RUMOR: Fujifilm X-S20 Coming with Smarter Subject Tracking than X-T5, X-H2 and X-H2S (Automatic Subject Detection)

Fujifilm X-S20 vs X-T5/X-H2/X-H2S

There will be a new king in the Fujifilm X world when it comes to subject tracking smartness, and it will be the Fujifilm X-S20 (which is coming on May 24).

Why?

Because the Fujifilm X-S20 will have an extended automatic subject/scene detection mode compared to the one already available on the Fujifilm X-S10.

Let me explain.

When you rotate the mode dial of the Fujifilm X-S10 to AUTO, the X-S10 will automatically recognize the scene (landscape, macro, night, sunset, sky, etc) and adjust camera settings accordingly. And I believe it even sets the film simulation automatically based on which one it thinks would work best for that scene.

I hear you: unless you are a beginner who just switched to a real camera from a smartphone, you can live happily also without this feature.

But the thing is that the Fujifilm X-S20 will bring this AUTO switch to the next level.

The Fujifilm X-S20 will be capable to track all the subjects that the Fujifilm X-T5, X-H2 and X-H2S can already track:

The difference?

On the X-T5, X-H2 and X-H2S, every time you want to track a different subject, you have to go into the menu and select the subject you want to track (car, bird, animal, etc). And if you want to track a person, you have to disable subject tracking and enable face/eye tracking.

But that’s not how it works on the Fujifilm X-S20.

In fact, the Fujifilm X-S20 will be capable to track it all automatically. It will simply recognize what’s in your frame (a child, a dog, a bird, etc) and start tracking it without any need for you to go into the menu and make specific selections.

The automatic subject detection is actually something that fellow Fujifilm X shooters requested since the X-H2S was launched and I am happy to see that Fujifilm figured it out and will soon offer it on the Fujifilm X-S20.

Of course my hope now is that Fujifilm will release a firmware update that will bring this tracking smartness also to the Fujifilm X-T5, X-H2 and X-H2S.

I mean, it would evade any logic if the base model X-S20 would have this feature but higher end Fujifilm models not.

A firmware update urges. Thank you Fujifilm.

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Fujifilm Facebook Groups

Fujifilm Financial Results for FY2022: Signifcant Rise of Imaging in Sales and Profits (also thanks to X-T5, X-H2S and X-H2)

Fujifilm has released their final report for the fiscal year 2022 (April 2022 to March 2023).

The imaging division seems to be very healthy with a 23.1% revenue increase and a 97.1% operating income increase.

Keep in mind though, that the imaging division is divided in two sections:

It’s safe to assume that the majority of the imaging division profits comes from Instax sales

But also the professional imaging department alone saw a revenue increase. In this regards, Fujifilm mentions the sales of the Fujifilm X-H2S, X-H2 and X-T5.

Strong sales of instant photo systems and digital cameras boosted overall revenue by 23.1% year-over-year to ¥410.3 billion and operating income by 97.1% year-over-year to ¥72.9 billion.

In the Consumer Imaging business, revenues increased due to strong sales of instant photo systems, color photographic paper and dry minilabs / materials. In March 2023, we launched INSTAX mini 12, the latest entry model of the INSTAX instant photo syste. We have also strated offering the smartphone app /NSTAX UP! that allows users to enjoy the digitized INSTAX photos on their smartphones.

In the Professional Imaging business, revenue increased as sales of new products from the X Series digital cameras, X-H2S, X-H2 and X-T5 which come with the latest, fifth-generation devices, fared well.

To remind you, this is the gear Fujifilm launched in 2022:

You can check out all the documents and reports at the dedicated Fujifilm page here.

Fujifilm Facebook Groups

Press Release and Slides

** CLICK HERE to Read the Rest of the Article **

HOT: Fujifilm X-H2 Huge Bundle Deals Launched (includes XF 70-300mm) and More X/GFX Deals

Fujifilm decided to add the Fujifilm X-H2 bundles to the recent offerings Gruning in USA.

Go to BHphoto here, then click “Build Bundle” and then “Mirrorless Lenses” to see all the combinations available for the X-H2.

Except for the Fujinon XF16-80mm, all other lenses that come bundled with the X-H2 in these rebates are capable of resolving all 40MP, also the XF70-300mm!

X Series Deals

NOTE: The deals run also in Canada! Check Amazon Canada and also in New Zealand.

GFX Deals

Tamron

EUROPE DEALS

** CLICK HERE to Read the Rest of the Article **

New Firmware Updates for Fujifilm X-T3, X-T4, X-T5 and X-H2

New Firmware Updates

Fujifilm has released new firmware updates for the Fujifilm X-T3, Fujifilm X-T4, Fujifilm X-T5 and Fujifilm X-H2.

You can find all details and download links down below.

Firmware Details & Download Links

** CLICK HERE to Read the Rest of the Article **

The Fujifilm X Dream Team: or a Fujifilm X-T5, X-H2 and X-H2S Roundup

Ah, remember the good times called “2022” when Fujifilm dropped three higher end APS-C cameras within 8 months?

Well, 2023 is still long, so let’s hope in awesome new gear to drop also this year.

But until then, let’s look back at the Fujifilm X awesomeness of 2022 and dedicate a roundup to the Fujifilm X-T5, X-H2 and X-H2s.

The Roundup

** CLICK HERE to Read the Rest of the Article **

DEAL ALERT: New Huge Deals on Fujifilm X-H2S, XF Lenses and GFX Gear

Fujifilm has just launched new deals on X and GFX gear in USA. Down below is the full list of rebates:

NOTE: The deals run also in Canada! Check Amazon Canada.

X Series Gear

GFX Gear

EUROPE DEALS

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-H2, X-H2s, FT-XH Firmware Updates Released

Fujifilm has released new firmware updates for the Fujifilm X-H2, Fujifilm X-H2s and the Vertical File Transmitter Grip FT-XH.

You can find all details and download links down below.

Firmware Details & Download Links

** CLICK HERE to Read the Rest of the Article **

Fujifilm Europe Launches Stunning Deals on Fujifilm X-T5 and X-H2s – Save up to €400/£360

In addition to the ones that already run since a while and expire on April 16, Fujfiilm Europe has launched new deals that include the Fujifilm X-T5 and Fujifilm X-H2s. Down below is the full list.

Deals that Expire June 30
*Note: if you buy at Amazon Italy, make sure to buy only gear shipped and sold by Amazon to qualify for the cashback
*Note: Amazon Italy is qualified retailer, but Amazon UK and Germany are not qualified
*Note: purchase camera and lens together so that they appear on the same bill.

Deals that Expire April 16

EU GFX DEALS

Claim Your Money Back

Camera Autofocus Ranking: Fujifilm X-H2s and X-H2 vs Sony, Canon, Nikon, OM System (Bird Photography)

Bird Photography with X-H Cameras

Mathieu Gasquet has tested the Fujifilm X-H2s and Fujifilm X-H2 for bird photography.

He compares rolling shutter, drive speed and other aspects between X-H2 and X-H2s. So definitely check out their full video above.

For the purpose of this article we will focus on one aspect only: bird autofocus tracking accuracy.

  • Green Column: 100% sharp images
  • Blue Column: sharp + slightly out of focus images

The Fujifilm X-H2s gives a total of 82% perfectly sharp images, whereas the X-H2 tops at 78%.

Old Firmware Beats New Firmware?

Here comes the “shocking” part.

In his test, the Fujifilm X-H2s with old firmware 1.03 performed better than the X-H2s with the new firmware 3.00.

  • 82% accuracy with firmware 1.03
  • 77% accuracy with firmware 3.01

This is very surprising and goes against many other tests we have seen so far, for example here and here.

But I do respect and trust Mathieu’s work and hence I share it here on FujiRumors.

And I also say to Fujifilm: go back to work and make it better with the next firmware!

Compare to Sony, Canon, Nikon & Co

** CLICK HERE to Read the Rest of the Article **

DPR Fujifilm X-H2 Review: Silver Award

DPReview has published its full review of the Fujifilm X-H2, where the camera gets the silver award with an overall score of 89%.

What we like

  • Excellent high-resolution image quality with a wide range of JPEG processing options
  • Excellent Raw dynamic range
  • 160MP high-res mode for static scenes
  • 15 fps mechanical shutter with good buffer depth
  • Highly detailed 8K video with no crop
  • Wide array of video resolutions, framerates and codecs
  • Subject-specific AF tracking modes
  • EVF is bright and highly-detailed
  • Effective in-body IS easily allows for handheld video and slow shutter speed stills
  • Comfortable hand grip with well-positioned controls
  • Impressive build quality
  • Shutter rated to 500K
  • Very good battery life

What we don’t

  • Tracking AF and face/eye detect AF reliability lags slightly behind the competition
  • Noticeable rolling shutter in most video capture modes, especially 8K
  • No general AF tracking option in video mode
  • Face detection in AF can be distracted by other faces in the scene
  • High-res mode requires a trip to your computer for assembly
  • Poor magnified live view experience
  • Command dial interface won’t suit all users
  • Not all XF lenses will look good paired with a 40MP sensor

You can read the full review at DPReview here.

Follow FujiRumors on Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter.

The Fastest Growing Fujifilm Group

Join Our Owners Groups