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Meet my New Fujinon XF Lens… and What You can Do to Convince my Wife it Was a Good Investment ;)

It was in my cart for a long time. And this time, I could not resist anymore.

I took advantage of the cashback deals expiring on January 17, and just grabbed it.

Which lens is it?

When I asked to drop the guess on Instagram here, many thought I already own the Fujinon XF27mmF2.8MKII or the Fujinon XF70-300mmF4-5.6.

But guys, that gear will be announcement on January 27. And I never get anything ahead from Fujifilm, nor any discount on gear. I pay my stuff full price just like any of you.

So, it has to be an “older” lens, and more precisely, the arguably sharpest Fujinon XF lens out there.

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Mirrorless Camera Market Share 2019: Fujifilm Third after Sony and Canon and a Quick Look into the 2020 Market Share

You might remember how back in November 2019, we shared the worldwide mirrorless camera market share data for 2018 here (for the DSLR+mirrorless data check out this article).

Now a year has passed, and Techno System Research, a major marketing research company located in Japan, has published the data for 2019.

So what changed between 2018 and 2019? Let’s compare:

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The Ultimate Fujifilm Film Simulation Guide :: Get Bleach Bypass & Co in C1 on Older Fuji Cameras :: & More – X-Trans/Film Sim. Roundup

X-Trans / Raw Converters / Film Simulations Roundup

These days I am catching up with all the content you guys shared me over the last few weeks and months, and I promised to share at some point.

So, after a big camera roundup and a big lens roundup, here is a X-Trans Raw Coversion film simulation roundup.

Why all this in such a short time?

Well, because soon Fujifilm will unleash a product-strom, with the announcement of:

And all this goodness will come on January 27.

Ahead of January 27 there will be lots of rumors, and after that, FujiRumors will cover everything you need to know about the new products.

So I am using this weekend of realitive quiteness to catch up. And I know there is still content you guys sent me that has not yet been shared. I have it all saved. And at some point I’ll share that one too.

I really do my best, but it’s a huge amount of content you send me and that I have to check out. And no matter how hard and how much I work, it’s not easy to keep up sometimes.

Down below you can check out today’s roundup.

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BREAKING: Next Fujifilm Film Simulation to be Called NOSTALGIC NEGATIVE

Nostalgic Negative

According to information we have just received from trusted sources, the long rumored new film simulation to be launched on January 27 will be called “Nostalgic Negative“.

I don’t know you, but I already love the vintage sound of it ;).

I don’t know which original film will serve as inspiration for this particular film simulation. Classic Negative is based on Superia, as you can see from Fuji’s own presentation sheet here.

I am crossing fingers that it will based on this one!

And if you wonder why Fujifilm doesn’t give it the name of existing film, then feel free to read the explanation of Fujifilm engineers here.

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Nope, there is No Fujinon XF300mmF4 and XF500mmF5.6 Coming in 2021

Do you know those automatic tennis ball machine launchers that constantly fire off balls at you, so fast that at some point you just can’t catch them all anymore?

Well, it’s not much different with fake rumors ;).

Sometimes the fake rumors are thrown out in the world with a pace, that here on FujiRumors we just can’t debunk them all fast enough.

But I try to catch up, and here is one that passed the FujiRumors firewall so far but will now be set right.

Back in March 2020 we reported about two Fujifilm patents showing a Fujinon XF300mmF4 and Fujinon XF500mmF5.6.

Now, I keep getting emails of people firmly believing that the Fujinon XF300mmF4 and Fujinon XF500mmF5.6 will come out for the summer Olympics 2021 in Tokyo.

And guys, I hate to be the one that brings the bad news, but whoever told you that, it is not going to happen.

As a matter of fact, those lenses won’t even come in 2021.

Will they come in 2022? Or in 2023? Or maybe never? I have no idea at this point.

But I tell you this: I blog on FR since 9 years now, and I have reported about countless of patents. And if I have understood something about patents in all these years, then it’s that there is a long way between a patent and a final product. And often patents never even materialize into a final product.

So, take patents with a grain of salt, always.

With that said, I do hope those lenses will come. Maybe Sigma will do them?

Stay tuned on FujiRumors, and I will give you updates as soon as I have them.

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Fujinon Wildlife Photography Lenses – POLL

Fujifilm Lenses for Wildlife Photography: Fujinon XF 400mmF4 and What Else?

Super Fast Irix f/1.4 Lens for Fujifilm GFX Coming This January

Irix is teasing a new lens coming for the Fujifilm GFX system in January (as if January wasn’t already hot enough ;) ).

Now, you might remember how back in July 2020 I told you about a very fast lens coming for the Fujifilm GFX system. At that time I was able to give you the following details.

  • 1.4 lens for GFX system
  • likely manual focus
  • it will be a wide-standard lens (wider than the Mitakon)

It looks like this could be the IRIX lens coming soon :). We have two images of the lens shared here. Feel free to check them out.

The GFX Community

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Which Fujifilm Camera do you Hope to Get in 2021?

Recently we checked out how many cameras Fujifilm usually released in the last few years, and we saw that in the last 3 years Fujifilm released 3 cameras. So, assuming that Fujifilm keeps the same pace, we can hope to get 3 cameras also in 2021. But obviously this is just a reference: there could be more or even less than that.

So let’s go crazy with our wishes and make a list of our top dream cameras in the comments.

Everything goes, everything is allowed, all your secret wishes, your forbidden dreams, you biggest desires… as long as you are also willing to pay for them :).

P.S.: yes, we rumored the Fujiflm GFX100S and the X-E4 already. Both will be announced on January 27…. along with so much other stuff! But until now they are “just” rumors that have exclusively shared on FujiRumors.

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BREAKING: Fujinon XF27mm f/2.8 MKII will be Weather Sealed and Have Aperture Ring

We already told you back in July 2020, that Fujifilm would launch the Fujinon XF27mm f/2.8 MKII.

Recently we also told you that this lens (among lots of other stuff) will be announced on January 27.

And today we have more :).

The Fujinon XF27mm f/2.8 MK II will have:

  • weather sealing
  • aperture ring

I’ll buy it… and I won’t tell my wife about it ;).

I’ll just sell my old 27mm first and she hopefully won’t notice that the new one has an aperture ring. Smart, huh? And if she ever asks, you guys nicely back me up and say in the comments the XF27mm always had an aperture ring ;).

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There is a Sensor, 70% FULLER than FULL FRAME and Here is Where it SHINES!


There will be rumors, I tell you that!

We’ll talk about gear & specs. We will get mad at some, we will love others. But in any case, we are going to have fun.

And yet, that’s not how I’d like to start 2021 here on FujiRumors.

Nope, I’d like to start with an image roundup, because what I love most on my Fujifilm system, is not all the cameras and lenses that I have in my bag, but the images I was able to print big and put on my wall thanks to it.

And little it matters which gear you use, as long as it is fun to you.

May it be APS-C, full frame, or that sensor, that is actually 70% “fuller” or “bigger” than full frame and you find inside Fujifilm GFX cameras.

Every system has its strenghts, and the one of the Fujifilm GFX system is definitely portraits and landscape.

And that’s what we want to focus on today: the Fujifilm GFX.

You know, a new and amazing Fujifilm GFX100S is coming soon, so I thought we can give you guys a taste of its power, by sharing images fellow Fujifilm GFX shooters shared at our fantastic Fujifilm GFX group.

I hope you’ll enjoy the images as much as I did, and I wish you a fantastic weekend.

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Fujifilm GFX Image Rounudp

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Fujifilm 2021: Is This Really All? Or How Much New Gear We Could Get in 2021 Looking at Fujifilm’s Past Camera & Lens Releases

Fujifilm 2021 – Is This Really All?

Every week I get many emails from fellow FR-readers, asking me if this is really all.

They look at the current X mount roadmap and the latest G mount roadmap, and they see only 3 lenses in total. That’s meager.

Then they look at our rumors, see that we rumored only two cameras, the Fujifilm GFX100S and the Fujifilm X-E4 and wonder if that’s all for 2021.

I diligently reply to all of them, but it has become quite time consuming. So let me address this question one final time here on FujiRumors, so that in future I can just copy and paste the link to this article and send it to those, who inevitably will make me the same question again.

How Many Cameras Could we Get?

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