Focus On Glass: “Higher Megapixel Cameras May Come in Near Future and XF200mmF2 Will Satisfy Increased Resolution Requirement”

Focus on Glass

Fujifilm continues to launch dedicated “Focus On Glass” promo videos to their lenses, new and old ones.

Today I’d like to highlight the one they released about the Fujinon XF200mm f/2 R LM OIS WR, a lens that belongs to the very best ones Fujifilm ever made, and is hard to beat in terms of IQ also by similar lenses of other brands. You do get what you pay for!

So how did Fujifilm achieve this tremendous image quality? In the Promo video, managers and engineers explain:

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2020 Rumor Check: What’s Right, What’s Wrong and What’s Still to Come (with Reliability Ranking)

One or two times a year, I like to look back on the rumors we shared here on FujiRumors, and see if I delivered accurate content or not.

Plus, I will share the remaining rumors that should materialize in 2021 with reliability ranking.

Let’s check it out:

  • 90 rumors shared in 2020 so far
  • 1 rumor still to be verified and 2 rumors not in ranking (details below)
  • 82 correct rumors out of 90 verifiable rumors
  • 5 wrong rumor out of 90 verifiable rumors (most of the the wrong rumors were acutally right at the time of sharing. You’ll understand if you check out the details below.)
  • 91% correct rumors

Rumor Overview with Rating

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These are the Top Sellers 2020 on FujiRumors

In 2019, smartphones killed the entry level market forcing Fujifilm to discontinue the X-T200 and also the Fujifilm X-A7 in a record-time of just a few months after release.

And in 2020, a worldwide pandemic and global recession had a terrible impact on sales of mid/high-end gear, which was the segment Fujifilm (and other brands) were focusing on to escape the stranglehold of smartphones.

And yet, it’s not all bad for Fujifilm.

In fact, statistics show that Fujifilm was the one brand, who could resist best to COVID-19, with just a slight decrease in sales compared to the previous year. Also Fujifilm managers confirmed that Fujifilm is holding on better than other brands in 2020, especially thanks to the Fujifilm X-T4 and X100V.

And in fact, the X-T4 and X100V where the best selling cameras also here on FujiRumors in 2020.

But let’s look at it closer and see which gear was the most successful among the FujiRumors community.

Top Sellers 2020

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MARK THIS DATE: Big Fujifilm Announcements on January 27

Yes, I know. Nokishita spotted that a mysterious FF200003 camera that is said to be announced on January 29.

But, trust me, that’s not the date you should watch out for.

Now please take your calender and mark the following date: January 27!

That’s the day when Fujifilm will make have huge announcements and hence the day you should drop whatever you were planing to do and glue in front of FujiRumors ;).

What will come?

Well, we know thanks to leaks brought to you by FujiRumors that lots of stuff is set for early 2021 announcement. Here is the current list:

BUT ATTENTION: will it all be announced on January 27 or will there be separate announcements? And could there be even more surprises?

That, my dear friends, I will let you know later on once I get it all multiple confirmed and I can be sure that what I tell you is 100% accurate.

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Top 10 Posts for November: SIGMA Lenses for Fujifilm, the X-Pan Rebirth of X-Pro1, Film Simulation Recipe Cards, XF27mmF2.8 MK II and More

Here are the top 10 posts for November:

  1. The X-Pan Rebirth of Fujifilm X-Pro1
  2. This Guy Designed Fujifilm Film Simulation Recipe Cards to Download and Print
  3. Sigma Says DC DN Lenses for Fujifilm X Mount will Hopefully Come in 2021
  4. Fujifilm X-H2, X80, GFX100V, X-Pan, Monochrome and More – FR-Readers Wishlist Corner
  5. Fujinon XF27mm F2.8 MK II Coming Early 2021 with Fujifilm X-E4
  6. Fujifilm X-E4 Coming in First Quarter 2021
  7. Tokina ATX-M 23mmF1.4 and 33mmF1.4 Pre-Order Available Soon and Release on December 11
  8. Fuji Guys Switching To Fujifilm Guide (and Finally They Explain it!)
  9. Fujifilm Introduces FUJIFILM GFX100 IR (Infrared) Version Large Format Mirrorless Digital Camera
  10. Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

Top Runner Up News

Top “Personal” post

Holiday Deal Pages

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BREAKING: New Fujifilm Film Simulation Coming Early 2021

According to our sources, Fujifilm will launch a new film simulation in early 2021. As soon as I get more details, I will let you know here on FujiRumors.

I recently made a post telling you what’s coming from Fujifilm in early 2021. Now you can add the new film simulation to the list (check out the rest here).

My wish?

It’s hard, but if I’d have to pick one, I’d go for this one. And you?

Will there be even more surprises?

Well, just follow FujiRumors in the next days, weeks and months. All I can say now is that we are going to have a lot of fun! :)

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Fujifilm develops New “Pixel Shift Multi-Shot” function to Capture and Generate World’s Highest Resolution (*1) of 400MP images with Accurate Color Reproduction

Fujifilm develops the new “Pixel Shift Multi-Shot” function to capture and generate the world’s highest resolution*1 of 400MP images with accurate color reproduction

-Applying the FUJIFILM GFX100 mirrorless digital camera for digital archiving of cultural assets
-Providing firmware and software that enable the use of this function from today

Press Release

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Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

As we reported here, Toshihisa Iida has just been promoted to new President and Managing Director at Fujifilm Europe.

He is also the guy who said in the past that Fujifilm will NEVER go Full Frame.

Now he gave an interview to the amateurphotographer. Here are some excerpts:

COVID-19 affects on Fujifilm

  • Before the pandemic struck, there were more than 8,000 professional photography businesses operating in the UK alone
  • global demand for digital cameras has dropped by 40% since the start of April 2020 according to CIPA, but thanks to the performance of products like the X-T4 and X100V, Fujifilm is performing significantly better than that
  • Fujifilm also worked hard to supply medical imaging technologies to those on the front line, as well as working to realize the manufacture of COVID-19 vaccines and therapies at scale with pharmaceutical partners

Biggest Industry Future Challenges for Fuji: the drift towards full frame or the rise of smartphones?

  • biggest challenge is to ensure to keep innovating in R&D
  • Finding a real consumer demand’ is a key
  • provide a better experience of taking photos and videos
  • Customers don’t buy a sensor, but an experience
  • Fujifilm is not a company to simply follow the same path as others
  • Consumers demand more and are no longer wanting to invest in a product; they want a service and an experience.

The Market Differences over the Globe

  • X-T4, X-T3 and X-T30 are all popular around the world, and the X100V has been the bestselling high-end compact globally.
  • GFX is almost evenly split except in the Chinese market [admin note: I have been told the GFX100 sells extraordinary well in China]
  • piqued popularly of the X-A series in some Asian countries
  • Globally, instax is one of Fujifilm’s biggest consumer success stories

And Full Frame?

  • in the last two years the market shifted strongly towards full frame
  • for Fujifilm, APS-C is the best-balanced system
  • APS-C is the best answer for those downsizing due to the smaller, lighter lenses, as well as the camera body
  • GFX provides the best image quality without requiring a high level of investment.

Fujifilm X-S10

  • It was demand coming from customers used to DSLR cameras and from those who prefer to have more usability for video shooting
  • very rich features such as IBIS, 4K30p video with long recording time – but with a small weight of just 465g
  • X-S10 offers a very smooth transition for DSLR customers to enjoy the latest mirrorless technologies with the advantage of a smaller, handy size.

Weather Resistant Versions of older lenses?

  • WR versions of older lenses requires to completely re-design the inside structure, hence in some cases needs R&D from scratch

Should Fujifilm work closer with Sigma and Tamron?

  • I cannot be specific about our working relationships with other companies but we have received and understand our customers’ request.

You can read the full interview at amateurphotographer.

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New Fujifilm Deals Launched in Europe with First X-T4 Deals and Much More

Fujifilm Europe has launched new cashback deals.

You can find the deals at AmazonUK, AmazonDE, AmazonIT, WexUK, ParkcamerasUK, CalumetDE, PCHstore and more official Fujifilm retailers.

The deals are similar in every country, but there might be slight differences. I will list down below the deals for Germany and UK.

IMPORTANT NOTE

AmazonUK, AmazonDE and AmazonIT are included in the official Fujifilm dealers list. However “only purchases directly from Amazon (with an Amazon invoice) are eligible for this promotion. Purchases from Amazon Marketplace are not eligible and will be rejected, unless the Marketplace Seller is also a Fujifilm Qualifying (Authorised) Retailer.”

Fujifilm Germany Deals

Deals available at:

To claim the cashback, after your purchase, go to fujifilm-connect.com, click „Jetzt Antrag stellen”. The maximum number of claims per customer is 5.

Cameras

  • Save €200 – Fujifilm X-T4 body or kit with Vertical Battery Grip
  • Save €200 – Fujifilm X-T3 body or kit options
  • Save €100 – Fujifilm X-T30 nody or kit options

Lenses

  • XF14mmF2.8 R – save 100 €
  • XF16mmF1.4 R WR – save 100 €
  • XF16mmF2.8 R WR – save 50 €
  • XF18mmF2 R – save 50 €
  • XF23mmF1.4 R – save 100 €
  • XF27mmF2.8 – save 50 €
  • XF35mmF1.4 R – save 50 €
  • XF56mmF1.2 R – save 100 €
  • XF56mmF1.2 R APD – save 100 €
  • XF60mmF2.4 R Macro – save 50 €
  • XF80mmF2.8 R LM OIS WR Macro – save 100 €
  • XF90mmF2 R LM WR – save 100 €
  • XF200mmF2 R LM OIS WR 1.4xTC – save 500 €
  • XF8-16mmF2.8 R LM WR – save 150 €
  • XF16-55mmF2.8 R LM WR – save 100 €
  • XF50-140mmF2.8 R LM OIS WR – save 150 €
  • XF50-140mmF2.8 R LM OIS WR + TC XF1.4x Set – save 150 €
  • XF18-135mmF3.5-5.6 R LM OIS WR – save 50 €
  • XF55-200mmF3.5-F4.8 R LM OIS – save 50 €
  • XF100-400mmF4.5-F5.6 R LM OIS WR – save 200 €
  • XF100-400mmF4.5-F5.6 R LM OIS WR + TC XF1.4x Set – save 200 €

Fujifilm UK Deals

Deals available at:

To claim the cashback, after your purchase, go to fujifilm-connect.com, click „Claim Now”. The maximum number of claims per customer is 5.

  • Fujifilm X-T4 – Get the vertical grip for half price + a battery for free
  • Fujfiilm GFX50S – save £900
  • Fujifilm X-S10 – Buy X-S10 and save £180 on XF55-200
  • XF14mmF2.8 R – save £50
  • XF16mmF1.4 R WR – save £50
  • XF16mmF2.8 R WR – save £50
  • XF18mmF2 R – save £50
  • XF23mmF1.4 R – save £50
  • XF27mmF2.8 – save £50
  • XF35mmF1.4 R – save £50
  • XF56mmF1.2 R – save £50
  • XF56mmF1.2 R APD – save £50
  • XF60mmF2.4 R Macro – save £50
  • XF80mmF2.8 R LM OIS WR Macro – save £50
  • XF90mmF2 R LM WR – save £50
  • XF200mmF2 R LM OIS WR 1.4xTC – save £250
  • XF8-16mmF2.8 R LM WR – save £75
  • XF16-55mmF2.8 R LM WR – save £75
  • XF50-140mmF2.8 R LM OIS WR – save £75
  • XF18-135mmF3.5-5.6 R LM OIS WR – save £50
  • XF100-400mmF4.5-F5.6 R LM OIS WR – save £100

Fujifilm USA Deals

XF Lens Deals

X Camera Deals

GFX Gear

Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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