Fujifilm was somehow also able to organize enough chips for the Fujifilm X-H2 in order to announce it as soon as possible, ideally in early 2022 (as most of you speculate).

And considering how important the Fujifilm X-H2 is for Fujifilm, I am sure they’ll do everything they can to release the X-H2 as soon as possible.

But these are crazy times, and I highly doubt Fujifilm has at this point set any solid announcement date for the Fujifilm X-H2 yet.

And quite honestly, would anybody of us be surprised if the Fujifilm X-H2 would materialize only in the second half 2022? I guess not, considering the circumstances.

But let me be clear at this point: I still hope for an early 2022 announcement for the X-H2. It’s not a rumor, just a hope. I just say that if it would come later, I personally would not be overly surprised by that, even if that would mean that Fujifilm hasn’t launched a new X series camera in 1.5 years or more.

Solution for the Worst Case Scenario

If the chip shortage would force Fujifilm to postpone the launch of the Fujifilm X-H2, then I hope that they will at least make some sort of “development announcement” as they did for the Fujifilm X-Pro3.

In fact they partially already did it also for the Fujifilm X-H2 when they said that in 2022 there will be a stacked BSI X-Trans sensor for Fujifilm APS-C cameras. Sure, the X-H2 was not mentioned, but trust me, the Fujifilm X-H2 will be the first X series camera to sport such a sensor.

But that’s not enough.

In case of a longer delay (which I hope won’t happen), my hope is that Fujifilm will make a more solid and concrete Fujifilm X-H2 development announcement, in which not only they could show us mock-ups (as they did with the X-Pro3), but also give us a more solid date as far as the announcement goes.

For many professional photographers, having a perspective on where a certain system is going and developing, can be a reason to stick or switch to that system (or away from it). Hence, Fujifilm can’t keep silent for too long on the Fujifilm X-H2 front.

Sure, FujiRumors can contribute a bit to keep the buzz going thanks to the rumors shared by our sources, which help to keep confidence in the X series future (and hence keep people into the system and making others curious about it). Just take a look at the rumors below, and you’ll understand that Fujifilm is planing big things for 2022. But at some point also Fujifilm has to come forward more decisively than they already did.

With all that said, I hope there won’t be any need for a development announcement and that the Fujifilm X-H2 will come soon enough.

Fujifilm X-H2 Rumors Recap

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Fujifilm X-H2 Fun: Which of The Following Speculations Do You Think Is Correct (or Not)? – VOTE NOW

I’ve recently shared an article, where I did clarify that some of the “rumors” out there attributed on forums to FujiRumors are actually not rumors, but speculations by forum members who misread or misunderstood or misinterpreted what I actually wrote.

This does not mean that the speculations those guys make are wrong. On the contrary, as I wrote here, some of them make a whole lot of sense and if I should place a bet, I’d specualate the same way.

But until my trusted sources can’t confirm them, they remain speculations.

And since they are speculations, I thought it could be fun to let you vote on those in the surveys down below. What do you think will turn out to be true?

Fujifilm will launch both X-H2 cameras on the same day

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The two Fujifilm X-H2 cameras will have some ergonomic differences

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The Fujifilm X-H2 will be launched in early 2022 (January to March)

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Both Fujifilm X-H2 cameras will cost less than $2,500

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The 40 Megapixel X-H2 will have a stacked sensor

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Regarding the Fujifilm X-H2 with 26 Megapixel...

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There will be a Fujifilm X-H2 with Bayer sensor and one with X-Trans

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Ten (10) Fujifilm X-H2 Rumors I’ve Never Shared, But Some Guys Think I Did (and Now I Need to Clarify)

I start reading in forums stuff that apparently I’ve claimed about the Fujifilm X-H2 cameras, but in truth I never did.

The reason this happens are mainly two:

  • Some guys misinterpret my personal speculations for a rumor coming from a source
  • Some guys read articles on a fly and skip some important parts of the rumor (or read only the headline)

Maybe all the “rumors” attributed to me (but that I’ve never shared) will turn out to be true indeed. And I wouldn’t be surprised if many did. But in any case I felt the need to clarify this, otherwise, if some of the stuff shared below does not turn out to be correct, people will start attacking me for sharing fake rumors and clickbait.

  1. CLAIM: FujiRumors said that Fujifilm will launch two X-H2 cameras simultaneously
    I don’t know if both X-H2 cameras will be launched on the same day, or just in the same year (2022).
  2. CLAIM: FujiRumors said there will be one video centric X-H2 and a stills oriented X-H2 with different ergonomics
    I don’t know if both X-H2 cameras will have the same camera body or if there will be (small or big) ergonomic differences.
  3. CLAIM: FujiRumors said the X-H2 will be launched in early 2022
    I don’t know if the X-H2 will be launched in early 2022. FujiRumors has not given any time frame until now (except for a generic “2022”). Sure, looking back at the last 10 years, the main camera announcements happened between January and March. The reason is simple: the Japanese fiscal year ends on March 31 and Fujifilm wants to show up at investors with better sale figures by launching and selling cameras before the fiscal year ends. So to anyone who guesses for “early 2022” I can understand where this guess comes from and it makes a whole lot of sense. But just to be clear, so far our sources have not confirmed that (which does not mean it could not be true)
  4. CLAIM: FujiRumors said both X-H2 cameras will cost below $2,500
    I don’t know if both X-H2 cameras will cost sub $2,500 (one should, but if both will remains open).
  5. CLAIM: FujiRumors said there will be a 40 MP X-H2 with stacked sensor
    Fujifilm said they will launch a stacked APS-C sensor in 2022. FujiRumors said there will be a 26MP and a 40MP X-H2 camera in 2022. But I don’t know if both these cameras will have a stacked sensor, or only 1 camera. Or none, and the stacked sensor will be reserved for something else.
  6. CLAIM: FujiRumors said one X-H2 will have the existing 26MP X-Trans IV sensor (currently in use on X-T4)
    No I did not say that. I said that it will have a 26MP sensor, but I don’t know if it will be an X-Trans IV sensor (maybe combined with new processor to take the most out of it), or a new 26MP sensor.
  7. CLAIM: FujiRumors said there will be one X-H2 with X-Trans sensor and one with Bayer sensor
    I did indeed write this, but it was not as a rumor! It was a mere speculation of mine. Please read again the original article here. I was just trying to figure out what the difference between the two X-H2 cameras could be, and one that came to my mind was the Bayer/X-Trans versions. But that was never a rumor. It could make sense, as Bayer has its advantages too (more affordable, easier to get features like pixel shift, less power hungry, less overheating etc – read here). But so far no source told me I am right (or wrong) with my speculation.
  8. CLAIM: Both Fujifilm X-H2 cameras will feature an updated processor
    Also in this case, this is something I’ve never claimed. I’ve speculated on a personal level that both could have the same processor, but no source has given me this information yet. And until that happens (that a source shares more details), all the options remain open.
  9. CLAIM: FujiRumors said in 2019 that the X-H line has been canceled and now cowardly backpedals his fake 2019 rumor hoping we will forget about it
    There was this fake rumor circulating and it created such a buzz that it ended up also on big photography news sites. But it was not shared by FujiRumors. On the contrary, just minutes after the fake rumor was shared I warned you all that it’s a fake and that the X-H2 will surely come (it will just need more time). On FujiRumors we do not do fake rumors that serve the only purpose to get your attention, traffic and money. We respect you, your time and your trust and therefore will never go down the fake rumor road.
  10. CLAIM: FujiRumors said the X-H2 will come in 2020, then said it will come in 2021, then said it will come in 2022. Can we still trust this guy?
    I’ve read this accusation on an Italian forum. So let’s clarify that this is another case of websites (and YouTube channels) having no clue just continuously announcing the imminent arrival of the X-H2 just to make some traffic. Here on FujiRumors we told you back in May 2019 (!!!) that the X-H2 will come, but not in 2020. And once 2020 was over, we told you in May 2021 that there won’t be an X-H2 not even in 2021*. The first time indication we gave on the X-H2 was on March 2021, when we told you the X-H2 will come in 2022.

So, until any of the above is confirmed (or debunked) by my sources, they remain mere speculations. Some of them very reasonable speculations, but still, just speculations.

Look guys, here on FujiRumors the Fujifilm X-H2 marathon just started. So definitely give FR a look every now and then to see if something new goes online. And it will… oh boy it will ;).

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*We told you there won’t be any more X series camera in 2021 after the X-E4 (hence also no X-H2 will come in 2021). Now you tell me that we got the X-T30II o September 2021, but that camera was a last second decision by Fujifilm and it’s an X-T30II with new firmware and better LCD and and RAM.

BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)

Look guys, this is trusted stuff. Solid and reliable. And 100% true. Believe it or not. It’s going to happen.

The Fujifilm X-H line has been canceled!!! Axed! Forever!!!

Nah, just kidding… we don’t do fake rumors here ;).

So let’s get serious and tell you exactly what is going to happen.

FujiRumors told you that there will be two Fujifilm X-H2 cameras and that they will have a different megapixel number.

According to our sources, one will sport a high resolution 40 megapixel sensor (not 43 megapixel as many speculate based on available Sony sensors).

And what about the other Fujifilm X-H2?

Well, we did get additional information from our sources. Multiple trusted sources. And they told us that the second Fujifilm X-H2 camera will have 26 megapixel.

I know what you want to know now.

You want to know if it will be the same 26 megapixel sensor we have in current X series cameras such as the Fujifilm X-T4 or if it will be a new 26 Megapixel sensor.

At this point I can’t answer this question.

Some of you might remember that I once said the Fujifilm X-E4 would be the last X-Trans IV 26 Megapixel camera. But evidently I was wrong, as we got the Fujifilm X-T30II (although that’s basically just an X-T30 on firmware steroids and new LCD). So I might well be wrong again?

Let’s see the two options I see for now:

  1. Fujifilm decided to make a high resolution and more expensive Fujifilm X-H2 and offer at the same time a much more affordable version of the X-H2 using the proven and trusted X-Trans IV BSI 26 Megapixel sensor.
  2. Fujifilm will use a new 26 Megapixel sensor

My opinion on both options:

  1. Fujifilm could have decided to use the X-Trans IV sensor of the X-T4, but combine it with the new processor on the X-H2 to squeeze the most out of the X-Trans IV sensor. That would be siimilar to what they did with the Fujifilm GFX50SII, where they used the old sensor of the original GFX50S, but combined with the newer processor of the GFX100S Fujifilm was able to take more out of it (faster autofocus speed, more film simulations etc.)
  2. This would be very atypical for Fujifilm, to launch in one year (2022) two completely new higher-end APS-C sensors. But just because Fujifilm never did it before, it does not mean it can’t happen with the Fujifilm X-H2.

Which one do you consider more likely? Feel free to vote the survey down below.

And make sure to follow FujiRumors to get more Fujifilm X-H2 rumors soon.

Regarding the Fujifilm X-H2 with 26 Megapixel...

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Fujifilm X-H2 Rumors Recap

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