Skip to content

If You Shoot on Tripod, You Might Love this New Product from Atoll

Tripod shooters really have to take a closer look at this new Atoll ring on Kickstarter (Click here). Down below you can see a few videos on how it works.

NOTE: ATOLL is not compatible with Medium Format or larger cameras such as the Fujifilm GFX100S.

  • Fujifilm X-H2s is compatible with ATOLL D + Heightening Plate
  • Fujifilm X-T3 is compatible with ATOLL C + Heightening Plate
  • Fujifilm X-T4 is compatible with ATOLL D + Heightening Plate

X-S10 and other X series cameras are NOT compatible.

** CLICK HERE to Read the Rest of the Article **

WHOOPS: DPReview Removes Their (Bad) XF150-600mmF5.6-8 Samples While Other Photographers Show Super Sharp Images at 600mm

Some guys were sure: it is simply impossible that the Fujinon XF150-600mmF5.6-8 is sharp at 600mm, due to mathematical calculations considering f/8 on APS-C combined with statistical elaborations on the effect of diffraction for a pixel pitch of ….

OK, I hear you, let’s keep it short: the XF150-600mmF5.6-8 it’s an unusable piece of junk at 600mmF8.

And looking at the sample gallery shared by DPReview (not to be mistaken with DPRTV) at launch day, which were the worst possible samples, one would agree with the above.

But now it looks as if somebody at DPR had the decency to pull off the sample gallery, as the original link to them is now broken, the sample gallery never loads and on the main page any reference to the sample gallery (still visible in cached version) is gone.

So what happened? I see two options:

  • the lens was used in hot condition with lots of hazy air that influenced IQ
  • the pre-production copy had an issue
  • UPDATE: suggested in the comments, the X-T4 used does not support the lens yet

UPDATE: According to information I have received, the prototype lens didn’t have firmware for X-T4 (which was the camera used for the samples).

Anyway, damage done: the sample were so bad, that some Fuji shooters looking forward to this lens were hugely disappointed and moved away from it.

But the questions remains open: how does the XF150-600 perform at 600mm?

Well, I put to together a series of links where you can see the samples by yourself. Some of them I already shared in the live blog, but others are new links that I did not share in the original live blog coverage.

Look for example at samples of Alan Hewitt below. They show the performance at 600mm with an additional crop to it.

If you ask me, that is actually an excellent performance!

But as usual, watch by yourself and make up your own mind.


Fujifilm launches mirrorless digital camera “FUJIFILM X-H2S”

Fujifilm launches mirrorless digital camera “FUJIFILM X-H2S”

-Featuring a newly-developed back-illuminated, stacked sensor and a high-speed image processing engine
-Flagship model that boasts the fastest continuous-shooting, AF and video performance in the history of the X Series
-A highly robust camera body featuring a powerful image stabilization mechanism and various interface options to cater to broad-based professional needs

TOKYO, May 31, 2022 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the launch of the mirrorless digital camera “FUJIFILM X-H2S” (X-H2S) in July, 2022. The camera joins the lineup of the X Series of compact and lightweight mirrorless digital cameras renowned for their outstanding image quality, delivered with Fujifilm’s proprietary color reproduction technology.

The X-H2S is a new flagship model boasting the highest performance in both stills and videos in the history of the X Series. This has been made possible by the use of the new back-illuminated, stacked, 26.16MP “X-Trans™ CMOS 5 HS”*1 sensor capable of reading signals four times faster than the current device*2, and the high-speed “X-Processor 5” boasting double the image processing speed of the current device*3. The camera also features blackout-free burst shooting of up to 40 frames per second*4 and high-performance AF system that uses AI to detect a subject. Furthermore, it can film 6.2K/30P and 4K/120P video and record high-definition footages. The highly-robust body packs other features including the five-axis in-body image stabilization that offers up to 7.0-stop advantage*5 and extensive interface options including the dual card slot supporting a CFexpress™ Type B card*6, catering to the shooting needs of professional photographers.

In 2012, Fujifilm released the mirrorless digital camera “FUJIFILM X-Pro1” featuring an image sensor and an image processing engine developed in-house. Since then, the company has evolved these devices over the last decade in pursuit of advanced image quality and portability. The launch of the latest model “X-H2S,” featuring the newly-developed X-Trans™ CMOS 5 HS sensor and the X-Processor 5 image processing engine, heralds the arrival of the fifth generation of the X Series.

  • The camera delivers the highest performance in the history of the X Series thanks to the newly-developed sensor “X-Trans™ CMOS 5 HS” (APS-C sensor) and the high-speed image processing engine “X-Processor 5.”

  • A 26.16MP image sensor that maintains the back-illuminated structure but adopts the stacked-layer design to quadruple the signal readout speed compared to the current device*2
  • A newly-developed processor with double the processing speed compared to the current device*3.
  • The camera can achieve blackout-free continuous shooting of up to 40 frames per second and performs three times the number of calculations in phase detection information compared to the current model*7 to deliver AF/AE tracking in the burst mode, ensuring to capture a decisive photo opportunity.
  • The camera has improved image resolution at low ISO sensitivity compared to the current model*7, while suppressing noise at high ISO sensitivity to produce superior image quality.
  • The camera’s subject-detection AF function uses AI technology to identify animals, birds, cars, motorcycles, bicycles, airplanes and trains, accurately tracking an intended subject.
  • The camera can record 6.2K/30P and 4K/120P video in 4:2:2 10-bit. The ability to record high-speed 4K/120P video means a split-second action of a fast-moving subject can be presented in smooth slow-motion with fine details. Furthermore, the sensor`s readout speed during video recording has been reduced to as fast as 1/180 seconds, mitigating the rolling-shutter effect and presenting a moving subject naturally.
  • The camera supports three Apple ProRes codecs*8, namely ProRes 422 HQ, ProRes 422 and ProRes 422 LT. When recording ProRes, the X-H2S also supports proxy recording such as ProRes 422 Proxy, streamlining the overall workflow from filming to post-production.
  • The camera supports a CFexpress™ Type B card, capable of writing data at high speed and thereby drawing out the X-H2S’s full potential in burst shooting and video recording.*9

Fujifilm will continue to enhance the appeal of the X Series including the X-H2S (carrying an APS-C sensor), GFX Series including the GFX100S (carrying a large format sensor) and extensive lineup of interchangeable lenses to promote photography / videography and the joy of shooting stills and videos.

  • *1 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.
  • *2 In comparison with the X-Trans™ CMOS4, carried in the current camera models.
  • *3 In comparison with the X-Professor 4, carried in the current camera models.
  • *4 High-speed continuous shooting free from the viewfinder blacking out, preventing users from seeing the subject; This is only available when using the electronic shutter.
  • *5 When mounted with the FUJINON Lens XF35mmF1.4 R.
  • *6 CFexpress is a trademark or registered trademark of the CompactFlash Association.
  • *7 Mirrorless digital camera “FUJIFILM X-T4.”
  • *8 Apple ProRes is a trademark of Apple Inc., registered in the United States and other countries.
  • *9 See the Fujifilm website for a list of memory cards that have been verified to work with this camera

1. Product features

(1) Best burst-mode performance in the history of the X Series to capture a decisive photo opportunity
  • This camera is equipped with the newly-developed “X-Trans™ CMOS 5 HS sensor, which has a signal readout speed about four times faster than the current device to achieve blackout-free continuous shooting of up to 40 frames per second. It controls phase-detection pixels independently when displaying images in the Live View mode during burst shooting to triple the number of phase detection calculations from the current model. AF/AE tracking is maintained even during high-speed continuous shooting of 40 frames per second, ensuring to capture a decisive photo opportunity.
  • The X-Trans™ CMOS 5 HS and the X-Processor 5 are complimented with high-capacity buffer memory to significantly increase the number of frames that can be continuously recorded in the burst mode. When using the electronic shutter, the camera can shoot at up to 30fps in JPEG and 20fps in RAW, recording over 1,000 frames continuously in the burst mode.*10
  • The high-magnification and high-definition EVF boasts the magnification ratio of 0.8x and a resolution of 5.76 million dots. It offers improved visibility thanks to strong suppression of parallax and distortion that occur when an eye position becomes displaced while using the viewfinder. Its 120fps frame rate displays images smoothly, allowing users to accurately keep track of a fast-moving subject.
  • *10 At the time of a cold start in the operating environment at 25℃ (with the camera body starting at the temperature the same as or lower than the external atmospheric temperature). This is only possible when using the electronic shutter and in the JPEG mode. Note that the number of frames that can be recorded depends also on the remaining level of battery charge and the type / capacity of memory card used.
(2) Updating the algorithm to substantially improve AF performance
  • The use of the X-Trans™ CMOS 5 HS and the X-Processor 5, coupled with the update of AF prediction algorithm, have led to a major boost in the camera’s capability to track a moving subject and autofocus accurately in Zone AF or in low-contrast conditions. This means a subject that keeps on moving can be accurately tracked, such as athletes and wild animals.
  • The camera features a subject-detection AF function, developed with deep learning technology, while retaining the conventional Face / Eye AF. It uses AI to detect animals, birds, cars, motorcycles, bicycles, airplanes and trains. The camera automatically tracks a targeted subject while keeping it in focus, allowing users to concentrate on shutter opportunities and framing.
  • The camera supports the AF+MF function, in which users can make a manual focus adjustment after AF during not only shooting stills but also recording video. This enables greater accuracy in tracking a fast-moving subject while shooting video.
(3) Enhanced video performance to cater to diverse videographic needs
  • The camera can shoot 6.2K/30P and 4K/120P video in 4:2:2 10-bit, recording high definition footage while retaining rich color information. The ability to record high-speed 4K/120P video means a split-second action of a fast-moving subject can be presented in smooth slow-motion with fine details.
  • The sensor’s readout speed during video recording has been boosted to as fast as 1/180 seconds. The rolling-shutter effect is well-controlled to present a moving subject naturally.
  • The camera supports three Apple ProRes codecs, namely ProRes 422 HQ, ProRes 422 and ProRes 422 LT. When recording ProRes, the X-H2S also supports proxy recording such as ProRes 422 Proxy, streamlining the overall workflow from filming to post-production.
  • Another new feature is F-Log2 capability with dynamic range expanded up to 14+ stops. This enhancement enables video recording with enriched tonality, thereby broadening post-production potential.
  • The camera has a new heat-dissipating structure to substantially increase the maximum video-recording time. 4K/60P video can be recorded for an impressive 240 minutes*11 to cater to the needs of professional video production. Attach the optional cooling fan “FAN-001” to enable extended video recording even in high-temperature conditions.
  • *11 At the time of a cold start in the operating environment at 25℃, with the Auto Power Off set for “High,” Bitrate setting at 100Mbps, the vertical battery grip “VG-XH” attached and three batteries used. The recording time depends on the remaining level of battery charge and the type / capacity of memory card used. Note that the camera may automatically stop recording video when the body temperature rises beyond threshold.
(4) Enhanced operability to assist users’ shooting experience in a variety of situations
  • The camera features an all-new in-body image stabilization mechanism, which offers a new sensing control function to detect and correct fine camera shakes, delivering five-axis stabilization that gives up to 7.0-stop advantage. Users can comfortably choose to hand-hold the camera to shoot sports with actively-moving subjects or in low light conditions such as nightscape.
  • The new camera inherits the popular design features of the FUJIFILM X-H1, such as an LCD display on the top panel for users to check settings any time, and a highly-robust camera body that withstands heavy professional use. Improvements include the shutter stroke when the shutter button is half-pressed, load adjustment to the AF ON button, and materials used for buttons for enhanced operability. The design of the large grip has been brushed up to make it even easier to hold for added comfort.
  • A standalone video-recording button has been added for enhanced video operability in combination with the 1.62-million-dot vari-angle LCD monitor on the rear panel, which can be positioned in a range of angles to enable filming exactly as intended.
  • The camera features dual memory card slots supporting CFexpress™ Type B and SD cards. Use the CFexpress™ Type B card to draw out the full potential of the X-H2S’s fast continuous shooting and video performance.

2. Optional accessories

(1) Vertical battery grip “VG-XH” (dedicated to the X-H2S)
  • The vertical battery grip can load two of the high capacity battery “NP-W235.” It is also dust and moisture resistant and operates at temperatures as low as -10℃ for advanced practical applications.
  • The grip features various buttons in convenient locations for vertical shooting to provide the same level of operability with horizontal shooting.
(2) File transmitter “FT-XH” *12 (dedicated to the X-H2S)
  • This file transmitter features wired LAN connectivity and high-speed wireless communications capability, essential for in-studio tethered shooting or sports / media shooting. It can be also used as a vertical grip and fits two of the high capacity battery “NP-W235.”
  • It can be combined with the X-H2S to enable the following:
    ① FTP transfer by wired LAN / wireless LAN / USB smartphone tethering
    ② Tethered shooting by wired LAN / wireless LAN
    ③ Remote Rec function by wired LAN / wireless LAN; Capable of controlling up to four X-H2S cameras simultaneously from a browser on a smartphone, tablet device or computer
  • *12 Due to be released in September 2022
(3) Cooling fan “FAN-001” (dedicated to the X-H2S)
  • This cooling fan can be attached to the rear panel of the camera body without a cable, supporting long hour shooting and video recording in a high-temperature condition. The power can be supplied to the fan from the camera body.
(4) Cover kit “CVR-XH” (dedicated to the X-H2S)
  • Items contained in the cover kit for protecting various terminals on the camera.
1 x Sync terminal cover
1 x Hot shoe cover
1 x File transmitter / vertical battery grip terminal cover
1 x Cooling fan terminal cover
1 x Memory card slot cover

Is Fujifilm Losing Its Soul? Let’s Talk PSAM Dials! An Error or a Necessity?

When I posted my article about the top 10 failed Fujifilm cameras (and errors Fujifilm should avoid in future), of course some of you had a legit and often also well argued opinion on which cameras I should have included.

And one particular comment encapsulated nicely a fear that is spreading among the Fujifilm community.

The biggest error ! Loosing who you are! Creating PSAM cameras!

And the disappointment for PSAM dials arose again just recently, when we informed you that the Fujifilm X-H2S will have a PSAM dial too.

So what, is Fujifilm spamming us with PSAM dials?

And looking at it more broadly, is Fujifilm losing its retro soul?

Well, I think there is way too much drama around this topic. Even the most hardcore retro lover (like me) should enjoy the fact that Fujifilm is releasing cameras with PSAM dials.

Here is why.

  • Fujifilm has sold its soul to the mainstream market. They are ditching their lovely vintage style and operation to spam the market with more PSAM dial cameras.
** CLICK HERE to Read the Rest of the Article **

Is Fujifilm Losing Its Soul? IBIS is EVIL and Destroys the Pure Photographic Experience (Say Some)

In the second episode of our mini-series about the fear of Fujifilm losing its soul, we will talk about IBIS.

Because, incredible but true, some people actually moan about Fujifilm cameras having IBIS. So let’s talk about it.

CLAIM: IBIS should be removed from Fujifilm cameras. Fujifilm should be about pure photography and testing our handheld shooting capabilities without any support of IBIS

** CLICK HERE to Read the Rest of the Article **

X-ProF, (Re)designing the Perfect Camera :: Fujifilm X-T5 Wishlist :: X80 with 40mm Lens :: Fujifilm GFX 50R II :: FR-Readers Wishlist Corner

FR-Readers Wishlist Corner

Here is another roundup of wishlist shared by the FR-community to me via email at

Previous Wishlist Episodes:

** CLICK HERE to Read the Rest of the Article **

Rumor Update: Fujifilm X-H2S with PSAM Dial

The leaked images did not show it, but many of you guys already suspected it: the Fujifilm X-H2S is going to bring the PSAM dial also to the X-H series.

And you guessed well, guys! The X-H2S will indeed have a PSAM dial.

You know what’s my take on it: nothing is more fun and more practical to use than having as many dedicated dials as possible.

However, I also own a Fujifilm camera with a PSAM dial, the Fujifilm GFX100S.

And you know what?

Also the GFX100S is stupidly easy and fast to operate… just not as fun.

The way I have set up my GFX100S is that I have it on M all the time and quickly control ISO with the rear command dial (often I just leave it at one of my three AUTO ISO settings) and shutter speed with the front command dial. For aperture I use of course the ring on the lens.

So, from a mere operational point of view, a PSAM dial is very far from being an ergonomic nightmare. On the contrary, many might find it even more convenient to use.

And I can’t blame Fujifilm for finally offering also in their high-end APS-C line a camera with PSAM dial. I am 100% sure that this will help Fujifilm to expand its customer base, as there is a huge chunk of photographers loving to work with PSAM dials.

Luckily Fujifilm has also other higher end APS-C camera lines, all with wonderful retro controls (X-Pro3, X-T3, X-T4, a future Fujifilm X-T5 or Fujifilm X-Pro4). So the X series is and will remain home for retro lovers like me and many of you.

But we all love Fujifilm and want it to succeed. So if a PSAM dial camera every now and then helps the system to grow and flourish, well, then I applaud such cameras.

Fujifilm X-H2 and X-H2S rumored specs list:

The Fastest Growing Fujifilm Group

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Jason at TCSTV: “The IQ Difference between Fujifilm GFX and Sony A1/Canon R5 Tortured me, I couldn’t Unsee it, so I bought into GFX”

I don’t buy into the narrative that wants you to believe you can make professional work only with full frame gear.

And it’s not just a “feeling” of mine. It’s a hard core fact proven by the irrefutable reality that you can win the Pulitzer prize or the World Press Photo Award with images taken by Fujifilm APS-C cameras.

And I also don’t buy that “sensor size is everything” narrative.

Look, I’ve shot it all: from my loved Micro Four Thirds to APS-C and Medium Format, and yes, even quite some Sony Full Frame as I have easy access to that system thanks to the SonyAlphaRumors guy living not far away from my home.

So I can confidently say: every system has its Pros and Cons and every system, from M43 to MF, can be used for professional use, of course with some cameras being better suited for certain uses than others.

So if somebody tells you that you absolutely need a system with a 70% larger sensor than full frame (the GFX system) to really stand out with the quality of your images, then you better don’t trust that person.

And yet, as we said, every system has its Pros and Cons, and the advantage of the GFX system is undeniably that it offers the best image quality you can get for a more than reasonable price.

Then add to this that the Fujifilm GFX100S and GFX50SII have the size of the Canon R5, are even smaller than the Panasonic S1 cameras and cheaper than full frame cameras like the Sony A1, and you start to get a combination of advantages that might make the Fujifilm GFX perfect for your needs.

And it sounds like the combination of advantages the GFX system offers was perfect for Jason Eng, who, in a talk with Evelyn from TCSTV explains his move to the GFX system.

Here is a quick summary:

  • Jason’s assistant Aiden was looking to buy into a new system. He looked at Sony, Nikon and Canon and almost pulled the trigger on the Canon
  • Jason suggested him to try the GFX50SII which costs about the same what Aiden was about to spend for the Canon
  • Aiden put his hands on the GFX50S and it had “these magical files
  • then they also shot the GFX100 side by side with Sony A1 and Canon R5
  • even by just comparing the images on the laptop sized screen, they noticed the detail in shadows and the way that the camera handled gradation from highlight to shadow was just… “I could not unsee it, it tortured me until I inevitably bought the system
  • he bought the GFX100 with a classic pro body with integrated grip and fully usable autofocus
  • he often shoots vertical, so having the integrated grip is important
  • he was and still is a Sony shooter, enjoying a smaller and lighter body
  • then Fujifilm offered the GFX100S with its smaller and lighter body and it reached a larger target audience than what the GFX100 could do
  • both options, GFX100 and GFX100S, are great
  • he often shoots tethered and loves that the film simulation he uses goes right into Capture One
  • as a long time Sony user for 10 years, color was always hard. The standard was Canon
  • when Fuji released their APS-C mirrorless cameras he loved the colors, but he could not commit to a smaller sensor than FF
  • but now they have exceeded his expectations and gone larger than full frame
  • skin tones are great, reds are beautiful, rich and deep
  • he uses also legacy glass adapted to the GFX system
  • Fujifilm offering GFX cameras from $4,000 to $6,000 is a game changer for medium format
  • color and shadow tonality range, you can’t unsee it once you see it side by side

Get Yours (now that it’s finally in stock ;)):

Fujifilm Financial Results FY2021: Up 16.9% thanks to Instax and High End Gear

Fujifilm shared its financial results for the fiscal year 2021 (April 1, 2021 – March 31, 2022).

As to expect Instax is King with great sales for the Instax Mini EVO and the Instax Link Wide smartphone printer.

When it comes to their X and GFX series, a special mention goes to the good sales for the Fujifilm GFX100S.

In addition to a steady sales recovery of color photographic paper and broadcast and cinema lenses from the impact of COVID-19, strong sales of newly launched instant photo systems and digital cameras led revenue to increase by 16.9% year-over-year to ¥333.4 billion, and operating income to increase 2.4 times year-over-year to ¥37.0 billion.

In the consumer imaging field, steady sales of instant photo systems, color photographic paper and dry minilabs and materials drove revenue higher. New products launched in 2021 include the instax mini 40, a new entry-model compatible with mini-format film, in April, the instax Link WIDE, a smartphone printer for wide-format, in October and a flagship model instax mini Evo in December. All new products were well received in the market and boosted sales.

In the professional imaging field, we launched the large-format mirrorless digital camera FUJIFILM GFX100S, which realized a high resolution of 102 million pixels, the FUJIFILM GFX50S II equipped with 50 million-pixel image sensor, released in September 2021 as a brother model, and the FUJIFILM X-T30 II mirrorless camera, which is the latest model from the X Series released in November 2021. All products gained high reputations and sales remained strong. Revenue was significantly higher year- over-year as sales of broadcast and cinema lenses, which had been hit by a decline in demand due to the COVID-19 pandemic, turned upward, and sales of lenses in the monitoring /measurement field, including long-range surveillance cameras and machine vision lenses, fared fell.

via Fujifilm

Fujifilm X-H2S Images in Slightly Higher Resolution

Yesterday we share the first hands on images of the Fujifilm X-H2S.

And while they gave us a lot of clues about the Fujifilm X-H2S already, some readers wished to get higher resolution samples of the images.

Now, due to the nature of the leak, it is impossible to get crystal clear images. However, I organized for you some slightly higher resolution images which you can see below.

Today I also have a bit more time to check out the images closer (yesterday I made the impossible possible in order to even be able to report about it).

So here is what I see:

  • joystick in X-T4/GFX100S style but place higher up
  • the D-Pad is there
  • fully articulating screen (as we told you)
  • no in-camera cooling system (as we told you)
  • the left side seems to give access to lots of different ports
  • looks like no drive dial under the big dial on the top left side of the camera
  • I can’t spot any dedicated dial on the top right side
  • probably PSAM layout like Fujifilm GFX100S
  • Fujifilm X-E4 style strap lugs

Down below the images.

And remember: huge party here on FujiRumors on May 31 at the Fujifilm X Summit.

Oh, and stay tuned… we are not yet done with the rumors ;).


A FR-reader took the Fujifilm X-H2S leaked images shared here on FujiRumors and let the files pass through Topaz Gigipixel AI. The result are definitely sharper images, although overall they do not add any information to what we already previously observed. You can see the images down below.

Reminder: You can use our checkout code “FUJIRUMOR” to get an additional 15% discount on all TOPAZ products (Click here) :