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Fujifilm Manager About Full Frame vs APS-C, Firmware Updates for X-T3, DSLR vs Mirrorless and Talking Fujifilm X-H2 is like… :)

Fujifilm Manager Interview

The latest Fujicast podcast episode of Kevin Mullins and Neale James just went online.

It’s a special episode from the Fujifilm House of Photography in London with Fujifilm manager Andreas Georghiades.

The podcast is one hour long and you can listen to it here. In this article, we will focus on the Q&A with the Fujifilm manager.

And guess what?

Of course it starts with the Fujifilm full frame evergreen ;).

So the first question is, what is this obsession with APS-C? Full frame would be Fuji’s opportunity to capture the market.

  • There is not really an obsession
  • When Fujifilm first looked at mirrorless, APS-C was the best balanced system in terms of size, weight and image quality
  • Obviously there are advantages to bigger sensors, which is why Fujifilm developed the GFX system
  • bigger sensors also have disadvantages in terms of speed and performance and other things [FujiRumors listed them in this article]
  • that’s why Fujifilm decided to fight on two fronts
  • there is a lot of noise around 35mm. The manager does not call it full frame, as in photography history what was considered full frame always changed. Today it’s just a great marketing terminology
  • if you want high resolution, you can get GFX
  • if you want something smaller and lighter than DSLR, there is the APS-C X series
  • if you go bigger sensor, you also go bigger and more expensive lenses, and you end up with bigger kits
  • Canon, Nikon and Panasonic full frame offering does not give you any benefit in terms of size and weight over DSLR
  • you have to ask yourself the question, why do you go mirrorless. If you want to save size and weight, APS-C is better

How to stay competitive in the market?

** CLICK HERE to Read the Rest of the Article **

You Voted: Fujifilm X-H2 beats X-T4 and X100V as Most Wanted 2020 Camera and Only 3% want Full Frame Fujifilm

Well, looking at the results of our most desired Fujifilm camera 2020 survey, the Fujifilm X-H2 comes out on top of the list.

In fact, many hoped to see an X-H2 already under our 2019 Christmas tree.

However, as FujiRumors always told you, the X-H2 was never planed to hit the market in 2019, and to my knowledge there won’t be one even in 2020.

So what, did Fujifilm kill the X-H line?

Absolutely not!

In fact, I say, repeat and underline again: Fujifilm has plans for a Fujifilm X-H2. Just give them a bit more time, ok?

I hope this helps to make you feel better.

In our survey, Fujifilm X-H2 is very closely followed by the Fujifilm X-T4 and the upcoming Fujifilm X100V.

On the forth position, we find the Fujifilm X-T3s, basically an X-T3 with IBIS.

Now, we will surely get the Fujifilm X100V in February and we won’t get the Fujifilm X-H2 in 2020. And what about the Fujifilm X-T3 successor?

Well, we already told you in our future cameras release timeline, that, if Fujifilm respects their past refresh rate, the successor to the Fujifilm X-T3 (which is still selling strong and top recommended by DPR) could be a possibility for 2020, but it remains to see if it really comes out, and which form and shape it would eventually take.

Also worth to notice: only 3% of FR-readers want a full frame Fujifilm.

What did FujiRumors vote?

Well, I gave a vote to the Fujifilm X-H2 and to the Fujifilm GFX-T, which is something like the Fujifilm X-G mock-up that Fuji officially displayed to the press. That camera, I am sure, would be a home run for the the GFX system.

Anyway, whatever comes, and whatever will be under our 2020 Christmas tree, just follow FujiRumors to find it out before anyone else ;).

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Fujifilm X-T4, X-H2, X100V Rumors, X-Pan10 Concept, Eye AF Compared, APS-C vs Full Frame Sweet Spot – Top November Articles

Here are the top articles on FujiRumors for November.

I hope you enjoyed reading FujiRumors in November, and I will give my best to give you an interesting Fuji-December ;).

  1. Meet the Fujifilm X-PAN10 Concept
  2. Fujifilm X-T4 Rumors Surfaced – REPORT
  3. National Geographic Declares Three Fujifilm Cameras Best Travel Cameras for 2020
  4. Cracking the X-Pro3 Classic Negative Film Simulation Look on Your X-T2 (and other Fuji Cameras)
  5. Fujifilm to Release Firmware Update for FUJIFILM X-T3
  6. This is How Fujifilm Welcomes Xiaomi Mi Note 10 108 Megapixel Samsung/Fujifilm ISOcell Sensor
  7. Fujifilm X-T4 and X-H2 Leaked Details: Would it Be Madness to Merge both Lines? – VOTE POLL
  8. Eye Autofocus Tested: Fujifilm is Worse vs Sony vs Canon vs Nikon… but…
  9. Fujifilm X100V Mock-Ups with Tilt Screens (X-Pro3 alike, too) and Weather Sealing, Report Says
  10. Sensor Size Sweet Spot is APS-C and not Full Frame, Claim These Industry Insiders

Bonus – bringing clarity in the confusion :)

FujiRumors personal favorite post of November:

Why not…

Fujifilm X-H1 (and X-T2) Marked as Discontinued: The Era of 24 Megapixel is Over, but the Time for Fujifilm X-H2 has Not Yet Come

Good Bye Fujifilm X-H1

The Fujifilm X-H1 is now marked as discontinued at BHphoto in basically all its configurations.

Just a few days ago, the same happened to the Fujifilm X-T2 here.

The era of Fujifilm’s 24 megapixel cameras is over.

But I feel I need to say a few words about the Fujifilm X-H1, a camera that didn’t get the success it deserved, mainly for a very unlucky timing by Fujifilm: releasing the more powerful Fujifilm X-T3 just half a year later.

I have no idea how Fujifilm Japan thought this could work out well. Maybe they thought that IBIS alone is enough to keep the X-H1 attractive also once the X-T3 hits the market. But apparently they were wrong.

And yet, at its very last moments, the Fujifilm X-H1 lived moments of glory, by selling like hot cakes thanks to massive rebates.

Ok, I hear you say… Fujifilm X-H2 is coming.

Well, the Fujifilm X-H2 is on Fuji’s “to do” list, and it will come, but Fuji won’t release it in 2020.

X-H1 anyone?

The Fujifilm X-H1 is running out of stock, but you can still find it available in some stores, for example at Adorama here.

So, if you want to grab one, you better do it now.

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Fujifilm X-H2 will Come, but NOT in 2020

Fellow FR-readers!

We would like to remind you that the Fujifilm X-H2 is on Fujifilm’s roadmap, but, as we already told you months ago, it is currently not scheduled for 2020.

I have not heard anything about Fujifilm anticipating the release of the Fujifilm X-H2 since our original rumor was posted, so for now I stick “not in 2020“.

And if you don’t trust me, then trust Fujifilm managers, who already said here, that both lines, the X-H and X-T, will continue to exist in future.

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Fujifilm X-T4 and X-H2 Leaked Details: Would it Be Madness to Merge both Lines? – VOTE POLL

Fujifilm Madness?

Would it be madness?

Take Fujifilm’s most successful camera line, the X-T1, X-T2 and X-T3, which remained intact in form and function for 6 years now, and annoy all Fujifilm X-T line lovers, by changing it.

Why do I say this?

Well, because if Fujifilm was to cancel the X-H line (as rumored by our forum member Jason here), this is what would happen, in an attempt to merge both lines into one.

Fujifilm would need an X-T4 with bigger grip (as the leaked specs would suggest), for better handling and operation with long lenses. So the sleek design of the current X-T line would have to make space to a more bulky grip.

And then there are the dials. Fujifilm X-T shooters love dials, so forget about the top LCD screen, but keep the exposure compensation dial.

The result?

A hybid camera, that would make both unhappy, X-T and X-H lovers.

Seen from this perspective, Fujifilm needs both camera lines, as this gives them design freedom.

  • X-T line – don’t change what is so successful
  • X-H line – more design freedom

This is why Fujifilm managers officially said that the Fujifilm X-H line will continue to evolve. It just needs time, as FujiRumors reported here.

Fujifilm Wisdom?

Or maybe Fujifilm would demonstrate wisdom by canceling one line, as they will never really be able to make them coexist?

Having two lines on the higher end just creates confusion.

Better bet on one horse, and send it out to battle against Sony, Canon and Nikon.

What should Fujifilm do with X-T and X-H line?

View Results

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Don’t Panic, Fujifilm X-H2 is on Fuji’s Roadmap!

Fellow FR-readers!

There will be a Fujifilm X-H2.

The only question that I have to figure out now, is not “if” but “when“. And apparently it will still take rather long to see X-H2 coming.

And if you don’t trust me, then trust Fujifilm managers, who already said here, that both lines, the X-H and X-T, will continue to exist in future.

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JOKER Images Taken with FUJIFILM, Leaving Lightroom for Capture One, Fujifilm X-H2 Concept – Top October Articles

Here are the top articles on FujiRumors for October.

I hope you enjoyed reading FujiRumors in October, and I will give my best to give you an interesting Fuji-November ;).

  1. No Joke: Official JOKER Movie Images taken With Fujifilm X Series Gear ;)
  2. It Was Inevitable: I am Leaving Lightroom for Capture One Pro
  3. New Fujifilm X-Pro3 Hands On Images
  4. Fujifilm X-Pro3: Facts and Compared to Fujifilm X-Pro2
  5. Magnum Photographer David Hurn Shoots Fujifilm X: “Photography has Just Two Controls: Where You Stand and When you Press the Button”
  6. Fujifilm X-Pro3 Specs and Images Leaked: Improved Autofocus at -6EV, HDR Shooting and Lots of Firmware Improvements
  7. Fujifilm X-H2 Mockup – Ideas to Set it Apart from Fujifilm X-T4
  8. Fujifilm’s Classic Negative Film Simulation Coming via Firmware Update to X-T3, GFX100 and X-T30
  9. One Year After Leaving Full Frame and Shooting Weddings with Fujifilm X-T3 – Did it Work?
  10. How to Fine Tune Your Fujifilm Film Simulation to Get the Ultimate Vintage Look

And…

Fujifilm X100V, X-H2, X-T4 and Any Other Fuji Camera will NOT Have X-Pro3 Hidden Screen – TRUSTED SOURCE

Fujifilm X100V

Let’s keep it short and clear: the Fujifilm X100V will NOT have the hidden LCD screen of the Fujifilm X-Pro3.

And to be even more clear: the Fujifilm X-Pro3 will be the ONLY Fujifilm camera with the hidden screen for the years to come. It’s unique to X-Pro3. Whatever comes, Fujifilm X-H2, Fujifilm X-T4, X-T40, X-E4, X100V, any GFX camera and more…. none of them will have the hidden screen.

Fujifilm X-Pro4? Well, I don’t know if it still has the hidden screen. As it is scheduled for 2023 anyway, I think not even Fujifilm itself knows at this point.

I hope that was clear enough. ;)

Want accurate rumors?

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Fujifilm X-H2 Mockup – Ideas to Set it Apart from Fujifilm X-T4

Fujifilm X-H2

Fujifilm hinted it already: both lines, the X-H and X-T, will continue to exist in future.

There is just one thing Fujifilm needs to figure out: how to differentiate them enough!

An idea comes from FR-reader Brad, who made a Fujifilm X-H2 mockup for us. Here is what he wrote to me:

  • Video centric X-A7 16:9 fully articulating screen (I’m ok with the current double-tilt too, but 16:9 would be nice).
  • If Fuji wants each of their camera lines to have a unique voice, then the X-H2 would have less photography controls and more video. So I removed the mode dial and added the Nikon Z6 video switch. This wouldn’t work as cleanly as on the Z6, since manual controls exist up top. It’s not like they’re going to add tiny motors to the dials, but this is for dreaming.
  • Replaced AF/AE-L with AF-ON, because that’s the only one I use.
  • I hate the Fuji joystick, so I used the Z6’s

So what do you think about it? Comments and additional ideas are welcome.

Thanks Brad, and check him out at bradwooten.com and b.e.wooten Instagram (NSFW).

X-H3 version with Nikon Z50 alike on screen touch buttons