These are the Top 10 Articles on FujiRumors in 2021 (Spoiler: Fujifilm X-H2 Wins ;) )

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  1. Fujifilm Instax Wide Printer Concept – Note: Fujifilm listen to us and gave us the Instax Link Wide Printer (which also I ordered and I have received now)
  2. The GFX 50 Series is an ISO-less Classic
  3. The Perfect Exposure

Day with most Contacts

January 27 with the following articles (all this just a few hours after my son was born!):

  1. Does Fujifilm Need Full Frame? Fujifilm GFX100S vs Sony A1 vs Canon R5 vs Nikon Z7II Specs Comparison
  2. LIVE BLOG Starts NOW: Fujifilm GFX100S, GF80/1.7, X-E4, XF70-300, XF27/2.8II
  3. Fujifilm X Summit WATCH LIVE – NOW on FujiRumors! – GFX100S, GF80/1.7, X-E4, XF70-300, XF27MKII
  4. Fujifilm GFX100S has 16 Bit RAW and GF80mmF1.7 costs $2,299… or Setting Wrong Rumors Right (not Mine)
  5. “Just Leak it!” or the True Story of the Fujirumors GFX100S Leaks ;)
  6. New Firmware Updates for X100V, X-T30, and X-Pro3 Announced
  7. Fujifilm launches mirrorless digital camera “FUJIFILM GFX100S”
  8. Fujifilm launches FUJINON Lens GF80mmF1.7 R WR
  9. Fujifilm launches mirrorless digital camera “FUJIFILM X-E4”
  10. Fujifilm launches “FUJINON XF70-300mmF4-5.6 R LM OIS WR”
  11. Fujifilm launches FUJINON Lens XF27mmF2.8 R WR

Most Clicked…

Top 10 Articles of 2021

  1. BREAKING: Fujifilm X-H2 Will Come in 2022 and be Worth the Wait
  2. What We Expect to See from Fujifilm in 2021… and What Not!
  3. Fujinon X Mount Roadmap 2021/2022 Updated with Latest Rumored Lenses
  4. Fujifilm Releases Firmware Updates for GFX100/S (Blackmagic RAW), GFX50S/R, X-T4, X-T3, X-H1, X-Pro3, X100V, X-E4, X-T30
  5. Fujifilm X-E4 Leaked: Images, Price and Press Release
  6. While Sigma Sleeps, Tamron Confirms Three More Fujifilm X Mount Lenses Coming Next (11-20mmF2.8, 17-70mmF2.8 and ?)
  7. BREAKING: No More Fujifilm X Series Camera Coming in 2021
  8. BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)
  9. Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)
  10. The Error Fujifilm is Doing (and Sony Not)

Fujifilm X-H2 Rumors Recap

Since apparently the topic of most interest also for 2022 is the Fujifilm X-H2, here is a recap of rumors we have shared so far in 2021.

And 2022…

… will be a whole lot of fun, trust me… just follow FR if you want to know more ;).

Social Media Boom

Our social media and pages have reached new heights compared to 2020.

And also our facebook groups grew massively compared to 2020.

2021 Rumor Check: What’s Right, What’s Wrong and What’s Still to Come in 2022 (with Reliability Ranking)

In 2022 we will have for sure a very wild ride here on FujiRumors.

But before we jump on the 2022 rumor-rollercoaster, let’s look back at how things went in 2021.

And I tell you this: I will be BRUTAL to myself, because out of the 5 wrong rumors, I personally consider only 1 really wrong. Why? Well, read my notes at the bottom of the article and I think you’ll agree with me.

Note: if you wonder where the “Sigma X mount lenses coming in 2021” rumor is, well, that was a rumor we shared back in 2020, hence it is not in this list. The rumor however has been sort of confirmed a few months later by Sigma itself, who literally wrote on their social media “we may see some X mount Sigma lenses in 2021“. And after tons of teasers, even the Sigma CEO himself confirmed X mount glass is coming. Sure, I consider this a wrong rumor shared in 2020, but it is clear to me that once again it’s the parts shortage that forced Sigma to adjust their schedule.

With that out of the way, here is the 2021 rumor check:

  • 83 rumors shared in 2021
  • 13 rumors still to be verified (all rumors with high reliability)
  • 65 correct rumors out of 70 verifiable rumors
  • 5 wrong rumors out of 70 verifiable rumors
  • 92,8% correct rumors

Rumor Overview with Rating (about Gear coming in 2022)

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Chip Shortage Delays Nikon Z9 Delivery to October 2022 – Bad News also for Fujifilm (and Fujifilm X-H2)?

The worldwide chip shortage and the camera high demand is pushing the next stock shipment for the brand new Nikon Z9 to October 2022 according to various Japanese retailers as reported by SonyAlphaRumors.

We are talking about a flagship camera, on which Nikon totally relies on to recover from their dramatic market share decline (Nikon is behind Fujifilm in the mirrorless camera market and with DSLR included is way behind Sony and Canon).

Moreover, SAR also says that Sony has postponed most of their new camera launches to the second half 2022.

So the fact that Nikon won’t be able to ship the latest orders of their single most important camera for many months to come should put all camera manufacturers into high alert, even Fujifilm.

If the chip shortage is really going to last that long, then I wonder how this will affect also planed Fujifilm announcements for 2022.

And here is where we have to talk about the Fujifilm X-H2.

Fujifilm X-H2 Announcement

We know one thing for sure (thanks to our sources): the next camera Fujifilm will launch is the Fujifilm X-H2.

Let me say it again: no other X series camera is planed between now and the Fujifilm X-H2.

Considering that the last “real” X series camera announcement was the Fujifilm X-E4 back in January 27 (I refuse to consider the Fujifilm X-T30II a “new” camera, as it basically just an X-T30 on firmware steroids, and the Fujifilm X-T3WW is an X-T3 without charger), we are now waiting since almost 1 year for a new X series camera to come.

That’s a whole lot of time.

Given the long wait, I hope Fujifilm was somehow also able to organize enough chips for the Fujifilm X-H2 in order to announce it as soon as possible, ideally in early 2022 (as most of you speculate).

And considering how important the Fujifilm X-H2 is for Fujifilm, I am sure they’ll do everything they can to release the X-H2 as soon as possible.

But these are crazy times, and I highly doubt Fujifilm has at this point set any solid announcement date for the Fujifilm X-H2 yet.

And quite honestly, would anybody of us be surprised if the Fujifilm X-H2 would materialize only in the second half 2022? I guess not, considering the circumstances.

But let me be clear at this point: I still hope for an early 2022 announcement for the X-H2. It’s not a rumor, just a hope. I just say that if it would come later, I personally would not be overly surprised by that, even if that would mean that Fujifilm hasn’t launched a new X series camera in 1.5 years or more.

Solution for the Worst Case Scenario

If the chip shortage would force Fujifilm to postpone the launch of the Fujifilm X-H2, then I hope that they will at least make some sort of “development announcement” as they did for the Fujifilm X-Pro3.

In fact they partially already did it also for the Fujifilm X-H2 when they said that in 2022 there will be a stacked BSI X-Trans sensor for Fujifilm APS-C cameras. Sure, the X-H2 was not mentioned, but trust me, the Fujifilm X-H2 will be the first X series camera to sport such a sensor.

But that’s not enough.

In case of a longer delay (which I hope won’t happen), my hope is that Fujifilm will make a more solid and concrete Fujifilm X-H2 development announcement, in which not only they could show us mock-ups (as they did with the X-Pro3), but also give us a more solid date as far as the announcement goes.

For many professional photographers, having a perspective on where a certain system is going and developing, can be a reason to stick or switch to that system (or away from it). Hence, Fujifilm can’t keep silent for too long on the Fujifilm X-H2 front.

Sure, FujiRumors can contribute a bit to keep the buzz going thanks to the rumors shared by our sources, which help to keep confidence in the X series future (and hence keep people into the system and making others curious about it). Just take a look at the rumors below, and you’ll understand that Fujifilm is planing big things for 2022. But at some point also Fujifilm has to come forward more decisively than they already did.

With all that said, I hope there won’t be any need for a development announcement and that the Fujifilm X-H2 will come soon enough.

Fujifilm X-H2 Rumors Recap

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LAST MINUTES to Save up to $1,500 on Fujifilm X/GFX Gear

There are the very last hours to save up to $1,500 on Fujifilm X and GFX gear.

Full List of Fujifilm Deals – END TODAY

Viltrox Deals – END DECEMBER 28

You can save up to 25% on many other products on the Viltrox Store here.

TODAY ONLY: Save 27% on SanDisk 128GB UHS-II Cards and up to $170 on More Storage Products

Bhphoto has some sweet Holiday Savings running today only, especially on storage media, but not only.

Quite interesting for us Fujifilm shooters could be the $55 rebate on the 128GB SanDisk Extreme Pro UHS-II cards. These are my go-to cards when I use my Fujifilm X-T4 and especially my Fujifilm GFX100S.

But there are more deals, a selection of which you can find below – the full list here.

More Deals at:

Last Week to Save up to $1,500 on Fujifilm X/GFX Gear (and it’s Running Out of Stock)

This is the last week to save up to $1,500 on Fujifilm X and GFX gear.

The deals are not valid on backorders, so grab your gear as long as it is in stock.

Keep in mind that the GFX50R is discontinued and there are only a few samples left in stock.

Full List of Deals

Deals Ranked from Best to Worst selling on FujiRumors

  1. Fujifilm X-T4: BHphoto / AmazonUS / Adorama / Focuscamera
  2. Fujinon XF 23mmF1.4: BHphoto / AmazonUS / Adorama / Focuscamera
  3. Fujifilm X-T3 body: BHphoto / AmazonUS / Adorama / Focuscamera
  4. Fujinon XF 50mm F1.0: BHphoto / AmazonUS / Adorama / Focuscamera
  5. Fujifilm GFX 50R: BHphoto / Adorama / AmazonUS
  6. Fujifilm X-T30: BHphoto / Adorama / AmazonUS / Focuscamera

Top 3 Fujifilm Gear I’d Love to Buy in 2022

I think I can say that in 2021 I’ve done a decent part in supporting Fujifilm with my hard earned money, as here is the Fujifilm gear I’ve purchased:

For as much as Fujifilm made medium format accessible to the masses, buying into the 100 Megapixel GFX system still requires a significant investment. It’s worth every penny, but it’s not cheap.

So in 2022 I will try to contain my GAS as much as possible and be cautious with my purchases (do I hear you guys laughing?? ;) )

And yet, there is some gear I’d love to buy in 2022. And I mean gear that is either already announced, available or at least on the Fujifilm roadmap for 2022. So this is not about rumored gear.

  1. Fujinon GF 50mm f/3.5
    One of the main declared goals by Fujifilm is to make the GFX system smaller. A huge step in this direction was made with the Fujifilm GFX100S, which is already smaller than some full frame mirrorless cameras out there (see the Panasonic S1R) and about as big as the Canon R5. Sure, the GFX lenses are usually bigger, just as Full Frame lenses are usually bigger than APS-C lenses. Well, the Fujinon GF50mmF3.5 serves exactly the purpose to make the system smaller and mounted on my GFX100S, it could give me a very nice combo that I would probably end up carrying with me more often also for casual family stuff. And hey, I need 2 more GFX lenses to reach the average GFX shooters’ lens attachment rate* ;)
  2. Fujifilm X100V
    I mean, just look at it. It’s of a beauty matched maybe only by some Leica cameras. The only problem here is that I own the Fujifilm X-E3 with XF27mmF2.8 R WR, so the Fujifilm X100V would become a bit redundant in my lineup. And yet, it would not only be about its beauty. It also has the pull-up ISO dial from the X-Pro line that I totally love. Combined with WCL-100 II and TCL-100 II it would give me a compact and versatile leaf shutter mini-system. And just like the X-E4 it has that “invisible” tilt LCD screen that I could make good use of every now and then.
  3. Fujinon XF 70-300mm f/4-5.6
    You might know how much Iove my XF18-135mmF3.5-5.6, especially when mounted on my X-T4 (you can see the combo here on the Dolomites). But in 2022 I’d love to get a bit more into a photographic territory I haven’t explored much yet, wildlife photography. That’s why a bit more reach could come in handy then the one the 18-135 can offer me. There are some options here: from the XF200mmF2 to the XF100-400 to the XF150-600mm that is on the roadmap. And why not, also the Tamron 18-300mm f/3.5-6.3 could be a nice option. But taking into account prize and size, I think the  XF70-300mm f/4-5.6 could be a reasonable choice to start with. And for even more reach I could couple it with the XF 1.4x TC WR Teleconverter.

Bonus

Related Article

The Gear

*From the Interview “Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and More”

  • 70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras
  • GFX sells 50% better than Fujifilm predicted
  • GFX lens attachment rate: about 3 lenses per 1 GFX camera
  • Fujifilm X system has a lower lens attachment rate than GFX system
  • read more in this article

Fujifilm X/GFX Deals Ranked from Best to Worst Selling on FujiRumors

First off let’s just say that over the last few weeks, the by far best selling Fujifilm item is the Fujifilm Instax Mini EVO.

But what about the current X and GFX deals? Which gear is selling best?

I’ve checked it and so far among the FujiRumors community the best selling deals are:

  1. Fujifilm X-T4 (save $200): BHphoto / AmazonUS / Adorama / Focuscamera
  2. Fujinon XF 23mmF1.4 (save $200): BHphoto / AmazonUS / Adorama / Focuscamera
  3. Fujifilm X-T3 body (save $400): BHphoto / AmazonUS / Adorama / Focuscamera
  4. Fujinon XF 50mm F1.0 (save $200): BHphoto / AmazonUS / Adorama / Focuscamera
  5. Fujifilm GFX 50R (save $1,500): BHphoto / Adorama / AmazonUS
  6. Fujifilm X-T30 (save $100): BHphoto / Adorama / AmazonUS / Focuscamera

IBIS matters apparently and so the X-T4 comes out on top, even though the price on the X-T3 is just ridiculously good.

I am surprised to see the XF23mm f/1.4 ranked so high. Not because it’s a bad lens that would not deserve to end up in many of our photography bags. On the contrary, the XF23/1.4 was a trusted workhorse at the wedding I photographed this summer and the images I got were fantastic. It’s just that in about 3 months the newer Fujinon XF23mm f/1.4 R LM WR will hit the market, so I thought this would impact negatively on the deal. But it seems people are not hold off by that. It’s a great price for a really great lens.

As for the XF50mm f/1.0, which dominated the best selling lens 2020 ranking smashing the usually top selling Fujicron line, it lags behind the XF23mmF1.4 probably because the price of the XF50mmF1.0 was good to start with and therefore many people didn’t wait for any deal to get their sample.

The Fujifilm GFX50R suffers the competition of the brand new and also quite affordable Fujifilm GFX50SII, which comes with IBIS and a newer processor and makes it arguably the best pick to get into medium format.

Hard times also for the Fujifilm X-T30, dethroned as best selling mid-range Fujifilm by the excellent Fujifilm X-S10.

TTArtisan 23mm f/1.4 Reviews

We just reported how the new TTArtisan 23mm f/1.4 is now available for pre-order also at AmazonUS here. Some of you guys asked in the comments how this lens performs, so I thought a mini-roundup about this lens could be something appreciated by the FR-communty.

There is so far not much coverage, but the few there is will give you quite an accurate idea on what to expect from this lens. So make sure to check out the reviews down below.

I think the silver version could look terribly good in combination with my silver X-T4.

TTArtisan 23mm f/1.4 Reviews

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TASCAM XLR Audio Adapter for Fujifilm X/GFX Full Specs Online and Coming End of December for €490

Back in August, TEAC announced the development of TASCAM XLR Audio Adapter for Fujifilm Mirrorless Cameras, the Tascam CA-XLR2d-F.

Note that a future firmware update coming in 2022 will make the X-T4, X-S10 and GFX100S compatible with the Tascam CA-XLR2d-F.

Now, in the original press release the expected shipping date was “end of 2021“. Now Tascam confirmed that they will release it at the end of the month.

Now the full specs and the price have been shared and you can find them down below.

As for the price, some stores already list it on their website. For example German Videodata lists it for pre-order for €490 without VAT. In Japan the price will be of 65,780 Yen (converted to $579)

Tascam XLR CA-XLR2d – Features at a Glance

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