PRICE ATTACK: Fujifilm GFX50SMKII and GF35-70mm for $4,499 (body $3,999 and lens $500)

Let’s recap some if the GFX rumors we shared:

The price of the Fujifilm GFX system is really falling down rapidly, attacking full frame more aggressively than ever.

Soon Fujifilm will offer a GFX camera with a sensor 70% larger than full frame along with a kit lens capable of resolving 100+MP for a price of $4,499 when purchased in a bundle.

Given the direction Fujifilm is so quickly taking with the GFX system, I can see why they see no need to go full frame. We are really reaching a price point, where you can get a high resolution GFX camera plus a lens for a cheaper price than a 50MP full frame body only camera or at the same price of the 45MP Canon R5.

Sure, those FF cameras have other strengths, like super high frame rates and and amazing AF tracking. But if you shoot mostly in single AF and don’t do crtical wildlife or sports photography, the current GFX system is more than capable.

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BREAKING: Fujifilm GFX50S MKII Price Leaked

Ok guys, as usual, when I share a rumor, I am confident that it is correct.

But lately the world has gone crazy and behind the scenes everything changes continuously due lack of parts, cyber attacks, global pandemic, alien invasion and what not.

With that disclaimer out of the way, today I’d like to tell you that, according to our sources, the Fujifilm GFX50SMKII will hit the market with a price tag of $3,999.

If I share it now, it means I am confident that price is not so likely to change anymore. But if that should happen, I will let you know on FujiRumors.

The Fujifilm GFX50SMKII will sport the good old 50MP sensor of current GFX50 cameras, have the same form factor of the GFX100S, it will have IBIS and come in the second half of 2021 (but not on August 27).

That’s all… for now ;).

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EXCLUSIVE: Fujifilm GFX50SMKII will Have IBIS

 

Let me clarify one thing.

I recently told you that the Fujifilm GFX50SMKII will look exactly like the Fujifilm GFX100S.

Of course, being Fujifilm’s cheapest GFX camera to date, inside some things might be different compared to the GFX100S, for example, the GFX50SMKII will use the old 50MP CDAF only sensor of the current GFX50 cameras.

But I am glad to report, that, despite being substantially cheaper than the GFX100S, and even cheaper than any current GFX50 camera, the Fujifilm GFX50SMKII will still have IBIS.

So yes, it will have IBIS inside.

Fujifilm is really getting aggressive with this camera.

Last note: I might get my GFX100S this week. But no sign of the lens I ordered. It’s since late April that they keep telling me it should come soon. Now it’s late June, and nothing.

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Fujifilm GFX50SMKII Will Be Fuji’s Most Affordable GFX Camera, Hence Cost Less Than…

FujiRumors already told you a few months ago that Fujifilm will launch the Fujifilm GFX50SMKII in 2021.

We also told you months ago, that it will feature the very same sensor of the original GFX50S.

And now let’s move on and leak more about the Fujifilm GFX50SMKII.

According to trusted information we have received, the Fujifilm GFX50SMKII will be Fujifilm’s most affordable GFX camera ever.

This means it will be even cheaper than the currently most affordable GFX camera, the Fujifilm GFX50R, which retails at a price tag of $4,500.

That’s it for now.

Make sure to follow FujiRumors for more.

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Fujifilm to Launch Fujinon GF35-70mm Lens for $500 (kit price)

Long we have rumored an affordable G mount zoom lens by Fujifilm coming in the second half 2021.

Now we have an important update.

According to our sources, the lens should be a Fujinon GF35-70mm.

As we told you recently, the price of this lens is of $500 when sold in kit with a camera body.

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DPRTV: Fujifilm’s 5 Best Film Simulations

Fujifilm film simulations are more than just cool names for camera profiles.

Film simulations are the art of the colors that Fujifilm cultivates since decades, so far that the guy, who developed the original Fujifilm film stock already 50 years ago, still works at Fujifilm and is now in charge of crafting the film simulations.

So, colors are a serious thing for Fujifilm and you can see what you can do with them over at our Fujifilm film simulation group.

Now DPRTV published a video, where they go over what they consider the 5 best Fujifilm film simulations.

  1. Monochrome: He prefers it over Acros.
  2. Provia: Standard camera mode. Good standard profile. Does not push things too far. Great skin tones.
  3. Classic Neg: Great for street photography. Distorts reality, but not in a gimmicky way. Great for street scenes, knocks shadows down and makes street scenes look very dramatic, takes away some color and gives a nice vintage look. Aged, rugged look.
  4. Velvia: great for landscapes. Gives contrast and vibrancy. Can add some punchy drama to colors that are faded and muted. Adds a bit of magenta to blue skies, which can be really pleasing in landscape photos. Not great for skin tones
  5. Nostalig Neg: available only on GFX100S and GFX100. Mimics that classic American film stock from the 70s (Kodachrome etc.). Lower contrast but still rich saturation, warm colors.

For Video:

  • Eterna: For video an almost perfect profile. Very easy to grade. When he shoots high contrast scenes, he shoots F-Log, but in post he will immediately put an Eterna LUT on the file. Jordan loves Eterna

Where I don’t agree, is when they say ASTIA is boring. In fact, it is actually one of my top favorite film simulation, because it gives me a great balance between pleasing skin tones and vivid, but not oversaturated colors. I use ASTIA almost always when I take landscape images with people in the frame. I find it gives me the best results, better than Velvia, which is not great for skin tones.

More film simulations talk:

  • fujirumors – Vote Your Favorite Film Simulation!
  • fujirumors – Fujifilm Colors Science: GFX vs X Series, From Superia to Classic Negative, More Film Simulations
  • fujirumors – Fujifilm Managers Talk Film Simulations: Origins, Evolutions, Goals, Misunderstandings, Bold Classic Negative and Much More
  • fujirumors – The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group
  • fujirumors – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital

The Upcoming $500 (kit price) GF Zoom Lens is Going to Fix the True Anomaly in the GFX system

There is No Life in Perfection, or the Missing GF Glass

I once read a sentence of a buddhist monk, who said: “the too pure water does not contain any fish“.

Obviously the monk was referring to life, which can’t be lived fully if we pretend to live it in perfection and purity. If lived fully, then life is going to get “dirty” or “not perfect” sometimes.

So what has this to do with photography?

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Well, let’s apply this wisdom to a much more profane subject: camera gear. And let’s say “the too perfect system does not contain customers.” And “customers” are what keeps a system alive.

And now to the point of this article.

In the ZP productions video we recently shared, ZP says that when Fujifilm launched the GFX system a few years ago, it had sheer perfect lenses. But he noticed that with the latest lens releases (GF80mmF1.7), Fujifilm traded in a bit of that perfection to release less perfect, smaller and more affordable lens.

He compares the GF110mmF2 to the GF80mmF1.7, the first one being expressions of Fuji’s perfection, the second one, while still being excellent and he actually totally loves to shoot with it, just not being just as perfect as the GF110mmF2.

Now, I get the point that ZP makes, but I can’t share his worry that Fujifilm is giving up on perfection.

In fact, I believe that so far the real anomaly in the GF lens lineup was that Fujifilm focused solely on perfection!

But if the GFX systems wants to survive, then it needs to offer a bit of everything, the absolutely perfect lenses, but also smaller, lighter and more affordable lenses. It’s this balance that will guarantee the success to Fujifilm and what will bring more and more new customers to the GFX system.

$500 GF Zoom – BRILLIANT MOVE

I am totally convinced that the upcoming $500 GF zoom lens (kit price) is a brilliant move!

Small, light, slower, affordable, but perfect for casual shooting and travel photography, while probably retaining the 102+MP resolving power.

The $500 GF zoom coupled with new affordable GF bodies has the potential to bring so many new customers to the system, that the GFX system as a whole will immensely profit from it, and Fujifilm will have more resources to develop more of those “prefect” lenses and high end bodies.

This is why I totally support Fujifilm’s move, and quite frankly I am tempted to buy the new zoom too. If I can have a versatile and small lens for my hiking tours in the Dolomites or to bring with on my travels, then that’s perfect for my needs.

In good light, the new GF zoom will be an excellent performer. And if you are like me, meaning once the sun settles down you put your camera on a tripod anyway to take your landscape shots at base ISO, little it matters if it is a slow lens. I rarely take handheld landscape images in low light anyway.

If Fujifilm wants more fish to swim in the GFX waters, then they have to give up on the proud goal of building up an optically 100% perfect and pure system with astronomical specs, and give us less perfect lenses, too.

Less perfect means also affordable, portable and compact, and that’s what the GFX system needs.

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The Fastest Growing Fujifilm Group

BREAKING: Upcoming Fujinon GF Zoom Kit Price Leaked on FujiRumors

Long we rumored an affordable Fujinon GF zoom lens to come in 2021, more precisely in the second half of 2021.

Many of you asked what “affordable” really means in the G mount lens world.

Well, here is the answer: the upcoming Fujinon GF zoom lens will be sold for $500 when bundled to a GFX camera body.

I don’t know the price of the lens only price at the moment, but as soon as I can I will let you know.

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Fujifilm Managers Optimism: Potential GFX Customers Number Overwhelmingly Increasing, X-S10 Attracting Young New Customers, 5G and More

The Japanese website phileweb published an interview with Fujifilm managers.

They talk about the momentum the Fujifilm GFX series is experiencing, about the harsh COVID-19 situation, the introduction of the Fujifilm X-S10, the possibilities 5G might offer and more.

Overall, they seem very confident and positive about the future of their imaging division.

Worth to note is the part of the interview, where Fujifilm explains they find it a pity that people just store their images on their phones, and that they try to find ways to motivate people to print.

Once again, statements like these denote the huge photographic culture Fujifilm carries in their DNA, which among the others translates also into a wide variety of ergonomically different cameras that are crafted to be fun to use for different types of photographers.

I feel that for Fujifilm, photography is more than just getting hyperbolic specs on paper. It’s also, and mainly, about cultivating and incentivize our passion and fun for photography.

Down below you’ll find everything summed up, including some parts that I leave exactly like google translated it.

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ePHOTOzine Fujinon GF80mmF1.7 Review: Impressive Chromatic Aberration Control, Outstanding Sharpness, Superb Image Quality

When the ultra fast Fujinon GF80mmF1.7 was launched, some noticed a minimal sign of fringing when pixel peeping into images to ultra detailed pixel level. Something to worry about?

Apparently not.

According to ePHOTOzine, who just published its full technical review, the GF80mmF1.7 is able to contain chromatic aberration extremely well. They write:

CA (Chromatic Aberration) is also very impressive, centrally being close to zero as we stop down slightly. The edges are also kept well under control.

I did play around with the GF80mmF1.7 of my close friend too (he sold all his Nikon Z gear for the GFX system) and quite frankly it’s a stunning performer in terms of optical quality.

Down below you can see the Pros and Cons of the ePHOTOzine review.

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