BCN Ranking 2020 vs 2019: Fujifilm Resists Best to COVID-19 and Nikon Suffers

The BCN ranking for the year 2020 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.

Every camera company lost sales compared to 2019, however, Fujifilm did best, getting very close to 2019 in terms of sales thanks to the excellent sales of the Fujifilm X-T4, the Fujifilm X-S10 and the Fujifilm X100V. The only flop of 2020 was the Fujifilm X-T200, which is in my opinion the single best entry level camera you can get, but sadly it did not get the success it deserved.

This confirms what a Fujifilm managers already hinted here: Fujifilm did better in 2020 than other brands.

Now let’s look at the data.

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BREAKING: Fujifilm X-H2 Will Come in 2022 and be Worth the Wait

Fujifilm X-H2

Ok, my little boy sleeps. So let’s rock it :).

Recently Fujifilm registered a new camera, the FF210001.

The top guess in the comments was that this is the Fujifilm X-H2, and I know why.

In fact, popular youtubers and websites either gave it as a fact or speculated that the Fujifilm X-H2 will come in 2021.

FujiRumors preferred not to join the “X-H2 in 2021” club. What we did, though, is to contact our sources and ask them what they think about it.

Well, according to multiple trusted sources, the Fujifilm X-H2 will come in 2022.

Also, our top trusted Japanese source enthusiastically wrote me it will be “well worth the wait“. We scheduled a skype talk for next days, so I hope to be able to get more details soon and be allowed to share them here on FujiRumors with you guys next.

Looks like the big breakthrough for the Fujifilm X-H2 that Fujifilm was talking about will happen, but still needs a bit more time.

Ah, one more thing: more rumors are coming ;).

Fujifilm X-T4 Anyone

Look, I own the Fujifilm X-T4, and I genuinely think that it’s an fantastic camera with the arguably best value for money ratio of any camera also in 2021.

Also, Fujifilm hinted that autofocus improvements will come via firmware update, so also this could help to make the waiting time for the Fujifilm X-H2 easier.

Good things take time. You want the X-H2 to be amazing. Fujifilm will deliver, but needs just a bit more time for that.

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Fujifilm LUT 1.19 with X-E4 and GFX100S Support Available

Updated LUT is available on the Fujifilm website.

This LUT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac.

  • *4K movie data of X-T2 recorded in external HDMI devices with the mode of the “HDMI F-Log” under the “4K MOVIE OUTPUT” in the “MOVIE SETTING”
  • *4K and Full HD movie data of GFX100S, GFX100, X-E4, X-S10, X-T30, X-T3 , X-T4 ,X-Pro3, X-H1 and X100V recorded on SD cards or in external HDMI devices with the mode of the “F-Log RECORDING” in the “MOVIE SETTING”

Download
F-Log 3D-LUT file

  • F-Log_LUT_E_Ver.1.19.zip
    *Decompress the “F-Log_LUT_E_Ver.1.14.zip” file and launch “.cubu” file from a movie editor.

via fujifilm

FujiRumors Pre-Ordered the Fujifilm GFX100S and Now Asks for GF Lens Recommendations (with Poll)

Fujifilm GFX100S

Long I have lusted, long I have waited.

Long I have postponed, long I have delayed.

But as Oscar Wilde once said: “the only way to get rid of a temptation is to yield to it“.

Life is short, world is doomed, I’ve worked hard on two jobs for almost 10 years now (teaching and FR) and in 2020/2021 spent so little, due to a life in lockdown, so screw it, I just pre-ordered the Fujifilm GFX100S.

But my dealer warned me: I have quite a few guys ahead of me, pre-orders are strong, and it might take a while until Fujifilm will be able to deliver the GFX100S to all those, who ordered one. So now I arm myself with patience, and hope to get it in time for the summer hikes in my lovely Dolomites.

I have no hurry to build up a GFX system, as my Fujifilm X gear covers already pretty much everything, from portraits to macro, from landscape to street… and because the investment of GFX100S plus one lens is already big enough for now. And btw, good that I already own the Fujifilm X-T4, as I can swap the same NP-W235 batteries with the GFX100S, plus I also already have the original dual battery charger.

Since I am in no hurry, I can buy lenses slowly (maybe also waiting for such amazing GF lens deals like in USA), and for the beginning I will start with one focus: lenses for landscape photography.

As you can see on my Instagram, I live surrounded by the wonderful Dolomites, hence landscape photography is what brought me into photography in the first place, and it’s also a photographic genre where the Fujifilm GFX100S just shines above all others.

The big question now is: which lens should I get to start with?

I think the GF23mmF4 will come out high in your recommendations. But for me landscape photography does not mean to go always as wide as possible. On the contrary, over the years I’ve loved it more and more to user longer focal lengths and give my landscape shots a more compressed look. On my X system, the XF18-135mm gave me all that in one lens.

So should I go for something that gives me more flexibility on the long end? Such as the GF45-100mmF4, or even something longer like the GF100-200mm. Or, with 102 megapixel available, I could also simply get the 23mmF4 and just crop the heck out of it? Or is the GF32-63mmF4 the best balanced lens for my needs? Or am I missing out on something?

So tell me, what is your favorite G mount lens for landscape photography?

Feel free to let me know in the survey down below and to drop your thoughts in the comments.

For Landscape Photography, I recommed the Following G mount lens (max. 2 selections)

View Results

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Pre-Orders

Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

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Fujifilm GFX100S Back for Pre-Order at AmazonUS and Already Shipping in EU

After a couple of weeks, finally also AmazonUS has the Fujifilm GFX100S back on pre-order.

As other US stores, also Amazon expects to start delivery on March 11.

In the meantime, as reported in our huge GFX group, the GFX100S started shipping in Europe and other parts of the world, where the “shipping-embargo” date was February 25.

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The GFX Community

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Fujifilm GFX100S: The Beauty is in the Details, Flat Out for Success, Why You Want this Camera and AF on X-T3 Level (pre FW 4.00)

The Beauty is in the Details

In a Fujifilm GFX100S hand-on video titled “Why You Want this Camera” (shared below), a professional landscape photographer says: “the beauty is in the details“.

He obviously referred to the massive amount of megapixel he can work with and the consequent terrific textures and details he gets out of his shots, also thanks to the sharpest lenses you can buy for any mirrorless system: the GF lenses.

But since we talk about the beauty of details, I’d like to highlight one with you that so far passed widely unnoticed.

German youtuber Thomas noticed a little welcome detail on the 3-way tilt screen of his Fujifilm GFX100S review sample. As opposed to Fuji’s previous 3-way tilt screen solution, on the GFX100S you can slide out the screen a bit when it’s tilted upwards, extending it far enough that the LCD won’t be blocked by the protruding viewfinder (see image above).

Nice detail also here :).

With that said, I will share all new GFX100S videos and blog posts below, and the German one of Thomas comes with English summary I made for you (I teach German, so I hopefully do a better job than the automatic google translation tool. And btw., if you want to hear one of my students giving feedback about my lessons, check out this article).

Also the GFX100S video shared by Pictureline called “Why You Want this Camera” is a very nice one, less focused on gear talk, and more on field use of the GFX100S. II found it quite inspirational, I think you’ll like it too.

Fujifilm GFX100S – The Roundup

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Fujifilm X-E4 – Make More With Less: Fujifilm Manager Interview, Eye AF demo, Everything You Need to Know and XF27mmF2.8 R WR

On January 27, the big announcement day for Fujifilm, the little Fujifilm X-E4 was clearly overshadowed by the Fujifilm GFX100S.

And I get it, the GFX100S is definitely more of a revolution for the camera industry than the X-E4.

And yet, as a big X-E line lover, and current owner of the X-E3, I want to bring back some attention to the X-E4.

So far I have not made up my mind if I will get one or not. If I would not already own a 26 MP camera (the X-T4), then I’d probably upgrade. But so far I find myself well with the combination of X-E3 and X-T4. Today I used it to photography my wife and our son, switching between X-E3 with XF35/1.4 and X-T4 with XF80mm Macro. After the shoot, my son and me rested on the couch, as you see here ;).

So, back to the X-E4.

Down below you can find a summary of an interview of Janpanese Fujifilm manager, a few AF demo videos, a comprehensive X-E4 overview as well as some thoughts on the new XF27mmF2.8 R WR.

Also, a few videos from the “make more with less” Fujifilm series dedicated to the Fujifilm X-E4.

Videos + Summary

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Fujifilm GFX100S (vs GFX100) First Looks: Low Light AF Almost as Fast as Canon/Sony (Really?), Joystick Issues, Quick Eye AF Demo

ThePhoBlographer got his hands on a Fujifilm GFX100S since a few days, and here is initial feedback shared in two videos:

  • super small
  • 5 fps with continuous autofocus
  • fantastic build quality and weather sealed
  • autofocus is faster than original GFX100
  • at minute 3:35 he says that in low light, the GFX100S is “pretty much almost as fast” as the Canon EOS R. It’s up there with Canon and Sony. He could not believe it, so he kept doing it over and over again, and it kept performing
  • for being pre-production (hence not final firmware), it’s already very good autofocus on the GFX100S

Honestly, considering that this is just prototype firmware and that MF is not known to be master of speed, I have a hard time to believe that kind of autofocus performance.

What we know is that there is a new and improved algorithm in the Fujifilm GFX100S, that speeds up single, tracking and eye autofocus. So I definitely expect a sensible improvement over the original GFX100. But how much it was able to come close to high end full frame or APS-C cameras, that remains to see once more reviews come in with final production firmware.

Down below we also add a quick eye autofocus demo of the Fujifilm GFX100S. It’s a Japanese first look on the GFX100S, and I will let you start the video at 17:46 to get direct access to the quick eye AF demo.

Always covering the brand new GFX100S, ZP Productions shared an initial look at the GFX100S and compares it to the original GFX100. Here is what he says:

  • coupled the smaller G mount lenses, you can hold and operate the camera one handed (such as with the GF45mm)
  • has a top LCD like the GFX100, but GFX100 has also a small LCD on the battery grip
  • he runs over some differences in terms of buttons and dial layout between GFX100S and GFX1000
  • GFX100S has only 5 FN cabable buttons, the GFX100 has 7 FN buttons
  • he prefers the joystick on the GFX100 over the one on the GFX100S. On the GFX100S you press down and sometimes nothing happens [note: consider that these are pre-production firmware]
  • the joystick itself is nicer on the GFX100S, as it is bigger. But the tactile feeling is not as good as GFX100 (less responsive). [Again: pre-production firmware used]
  • slighlty lower resolution EVF on GFX100S compared to GFX100
  • autofocus in terms of eye detection feels a bit faster than GFX100S over GFX100. More stable, more sticky
  • lighter, smaller and easier to use camera than the GFX100. But it lacks of buttons, has weired joystick and lower resolution EVF compared to GFX100. Also no vertical grip option
  • external power during video is also better on GFX100 due to 15 V DC-IN connector port to power the camera
  • GFX100S has the X-T4 battery, and it gives you more shots per battery
  • GFX100S is the way better camera for travels
  • about as big as the Canon R5
  • he owns the GFX100, so he probably won’t buy the GFX100S

As for the joystick, you can set it that it works always, or that it works only after you clicked it (or even turn it off completely). Maybe the reviewer had it set to “press first than move”, which could explain why he had to push hard, probably until he accidentally pressed so hard that he pressed in and activated it. Or it’s just because it’s a pre-production sample. Frankly, I would not worry about it at all.

Check out all videos down below.

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Videos

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