Only the best paying brands can let their products go through the brutally tough testing of the EISA team and cream off an award.
Luckily Fujifilm survived the brutal selection and got an award for the Fujifilm X-H2 as best APS-C camera.
Despite never touching the camera, the illuminated EISA team declared this:
The Fujifilm X-H2 is a true hybrid camera with extensive video capabilities that offers the highest resolution available in the APS-C sensor format. Its 40-million-pixel X-Trans CMOS 5 HR sensor produces still images full of detail, and it can create 160MP files using its Pixel Shift Multi Shot Mode. It can also record 8K/30p video in 4:2:2 10-bit colour and supports both Apple ProRes and BlackMagic Raw output over HDMI. The X-Processor 5 enables subject-detection autofocus which recognises and tracks a broad range of subjects, while the 5-axis in-body image-stabilisation system offers up to 7 stops of compensation.
This excellent summary proves that the EISA team can read the specs sheets. A specs sheet so beautiful, that EISA decided to create a category to award this camera.
Fujifilm will now pay lots of money for the right of using the EISA-bragging logo on their various photography fairs, which shows how healthy of a company Fujifilm is since they can waste money on such things.
Sadly no award for Pentax. They are either too broke to pay for it, or they are just smarter than any other company. And given that they’ve launched this very successful camera, I’d lean towards the second option (that’s the only non sarcastic sentence in this article btw).
You can check out the full list of winners at EISA here.
