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Fujifilm Launches New GF Lens Deals with up $500 Savings [UPDATE]


Fujifilm has launched new mail-in rebate on Fujinon GF lenses on the following three lenses:

The offer ends July 18. After your purchase, you have time until August 18 to claim your money back. All details in the PDF below or directly at BHphoto (download PDF there).

In Stock Check

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Full T&C

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IT IS OVER: Fujifilm X-E4 is Fuji’s Last X-Trans IV Camera

It’s over!

Not only the Fujifilm X-E4 will be the last X series camera to come this year, but according to our sources it will also be the last one to feature the excellent X-Trans IV sensor!

The 26MP X-Trans IV sensor was used first on the Fujifilm X-T3, followed by the X-T30, X-Pro3, X100V, X-T4, X-S10 and last but not least the X-E4.

It’s still a great sensor with top-notch technology. Backside illuminated, full phase detection coverage, copper wiring for faster sensor readout. It’s the same technology we find in flagship cameras of other brands such as the Sony Alpha a7R IV.

And the future?

Fujifilm managers already hinted multiple times like in this interview and also here, that the future will bring more megapixel to the X series.

Which sensor technology will be used? Will it really be that 43 Megapixel 8K stacked BSI sensor?

Questions, riddles and enigmas that FujiRumors is trying to answer for you.

All I can say for now is that, after an explosive start in 2021, Fuji’s current quietness is only apparent. Behind the scenes great things are planed, and if you’d like to get a secret glimpse into them, following FujiRumors is the way to go.

The Fastest Growing Fujifilm Group

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Nitecore NP-W235 and NP-W126S Batteries Announced

Nitecore has announced their new Nitecore NP-W235 batteries for Fujifilm X-T4 and Fujifilm GFX100S and their NP-W126S batteries for X-T3 and other X series cameras (except the older X100 models).

Nitecore NP-W235 – Coming soon to AmazonUS and at Nitecore

  • Voltage: 7.2V
  • Capacity: 2,250mAh
  • Energy: 16.2Wh
  • Operating Temperature:
  • Charge: 0~55°C (32~131°F)
  • Discharge: -10~60°C (14~140°F)
  • Weight: 78.2g (2.76oz)
  • Compatible Models: X-T4, GFX100S
    (Please refer to the original battery compatibility for more compatible models)

Nitecore NP-W126S – Coming soon to AmazonUS and at Nitecore

  • Voltage: 7.4V
    Capacity: 1,140mAh
  • Energy: 8.4Wh
  • Operating Temperature:
  • Charge: 0~55°C (32~131°F)
  • Discharge: -10~60°C (14~140°F)
  • Weight: 51.5g (1.82oz)
  • Compatible Models:
    X-H1, X-Pro3, X-Pro2, X-Pro1, X-T3, X-T2, X-T1, X-T30, X-T20, X-T10, X-T100, X-E3, X-E2S, X-E2, X-E1, X-M1, X-A7, X-A5, X-A3, X-A2, X-A1, X-A10, X100F, X100V, X-S10, X-E4
    FinePix HS50EXR / HS30EXR / HS33EXR
    (Please refer to the original battery compatibility for more compatible models)

Fringer EF-GFX Pro Coming 2021: Supports IBIS, Phase Detection, Built-in Aperture Ring – PROTOTYPE VIDEO DEMO

Fringer will launch the Fringer EF-GFX smart autofocus adapter in the second half of 2021. They posted a video demonstrating a prototype of the adapter used on the Fujifilm GFX100S.

Key features:

  • Fringer EF-GFX Pro
  • adapting EF lenses on GFX cameras and keeping AF/AE/EXIF
  • Built-in electronic aperture ring
  • support phase detection AF*
  • Support in body image stabilization*
  • lateral chromatic aberration correction**
    *on GFX100 and GFX100S only
    **for optimized lenses only
  • hit the market second half 2021

List of Smart Adapters (Available or Announced)

Fujifilm Endangers My Marriage with Latest Mega Fujifilm X/GFX Deals – Save up to €2,000

Fujifilm UK made the start, and now the latest X and GFX deals spread all over Europe.

With one difference.

Unlike in UK, in Germany, Italy and other EU countries (but not all, for example not Netherlands), Amazon is included in the “Qualifying Retailers” list when it comes to the X series deals (not GFX deals). Must be shipped and sold by Amazon (no third party).

On a little personal note: in late April I took advantage of the GF lens deals and grabbed the GF32-64mm. When I was at the store, I put my hands on the GF100-200mm and it was much lighter than I expected. At that point I knew that one day I’d grab that lens too, in order to take those more compressed landscape shots I love so much.

But as I wrote a couple of days ago, buying another 2K lens after I already bought the XF80mm, XF27MKII, GFX100S and GF32-64 in 2021 would have been a serious test for my marriage.

Well, it seems Fujifilm took note of that and decided to put my marriage under stress by discounting the GF100-200 massively and tempting me again.

Damn you, Fuji!

So, down below you find a list full of temptations we have to resist. :)

All casback deals, meaning that after your purchase you go to this page, select your country, fill in the cashback form and send it to Fujifilm.

X Gear – ends June 30

GFX Gear – ends June 30

My Lovely Fujinon XF27mmF2.8 R WR, the Fujinon XF70-300mmF4-5.6 and Fujifilm X-E4 Reviews Roundup


Sieh dir diesen Beitrag auf Instagram an


Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

On April 26 I was finally allowed to leave my little village, so I could finally hit my local photography store in the province nearby.

I entered the store, and in a total frenzy grabbed the first free seller and nervously asked him to give me that bloody XF27mmF2.8 R WR right now!

I guess this was some sort of withdrawal symptom, as I sold my XF27mmF2.8 MKI a few days ago, which I was totally addicted to. So the replacement could not come fast enough!

Now I finally have it, and here it is! Obviously glued on my Fujifilm X-E3. The dream combo is back, and it already served me well on my daily walks around my little village with my son.

But the lovely Fujinon XF27mmF2.8 R WR is just one of the photo gear Fujifilm recently released just the day before my son was born.

Sure, there was the massive Fujifilm GFX100S and the bokeh monster GF80mmF1.7.

But the releases on the X series front were not less interesting.

There was the Fujifilm X-E4. Then there is the incredibly poratable Fujinon XF70-300mmF4-5.6, which, with about the size of the XF55-200mm, is the perfect lens to get a long reach in a compact package and absolutely fair price for the X system. And yes, last but not least the XF27mmF2.8 R WR.

So today we would like to focus on the roundup on the latest and greatest X series gear. Lots to watch and read down below.

The Roundup

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IN CROP WE TRUST: The Lens I Chose to Start my GFX System Adventure and Talking 102 Megapixel Crops & Prints

My First GF Lens

So guys, the decision has been made.

In the last second, I took advantage of the €500 rebate on selected Fujinon GF lenses and I bought the Fujinon GF32-64mmF4, which was your most recommended G mount lens for landscape photography. Thanks for helping me out with the decision :).

I still don’t own it, as like everywhere on the world, Fujinon G mount lenses are a rare good.

In fact, when I went to my local store, the store owner told me that since Fujifilm launched the GFX100S, sales for GFX gear went through the roof.  He also told me that for many of his customers, the Fujifilm GFX100S is their first GFX camera and this also pushes sales for G mount lenses. That’s why they run out of stock constantly.

So I had to put myself in line, and now I wait for a lens that is harvesting 5 star reviews all over the web:

In Crop we Trust

Now, if you have read my GF lens help article, you’ll know that over the last few years, I somehow shifted from privileging dramatic wide angle shots to focusing more on compressed landscape shots.

This is why I was hesitant between getting the GF32-64mmF4 or the GF45-100mmF4 to start with.

But here is the thing: I can’t get into my frame parts of a landscape scenery that are too wide for my lens (unless I stich). On the other hand, thanks to the power of the Fujifilm GFX100S and its 102 megapixel, I can crop the heck out of my images and still get usable and printable results.

Therefore, afraid to miss out on something beautiful on the wide end, I decided to go with the wider zoom, trusting the crop-power of my GFX100S to get a more compressed look.

In fact, I am now thinking that as a second lens, I’ll probably go for the Fujinon GF100-200mmF5.6, which I got my hands on in store, and it actually surprised me how light it is for its size. “Definitely portable” I thought. It will fit well and be easy to carry in my Photohiker trekking backpack.

But of course one step after another.

In early 2021, I already supported Fujifilm by buying the XF27mmF2.8 R WR (which you can see here), the XF80mm Macro, the Fujifilm GFX100S and the GF32-64mmF4. One more 2K lens right now would mean deciding between gear and marriage. ;)

But in not too distant future, I imagine my GF lens arsenal to look like this:

Yep, no fast lenses in the lineup for now, but I have a couple of f/1.2 and f/1.4 primes on the X system, so I’ll get plenty of bokeh out of that system when I need it.

So, the Fujifilm GFX100S and the GF32-64mmF4 will mark my first steps into the G mount system. Now all I need is to get those nice packages shipped, and I hope that maybe this summer I can already hike on the Dolomites with it.

Crop & Print

I love to print. From photobooks to single images.

And sometimes I print rather big.

But even my biggest print at my home (90x60cm / 35×23 inches) looks absolutely fantastic when taken with 24 MP.

So why the heck do I need a Fujifilm GFX100S, if my APS-C gear does a great job already?

The answer is: crop!

In fact, I assume that not only for me, but also for many of you, cropping is a very fast and effective post production step we sometimes take to improve our images.

So you get it: I don’t need to print bigger. But what the GFX system allows me to do better than any other system out there, is to still print big even images that are significantly cropped.

For example, this image I took at the Gardena mountain pass with my X-T4 and XF10-24mmF4 looks great on the web. But truth is that I had to crop quite a bit to get it how I wanted, hence mostly focused on the Sasslong. And while on Instagram it still looks great, I doubt I could print it as big as I sometimes like to print.

But if my starting point would have been 102 Megapixel instead of 50MP or 26MP, then I’d know I’d still retain so much information in my cropped image, that I could still make a huge epic print out of it.

With that said, every system has its Pros and Cons. The balance Fuji’s APS-C system offers remains unmatched to me compared to full frame of medium format. But the GFX shines in an area where I love to take pictures and to print: landscape photography.

This is why I bought the Fujifilm GFX system, and I look forward to finally capture the lovely Dolomites with it ;).

Fujifilm GFX100S

Fujinon GF80mmF1.7

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All GF Lenses

Fujifilm Wins “iF Design Award” with Record Number of 23 Products Including “Film Simulations Function”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

A little addendum to my earlier article: Fujifilm recently won tons of Red Dot Awards. As you can see from the Red-Dot page itself here, Fujifilm had to pay up to €6,000 to “win” a single prize. I am pretty sure that there is a FR-reader out there, who could have developed a fantastic camera remote App if Fujifilm would have given him/her $6K.

These awards are a mere (and effortless) money machine for those, who run them, and they’d award even a garbage can as top innovation of the year, if somebody paid for that. They are meaningless.

And yet, news is news, so I have to share it. But at least you know what I think about them.

23 products that won the “iF Design Award 2021”

  1. Mirrorless digital camera “FUJIFILM X-T4”
  2. Mirrorless digital camera “FUJIFILM X-S10”
  3. Mirrorless digital camera “FUJIFILM X-T200”
  4. Digital camera shooting function “film simulation”
  5. Interchangeable lens “Fujinon lens XC35mmF2” for digital camera “X series “
  6. Interchangeable lens for digital camera “X series” “Fujinon lens XF8-16mmF2.8 R LM WR”
  7. Interchangeable lens for digital camera “X series” “Fujinon lens XF50mmF1.0 R WR”
  8. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF30mmF3.5 R WR”
  9. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF100-200mmF5.6 R LM OIS WR”
  10. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  11. Broadcast zoom lens “FUJINON UA107x8.4BESM AF”
  12. Broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
  13. Broadcast zoom lens “FUJINON HP66x15.2-ESM”
  14. Broadcast zoom lens “FUJINON HP 12×7.6 ERD-S9”
  15. Focus demand “FUJINON EPD-51A-D02 / F02”
  16. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9”
  17. Binoculars “FUJINON HYPER-CLARITY HC8x42 / 10×42”
  18. Smartphone printer “Cheki” “instax mini Link” dedicated app
  19. Instant camera “Cheki” “instax SQUARE SQ1”
  20. Clinical chemistry analyzer “DRI-CHEM NX600”
  21. Endoscopic diagnosis support function “CAD EYE ™”
  22. Function expansion unit for endoscope “EX-1”
  23. Ultra-lightweight mobile digital X-ray imaging device “FUJIFILM DR CALNEO AQRO”

Press Release

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Stop Buying Fujinon GF Lenses Like Crazy, Or We Won’t Get GF Lens Deals Anymore ;)

Take all launch-sales of all GFX cameras in the past, combine them, and then compare them with the sales (and pre-orders) of the Fujifilm GFX100S.

The result: the Fujifilm GFX100S sold better than ALL of them combined!

No surprise that therefore the Fujifilm GFX100S is already the most owned GFX camera by the FujiRumors community.

This should be a good news for Fujifilm. But it also puts Fujifilm in front of some serious challenges.

  • ship all the pre-ordered GFX100S cameras as fast as possible
  • with tons of new photographers joining the GFX system overnight thanks to the GFX100S, also sale of G mount lenses is incredibly strong

After an email of FR-reader Darin, I took a loot at the current GF lens stock status at BHphoto, AmazonUS and Adorama.

I noticed that, at the time of this post, 7 out of 12 lenses are not available at BHphoto, and also Adorama and Amazon lack of G mount lenses stock.

So down below is an overview on what you can still find where.

I have the feeling that, with the lenses selling so strong, we won’t get deals on them for a while. But I hope to be proven wrong.