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Fujifilm Wins “iF Design Award” with Record Number of 23 Products Including “Film Simulations Function”


News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

A little addendum to my earlier article: Fujifilm recently won tons of Red Dot Awards. As you can see from the Red-Dot page itself here, Fujifilm had to pay up to €6,000 to “win” a single prize. I am pretty sure that there is a FR-reader out there, who could have developed a fantastic camera remote App if Fujifilm would have given him/her $6K.

These awards are a mere (and effortless) money machine for those, who run them, and they’d award even a garbage can as top innovation of the year, if somebody paid for that. They are meaningless.

And yet, news is news, so I have to share it. But at least you know what I think about them.

23 products that won the “iF Design Award 2021”

  1. Mirrorless digital camera “FUJIFILM X-T4”
  2. Mirrorless digital camera “FUJIFILM X-S10”
  3. Mirrorless digital camera “FUJIFILM X-T200”
  4. Digital camera shooting function “film simulation”
  5. Interchangeable lens “Fujinon lens XC35mmF2” for digital camera “X series “
  6. Interchangeable lens for digital camera “X series” “Fujinon lens XF8-16mmF2.8 R LM WR”
  7. Interchangeable lens for digital camera “X series” “Fujinon lens XF50mmF1.0 R WR”
  8. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF30mmF3.5 R WR”
  9. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF100-200mmF5.6 R LM OIS WR”
  10. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  11. Broadcast zoom lens “FUJINON UA107x8.4BESM AF”
  12. Broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
  13. Broadcast zoom lens “FUJINON HP66x15.2-ESM”
  14. Broadcast zoom lens “FUJINON HP 12×7.6 ERD-S9”
  15. Focus demand “FUJINON EPD-51A-D02 / F02”
  16. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9”
  17. Binoculars “FUJINON HYPER-CLARITY HC8x42 / 10×42”
  18. Smartphone printer “Cheki” “instax mini Link” dedicated app
  19. Instant camera “Cheki” “instax SQUARE SQ1”
  20. Clinical chemistry analyzer “DRI-CHEM NX600”
  21. Endoscopic diagnosis support function “CAD EYE ™”
  22. Function expansion unit for endoscope “EX-1”
  23. Ultra-lightweight mobile digital X-ray imaging device “FUJIFILM DR CALNEO AQRO”

Press Release

The design that realizes beautiful appearance, high performance, and comfortable operability in products in a wide range of business fields is highly evaluated

The largest number of 23 products ever won the prestigious “iF Design Award”!

FUJIFILM Corporation (President: Kenji Sukeno) has announced the mirrorless digital camera “X series” and the instant camera instax “Cheki” at the “iF Design Award” sponsored by iF International Forum Design (Hannover, Germany). We are pleased to announce that products in a wide range of business fields, such as the series and the endoscopic diagnosis support function “CAD EYE ™”, have received the “iF Design Award 2021”.

This time, our 23 products, which are the highest ever, have been awarded, and this is highly evaluated for the design that realizes not only beautiful appearance but also high performance and comfortable operability.

The “iF Design Award” is an international design award established in 1953, and is one of the three major design awards in the world, along with the German “red dot design award” and the American “IDEA”. is. This year, we received 9,509 entries from 52 countries.

FUJIFILM pursues excellent functions and high performance in the development of all products and services, and is working on design development that maximizes the functions and performance. We aim to create new value for our products by realizing a design that is not limited to the beauty of the exterior design, but is thoroughly focused on easy and comfortable operability.

While focusing on design as one of the product values, we will continue to develop excellent products with the encouragement that a large number of products have been selected for the iF Design Award.

“IF Design Award 2021” Winning Product

[Image] Mirrorless digital camera "FUJIFILM X-T4"

The flagship model of the digital camera “X series” that achieves high-speed continuous shooting at 15 frames per second and high-speed, high-precision AF with a minimum of about 0.02 seconds.

[Image] Mirrorless digital camera "FUJIFILM X-S10"

A mirrorless digital camera equipped with a newly developed camera shake correction function and a high-speed, high-precision AF function in a compact and lightweight body.

[Image] Mirrorless digital camera "FUJIFILM X-T200"

A mirrorless digital camera that uses a “vari-angle structure” that allows you to freely adjust the angle of the monitor.

[Image] Digital camera shooting function "Film simulation"

An original shooting function developed by injecting the know-how of image quality design cultivated over 80 years with photographic film.

[Image] Interchangeable lens for digital camera "X series" "Fujinon lens XC35mmF2"

A standard single focus lens that is compact, lightweight, and has simple operability.

[Image] Interchangeable lens for digital camera "X series" "Fujinon lens XF8-16mmF2.8 R LM WR"

A compact ultra-wide-angle zoom lens with excellent optical performance, a dust-proof and drip-proof structure, and a camera shake correction function.

[Image] Interchangeable lens for digital camera "X series" "Fujinon lens XF50mmF1.0 R WR"

The world’s first * 1 large-aperture medium-telephoto single-focus lens with an open F-number of 1.0 and an AF function.

  • * 1 As an interchangeable lens for mirrorless digital cameras. According to our research.
[Image] Interchangeable lens for digital camera "GFX series" "Fujinon lens GF30mmF3.5 R WR"

A single-focus wide-angle lens that achieves overwhelming descriptive power that captures the details of the subject and excellent portability due to its compact design.

[Image] Interchangeable lens for digital camera "GFX series" "Fujinon lens GF100-200mmF5.6 R LM OIS WR"

A telephoto zoom lens with an open F value of 5.6 and a focal length of 100mm-200mm (35mm equivalent: 79-158mm equivalent).

[Image] Ultra-short throw projector "FUJIFILM PROJECTOR Z8000"

An ultra-short throw projector equipped with the world’s first “flexible biaxial rotation mechanism lens” that is the smallest and lightest in its class * 2 and capable of projecting bright images of 8000 lumens (lm).

  • * 2 As an ultra-short throw projector (TR value 0.4 or less) that is equipped with a laser light source and can project images with a brightness of 8000 lm or more. As of April 27, 2021. According to our research.
[Image] Broadcast zoom lens "FUJINON UA107x8.4BESM AF"

The world’s first * 3 box-type 4K compatible broadcast lens equipped with an AF function.

  • * 3 As a 4K compatible broadcast lens. According to our research.
[Image] Broadcast zoom lens "FUJINON UA24x7.8BERD S6B"

A portable 4K compatible broadcast lens with remote back focus adjustment.

[Image] Broadcast zoom lens "FUJINON HP66x15.2-ESM"

The world’s highest * 4 66x zoom and the world’s longest telephoto * 4 A box-type 8K compatible broadcasting lens that achieves 1,000 mm.

  • * 4 As an 8K compatible broadcast lens. As of April 27, 2021. According to our research.
[Image] Broadcast zoom lens "FUJINON HP 12x7.6 ERD-S9"

World’s widest angle * 4 A portable 8K compatible broadcast lens that covers 7.6mm-telephoto 91mm.

[Image] Focus Demand "FUJINON EPD-51A-D02 / F02"

An accessory for broadcast lenses for adjusting the focus at hand.

[Image] Zoom lens for cinema cameras "FUJINON Premista 19-45mm T2.9"

A wide-angle zoom lens for cinema cameras that supports a large format sensor * 5 that achieves natural depiction with little distortion over the entire zoom range .

  • * 5 An image sensor that is larger than the Super 35mm sensor, which is the standard format for cinema cameras, and has a diagonal length of 43.2-46.3mm.
[Image] Binoculars "FUJINON HYPER-CLARITY HC8x42 / 10x42"

Binoculars that achieve a bright and clear field of view with a unique lens coating and large-diameter lenses.

[Image] Smartphone printer "Cheki" "instax mini Link" dedicated app

A dedicated app for the smartphone printer “Cheki” “instax mini Link” that can print images taken with a smartphone etc. on check film.

[Image] Instant camera "Cheki" "instax SQUARE SQ1" 

An entry model compatible with the popular square format film, pursuing simplicity in both camera design and operability.

[Image] Clinical chemistry analyzer "DRI-CHEM NX600"

A clinical chemistry analyzer that analyzes components in blood and urine samples, which can be measured by simply setting slides of samples and reagents and pressing the start key.

[Image] Endoscopic diagnosis support function "CAD EYE ™"

An endoscopic diagnosis support function that utilizes AI technology * 6 to support the detection of lesions such as polyps during colonoscopy and the distinction between neoplastic and non-neoplastic.

  • * 6 Deep learning, which is one of the AI ​​(artificial intelligence) technologies, was used in the design. The system performance and accuracy do not change automatically after installation.
[Image] Function expansion unit for endoscope "EX-1"

A unit for installing medical device programs equipped with the function “CAD EYE ™” that supports the detection of lesions such as polyps in real time from colonoscopy images and the distinction between neoplastic and non-neoplastic lesions.

[Image] Ultra-lightweight mobile digital X-ray imaging device "FUJIFILM DR CALNEO AQRO (European region sales name: FDR nano)"

An ultra-lightweight mobile digital X-ray imaging device that realizes smooth X-ray imaging in medical settings where space is limited, such as in emergency and intensive care units.