Rumor Update: Fujifilm X-H2S with PSAM Dial

The leaked images did not show it, but many of you guys already suspected it: the Fujifilm X-H2S is going to bring the PSAM dial also to the X-H series.

And you guessed well, guys! The X-H2S will indeed have a PSAM dial.

You know what’s my take on it: nothing is more fun and more practical to use than having as many dedicated dials as possible.

However, I also own a Fujifilm camera with a PSAM dial, the Fujifilm GFX100S.

And you know what?

Also the GFX100S is stupidly easy and fast to operate… just not as fun.

The way I have set up my GFX100S is that I have it on M all the time and quickly control ISO with the rear command dial (often I just leave it at one of my three AUTO ISO settings) and shutter speed with the front command dial. For aperture I use of course the ring on the lens.

So, from a mere operational point of view, a PSAM dial is very far from being an ergonomic nightmare. On the contrary, many might find it even more convenient to use.

And I can’t blame Fujifilm for finally offering also in their high-end APS-C line a camera with PSAM dial. I am 100% sure that this will help Fujifilm to expand its customer base, as there is a huge chunk of photographers loving to work with PSAM dials.

Luckily Fujifilm has also other higher end APS-C camera lines, all with wonderful retro controls (X-Pro3, X-T3, X-T4, a future Fujifilm X-T5 or Fujifilm X-Pro4). So the X series is and will remain home for retro lovers like me and many of you.

But we all love Fujifilm and want it to succeed. So if a PSAM dial camera every now and then helps the system to grow and flourish, well, then I applaud such cameras.

Fujifilm X-H2 and X-H2S rumored specs list:

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Jason at TCSTV: “The IQ Difference between Fujifilm GFX and Sony A1/Canon R5 Tortured me, I couldn’t Unsee it, so I bought into GFX”

I don’t buy into the narrative that wants you to believe you can make professional work only with full frame gear.

And it’s not just a “feeling” of mine. It’s a hard core fact proven by the irrefutable reality that you can win the Pulitzer prize or the World Press Photo Award with images taken by Fujifilm APS-C cameras.

And I also don’t buy that “sensor size is everything” narrative.

Look, I’ve shot it all: from my loved Micro Four Thirds to APS-C and Medium Format, and yes, even quite some Sony Full Frame as I have easy access to that system thanks to the SonyAlphaRumors guy living not far away from my home.

So I can confidently say: every system has its Pros and Cons and every system, from M43 to MF, can be used for professional use, of course with some cameras being better suited for certain uses than others.

So if somebody tells you that you absolutely need a system with a 70% larger sensor than full frame (the GFX system) to really stand out with the quality of your images, then you better don’t trust that person.

And yet, as we said, every system has its Pros and Cons, and the advantage of the GFX system is undeniably that it offers the best image quality you can get for a more than reasonable price.

Then add to this that the Fujifilm GFX100S and GFX50SII have the size of the Canon R5, are even smaller than the Panasonic S1 cameras and cheaper than full frame cameras like the Sony A1, and you start to get a combination of advantages that might make the Fujifilm GFX perfect for your needs.

And it sounds like the combination of advantages the GFX system offers was perfect for Jason Eng, who, in a talk with Evelyn from TCSTV explains his move to the GFX system.

Here is a quick summary:

  • Jason’s assistant Aiden was looking to buy into a new system. He looked at Sony, Nikon and Canon and almost pulled the trigger on the Canon
  • Jason suggested him to try the GFX50SII which costs about the same what Aiden was about to spend for the Canon
  • Aiden put his hands on the GFX50S and it had “these magical files“
  • then they also shot the GFX100 side by side with Sony A1 and Canon R5
  • even by just comparing the images on the laptop sized screen, they noticed the detail in shadows and the way that the camera handled gradation from highlight to shadow was just… “I could not unsee it, it tortured me until I inevitably bought the system“
  • he bought the GFX100 with a classic pro body with integrated grip and fully usable autofocus
  • he often shoots vertical, so having the integrated grip is important
  • he was and still is a Sony shooter, enjoying a smaller and lighter body
  • then Fujifilm offered the GFX100S with its smaller and lighter body and it reached a larger target audience than what the GFX100 could do
  • both options, GFX100 and GFX100S, are great
  • he often shoots tethered and loves that the film simulation he uses goes right into Capture One
  • as a long time Sony user for 10 years, color was always hard. The standard was Canon
  • when Fuji released their APS-C mirrorless cameras he loved the colors, but he could not commit to a smaller sensor than FF
  • but now they have exceeded his expectations and gone larger than full frame
  • skin tones are great, reds are beautiful, rich and deep
  • he uses also legacy glass adapted to the GFX system
  • Fujifilm offering GFX cameras from $4,000 to $6,000 is a game changer for medium format
  • color and shadow tonality range, you can’t unsee it once you see it side by side

Get Yours (now that it’s finally in stock ;)):

Fujifilm Financial Results FY2021: Up 16.9% thanks to Instax and High End Gear

Fujifilm shared its financial results for the fiscal year 2021 (April 1, 2021 – March 31, 2022).

As to expect Instax is King with great sales for the Instax Mini EVO and the Instax Link Wide smartphone printer.

When it comes to their X and GFX series, a special mention goes to the good sales for the Fujifilm GFX100S.

In addition to a steady sales recovery of color photographic paper and broadcast and cinema lenses from the impact of COVID-19, strong sales of newly launched instant photo systems and digital cameras led revenue to increase by 16.9% year-over-year to ¥333.4 billion, and operating income to increase 2.4 times year-over-year to ¥37.0 billion.

In the consumer imaging field, steady sales of instant photo systems, color photographic paper and dry minilabs and materials drove revenue higher. New products launched in 2021 include the instax mini 40, a new entry-model compatible with mini-format film, in April, the instax Link WIDE, a smartphone printer for wide-format, in October and a flagship model instax mini Evo in December. All new products were well received in the market and boosted sales.

In the professional imaging field, we launched the large-format mirrorless digital camera FUJIFILM GFX100S, which realized a high resolution of 102 million pixels, the FUJIFILM GFX50S II equipped with 50 million-pixel image sensor, released in September 2021 as a brother model, and the FUJIFILM X-T30 II mirrorless camera, which is the latest model from the X Series released in November 2021. All products gained high reputations and sales remained strong. Revenue was significantly higher year- over-year as sales of broadcast and cinema lenses, which had been hit by a decline in demand due to the COVID-19 pandemic, turned upward, and sales of lenses in the monitoring /measurement field, including long-range surveillance cameras and machine vision lenses, fared fell.

via Fujifilm

FUJIFILM sets its Highest Record with 24 Products Winning the “iF Design Award”

Plenty of Fujifilm products have been awarded with the iF design award. In terms of photographic gear, the winners are:

Wasted money, Fuji!

Press Release

FUJIFILM Holdings sets its highest record with 24 products winning the internationally prestigious “iF Design Award”
– Recognized for beautiful appearance, advanced performance and excellent operability in products of various business fields
April 27, 2022

** CLICK HERE to Read the Rest of the Article **

Would it be Madness? Selling X-T4 and X-E3 to get the Fujifilm X-E4?

There is this weird idea that keeps hammering my head.

It says: sell the X-T4 and X-E3 and get the Fujifilm X-E4.

Why?

Because the X-E4 would be the perfect fusion between the form factor I love (X-E3) and the power I sometimes need (X-T4). Plus it would have a two way tilt screen which I vastly prefer over the selfie screen on my X-T4 (even though in some radical composition necessities it can be very helpful).

So this weekend I will just make shameless private use of FujiRumors and ask what you think about this idea.

But let me be clear: this post is not to say the X-E3 is not a capable camera. I mean, I shot a wedding with it and it worked just fine. But the X-T4 is simply the more powerful tool and in some occasion this extra power can be useful.

So why am I still hesitating?

The reason is simple: I’d no longer have an X series camera with IBIS (only my GFX100S).

Now, I know some guys claim IBIS is for losers and it completely destroys the photographic purists experience. But trust me, when you hike for hours up a mountain (as I love to do), and maybe at some very narrow path you want to stop to grab a quick picture with a tired and shaking hand or you have your son on the your back moving around while you try to take a picture, then having the IBIS solution as an option is more then welcome. And if I don’t need it, I turn it off… easy ;).

So what should I do?

And yes, I know the 5th generation of Fujifilm cameras is coming. I will probably get one of those cameras, too. So maybe it would be better to wait and see what Fujifilm has to offer in 2022/early 2023, and based on that see which cameras sell, keep and buy.

I don’t know, I am confused. Maybe just sell everything and go for X-E4. Or wait a bit longer, see what the future brings, and then take decisions.

And since lately I am so absorbed by Fujifilm X-E4 reviews, trying to make up my mind, I will share a couple of reviews down below.

Reviews… or 5 Reasons why the Minimalist X-E4 is Perfect for Stree Photography

** CLICK HERE to Read the Rest of the Article **

Fuji Guys: Setting up TASCAM CA-XLR2d-F

Recently Fujifilm has released firmware updates for the Fujifilm X-T4 and Fujifilm X-S10 to add support for the Tascam CA-XLR2d-F XLR.

Now the Fuji Guys show you how to setup the TASCAM CA-XLR2d-F with your compatible Fujifilm camera.

Later on, also the Fujifilm GFX100S will get support for the TASCAM CA-XLR2d-F.

Fujifilm X-H2 with New 26MP Sensor :: Fujifilm TX-3 XPan :: Tons of Firmware Updates :: Voigtländer Nokton 23mmF1.2 :: Top 10 March Articles

In March we share a curial rumor: the Fujifilm X-H2 in its 26MP version won’t use the current 26MP sensor, but a new 26MP sensor.

So no surprise that this huge rumor made the top of the list.

But there is definitely much more you should not have missed in March. So here are the top 10 articles.

Hint: make sure to read FujiRumors in April and May… huge rumors on the way ;).

  1. Fujifilm X-H2 coming with New 26 Megapixel Sensor
  2. Meet the Fujifilm TX-3 XPan Digital Camera (Concept)
  3. Fujifilm Firmware Updates for X-T4, X100V, X-Pro3, X-S10, GFX100S and GFX100
  4. Documenting the War in Ukraine with Fujifilm X and GFX Gear
  5. Fujifilm X-T4 Dynamic Range Data (vs X-T3, X-Pro3)
  6. Voigtländer Nokton 23mmF1.2 X Officially Announced
  7. Best Solutions for Processing Fujifilm RAW Files in 2022 :: DxO PhotoLab for Fuji Shooters :: ApolloOne Photo Viewer and More
  8. How to (Panic-Free) Make Firmware Updates via Camera Remote App
  9. First Fujifilm X-T4 Silver Kits No Longer Available at Some Stores
  10. DPRTV: Sigma X Mount Lenses, Better than Fujifilm Primes?

Did I already say that the next few weeks will be huge?

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Fujifilm Wins 20 Red Dot Awards

Fujifilm has purchased won 20 Red Dot Awards, including an award for a camera that won it already last year, the Fujifilm GFX100S. Isn’t that amazing?

In terms of photographic gear, the winners are:

My opinion (and some facts) about these joke awards here (I guess that’s why Fujifilm published the news on April 1st).

Down below the press release, the full list of winners and more details about each awarded product.

** CLICK HERE to Read the Rest of the Article **

DPRTV: Five Best Handling Digital Cameras of All Time


Outside of technical stuff like image quality and autofocus, there are some cameras that just make you happy when you hold them. To celebrate great ergonomics, Chris Niccolls runs down his top five handling digital cameras of all time.

DPRTV ranking:

  1. Canon EOS R5
  2. Nikon D750
  3. Fujifilm X100V
    Many people love the analogue control experience of the X-T line. Chris prefers the ergonomics of the Fujifilm X-S10 and Fujifilm GFX100S. But at the end Chris picks the Fujifilm X100V because it is a refined and pocketable camera. Hybrid Viewfinder is nice to use. Flip out LCD is so thin that it does not make the camera bulkier. Compact 23mmF2 lens. Fits in pocket and very nice to use.
  4. Leica Q2
  5. Pentax K1

Of course these kind of rankings are extremely subjective. Let us know in the comments what your favorite Fujifilm camera is in terms of ergonomics.

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Is Fujifilm Nordic Teasing a Fujifilm GFX with Stacked Sensor?

Fujifilm Nordic has released a new Webinar.

Contrary to what we were used so far, this time they also included non Fujifilm X Photographers to the talk, meaning photographers that are not part of the official X photographers program, but who simply started using X or GFX gear, even though they have no relationship with Fujifilm Corporation.

The first not official X/GFX photographer to be part of the Fujifilm Nordic Webinar series is called Soren Solkaer.

  • Soren Solkaer went digital since 2002
  • he instantly started shooting with Full Frame digital (but in his analog times he shot medium format)
  • about 1 year ago, his prost production guy told him “Sir, we have to talk, there is a new camera in town“
  • Soren was very skeptical. He didn’t want to change his camera as he was so used to his full frame gear
  • his post production partner told him there are files now, that are way better than his full frame files
  • in some of his exhibitions he prints 2×3 meters big, and squeezing that our of full frame can be done, but having a bigger file is a huge advantage
  • his post production partner told him the files of GFX are bigger and the quality is just amazing
  • despite being very reluctant, he tried out the GFX system and he saw that his post production partner was right
  • he did not start with the 50MP GFX but he started right with the 100MP GFX100S
  • on top of the resolution, there were many other things that hugely impress him of the Fujifilm GFX100S
  • he needed to get used to the menu, the buttons, etc
  • in the last 25 years he mainly took portraits of celebrities
  • the interviewer asks about the speed of the GFX100S, and he says that he shoots full manual control (except for autofocus), and after a bit of time of getting used, he now gets 100 out of 100 perfectly exposed and focused images
  • in some other of his project the file size itself is not necessary at all, and in those cases he still uses his full frame gear
  • lately for a projects he photographs bird formations flying in the sky at fairly low light. He shoots at 1/500 of a second and wide aperture, so he only has the ISO left to adjust. And the higher he goes with ISO, what is gained in resolution with the GFX100S, is lost in noise at high ISO.
  • another issue: GFX100S shoots at 5fps continuous AF. For birds, the more fps you get the higher the chance to nail the right moment

And here comes Soren’s question: Will there be any improvements down the line in terms of sensitivity and also buffer? Here is what Fujifilm Nordic answers:

  • there are some secrets Fujifilm Nordic can not reveal, but what they can say is that in May there will be an X summit with an announcement, where we will see new sensor and also new processor technology
  • there will be definitely a speed improvement on the APS-C X system, so why shouldn’t those improvements drop down also to the GFX system?
  • Actually the whole GFX system started this way: first 5 years with X system, then Fuji started with the GFX system and pulled the technical stuff of the GFX system into the X system
  • without telling every secret, but GFX system will get faster and faster with the new hardware
  • speed will increase on the GFX system
  • Fujifilm Nordic can’t tell when, but they are confident that it will go into that direction [of more speed]
  • one day Soren will get a medium format camera that can burst quite a lot more than the current GFX cameras
  • “we are working on it, definitely“

I guess it is safe to assume that Fujifilm Nordic is referring to the stacked APS-C sensor to be announced in May 2022 (as Fujifilm officially teased here) and hence hint to the possibility that the stacked technology could find its way also into future GFX cameras.

Just to be clear, so far in terms of rumors I have no hints about any stacked sensor GFX camera coming. Of course this doesn’t mean it won’t come, I just say that at the time of this article I have no information about it.

The summary above is just an extract of Soren’s part of the talk with Fujifilm Nordic. But actually the whole 2 hours talk also with the official Fujifilm X Photographers is well worth a listen. So make sure to check it out down below.