Rumor Chatter: Tamron Will Make Fujifilm X Mount lenses (via SAR)

Tamron Mirrorless Offerings on AmazonUS

Fuji X Mount Tamron

According to SonyAlphaRumors, Tamron will make Fuji X Mount lenses in future. SAR writes:

A SAR reader reported to me the unofficial talk he collected on the Digital Splash show. While this is just unofficial chatter it’s still interesting to know what managers are spilling out on those kind of events. […]

tamron have now ceased all future A mount lens development and instead are shifting focus to E mount and fuji mount, the price of A mount for some reason has shot up in recent times which paired with the shrinking A mount market share has led them the call it a day, all recent releases will be fullfilled up untill a certain point which wasn’t specified.

In the past, we had huge discussion here on FujiRumors about Sigma and Tamron Fuji X mount support. So here is a little recap:

Tamron

Back in November 2015, we shared the rumor that Tamron has “currently” no plans to release X-mount lenses. But the source also added that Tamron said they “may produce X-mount lenses in future“.

That was a cautios opening by Tamron, and if SAR is right (and they are usually a very accurate rumor site), maybe time will soon come, that Tamron will join the X side of life :) .

Let’s hope so… and you guys can start dreaming and let us know which Tamron lens you would like for your Fuji X camera.

Sigma

Back in October 2015, our sources told us that Sigma has no plans to make X-mount lenses, because the Fuji X market is too small and Sigma thinks Fujifilm made a big mistake by not adopting the M/43 mount. You can read the whole story here.

But I think that the real reason (and problem for Sigma) is that there is a lot of high quality Fujinon glass out there, that covers already many of our photographic needs, and Sigma is afraid they would end up like the Zeiss.

Fujinon Vs. Rest of the World

Yes, it’s hard to compete with Fujinon glass.

Zeiss tried to enter the Fuji X market with their Zeiss Touit Fuji X-mount Trinity, but completely failed. People simply prefered the cheaper and yet optically on par (or even superior) Fujinon X glass.

Sure, it’s tough to beat Fujinon glass, but we X-shooters are definitely open to other options, and willing to spend our money in third party glass, as long as the equation value for money is right.

Samyang, for example, found quite a big fellowship amongst X-shooters with lenses like the Samyang 8mm fisheye and their probably most successful X-mount lens, the Samyang 12mmF2, convinces with a very low price and good IQ.

Also the Mitakon 35/0.95 ver.II is falling in the hands of more and more Fujifilm X-Shooters. Jonas Rask wrote a review about it. FR-reader yukosteel compared the Mitakon 35/0.95 ver.I with the Fujinon XF35/1.4 here.

I’m sure that, with the right offering, the right price and the right quality, Sigma and Tamron could sell quite well in the X-shooter community.

Fuji X-shooters simply love good glass, no matter which brand it is from.

So, c’mon, Sigma and Tamron, be brave, release some of your best glass in X-mount… and take our money :) .

Complete Overview over the available and upcoming Fuji X-Mount lenses

Godox TT350F Review (for Fujifilm)

THE GODOX NEWS RECAP

As I wrote in this article,

  • the TT350F is in stock
  • the X1T-F Trigger is now official (and also available for pre-order under the “flashpoint” brand)
  • a major Godox Fujifilm support firmware is available

So make sure to get the full overview here.

Introduction

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Flash, or more specifically TTL & HSS has always been Fujifilm’s Achilles heel. Sure you could get HSS and TTL with systems like Cactus and Roboshoot, you could get some level of support, but it wasn’t native and required expensive triggers and receivers.

Then the EF-X500 came out and although there was initial fanfare, it came with a premium price a lack of wireless support. Since then, we’ve been waiting for suitable alternatives and fortunately that day has arrived.

Godox released it’s TT350F which is the first one of their proposed TTL/HSS flashes for Fuji. It’s on the lower end of the power spectrum, but it’s also a good size for a small mirrorless. With the lack of wireless support for the EF-X500, I’ve been working with a Yongnuo YN560 along with a Elinchrom Ranger for the heavier stuff, but there are times where there simply isn’t any other alternative for TTL.

It’s unusual for Australia to be the first (or one of the first) to get something. These days global release dates seemed to be aligned, so when I saw the release date for Adorama on fujirumors as the 30 June, I wasn’t expecting anything better. I emailed one of the Australian suppliers (Hypop) and asked them to let me know when the were expecting stock. I got a response to say stock had just arrived so I put in an order. Pricing was better than I expected, I haven’t followed the pricing of the Godox gear recently but A$139 (US$85 on Amazon) for a TTL/HSS flash is pretty reasonable by any standards . My Yonguo manual flash cost more than that although it is a high power output.

Ordering and shipping

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IBIS (in body image stabilization) Coming to Future Fujifilm X Cameras – Trusted Source

Fujifilm X Cameras with IBIS

Fujifilm X Cameras with IBIS

What Fujifilm Managers Say

I know what you think: “But didn’t a Fujifilm manager tell us in this interview, that IBIS is not compatible with Fujifilm X-mount?”

Yep, that’s true. The manager said:

“Our XF mount is not compatible with IBIS […] the amount of light at the corners is reduced when the sensor is shifted. We could correct it digitally, but we don’t want to do it: we don’t want to compromise our image quality.”

But, well…. today I will tell you a different story…

What Trusted Source Says

The rumor is as simple as that: Fujifilm is right now working to bring IBIS to future X-mount cameras.

The Market Wants IBIS (in body image stabilization)

Just like “weather sealing”, also “IBIS” is becoming more and more important for photographers. Fujifilm’s main mirrorless competitors (Sony, Panasonic, Olympus) all offer IBIS… and it has become a strong selling point!

Now, personally, features like “weather sealing” and “IBIS” are not primary reasons for me to get a camera or not. More important, for me, are lens line-up and ergonomics for example.

But I understand that IBIS can be indeed a very handy tool, especially if you use a lot of old adapted glass and shoot video with OIS-less glass.

So if you ask me, then yes, it’s a good move for Fujifilm to offer IBIS in future.

But Fujifilm has to give us good IBIS that deals very well with the shortcomings the Fujifilm manager mentioned here… and every camera manufacturer is actually dealing the same issues.

NOTE: Canon and Nikon say IBIS works not as good as Lens Stabilization – Read more here.

How Reliable is this News Rumor?

This rumor comes from a trusted source. This is why I personally take no grain of salt at all. I’m 100% sure that these are Fujifilm’s (current) plans.

I also know that Fujifilm can change plans anytime, but I have the feeling that this won’t happen this time.

IBIS will come… and actually, this Fujifilm camera already has IBIS ;)

The Calm before the Storm…

I have the feeling that great times could be ahead of us… and summer holidays or not, I will invest all my best (and my time) to keep you guys up to date with everything. So stay tuned on FujiRumors via Facebook, RSS-feed and Twitter.

have a GREAT start in your week,

The Top Ten Things to Know about Fujifilm Instax Film – by Robert Hamm

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The Top Ten things to Know about Fujifilm Instax Film by Robert Hamm

A few months ago, my brother came to visit. It was a special time because I had not seen him in so long. He was also brought his three boys. Adding my two “little men” and myself to the party, our total soon grew to seven. Boy, were we rolling deep!

Humor aside, I wanted something special to document the occasion. Going out on a limb, I chose to photograph most his trip on the Fujifilm Instax Mini 90 as well as Instax Mini film. I had to buy the system since I didn’t own the camera or the film. Thank goodness for price matchinI.

I did not know how capable the film and camera would turn out to be. After over 800 images, and a lot of research, here are the TOP Ten things I have learned:

#1: What Is Instax?

Fujifilm describes their Instax film as “…an ISO 800 credit-card-size integral daylight color film designed for use with Fujifilm Instax mini cameras. This glossy film yields superb results under both daylight and electronic flash conditions. Though small, its improved picture quality and greater ease of use make it ideal for snapshots and portraits. Furthermore, it’s easy to-file-and-carry size makes it an excellent choice for documentary or archival purposes, as well as a wide variety of other applications.”

#2: Who is it for?

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Japanese Government Wants FUJIFILM to “Help” the Suffering NIKON Company – says Japanese Report

Notes

NOTE 1: This is not a FujiRumors rumor, nor have I any information about it. I just report what a huge Japanese blog shared that reports a serious Japanese Magazine.
NOTE 2: Just want to make sure you read Note 1 :)

Nikon’s Struggles

As you all know, Nikon recently reported “extraordinary losses“. Their camera division seems to be in serious trouble. From Nikon’s own report:

Despite the continuous boom in sales of FPD Lithography Systems […], consolidated operating income as a whole is expected to fall below the previous forecast, impacted by the sluggish and shrinking markets of digital cameras in the Imaging Products Business […]”

Recently Nikon announced they will cut 10% of its Japanese workforce (read here) and they completely dropped the entire (and already announced) DL line (read here). Moreoever, in some countries (like USA and Germany) Sony has surpassed Nikon in the full frame market (read here).

Fujifilm to “Help” Nikon?

The news?

Well, if I get the google translated version right, the Japanese blog hatenablog says here that Fujifilm is one of the companies that could possibly “help” Nikon. The blogger read this information at the reputable Sentaku magazine (check out the follow up article here) – NOTE: in the google translated version, “Sentaku” becomes “Selection”.

The report also says that the Japanese government is directly involved in finding a company that can help Nikon. But why should they? We can only speculate, but the Japanese government might be worried that Chinese, Korean, or Taiwanese companies will start investing into Nikon, but they much prefer a domestic company (possibly Fujifilm) to do that.

What does all this mean?

Now, if true, this does not necessarily mean that Fujifilm would entirely buy Nikon. I believe it’s more likely that Fujifilm would get a certain % of stake in the Nikon company, just like Sony did with the ailing Olympus company a few years ago.

Of course Fujifilm would not make such an investment without any kind of return. It’s up to you in the comments, to share ideas, what Fujifilm could gain from a cooperation with Nikon. For example… could some Nikon factories manufacture Fuji gear in future?

If any Japanese reader can make a better translation, feel free to share it with fujirumor@gmail.com or in the comments down below.

TRANSLATED BY A FR-READER

June edition of Sentaku suggests Fujifilm may help bail out Nikon

Sentaku concluded an article about Nikon in its April edition with speculation that the company could either be acquired or could turn into another Toshiba. It has followed up in its June edition by claiming that the Bank of Tokyo-Mitsubishi UFJ and METI could step in to broker an arrangement with Fujifilm rather than let Nikon be taken over by a Chinese, Korean, or Taiwanese firm.

It would be ironic if a film company ended up bailing out a digital camera firm, but Fujifilm has offered plenty of surprises over the ups and downs of the past twenty years. It has recently enjoyed a quiet revival of its Utsurun-desu disposable cameras (known as QuickSnap outside Japan). That was the last great product of Fujifilm’s silver halide days. The company has managed to remain a pioneer through the past three decades, as the camera market has evolved from silver halide film to disposables, then digital cameras and now smartphones.

Even if Fujifilm does end up buying Nikon, I doubt anything much will change: mirrorless and SLRs are different beasts, suggesting the two companies’ brands would continue to operate in parallel.

Realistically, the main aim of any integration of the two companies would presumably be to bring the two brands together into the same sales channels.

GOOGLE TRANSLATED

According to the ” Selection “ [NOTE: Google translated for SENTAKU – Magazine] June issue (selective publication), Nikon was written ” Selection ” April issue (Selective Publication) “Will it be acquired or” Toshiba “? It seems that Mitsubishi Tokyo UFJ and the Ministry of International Trade and Industry are intermediating and are trying to attract them to Fujifilm.

It is surprising again that the composition of “a film shop rescues a digital camera shop” is interesting, but also the vicissitudes of the past 20 years have been on the rise. Speaking of Fujifilm , recently ” Funkunen ” seems to be a secret boom, in fact it is a product in the late silver-halide camera era. The transition of ” silver salt camera → disposable camera → digital camera → smart camera” has passed through in 30 years.

If Fujifilm bought Nikon, I thought that Millerless Single Eye was originally different from the standard and that the camera division remained a separate brand, especially whether nothing would change, Bonjari.

However, in reality, even if business integration is done, the main focus will be at least not in line with camera shops.